... What s The big ideaL ? Colin Mitchell & John Shaw TM The Red Papers: Ogilvy & Mather The Red Papers: Contents What s The big ideaL? 10 16 18 20 24 Big ideas and big ideaLs What is The big ideaL? ... ideaL? big ideaLs and business big ideaLs work The uses of The big ideaL What makes a good big ideaL? big ideaLs and marketing 29 Developing a big ideaL 30 32 34 36 38 40 42 The big ideaL workshop ... Conclusion 46 Postscript — the Ogilvy big ideaL 48 Key takeaways 50 References 52 About the authors 54 Acknowledgements The Red Papers: What s The big ideaL? The Red Papers: What s The big ideaL? Big...
Ngày tải lên: 08/05/2015, 03:02
unit 4 What''s the weather like?
... Discuss these questions Would you like to visit any of the places in part A? Is the weather important? What s the weather like today where you live? What was the weather like last weekend? Is ... work Discuss these questions Is the weather forecast better for Saturday or Sunday? What you think the weather will really be like next weekend? Which day last weed had the best weather? What did ... winds traffic accidents frostbite power losses wildfires Blizards Heat waves C join another pair Compare your ideas Can you add any more words and phrases to part B.? D Group work Discuss these...
Ngày tải lên: 03/07/2013, 21:51
... Thursday Thu Friday Fri Saturday Sat Sunday Sun Năm Từ năm 2000 trở đi, năm đọc giống s đếm 2000 - two thousand 2003 - two thousand and three Những năm trước có cách đọc khác: nhóm s vào nhóm nối nhóm ... Feb August Aug March Mar September Sept April Apr October Oct May - November Nov June - December Dec Dạng viết tắt dạng đầy đủ Ngày: Ngày Viết tắt Monday Mon Tuesday Tue Wednesday Wed Thursday Thu ... What s the date today?” Với câu hỏi này, người Anh trả lời nào? Người Mỹ trả lời nào? Có khác văn nói văn viết không? Sau đọc xong viết sau, bạn trả lời tất câu hỏi...
Ngày tải lên: 19/03/2014, 19:20
What''''s the matter? potx
... Agree Strongly: Definitely, I’m sure Đồng ý - Agree: I think so, I guess so, I suppose so Không chắn - Not Sure: maybe, possibly perhaps Không đồng ý - Disagree: definitely not, I don’t think so SARAH ... I’m sure he s alright If something bad had happened, you would have heard ANNE I guess so I suppose you’re right SARAH Goodness! Do you think he’ll find him? ANNE Perhaps I don’t know FOR, SINCE, ... nói sorry, ta nói Don’t mention it, Not at all hay That s alright I’m sorry my son broke your window That s alright I’m sure it was an accident Sorry about the mess Don’t mention it I’m sorry...
Ngày tải lên: 12/07/2014, 03:20
What''''s the weather like
... It s sunny It s rainy It s windy It s snowy It s cloudy It s tornado It s stormy ...
Ngày tải lên: 18/07/2014, 21:00
Justice what s the right thing to do michael sandel
... rationale for assisted suicide is hard to disentangle from the compassion rationale To assess the moral force of the self-ownership idea, consider a case of assisted suicide that does not involve ... lives So what s the difference, morally speaking? If the Civil War system of hiring substitutes was unjust, isn’t the volunteer army unjust as well? To examine this question, let s set aside the ... attract the soldiers it needed A volunteer army, as we use the term today, fills its ranks through the use of the labor market—as restaurants, banks, retail stores, and other businesses The term...
Ngày tải lên: 20/07/2014, 20:30
Báo cáo y học: "Sepsis therapy: what’s the best for the mitochondria" doc
... cells may differ significantly, as was studied in detail years ago by Fontaine [11] and Saks [12] and their colleagues Finally, another limitation of the study should be considered; the study was ... be among the keys to future sepsis therapy Competing interests The authors declare that they have no competing interests References Regueira T, Bänziger B, Djafarzadeh S, Brandt S, Gorrasi J, Takala ... its application is begun As a presumable consequence, liver perfusion in the study was almost halved during the early phase of endotoxin administration, and slowly recovered during the course...
