principle of marketing philip kotler notes doc

... gia nghiên cứu Marketing „ Người thu thập thông tin về Marketing Trang 11Marketing toàn diệnMarketing toàn diện Marketing nội bộ Marketing có trách nhiệm xã hội Marketing liên kết Marketing quan ... „ Nhân viên marketing trực tiếp „ Giám đốc phụ trách Internet „ Giám đốc Marketing quan hệ khách hàng „ Giám đốc Marketing toàn cầu, khu vực và địa phương „ Chuyên gia phân tích Marketing „ Chuyên ... khác nhau về Marketing của các CEO „ Mức độ 1. Marketing là một thuật ngữ thời thượng nói về việc sử dụng quảng cáo và bán hàng để bán sản phẩm Marketing = 1P. „ Mức độ 2. Nhiệm vụ của Marketing

Ngày tải lên: 27/11/2013, 23:49

... University MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FALCUTY OF ECONOMICS AND COMMERCE PRINCIPLE OF MARKETING REPORT CHAPTER SEVEN: CREATING VALUE FOR TARGET CUSTOMERS Name of product : Nescafé ... Creating value for target customer’, in Kotler, Philip & Armstrong, Gary, Principles Of Marketing 14 edition, published by Bookshop-Loc, page Positioning map-Marketing thought, edited in Ferbruary ... comfortable aroma and full-flavour taste, is one of best-selling coffee products of Nescafe Nescafe 3in1 has come to Viet Nam since 1997 It has types of coffee: regular and rich Nescafe 3in1’s main

Ngày tải lên: 19/04/2016, 11:52

... peace of mind for customers when using product Step 3: Construct an integrated marketing program that deliver superior value 15 Source: Principles of Marketing (2012) – Kotler and Armstrong Marketing-mix ... Investopedia (2016) Marketing: What is Marketing, Available at: http://www.investopedia.com/terms/m/marketing.asp (Accessed: 11 November 2016) Kotler, P and Armstrong, G (2012) Principles of Marketing ... Design a customer – driven marketing strategy 2.1 Marketing management According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed

Ngày tải lên: 12/10/2017, 12:41

... corporation, they are pouring a lot of money on the marketing with a desire to shape the best products in the mind of client and help bring much profit Apple - one of the largest technological corporations ... A wide range of information (relating to marketing environment, consumer behavior, and marketing strategy) is used to support the arguments with appropriate academic writing - marketing terminologies ... Merit/Distinction if applicable) marketing macro and micro environment factors to the marketing activities of your product - Identify complex organization’s marketing Trang 4situation when

Ngày tải lên: 12/10/2017, 12:41

... http://www.learnmarketing.net/servicemarketingmix.htm (Accessed: 20 December 2016)  Udemy (2014) Extended Marketing Mix: The Ps of Marketing, Available at: https://blog.udemy.com/extended-marketing-mix/ ... additional elements of the extended marketing mix explain the additional elements of the extended marketing mix including: People, process and physical evidence 1.4 LO4 Be able to use the marketing mix ... promotional activities of your product Evaluate how these activities help your company to achieve its marketing communication objectives - Illustrate the additional elements of the extended marketing mix

Ngày tải lên: 12/10/2017, 12:41

... Trang 1Principles of Marketing, 15e (Kotler/Armstrong)Chapter 1 Marketing: Creating and Capturing Customer Value 1) Which of the following is NOT an accurate description of modern marketing? A) Marketing ... D) marketing mixes and market offerings E) customer-driven marketing and customer-driving marketing 34) refers to socially and environmentally responsible marketing that meets the needs of ... Marketing is the creation of value for customers B) Marketing involves managing profitable customer relationships C) Marketing emphasizes selling and advertising exclusively D) Marketing involves satisfying

Ngày tải lên: 16/10/2021, 17:30

... The marketing manager is referring to Ford’s _ Trang 10c marketing goals d marketing tactics e none of the above (Answer: b; p 40; Moderate) 45 Revlon has clearly defined its “mission” of selling ... kind of company, different kind of a car”; the Hummer is “like nothing else.” These statements reflect a firm’s _ 28 Effective positioning begins with actually _ the company’s marketing offer ... take advantage of its corecompetency, providing a plethora of brands to large groups of customers Thisreflects that Colgate-Palmolive should base its mission on its _ 48 All of the following

Ngày tải lên: 16/10/2021, 17:30

... on _ remains about constant.a number of protestors against misuse b shortages of raw materials c increases in recycling d offshore oil exploration e none of the above (Answer: b; p 80; Easy) ... none of the above (Answer: c; p 88; Challenging) Trang 1464 During the 2000s, baby boomers will be driven by all of the following exceptwhich one of the following?c Cutting and pasting d All of ... Moderate) 84 Marketing research firms, advertising agencies, media firms, and marketingconsulting firms are referred to as marketing services agencies (Answer: True; p 67; Easy) 85 As an employee of Bonkers

Ngày tải lên: 16/10/2021, 17:30

... may not understand the value of marketing data e All of the above c likelihood of not finding a translator d likelihood that a smaller sample could be used e none of the above (Answer: b; p 119; ... enough of it. (Answer: e; p 97; Moderate) Trang 1570 The marketing information system can serve _.a the company’s marketing managers b suppliers c resellers d marketing services agencies e all of ... Music Distributors choose a sampling of its customers toresearch rather than all 1,500 of them?a Researching all of them is too time-consuming b Researching all of them can be too expensive c The

