principles of marketing ppt philip kotler

Ngày tải lên: 15/08/2013, 14:26

Ngày tải lên: 17/08/2013, 09:20

... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; ... without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...

Ngày tải lên: 18/02/2014, 02:20

... Principles of Animation ILE5030 Computer Animation and Special Effects 2 Outline  Heritage of animation  Brief history of computer animation  Principles of animation  Production process of ... Computer Animation and Special Effects 13 Principles of Animation  Thomas & Johnson, “The illusion of life: Disney Animation”  John Lasseter, " ;Principles of Traditional Animation Applied to ... realness/interest of a scene  Should not detract the primary motion ILE5030 Computer Animation and Special Effects 22 Production Process of Traditional Animation  Storyboard  Sequence of drawings...

Ngày tải lên: 24/03/2014, 00:21

... 11). 3. Planning marketing programs. To transform marketing strategy into marketing pro- grams, marketing managers must make basic decisions on marketing expenditures, marketing mix, and marketing allocation. ... and Contents of a Marketing Plan The marketing plan created for each product line or brand is one of the most important outputs of planning for the marketing process. A typical marketing plan ... being a matter of routine. The ultimate outcome of relationship marketing is the building of a unique com- pany asset called a marketing network. A marketing network consists of the company and its...

Ngày tải lên: 06/05/2014, 21:56

Ngày tải lên: 29/06/2014, 03:20

... for choice of service processes, presentation of physical evidence, and use of marketing communications—not least for educational purposes. Several of the distinctive characteristics of services ... solution. ~~ Review of Principles of Market Segmentation Market segmentation is central to almost any professionally planned and executed marketing& apos;program. The concept of seg- mentation ... Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12. predicted service: the level of service quality a customer...

Ngày tải lên: 21/06/2014, 04:20

... churn of discontented customers is especially troublesome in light of what we now know about the greater profitability of a loyal cus- tomer base. And the concept of an enormous pool of nomadic ... new ways of working' 3 (emphasis added). In the case of IT, they argue that instead of "embedding outdated processes in silicon and software, we should be using the power of technology ... the cost of this power (Moore's Law predicts a doubling of computing power for the same price every 18 months). >- Digitization of all types of information—from the analog waves of radio,...

Ngày tải lên: 21/06/2014, 13:20