recognizing a need or desire

Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

... book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose No warranty may be created or extended by sales representatives or written sales materials ... spiffy tag line, or maybe a whiz-bang package ~ Going overboard and creating a new brand name for everything, but not having anywhere near enough money to actually make the brand name meaningful ... desirable brands like Sesame Street and Martha Stewart, all delivered in a mix of retail locations (older, more urban neighborhoods than Wal-Mart’s locations) After nearly a decade of turnaround...

Ngày tải lên: 07/02/2013, 09:52

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Tài liệu The ABC''''s of Marketing & Advertising doc

Tài liệu The ABC''''s of Marketing & Advertising doc

... company introduced Chef Boyardee's Dinosaurs Pasta with a label identifying a reptile with three claws on each arm as a tyrannosaurus Alas, the beast was an allosaurus: a tyrannosaurus has only ... marketers Sales Management Survey of Buying Power Annual market data (on population, income, retail sales, etc.) for counties, cities, and other statistical areas Rand McNally Commercial Atlas ... which has become both a verb and a noun Trademarks, like brand names, help make a product or service more noticeable and distinctive in the marketplace A trademark is defined as "any word, name,...

Ngày tải lên: 24/01/2014, 00:20

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The National Study Report- Phase II of The National Study of Business Strategy and Workforce Development docx

The National Study Report- Phase II of The National Study of Business Strategy and Workforce Development docx

... their organizations had pursued this type of analysis to a “great extent.”  The National Study Report Financial Circumstances: A majority of the respondent organizations indicated that their organizations ... to the aging of the workforce It takes time to bolster organizational readiness Is the aging of the workforce seen as a vulnerability or a competitive advantage? Business leaders often ask themselves ... leveraged for meeting strategic priorities  The National Study Report “Companies today are dealing with all sorts of challenges that are shaping how they business – a tighter labor force, the start...

Ngày tải lên: 23/03/2014, 02:20

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báo cáo sinh học:" Understanding the ‘four directions of travel’: qualitative research into the factors affecting recruitment and retention of doctors in rural Vietnam" doc

báo cáo sinh học:" Understanding the ‘four directions of travel’: qualitative research into the factors affecting recruitment and retention of doctors in rural Vietnam" doc

... 8(247) Global Atlas of Health Workforce: World Health Organisation 2010.[http:// apps.who.int/globalatlas/DataQuery/default.asp] Ministry of Health, Health Partnership Group: Joint annual health review: ... the area generally (transport, amenities etc.) facilities and urban areas There are at least eight main channels of pay and material benefits, which are discussed in turn (1) Salaries The scale ... resource availability, management factors and personal appreciation) [3], although, in addition, living conditions and social status emerge as important (and, to a lesser degree, workload) The...

Ngày tải lên: 18/06/2014, 17:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_2 ppt

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_2 ppt

... contemplated until shortly before World War I After World War I, the change was made permanent The shift in the investment landscape was cataclysmic, and the resulting financial damage to bonds was ... moment, Wal-Mart and Kmart The former is financially healthy and universally admired, with legendary management, a steadily growing stream of earnings, and a huge pile of cash on hand for emergencies ... postwar reconstruction may provide a much less biased estimate of non-U.S investment returns The Morgan Stanley Capital International Europe, Australasia, and Far East (EAFE) Index is a highly accurate...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_3 potx

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_3 potx

... versus Growth Abroad, 1975–96 Country Japan Britain France Germany Italy Netherlands Belgium Switzerland Sweden Australia Hong Kong Singapore Average Value Stocks Growth Stocks Value Advantage 14.55% ... that stocks were a safe investment The historical returns we studied in the last chapter are invaluable, but these data can, at times, be misleading The prudent investor requires a more accurate ... The latter seemed far more plausible to serious observers, and unfortunately, this is eventually what happened Third, and most important, the real beauty of the above formulas is that they can...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_4 pdf

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_4 pdf

... behavior; we are once again looking at chimps, not skilled operators Actually, because of “survivorship bias,” these studies understate the case against active management We’ve already come across ... high-octane Manhattan Fund Unfortunately for Tsai, just at that point, he was struck with a fatal case of chimpanzee syndrome The years 1966–1967 were mediocre for Manhattan and in 1968, the patient ... Tsai cashed in his chips and abandoned his shareholders, selling Manhattan to C.N .A Financial Corporation for $30 million Why had things gone so horribly wrong at the Manhatttan Fund? The nation’s...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_5 docx

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_5 docx

... in Chicago This remarkable organization, with the availability of the electronic computer, The Market Is Smarter Than You Are 89 made possible the storage and analysis of a mass and quality of ... funds designed for taxable accounts, which are generally able to avoid capital gains In 1999, Vanguard created its Tax-Managed SmallCap Index Fund, which minimizes both capital gains and dividend ... superhuman effort against transactional expense to maintain a razor thin margin of victory The Really Bad News It’s bad enough that mutual-fund manager performance does not persist and that the return...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_6 pot

