what is attention deficit disorder

Why johnny can't sell

Why johnny can't sell

... more in this issue, but I make no promises Benefits sell There have been so many articles and arguments about what is a feature and what is a benefit that it might seem silly to try and distill ... verdict is in Death by lethal inattention … The problem: ADD Attention deficit disorder Not only are we becoming immune to most interruptive advertising, we've got more demands for our attention ... about this stuff You can't fool your prospects, at least not for long This area (distinction) is where you establish value, in order to avoid price resistance It's also where you most of what Paul...

Ngày tải lên: 31/10/2012, 17:10

38 382 0
I CAN’T SEE CLEARLY NOW

I CAN’T SEE CLEARLY NOW

... deceptive or unfair practice.”3 The emphasis here is on might—to this day, no official regulations or guidelines as to what constitutes subliminal advertising exist Designed by Trung Pham Tuan - 54 ... repeat his Coke-and-popcorn test Yet this time the experiment yielded no jump whatsoever in either Coke or popcorn sales In an interview with Advertising Age, Vicary came out and somewhat puzzlingly ... mesmerized.”5 The suit was later dismissed Much of the time, when subliminal messages show up in our culture, they’re selling sex Take the 1995 Yellow Pages advertisement for an English flooring company called...

Ngày tải lên: 17/10/2013, 18:20

13 513 0
Tài liệu CÁC QUYỀN CỦA TRẺ CHƯA BIẾT ĐI/TRẺ MỚI ĐI CHẬP CHỮNG VÀ GIA ĐÌNH THEO CHƯƠNG TRÌNH BABIES CAN’T WAIT doc

Tài liệu CÁC QUYỀN CỦA TRẺ CHƯA BIẾT ĐI/TRẺ MỚI ĐI CHẬP CHỮNG VÀ GIA ĐÌNH THEO CHƯƠNG TRÌNH BABIES CAN’T WAIT doc

... nhân viên cung cấp dịch vụ can thiệp sớm phù hợp, có lực; (b) Dựa việc ước lượng đánh giá multidisciplinary trẻ việc đánh giá điều kiện sức khỏe trẻ gia đình, xác định gia đình theo yêu cầu 34 ... vụ can thiệp sớm cho trẻ; (4) Bất quyền khác chương trình BCW • Quyền ước luợng đánh giá multidisciplinary lúc việc phát triển Kế Hoạch Dịch Vụ Gia Đinh Riêng (IFSP) vòng 45 ngày từ bắt đầu giới...

Ngày tải lên: 16/01/2014, 21:20

17 341 0
The problem with Social Marketing Why you can’t sell change like soap ppt

The problem with Social Marketing Why you can’t sell change like soap ppt

... idea as provisional and every tactic as an experiment What might this approach be called? I suggest simply MultiDisciplinary Change Practice 22 What would an effective process for Multi-Disciplinary ... introduced with a statement that “this program is based on the Transtheoretical Model” or the Health Belief Model or Social Learning Theory, or whatever Excuse me, but this is crazy The theory of change ... that distinguishes the best social marketers, I believe, is an unrelenting understanding, empathy and advocacy of the perspective of our priority population or community that is not slanted by what...

Ngày tải lên: 06/03/2014, 21:20

13 499 0
Measuring and Managing Project Quality - If you can’t measure it, you can’t manage it pptx

Measuring and Managing Project Quality - If you can’t measure it, you can’t manage it pptx

... how we have gotten to this era, where Quality appears only to be important when it is missing What is the consequence of this Quality gap for your projects? The consequence is independent of your ... reaction is, “No way!” So then we get into a discussion of whether the Quality is lower, or if it is Scope that is lower, asserting, that if you can still have a wonderful time, it is just reduced ... reaction is usually one of, “If I could have had three weeks, and now I only get one week, you have not met my expectations, and Quality is lower” Of course, this is one reason why we use this mini-case...

Ngày tải lên: 07/03/2014, 00:20

5 477 0
Can’t Shake that Feeling: Event-Related fMRI Assessment of Sustained Amygdala Activity in Response to Emotional Information in Depressed Individuals pptx

Can’t Shake that Feeling: Event-Related fMRI Assessment of Sustained Amygdala Activity in Response to Emotional Information in Depressed Individuals pptx

... episode (M[SD] ϭ 29.7 [24.4]) Control participants endorsed no symptoms of depression and had no current or historical Axis I disorder using the SCID interview All participants had normal vision ... Figure Table lists the Tailerach coordinates of all ROIs detected in this analysis As shown in the table, there were a number of other areas detected by the analysis that are not discussed because ... trial pair is depicted on the top of Figure The left side of the figure displays the activity in the network’s valence identification units In the top graphs an analog of time is on the x axis and...

