web analytics an hour a day and web analytics 2 0

... browser will load the second page and then scroll down to the location of the anchor (Figure 5.10 shows an example) Figure 5.10 Links and anchors. Anchors are special places that you can link to ... create anchors at the beginning of each section and include a table of contents at the top of the page that has links to the sections Creating Links and Anchors You create an anchor in nearly ... nearly the same way that you create a link: by using the <a> tag If you Trang 8wondered why the link tag uses an <a> rather than an <l>, now you know: a actually stands for anchor.When

Ngày tải lên: 07/07/2014, 09:20

... [19.12.2006 13:48:41] Trang 9Be aware that news articles don't exist foreverthey expire and are deleted So, a message ID that was valid at one point can become invalid a short time later If you want ... anchor name you use in the name attribute and the anchor name in the link after the # are identical Caution A common mistake is to put a hash sign in both the anchor name and in the link to that anchor ... hash sign only to separate the page and the anchor in the link Anchor names should never have hash signs in them file:///G|/1/0672328860/ch05lev1sec4.html (6 von 8) [19.12.2006 13:48:40] Trang

Ngày tải lên: 07/07/2014, 09:20

... special characters (characters with accents, copyright marks, and so on) ● Create preformatted text (text with spaces and tabs retained) ● Align text left, right, and centered ● Change the font and ... [19.12.2006 13:48:42] Workshop 1. What two things do you need to create a link in HTML? 2. What's a relative pathname? Why is it advantageous to use them? 3. What's an absolute pathname? ... behavior, of course, but if your links and anchors aren't working, the problem usually is that your anchor names and your anchors don't match. Also, remember that anchor names don't

Ngày tải lên: 07/07/2014, 09:20

... 3100 36 88 days 59 days Venus 7700 67 225 days 244 days Earth 7920 93 365 days 24 hrs Mars 4200 141 687 days 24 hrs 24 mins Jupiter 88640 483 11.9 years 9 hrs 50 mins Saturn 74500 886 29.5 years ... <span> tag has absolutely no effect. Paired with the style attribute, it can take the place of any of the tags you've seen today and can do a lot more than that as well. The Text Decoration ... capital letters. The two values available are normal and small-caps. Here's an example: Input <p><span style='font-variant: small-caps'>This Text Uses Small Caps.</span></p>

Ngày tải lên: 07/07/2014, 09:20

... example, quotation marks and ampersands can be presented on a page using character entities even though they're found within the standard ASCII character set These characters have a special meaning ... wait a minute," you say "If I can type a character like a bullet or an accented a on my keyboard using a special key sequence, and I can include it in an HTML file, and my browser can ... documents can be created easily in any language, and they also can contain multiple languages Both Internet Explorer and Netscape support Unicode, and it can render documents in many of the scripts

Ngày tải lên: 07/07/2014, 09:20

... must leave no spaces between the number of units and unit specification. In other words, 12pt and 100% are valid, and 12 pt and 100 % aren't. There's another thing that you can do ... that's available under Microsoft Windows, and follow that up with sans-serif in case the others aren't available: file:///G|/1/0672328860/ch06lev1sec10.html (2 von 4) [19.12.2006 ... < (less-than) character. To an HTML browser, the lessthan character means "this is the start of a tag." Because the less-than character isn't actually the start of a tag in this

Ngày tải lên: 07/07/2014, 09:20

... been plain-vanilla HTML 2.0, so it's readable and will look pretty much the same in all browsers After you get the page to this point, however, you can add additional formatting tags and attributes ... original organization, you could easily create web pages describing each cat (and showing pictures) and then link them back to this page, one link (and one page) per cat Is describing the cats ... Table of Contents and the top of the page: Input <a name="recent"><h2>Recent Titles (as of 11-Jan-2006)</h2></a> <ul> <li>Sandra Bellweather, <a

Ngày tải lên: 07/07/2014, 09:20

... Use/Values sans serif, and monospace, or specific font names You can specify more than one font or font family as well Trang 4Workshop Here you are at the close of another day (a long one!) and facing ... Trang 1Summary Tags, tags, and more tags! Today you learned about most of the remaining tags in the HTML language for presenting text, and quite a few of the tags for additional text formatting ... (nonstandard; supported by Netscape and Internet Explorer) Adds a space and forward slash at the end of the tag for XHTML 1.0 heading (Deprecated in HTML 4.01.) heading (Deprecated in HTML 4.01.)