Ngày tải lên: 13/08/2014, 11:22
Báo cáo y học: " Diaphragm weakness and mechanical ventilation what’s the critical issue" pdf
... easier to assess using chest radiographs, and, for the most part, the treatment options are relatively straightforward On the other hand, if we recognize that diaphragm weakness is present, what can ... agents to treat patients with this disorder To make such progress in dealing with the problem of respiratory muscle dysfunction in critically ill patients, we need better diagnostic tools, a ... transdiaphragmatic pressure Page of Competing interests The authors declare that they have no competing interests Acknowledgements Our work is supported by NIH grants R01 HL80609 (LAC), R01 HL80429 (GS), R01...
Ngày tải lên: 13/08/2014, 21:21
the big idea science book a
... hypothalamus links the two systems Problems in the endocrine system can lead to diseases and disorders such as diabetes, osteoporosis (decreased bone mass), and growth and development problems BIG IDEA ... vertebrae, the spinal cord transmits signals received from nerves throughout the body to the brainstem The brainstem transmits signals to the brain Some fibers on the right side of the brainstem cross ... so the body defends itself with its immune system Special drugs help suppress the body s immune system These drugs must be taken for the rest of the patient s life BIG IDEA OF SCIENCE did you 41...
Ngày tải lên: 13/11/2014, 07:22
the big idea science book b
... process called saltation As the wind carries the sand, the wind slows down The wind then deposits the sand, often forming ripples that correspond to the lengths of the jumps The wind continues to ... trapped, the force on the water above increases until a small amount of water is pushed out of the geyser Once this water is out of the way, there is less pressure on the water underneath Less pressure ... of the warm air mass is a warm front The warm air is lighter, so it slides slowly up on top of the cold air Water vapor in the warm air condenses as the air rises and cools, so clouds form These...
Ngày tải lên: 13/11/2014, 07:24
WHAT''S THE WEATHER LIKE?
... Created by Futonge Kisito All Rights reserved May 2006 ...
Ngày tải lên: 12/05/2015, 09:00
Tài liệu The New Generation of Microsoft Certifications: What’s at the Core? pdf
... technologies to solve business problems and provide business metrics and measurements Candidates are required to interview and present to a review board of their peers on the success of past projects There ... Microsoft Office Live Communications Server 2005 • Technology Specialist: Microsoft Windows Mobile 5.0 Applications The Professional Series (MCITP/MCPD) The Professional Series credentials are the ... certification and why should I get certified? These are big questions for individuals as well as organizations Easier tests lessen the value of the credential One of the positive changes implemented...
Ngày tải lên: 17/01/2014, 06:20
Tài liệu Intellectual Property on the Internet: What''''s Wrong with Conventional Wisdom? pdf
... policy is described as balancing the protection of incentives to create ideas against the benefit to society of disseminating those ideas This analysis suggests that policy needs to address not ... It is an archive of some 28,000 user-submitted guitar tablatures as well as guitar lessons and other aids to guitarists The site, formerly hosted by the University of Nevada-Las Vegas, was highly ... Free/Open Source licenses allow imitation and complementary improvements Some licenses require these improvements to be shared, others licenses just encourage sharing, and sharing facilitates dynamic...
Ngày tải lên: 18/02/2014, 01:20
Báo cáo khoa học: What’s in a covalent bond? On the role and formation of covalently bound flavin cofactors doc
... Fig Surface representations of several covalent flavoenzyme structures and the corresponding substrates, illustrating the open active sites of bicovalent flavoproteins The protein structure images ... flavinylation (Fig 2) has been proposed by numerous investigators since the discovery of covalent flavoproteins in the 195 0s A full mechanistic scheme was first published by Walsh [32,33], although ... dehydrogenase and GOOX, the nearest amino acyl side chain is that of a tyrosine at 2.5 and ˚ 2.7 A, respectively For 6-HDNO, an asparagine resi˚ due is present at 3.3 A In these cases, the nearest amino...
Ngày tải lên: 16/03/2014, 01:20
WHAT''''S IT WORTH? THE ECONOMIC VALIE OF COLLEGE MAJORS potx
... is used widely across industrial sectors, but in limited cases majors have a tight relationship with an industrial sector This is especially the case in the Health Services and Educational Services ... Hispanics is $13,000 less than the median for Whites with the same major l Hispanics earn the least in Theology and Religious Vocation majors with median earnings of $30,000, which is less ... to resolve Namely, which majors should students consider if they want the best chance of earning familysustaining wages? And, are all Bachelor s degrees the same? Over the years, there has been...
Ngày tải lên: 17/03/2014, 06:20