... Language of Airlines’ Advertising Slogans Page 14 Business Advertising Business advertising is often said to be invisible, because unless one is actively involved in some business, he is unlikely ... different point of view With him, “register reflects the degree of technical specification in the language of economics, banking and finance, international business, advertising, medicine, information ... Advertising Information Advertising information is the principal contents an advertisement wants to disseminate Advertising is a series of planning actions, so the information of advertising should...
Ngày tải lên: 07/11/2012, 14:54
Tài liệu Usual template for SWOT analysis, which is used in making strategic plans pptx
Ngày tải lên: 09/12/2013, 18:15
A study on translation of expression used in some vietnamese dishes into english
... certain knowledge in this field Aims of the study The study is constructed basing on the following aims: Collecting, classifying and analyzing the found documents in order to find out the way in ... in translation 3.1 Definition of equivalence The dictionary defines equivalence as being the same, similar or interchangeable with something else In translation terms, equivalence is a term used ... essential ingredient in many curries and sauces Fish sauce is a staple ingredient in Filipino, Vietnamese, Thai, Lao, and Cambodian cuisine and is used in other Southeast Asian countries In addition...
Ngày tải lên: 11/12/2013, 23:55
Analysis of colloquial language used in conversation in the textbook streamline english departures
... feelings, identities, events, it is also a way of pointing to, presupposing or bringing into the present context beliefs, feelings, identities, events According to the linguistic relativity principle, ... language systems that are usually used in spoken, sometimes used in writing This may also include liturgical writing Such as Colloquial Arabic is the form of language used in daily communication between ... certain extent Both are informal, and are more common in spoken than in written language You might use either when speaking or writing to a friend; when speaking or writing to a person in authority...
Ngày tải lên: 11/12/2013, 23:57
Analysis of language used in business letters in term of speech acts = phân tích ngôn ngữ trong thư tín thương mại dưới góc độ hành động lời nói
... qualifying modals are used to lessening the communicating idea Chapter 3: Application 3.1 Language used in business letters in term of speech acts In order to investigate language used in business ... analysis of language used in business letters is useful in teaching and learning English The study can be applied in some different aspects of teaching and learning English Firstly, in learning ... speaker behind words In other words, the locutionary act is performed with some purposes or functions in mind called illocution Austin emphasized that in saying something, we something” When...
Ngày tải lên: 18/12/2013, 10:12
Brief summary of engineering doctoral thesis: Analysis of influencing parameters and basics of determining resistance factors of drilled shafts used in bridge substructures in Ho Chi Minh city
... Analysis of influencing parameters and bases to determine resistance factors of drilled shafts used in bridge substructures in Ho-ChiMinh City” Objectives: Determine resistance factors according to ... to determine pile resistance factors as shown in item 2.4 Chapter ANALYZING THE PARAMETERS INFLUENCING TO RESISTANCE FACTORS OF DRILLED SHAFTS USED IN BRIDGE SUBSTRUCTURES IN HO CHI MINH CITY ... reliability used for bridge substructures in the world 1.4 Analysis of literature showing the LRFD application and determining resistance factors for bridge design in Vietnam 1.5 Current challenging...
Ngày tải lên: 02/07/2014, 20:32
Báo cáo toán học: "Some inequalities in functional analysis, combinatorics, and probability theory" pdf
... (2010), #R58 2 Inequalities in Functional Analysis 2.1 Known inequalities For any (α1 , , αn ) ∈ Rn , by (2) and the Cauchy-Schwarz inequality (|αi αj | one obtains the Pe˘ari´ inequality [13] ... of combinatorics 17 (2010), #R58 Proof Since the total number s of (n − 1)-dimensional hyperplanes passing through the origin equals the total number of lines passing through the origin, s= qn ... electronic journal of combinatorics 17 (2010), #R58 1 = n qi i=1 3.3 A combinatorial proof In this subsection, we provide a combinatorial proof for the inequality in (11) to help understand...
Ngày tải lên: 08/08/2014, 12:22
Báo cáo y học: "Antimicrobial and antioxidant activities of Cortex Magnoliae Officinalis and some other medicinal plants commonly used in South-East Asia" doc
... long been used in treating of various infectious diseases, e.g skin/wound infections, fever, cough and digestive ailments (Table 1, [8-33]) The traditional method for Chinese medicine preparation ... vomiting, burses and dropsy Treatment of insomnia and strengthening of bones Chinese houttuynia or chameleon plant/Yuxingcao Detoxification, treatment of infection, removing toxic heat, promoting ... of Singapore Our appreciation is extended to Ms Ooi Shing Ming for her assistance in experiments, Prof Baolin Guo, Herbarium of the Institute of Medicinal Plant Development (IMPLAD) of the Chinese...
Ngày tải lên: 13/08/2014, 15:21
computational approach to some problems in algebraic analysis
Ngày tải lên: 14/11/2014, 12:24
some results in variational analysis and optimization
... and kindness during my stay in France In addition, I am particularly grateful to The Embassy of France in Vietnam and Campus France for their aid funding and accommodation during my staying in ... NGUYEN DINH Second examiner : Associate Prof Dr NGUYEN DINH HUY Third examiner : Associate Prof Dr NGUYEN DINH PHU First independent examiner : Associate Prof Dr TA DUY PHUONG Second independent ... higher-order sensitivity analysis were studied in [159, 168], applying kinds of contingent derivatives To the best of our knowledge, no other kinds of generalized derivatives have been used in contributions...