Ngày tải lên: 07/07/2014, 09:20

... image] And that's all there is to adding images! Trang 6Images and TextIn the preceding exercise, you put an inline image on a page with text below it You also can include an image inside a line ... in the alt attribute as a literal string That is, if you include any HTML tags in that string, they'll be printed as-is rather than being parsed and displayed as HTML code Therefore, you can't ... code as a replacement for an imagejust a few words or phrases I bring up image alternatives now for good reason Alternatives to images are optional in earlier versions of HTML, but they're mandatory

Ngày tải lên: 07/07/2014, 09:20

... Trang 8Images and LinksImages and Links Can an image serve as a link? Sure it can! If you include an <img> tag inside a link tag (<a>), that image serves as a link itself: <a href="index.html"><img ... image, and the lower example shows the effect file:///G|/1/0672328860/ch07lev1sec4.html (10 von 12) [19.12.2006 13:48:53] Trang 6Images and Textproduced by the hspace and vspace attributes Both images ... size image] Note file:///G|/1/0672328860/ch07lev1sec5.html (2 von 7) [19.12.2006 13:48:54] Trang 10Images and LinksIncluding borders around images that are links has really fallen out of favor

Ngày tải lên: 07/07/2014, 09:20

... /></a> Up To Index </p> See Figure 7.16 for the final menu Trang 4Images and LinksTrang 5What Is an Imagemap?What Is an Imagemap? Earlier in this lesson, you learned how to create an image ... client-side imagemaps, which are handled completely by the Trang 6What Is an Imagemap?Every browser released since Netscape 2.0 supports client-side imagemaps, so there's not really any reason to bother ... Trang 1Images and LinksFigure 7.14 shows the result Output Figure 7.14 The basic page with icons. [View full size image] Trang 2Images and LinksNow add the anchors to the images to activate

Ngày tải lên: 07/07/2014, 09:20

... [19.12.2006 13:48:56] Creating Client-Side Imagemaps The <map> and <area> Tags If you're creating your imagemap manually and you've written down all of the coordinates ... it in a separate HTML file and reference it using a standard URL. Task: Exercise 7.3. A Clickable Jukebox Let's take a look at how to create a client-side imagemap for a real image. In ... file:///G|/1/0672328860/ch07lev1sec8.html (7 von 13) [19.12.2006 13:48:56] Creating Client-Side Imagemaps Note The value assigned to usemap is a standard URL. This is why mapname has a pound symbol

Ngày tải lên: 07/07/2014, 09:20

... especially if the aspect ratio is not preserved (in other words, you take a 100-by-100 pixel image and expand it into a 200-by-400 pixel image) Caution Don't perform reverse scalingcreating a large ... disk space than larger images and therefore take less time to transfer over the network, you can just create a smaller version and then scale it to the dimensions you want on your web page The ... that you inserted on a page earlier? The page would be decidedly spookier with a black background, and orange text would be so much more appropriate for the holiday To create a page with a black

Ngày tải lên: 07/07/2014, 09:20

... file:///G|/1/0672328860/ch08lev1sec4.html (2 von 4) [19.12.2006 13:49:02] Trang 2Table and Cell Color and AlignmentChanging Border Colors Internet Explorer also enables you to change the colors of the table's border ... 13:49:03] Trang 9Aligning Your Table ContentIn Internet Explorer, however, captions are handled slightly differently The top and bottom values are treated in the standard fashion, but left and ... bgcolor="#ffffff" file:///G|/1/0672328860/ch08lev1sec4.html (3 von 4) [19.12.2006 13:49:02] Trang 3Table and Cell Color and Alignment width="50%"> Note I've included these attributes in the book