Ngày tải lên: 07/03/2014, 17:20

15 639 0
Leadership the Hard Way: Why Leadership Can’t Be Taught and How You Can Learn It Anyway

Leadership the Hard Way: Why Leadership Can’t Be Taught and How You Can Learn It Anyway

... to rise to the occasion when its very survival is threatened I call this “worst-case thinking”—always trying to anticipate what can go wrong A lot of people can mistake this for simple pessimism, ... short, there is a growing disconnect between our celebration of leadership and what appears to be our systematic inability to practice it In my opinion, a major reason for this disconnect is that ... ffirs.indd ii 2/2/08 10:52:57 AM More Praise for Leadership the Hard Way “Dov Frohman is a giant of Israeli high tech His book isn’t only about leadership, it is about the human spirit and how high...

Ngày tải lên: 16/03/2014, 21:03

157 590 0
WHY MEN DON''''T LISTEN & WOMEN CAN''''T READ MAPS potx

WHY MEN DON''''T LISTEN & WOMEN CAN''''T READ MAPS potx

... testify to what is a kind of night blindness: the inability to distinguish which side of the road approaching traffic is on This is a task that a man's hunting vision is equipped to handle This means ... everyone It does, however, raise the question: Is this adult behaviour caused by our biology or is it learned behaviour that is perpetuated from generation to generation? Is it nature or nurture? ... young woman who is looking away The picture of the table also shows that what you see is not necessarily what you get Your brain is fooled into believing that the far side of the table is longer than...

Ngày tải lên: 22/03/2014, 20:21

305 1,2K 4
Why (Special Agent) Johnny (Still) Can’t Encrypt: A Security Analysis of the APCO Project 25 Two-Way Radio System docx

Why (Special Agent) Johnny (Still) Can’t Encrypt: A Security Analysis of the APCO Project 25 Two-Way Radio System docx

... transmission But the same tone is used to indicate other radio events, including button presses, low battery, etc, and the tone is difficult to hear in noisy On Motorola radios, this symbol is a ... transmission consists of a series of frames, transmitted back-to-back in sequence The start of each frame is identified by a special 24 symbol (48 bit) frame synchronization pattern This is immediately ... they receive The effect is that the NAC and type of transmission is available to a passive adversary on every transmission For voice traffic, a Link Control Word (“LCW”) is included in every other...

Ngày tải lên: 23/03/2014, 13:20

16 1,2K 0
The Cultural Intelligence Difference: Master the One Skill You Can’t Do Without in Today’s Global Econom pptx

The Cultural Intelligence Difference: Master the One Skill You Can’t Do Without in Today’s Global Econom pptx

... www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered It is sold with the understanding that the publisher is not engaged ... automatically presuming our way is what s right and best for everyone? I’m forty-three now The simplistic categories of “us” versus “them” don’t work for me anymore To be sure, this is an ongoing journey ... because personality is difficult to change The emphasis of CQ, however, is on what any individual can to enhance cultural intelligence through education, training, and experience CQ is not fixed It...

Ngày tải lên: 30/03/2014, 18:20

224 627 0
Báo cáo khoa học: "You Can’t Beat Frequency (Unless You Use Linguistic Knowledge) – A Qualitative Evaluation of Association Measures for Collocation and Term Extraction" pot

Báo cáo khoa học: "You Can’t Beat Frequency (Unless You Use Linguistic Knowledge) – A Qualitative Evaluation of Association Measures for Collocation and Term Extraction" pot

... more sophisticated statistics-based / information-theoretic or even linguistically-motivated algorithms for grading term and collocation candidates is guided by the assumption that this additional ... statistical sophistication does not pay off when compared with simple frequency of co-occurrence counting This pattern changes, however, when probabilistic measures incorporate additional linguistic ... increasingly complex probabilistic criteria (ttest, mutual information, log-likelihood etc.) This trend is also reflected by their prominent status in standard textbooks on statistical NLP The implicit...

Ngày tải lên: 31/03/2014, 01:20

8 438 0
WHY CAN''''T GET ANYTHING DONE

WHY CAN''''T GET ANYTHING DONE

... is this stuff for real? “Reading is to the mind what exercise is to the body.” – Sir Richard Steele I love this quote as it so aptly sums up reading Unfortunately, our culture has begun to disregard ... the title of this book However, I also promised you I would discuss how to accomplish your dreams So great, you finished your painting, your novel, your hotrod, or whatever, so now what you do? ... demand to the list? If all those listed must be accomplished each week, then why not add your passion to the list and ensure it, too, is completed each week? If everything on the list will fill...

Ngày tải lên: 06/04/2014, 22:53

43 244 0
sexual selections what we can and can’t learn about sex from animals

sexual selections what we can and can’t learn about sex from animals

... at other animals, it also in important ways determines what we not see, what we are blind to This book is about seeing what animals It is about the connections, legitimate and illegitimate, between ... social predisposition It is for biologists, including those who never thought feminism mattered, and for feminists who always knew it did I hope to convince you that the natural world is much more ... the British geneticist R A Fisher was a notable exception, but in general even after genetics became incorporated with Darwin’s ideas on evolution to form what is called the New Synthesis, the...

Ngày tải lên: 01/06/2014, 10:54

243 448 0
w