Ngày tải lên: 28/11/2014, 21:09
a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống
... advertising campaigns in which slogans play a vital part The investigation into those slogans will hopefully reveal interesting features in language used in slogans in general and food and drink ... not least, investigations into slogans in general and into linguistic features of slogans in particular are limited and outnumbered by investigations into other fields of advertising In fact, while ... features including some figures of speech, phonological features including some rhetorical sound devices , and lexical ones which refer to some most frequently – used words in advertising language...
Ngày tải lên: 02/03/2015, 14:20
an investigation on metaphor used in english slogans by some banks in the world = nghiên cứu về ẩn dụ được sử dụng trong các câu khẩu hiệu của một số ngân hàng trên thế giới
... about referring: a method of naming or identifying something by mentioning something else which is a component part or symbolically linked In contrast, metaphor is about understanding and interpretation: ... employed in the reworking of normal and everyday language These include extending, elaboration, questioning and combining (Kövecses 2002: 47) 14 In extending, a new conceptual element is introduced in ... role in cognitive processing, influencing our thinking, reasoning and action As Lakoff and Johnson originally put it, “metaphors are pervasive in everyday life, not just in language, but also in...
Ngày tải lên: 02/03/2015, 14:25
an analysis of grammatical cohesion used in the call of the wild by jack london = phân tích liên kết ngữ pháp sử dụng trong tác phẩm tiếng gọi nơi hoang dã của jack london
... grammatical cohesion used in “The Call of the Wild” as well as providing some inplications for both teachers and learners of English in teaching and learning writing skill 4.1 Major findings of grammatical ... “further” is used 19 times, in addition” once and “besides” twice Considering apposition in additive, “for instance” is used only once, in: He was friendly, in a treacherous sort of way, smiling into ... this branch of linguistics in pointing out the links between grammar and discourse Yule (1996:139) states: "In the study of language, some of the most interesting questions arise in connection...
Ngày tải lên: 02/03/2015, 14:25
figures of substitution used in the language of advertising in some vietnamese and english advertisements = các phép tu từ thay thế được dùng trong ngôn ngữ quảng cáo qua một số quảng cáo bằng tiếng việt và tiếng anh
... differences in teaching in traditional method and the method of using comic in general as well as the Calvin and Hobbes in particular can be attributed mainly to the difference in using vocabulary in ... slowly finding its way into the course catalogs of American higher learning institutions Using comics, English teacher Jenn Natalie (June 1, 2009 at 12.50pm) wrote in a teaching forum that ―I‘ve used ... (yes, not, uncertain or no answer) Found helpful for motivation Increased individual participation Helped student- teacher relations Increased interesting in reading At first I intended to use...
Ngày tải lên: 02/03/2015, 14:31
phân tích diễn ngôn sử dụng trong các khẩu lệnh hàng hải về mặt hành động lời nói = discourse analysis of langague used in marine orders in terms of speech act
... speaker to something in the future They express what the speaker intends such as “promising”, “offering”, “threatening”, “refusing”, “vowing” and “volunteering” E.g.: If you don’t stop fighting, I’ll ... routine operations and interaction within its sphere of the international shipping industry, and also designated terminology determining communication in English at sea or alongside when loading ... study 2.3 Data analysis 2.3.1 Data analysis method As mentioned in the introduction, the study aims at investigating the act of ordering realized in marine orders in terms of such linguistic features...
Ngày tải lên: 02/03/2015, 14:37
An analysis of cohesive devices used in pride and prejudice by jane austen in comparison with its vietnamese translation
... substitution since both involve referring back to something earlier in the text While a particular word in substitution refers back, in ellipsis there is a “gap” in the text which refers back According ... Affairs” This study is mainly aimed at analyzing cohesive devices in the reading texts on Accounting at ULSA, finding out teachers‟ attitudes towards cohesion teaching Four reading texts were chosen ... MINISTRY OF EDUCATION AND TRAINING HANOI OPEN UNIVERSITY TA MINH HANG AN ANALYSIS OF COHESIVE DEVICES USED IN “PRIDE AND PREJUDICE” BY JANE AUSTEN IN COMPARISON WITH ITS...
Ngày tải lên: 17/07/2015, 11:06
Fibers used in making technical textile
... which fibers are used in making technical textiles • To know which properties allow them to be used in producing technical textiles • To know which fiber is used in producing which technical textiles ... • Very thin sheets of polypropylene are used as a dielectric within certain high performance • over 50% used for diapers or sanitary products • Used in water filters or air conditioning type ... array of other industries • All fiber cannot be used to produce technical textiles because of there mechanical and chemical properties • Some fibers have selected for making technical textile...
Ngày tải lên: 30/07/2015, 10:32
A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products
... advertising campaigns in which slogans play a vital part The investigation into those slogans will hopefully reveal interesting features in language used in slogans in general and food and drink ... not least, investigations into slogans in general and into linguistic features of slogans in particular are limited and outnumbered by investigations into other fields of advertising In fact, while ... features including some figures of speech, phonological features including some rhetorical sound devices , and lexical ones which refer to some most frequently -used words in advertising language...
Ngày tải lên: 10/08/2015, 19:46