Ngày tải lên: 07/07/2014, 09:20

... isn't the one that starts with the Alternator heading Remember that the first cell in the previous row has a rowspan and a colspan of two, meaning that it bleeds down to this row and takes up two ... The span fills in the spot for you Cells always span downward and to the right To create a cell that spans several columns, you add the colspan attribute to the leftmost cell in the span For ... Grouping and Aligning Columns One of the table enhancements offered in HTML 4.01 is the capability to render tables incrementally, rather than having to wait for all of the data in the table to load

Ngày tải lên: 07/07/2014, 09:20

... Jordan Ayan, chairman and founder of SubscriberMail; author of Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas and The Practical Guide to Email Marketing: Strategies and Tactics ... of Chappell & Associates, our favorite privacy attorney Dylan Boyd, Boba Fett, and the team at eROI Lisa Harmon and Aaron Smith from Smith-Harmon David Atlas, Charles Styles, and Jordan Cohen ... Consumers can easily archive their transactions, and email can be a more effi cient form of customer service than calling a merchant and sitting on hold. The value that we place on email cannot be...

Ngày tải lên: 16/03/2014, 21:20

... of search and social media. It’s a must-read for anyone interested in the success of their business or organization. — Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood ... Performance and Malware 335 Wednesday: Catch Up with Your Team 337 Thursday: Landing Page Optimization 339 Friday: Brand Busters 345 Week 12: SEO Status Report 349 Monday: Site Ranks and Indexing ... just that. Adoption of web analytics programs has grown enormously between 20 05 and 20 10, but in our experi- ence, many companies—especially the small ones—aren’t taking the best advantage of...

Ngày tải lên: 23/03/2014, 03:20

... Using A/ B and Multivariate Testing 1 42 Week 4: Analyze and Adjust the Campaign 149 Chapter 7 Month 4: Advanced Tactics and Campaign Integration 157 Week 1: Understand Essential Advanced Tactics ... is a researcher at Microsoft Research New England and a fellow at the Harvard University Berkman Center for Internet and Society. She maintains a website at www.danah.org where she blogs and ... have a unique gift in that they can take the very complex and sophisti- cated paradigm of marketing on the world’s largest social networks and present it in a way that anyone can understand and, ...

Ngày tải lên: 29/04/2014, 14:48

... plan. And since nobody knows your organization and website like you do, guess who’s in charge of the fine-tuning? You! Small and large companies, brick -and- mortars, nonprofits, and bloggers—each type ... fits into a particular niche: restaurant owner, plant manager, candlestick maker, and so on. While your customers may not all hang out at the same bar after work, it’s a good bet that they’re ... SEO campaign and you’ll be ready to move on to the “what” and “how” in Parts II and III. Now take a moment and look at “Business Goals” on your Goals Worksheet. Tables 1.1 and 1 .2 show how Jason...

Ngày tải lên: 29/04/2014, 14:50

... [19. 12. 200 6 13:48:17] Sams Teach Yourself: Web Publishing with HTML and CSS in One Hour a Day Sams Teach Yourself: Web Publishing with HTML and CSS in One Hour a Day By Laura Lemay, Rafe ... and CSS in One Hour a Day By Laura Lemay, Rafe Colburn Publisher: Sams Pub Date: June 08 , 20 06 Print ISBN- 10: 0- 6 72- 328 86 -0 Print ISBN-13: 978 -0- 6 72- 328 86 -2 Pages: 8 40 Table of Contents ... HTML file:///G|/1 /06 723 288 60/ toc.html (1 von 8) [19. 12. 200 6 13:48:17]

Ngày tải lên: 07/07/2014, 09:20