Ngày tải lên: 16/10/2021, 17:30

... 1568 Which is not one of the stages that customers go through in the process of adopting anew product?b dissonance-reducing buying behavior c influence of product on rate of adoption d habitual ... andinfluence of each member Social roles and status: Anna Flores plays the role of adaughter and a wife, and in her company she plays the role of a brand manager Arole consists of the activities ... segments Examples of four suchimportant subculture groups include Hispanic, African American, Asian American,Chinese Americans, and mature consumers Describe the characteristics of each ofthese groups.Hispanic

Ngày tải lên: 16/10/2021, 17:30

... marketing programs to suit the tastes of specific individualsand locations is referred to as _ marketing 42 One of the following is not a drawback of local marketing Can you locate it? a It can ... behavior; revenues e none of the above Trang 624 When the size, purchasing power, and profiles of business market segments can bedetermined, they are said to possess the requirement of being _.d Company ... None of the above (Answer: d; p 178; Challenging) 28 Barney Hopkins has compiled a list of things that make segments attractive One ofthem is an error Which one is it? a Relative power of buyers

Ngày tải lên: 16/10/2021, 17:30

... Trang 1Principles of Marketing, 14e (Kotler)Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it ... types of variables used in segmentation.Trang 514) Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users,and regular users of a product This method of ... example of .Diff: 2 Page Ref: 200 AACSB: Dynamics of the Global Economy Diff: 1 Page Ref: 200 AACSB: Dynamics of the Global Economy Trang 926) When a business market segment is large or profitable

Ngày tải lên: 16/10/2021, 17:30

... Trang 1Principles of Marketing, 14e (Kotler)Chapter 8 Products, Services, and Brands: Building Customer Value 1) We define a as anything that can be offered to a market for ... social change objectives, social marketing programs A) utilize only the promotional P of the marketing mix B) utilize only the promotional and product Ps of the marketing mix C) work to influence ... providers are people or machines Trang 1651) Which of the following is NOT one of the links in the service-profit chain, linking service firm profits with employee and customer satisfaction?A)

Ngày tải lên: 16/10/2021, 17:30

... related to which of the following?A) long-term marketing plans B) long-term business plans C) the cost of producing a greater quantity of units D) the cost of promoting a greater quantity of units E) ... Trang 1Principles of Marketing, 14e (Kotler)Chapter 10 Pricing: Understanding and Capturing Customer Value 1) is the amount of money charged for a product or service ... famous for using what important type of value pricing?Trang 620) Ryanair offers free flights to a quarter of its customers and rock-bottom prices to many of its other customers Ryanair then charges

Ngày tải lên: 16/10/2021, 17:30

... a major advantage of product bundle pricing? A) It can promote the sales of products consumers might not otherwise buy B) It allows a company to offset the costs of disposing of by-products C) ... Trang 1Principles of Marketing, 14e (Kotler)Chapter 11 Pricing Strategies 1) A company sets not a single price, but rather ... the additional costs of product modifications B) the additional costs of shipping and insurance C) the additional costs of import tariffs and taxes D) the additional costs of improving a country's

Ngày tải lên: 16/10/2021, 17:30

... Trang 1Principles of Marketing, 14e (Kotler)Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain ... to improve the performance of the entire system, they are participating in a A) value delivery network 6) From the economic system's point of view, the role of marketing intermediaries is ... corporate vertical marketing systems B) contractual vertical marketing systems C) conventional distribution channels D) administered vertical marketing systems E) conventional vertical marketing systems

Ngày tải lên: 16/10/2021, 17:30

... Trang 1Principles of Marketing, 14e (Kotler)Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy 1) A company's total marketing communications mix consists of a ... model of buyer-readiness stages, the first stage is .A) offer special promotional prices B) offer add-on features C) offer premiums D) use extensive "teaser" advertising E) offer ... relations professionals C) communications often come from different parts of the company D) personal selling and sales promotion are in direct conflict E) they have overemphasized the concept of brand

Ngày tải lên: 16/10/2021, 17:30

... Ref: 514 AACSB: Use of Information Technology Skill: Concept Objective: 17-4 63) Which of the following is a primary disadvantage of viral marketing? A) The costs of viral marketing are too high ... AACSB: Use of Information Technology Skill: Concept Objective: 17-4 66) Which of the following is a challenge of marketing through online social networks? A) Users often resent an intrusive marketing ... changed the telemarketing industry?A) Telemarketing for nonprofit groups has become nonexistent B) Telemarketing is no longer used by small and medium sized companies C) Telemarketing has replaced

Ngày tải lên: 16/10/2021, 17:30

... Trang 1Principles of Marketing 17th Edition Kotler TEST BANK Principles of Marketing 17th Edition Kotler SOLUTIONS MANUAL Full download at: Principles of Marketing, 17e (Kotler/Armstrong) ... statement serves as a A) statement of the organization's net profits B) plan for short-term sustainability C) statement of the organization's purpose D) statement of the organization's current liabilities ... potential for niche or global marketing B) degree of product differentiation C) strength of the market or industry position D) accessibility to rural markets E) number of successful business acquisitions

Ngày tải lên: 18/05/2022, 11:27

... Committed to supporting the pursuit of beauty, Cocoon stands as a reliable companion on this journey.Principle of CocoonFunction and FeatureCocoon emphasizes the use of natural ingredients in their ... exchange of old bottles for new products Additionally, Cocoon incorporates the rich tradition of Vietnamese wood carving into the logos of their ingredients, such as winter melon, coffee, sa-chi, ... its offerings.- Government public: marketer must often consult the company’s lawyers on issues of product safety, truth in advertising, and other matters.- Citizen-action publics: Marketer offer

Ngày tải lên: 02/07/2022, 13:36