principles of marketing 2nd edition

... the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers.D) "firing" unprofitable customers E) limiting ... Which of the following marketing management concepts is most likely to lead to marketing myopia?24) The product concept says that a company should do which of the following? A) improve marketing of ... of the benefits and costs of a market offering relative to those of competing offers A) the highest value for the dollar B) the highest customer-perceived value C) the highest level of customer

Ngày tải lên: 05/01/2021, 13:06

... MRD, FHEA, FCDSHK Professor of Endodontology / Honorary Consultant in Restorative Dentistry University of Dundee Trang 10 Preface to the second edition The aim of this second edition is to provide ... quality provision of dental care throughout the professional career of the graduate Endodontology has been the Cinderella of the restorative dental specialties and, with the advent of implants, the ... Principles of Endodontics Trang 4 Edited by Shanon Patel Justin J Barnes The Principles of Endodontics S E C O N D E D I T I O N 1 Trang 5 Oxford University Press is a department of

Ngày tải lên: 26/06/2021, 22:12

... the future instead of the present B) the present instead of the future C) financial issues instead of the customer D) the customer instead of suppliers E) the past instead of the present B) the ... sales and marketing people assigned to markets in specific countries, regions, and districts This is an example of which type of marketing organization?Diff: 2 Page Ref: 56 AACSB: Dynamics of the ... challenge the company's performance Trang 1760) The main section of the marketing plan presents a detailed analysis of the current marketing situation A) who, when, where B) when, where, how

Ngày tải lên: 22/04/2016, 12:19

... Test Bank for Principles and Practice of Marketing 6th Edition by Jobber Mutiple Choice Questions Which of the following organizations would be considered as part of the 'place' aspect of the 4-Ps? ... Which of the following is not an indication of marketing success? A Corporate profitability B Market share C Improved economies of scale D Share price Which of the following is not an element of ... Marketing as an independent unit B Marketing as ideology C Marketing as orientation D Marketing as a concept Which of the following concepts is not a direct component of the marketing mix? A Principle

Ngày tải lên: 13/03/2017, 16:06

...  is defined as the customerʹs evaluation of the differences between all the benefits and allthe costs of a marketing offer relative to those of competing offers.Trang 950) Using customer profitability analysis to weed out unprofitable customers and target winning onesfor pampering is referred to as  ... Thus, over the years, Johnson & Johnson’s dedication to consumers and community service has made it one of North America’s most admired companies  and one of the most profitable. Skill: Applied Trang 33Testname: UNTITLED1 154) Marketing by attraction is about creating market offerings and messages that involve consumers rather than interrupt ... 151) Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attractmemberships and donors, and to design social marketing campaigns to encourage specific causes

Ngày tải lên: 05/01/2021, 11:55

... not an element of the product aspect of the 4-Ps of marketing? A Product location in store B New product development C Service D R and D 12 Which of the following lists would offer marketing managers ... to increase profits 25 Which of the following is not an accepted approach towards marketing? A Marketing as an independent unit B Marketing as ideology C Marketing as orientation D Marketing as ... D Source of dullness 32 Which of the following is not an indication of marketing success? A Corporate profitability B Market share C Improved economies of scale D Share price 33 Which of the following

Ngày tải lên: 05/01/2021, 12:01

... Trang 2THE BOOK of™JAVASCRIPTTrang 3THE BOOK OF JAVASCRIPT, 2ND EDITION Copyright © 2007 by Dave Thau.First edition © 2000 by Dave Thau. All rights reserved No part of this work may be reproduced ... other, it was one hell of a challenge And it was deeply satisfying when I got it to work correctly.When Dave asked me to do the technical review of the second edition of The Book of JavaScript, I couldn’t ... contained in it. Printed on recycled paper in the United States of America Trang 4I dedicate this revised edition of The Book of JavaScript to my wonderful wife Kirsten Menger-Anderson, who never

Ngày tải lên: 06/08/2014, 09:20

... variable on the left of the equal sign to the value of whatever is on the right of the equal sign, and it will act as if the test result is always true Here’s an example of the trauma that this ... seen on the Book of JavaScript home page Table 2-1: Commonly Used Date and Time Methods Name Description getDate() The day of the month as an integer from 1 to 31 getDay() The day of the week as ... from the top of the page down I’ve put document.write() in the body so that the actual date information will come after the welcome text I’ve put the rest of the JavaScript at the head of the page

Ngày tải lên: 06/08/2014, 09:20

... Back of the ScreenOf course, once you’ve opened a window, you can do much more than just close it You can move it to the front of the screen (on top of the other windows) or to the back of the ... number is the number of pixels from the left border of the screen you want the window’s upper-left corner to appear, and the second number is the number of pixels from the top of the screen An alternative ... left border of the window you’re moving If you move the left border of the window into the center of the screen, the window will be too far to the right To get the window to the center of the screen,

Ngày tải lên: 06/08/2014, 09:20

... options[] array of Option objects plugins[] array of Plugin objects mimeTypes[] array of MimeType objects forms[] array of Form objects embeds[] array of JavaObject objects applets[] array of JavaObject ... objects images[] array of Image objects anchors[] array of Anchor objects mimeType[] array of MimeType objects Trang 5Why would you want to use built-in arrays instead of just naming HTML elements? ... Arrays are so handy that you’ll often want to create your own A phone book, for example, is an array of names and phone numbers You can think of a survey as an array of questions; an array can also