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_6 pot

... riskier than large stocks Small companies tend to be insubstantial and fragile More importantly, they are thinly traded—relatively few shares change hands during an average day, and in a general downturn, ... S&P 500, small, large value, and small value, by decade (Source: Dimensional Fund Advisors, Morningstar Inc.) a reasonable balance of value and growth stocks Small-growth stocks have relatively ... ways that can hardly be Tops: A History of Manias 131 imagined today Within a brief period, the speed of transportation increased tenfold, and communications became almost instantaneous For example,...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_7 doc

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_7 doc

... the poor quality of the roads and public safety made travel a dangerous, slow, and extremely uncomfortable endeavor At a stroke, the railroads made overland travel cheap, safe, rapid, and relatively ... Until the canals, sea transport was far more efficient Travel from, say, London to Glasgow, was many times cheaper, faster, and safer by sea than by land, although it was by no means a sure thing, ... payments, and France was also rather deep in the hole to its debtors Into the financial chaos of Paris arrived a most extraordinary Scotsman: John Law After escaping the hangman for killing a...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_8 ppt

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_8 ppt

... gravitational equation from a falling apple and Darwin’s extrapolating the theory of evolution from observing gardeners and farmers select for favorable plant characteristics are two spectacular ... behaviors will corrode your wealth as surely as a torrential rain strips an unplanted hillside This page intentionally left blank Behavioral Therapy In the last chapter, we examined the many ... people, or in the world of reality ” Is he a librarian or mechanic? Most people would label him a librarian Not so: there are far more mechanics than librarians in the world, and plenty of mechanics...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_9 pdf

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_9 pdf

... to is cram for a multiple-choice exam, which you can take as many times as you need in order to pass And as soon as you pass, you can hang out a shingle What’s worse, Churnovian doctors owe no ... unnecessary Consider a recent advertisement from Kemper Annuities & Life in Financial Planning magazine, a trade publication for investment advisors: Now an annuity that keeps paying, and paying and ... brokers as a group It is a sad fact that you can pass the Series exam and begin to manage other people’s accumulated life savings faster than you can get a manicurist’s license in most states The...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_10 doc

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_10 doc

... with an economic impact as large as that of financial journalism Just as many automobile purchasers will buy on the basis of a favorable review in Car and Driver, a glowing money manager story can ... employing an amortization calculation, typically using a standard financial calculator, such as a Texas Instruments TI BA-35, which can be bought for about $20 This is an extremely common procedure among ... nomenclature In this context, the traditional mutual fund is referred to as “open-ended.”) There are advantages and disadvantages to ETFs, all relatively minor The advantages are that they can be...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_12 doc

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_12 doc

... Table 13-6 “Taxable Ted’s” Portfolios Stock/Bond 267 Vanguard Total Stock Market Index Vanguard Tax-Managed Small Cap Vanguard Tax-Managed International Vanguard REIT (VA) Treasury Ladder Vanguard ... Tax-Exempt State Funds: Vanguard California Intermediate-Term Tax-Exempt Vanguard California Long-Term Tax-Exempt Vanguard Florida Long-Term Tax-Exempt Vanguard Massachusetts Tax-Exempt Vanguard ... • 271 5% Vanguard Small-Cap Value Index (IRA) 12.5% Vanguard Tax-Managed International 5% Vanguard REIT (VA) 12.5% Treasury Ladder 12.5% Vanguard Short-Term Corporate Bond 12.5% Vanguard Limited-Term...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_13 potx

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_13 potx

... larger amounts of money at market bottoms than at market tops You can think of value averaging as a combination of DCA and rebalancing (Value averaging works just as well in reverse If you are ... shown above—where we rebalanced a 25/25/25/25 mix of U.S large and small, foreign and REITs—about 6.5% of the portfolio was traded each year In a taxable account, rebalancing results in capital gains, ... years of miserable REIT performance before we were finally paid off for our patience It can be much worse than this—precious metals equity has had low returns for more than a decade, as have Japanese...

Ngày tải lên: 20/06/2014, 20:20

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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_14 docx

The Four Pillars of Investing: Lessons for Building a Winning Portfolio_14 docx

... 213-214 as no-load company, 205 Vanguard Short-Term Corporate Fund, 261 Vanguard Small-Cap Index Fund, 99 Vanguard Tax-Managed Small-Cap Index Fund, 99 Vanguard Total International Fund, 255, 256 Vanguard ... 254 Morgan, J P “Jack,” 4, 132–133, 160 Morgan, Walter, 213 Morgan Stanley Capital Index Europe, Australia, and Far East (EAFE), 31, 32, 109, 117–119, 289 Morningstar Inc Principia Pro software, ... small-cap value stocks (Russell 2000 Val.) Real estate investment trusts (DFA REIT) Int’l large-cap stocks (EAFE) Int’l large-cap value stocks (EAFE Value) Int’l small-cap stocks (EAFE Small Cap)...

Ngày tải lên: 20/06/2014, 20:20

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