Ngày tải lên: 06/08/2014, 09:20

... at http://www.bookofjavascript.com/Libraries/Form_validators/Netscape’s_suite/index.html indexOf() and lastIndexOf() The indexOf() method finds the location of a specified set of characters (called ... lastIndexOf() method gives you the position of the last occurrence of a character or substring Table 11-1 shows the value of various calls to indexOf() and lastIndexOf() when the variable the_word holds ... character of a string is in position 0, the second in position 1, and so on) If the string doesn’t contain the specified substring, indexOf() returns 1 Complementing indexOf(), the lastIndexOf()

Ngày tải lên: 06/08/2014, 09:20

... end of the page, the parent will be the body of the document The appendChild() method will add our new Trang 25node to the end of the list of the parent’s children If our parent is the body of ... the top-left corner of the div appears, and the left component determines how many pixels to the right of the reference point the top-left corner of the divappears Instead of positioning the div ... the text element of a form If the innerHTML of the form element is checked, Microsoft browsers will include the text typed by the users, but Firefox, Opera, and other non-Microsoft browsers will

Ngày tải lên: 06/08/2014, 09:20

... single web page, clicking back will take you off that web page In the case of Google Maps, this may take you out of Google Maps entirely You can use many of the Ajax frameworks described in Appendix ... are manipulating stays in front of you while you are manipulating it This is a good use of Ajax Another example of in-context data manipulation is Google Maps’ use of Ajax In Google Maps, you can ... the second parameter of the open() method instead of a filename Then, instead of requesting a file, we would be requesting information from Google Unfortunately, because of the Ajax security

Ngày tải lên: 06/08/2014, 09:20

... because the contents of a file are read line by line, and PHP needs to know when it has reached the end of a file so that it can stop reading Luckily, the PHP function feof() will tell PHP when ... the end of a file This function takes a variable that points to an open file (such as $myFile) and returns TRUE when the end of the file has been reached Figure 16-13 shows an example of PHP reading ... these lines gives you the PHP script below: One of the more pernicious problems you’ll encounter when dealing with server-side programming is that of ensuring that your webserver has permission

Ngày tải lên: 06/08/2014, 09:20

... IE 5 Value of a textNode, or null offsetHeight, offsetWidth FF, IE 4 Read-only: Element’s height and width offsetLeft, offsetTop FF, IE 4 Read-only: Horizontal or vertical position of the element ... sin() Sine of the number of radians passed as the argument sqrt() Square root of the argument tan() Tangent of the number of radians passed as the argument appName FF, IE 3 Manufacturer of the browser ... of the display area of the web page (only signed scripts can make this smaller than 100 pixels) name FF, IE 3 Name of a frame or window The frame set provides the name of a frame The name of

Ngày tải lên: 06/08/2014, 09:20

... variable on the left of the equal sign to the value of whatever is on the right of the equal sign, and it will act as if the test result is always true Here’s an example of the trauma that this ... left border of the window you’re moving If you move the left border of the window into the center of the screen, the window will be too far to the right To get the window to the center of the screen, ... 84 Chapter function functionName() { a line of JavaScript; another line of JavaScript; more lines of JavaScript; } Figure 6-2: The basic structure of a homemade function A function definition

Ngày tải lên: 06/08/2014, 16:23

... • Flash Cards Go to www.mypearsonmarketinglab.com This page intentionally left blank Principles of Marketing This page intentionally left blank Principles of Marketing 14|E PHILIP GARY Kotler ... blend of skills uniquely suited to writing an introductory marketing text Professor Kotler is one of the world’s leading authorities on marketing Professor Armstrong is an award-winning teacher of ... article in the Journal of Marketing Professor Kotler was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association...

Ngày tải lên: 17/08/2013, 09:20

... Error 43.4102 2.09326 Mean of dependent variable S.D of dependent variable Sum of squared residuals Standard error of residuals (ˆ ) σ Unadjusted R2 ¯ Adjusted R2 Degrees of freedom Akaike information ... will spend ten cents of each new dollar of income on additional food In terms of the regression this translates into parameter values of β1 = 80 and β2 = 10 Our knowledge of any particular household ... REVISIONS OF THIS LICENSE xii 294 List of Figures 1.1 Opening the command line interface version of gretl using Start>Run 1.2 The command line version of gretl ...

Ngày tải lên: 08/03/2014, 11:20

... idea of rotation is the keystone of most transcendent symbols: of the mediaeval Rota; of the Wheel of Buddhist transformations; of the zodiacal cycle; of the myth of the Gemini; and of the opus of ... the mystical centre of the universe—that is, of the irradiant origin (32) and of immortality DEFINITIONS OF THE SYMBOL Definitions and analyses of the nature of symbols and of symbolism are all ... related myths of the carving up of the body of Osiris in Egypt, of Prajapati in India and of Dionysos in Greece (40) As examples of formal analogy or resemblance, we quote four symbolic ways of referring...

Ngày tải lên: 12/03/2014, 18:09