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... 1: Literature review 5 1.1 Extensive reading and pleasure reading 5 1.1.1 Reading 5 1.1.2 Extensive reading 5 1.1.3 Pleasure reading 7 1.2 Pleasure reading habits 9 1.3 Reading attitudes ... Hunt and Kite (2012) find that the large amount of pleasure reading could lead to significant reading rate gains Thus, it is evident that pleasure reading greatly affects reading achievement In addition, ... reading habits and their attitudes towards reading in English To be specific, the research aims at: - Investigating students‟ pleasure reading habits - Exploring students‟ attitudes towards reading

Ngày tải lên: 10/07/2015, 14:50

... presentation of the same 8 x 3 ROM, using “abbreviated” OR gates to make the diagram neater. ° This combinational circuit can be considered a read-only memory. • It stores eight words of data, ... as a combinational circuit that takes an address as input, and produces some data as the output. ° A ROM table is basically just a truth table. • The table shows what data is stored at each ROM ... Trang 1Lecture 30Read Only Memory (ROM) Trang 2w ° Read-only memory can normally only be read ° Internal organization similar to SRAM ° ROMs are effective at implementing truth tables

Ngày tải lên: 12/02/2020, 18:25

... support the full range of organizational functions – It is a powerful communication medium that integrates the different parts of the organization – It facilitates information management – The future ... mgt Internet data analysis Management information Marketing information Database Operations efficiency Business planning Monitoring and control Simulation Business intelligence (data warehouses) ... Marketing communication – use of the web site for a range of marketing communication • Customer service – supplementing phone operators with information available online • Public relations – the Internet

Ngày tải lên: 15/01/2021, 17:39

... • Commerce • Customer orientation • Credibility Trang 13Alternative Factors• Attract users • Engage users’ interest and participation • Retain users and ensure that they return to the site • ... Communicationsobjectives Internet marketing techniques 1 Unaware 2 Aware of product need, develop specification 3 Suppliers search 4 Evaluate and select 5 Purchase 6 Post-purchase Generate awareness ... Purchase 6 Post-purchase Generate awareness Lead generation (from range of customers) Assist purchase decision Facilitate purchase Position Features, benefits and brands Banner advertising, PR,

Ngày tải lên: 15/01/2021, 17:43

... push channel Internet relay chat (IRC) This is a synchronous communications communications tool that allows a text-based chat between different users who logged on at the same time Of limited use ... stages associated with opening for business on the Internet: – set the information-sharing policy, – restructure database, – develop applications, – integrate external and internal databases, ... and functionality • Online information is current • Interaction with customer representatives and immediate ordering are possible • It eliminates costs associated with the store, salespeople

Ngày tải lên: 15/01/2021, 17:44

... 1Information SearchWeek 4 Trang 2• Alternative methods for searching the Internet • Information management • Marketing research strategies • Implications of finding information Trang 3Alternative ... Find Information • Typing in the web address of a known page (URL) • Search engines • Directories (or web catalogues) • Surfing Trang 4Universal Resource Locators URL • Text that indicates the ... characteristics – Customer attitudes Trang 16A Strategy for Published MR Data 1 Use online digests of published MR data 2 Use directories of MR companies (MR portals) to visit agencies systematically 3 Visit

Ngày tải lên: 15/01/2021, 17:44

... Trang 1Internet Marketing StrategyWeek 5 Trang 2• Defining the business model • Integrating Internet marketing strategy • Levels of web development • A strategic approach to Internet Marketing ... Properties •Mediating technology •Universality •Network externalities •Distribution channel •Time moderator •Information asymmetry shrinker •Infinite virtual capacity •Low cost standard •Creative destroyer ... that they consume. Trang 12Internet Marketing Strategy• Block Strategy – firm erects barriers around its product market space by having inimitable capabilities and lowering prices. • Run Strategy

Ngày tải lên: 15/01/2021, 17:45

... information for individual countries or regions Localization Trang 8Integrating ‘the nets’• Presentation • Interaction • Representation Trang 9Defining the Scope of the Internet Marketing Communications ... Contact information • Basic facts about department/university • Information about the teaching staff • Curriculum information • Information about possible careers • Attempts to provide repeat visits ... Web Developers • State who you are? • What do you want to do and what image do you want to portray? • Why do you want to establish a web site? • Who will be attracted? • What messages do you

Ngày tải lên: 15/01/2021, 17:45

... marketing strategy • Design – specifying different features of the site that will fulfill the requirements of the users and the business identified during analysis • Development – creation of the ... The costs and benefits are reviewed in order that the appropriate amount of investment in the site occurs – The project will follow a structured path, with clearly identified responsibilities ... and maintenance – The implementation phase will ensure that important aspects of the project such as testing and promotion are not skimped Trang 9Domain Name Registration• Register the domain name

Ngày tải lên: 15/01/2021, 17:45

... prize • A screensaver • A site-related quiz • Monthly product discount on an e-commerce site • Regularly updated information indicated by current date or date new content is added Trang 20Offline ... users Image creation Image is everything Information secondary Information is everything Image is secondary Communication Push, one-way Pull, interactive Call to action Incentives Information (incentives) ... address for information rather than calling a phone number • Include URL on stationery Trang 21Integrating Online and Offline Trang 22Measuring Advertising effectiveness • Create a measurement

Ngày tải lên: 15/01/2021, 17:46

... trusting and loyal relationshipsTrang 6Interaction — continued dialogue is necessary to understand both the customers needs and strategic value Integration — integration of the relationship and knowledge ... the Internet ¢ Target more effectively ¢ Increase depth, breadth and nature of relationship ¢ Lower costTrang 10Achieving the goals Using technology to achieve mass customization of the marketing ... customer rather than market share by increasing the revenue from customer as far as possible Focus on customer retention, which is more cost effective than acquisition Concentrate on repeat purchases

Ngày tải lên: 15/01/2021, 17:46

... E-commerce Sophistications Level Characteristics Primitive Static web pages or ‘brochurweare’ Searchable site with dynamic pages such as online catalogue Integration with operational databases, e.g ... repeat orders • Greater choice (greater product depth and global reach) • Faster fulfilling cycle time (ordering, shipping, billing) • Greater ability to supply information (inventory, order status, ... determine availability is vital – Integration with stock control system will allow price and product information changes to be updated rapidly – Integration with adequate fulfillment services Trang 22Consumer

Ngày tải lên: 15/01/2021, 17:47

... customers state they found out about the product on the web site Conversion rate Can be calculated separately for customers who are registered online and those who are not Retention rates Is the ... generated directly and indirectly by the web site • Impact on market penetration and demand • Customer satisfaction and retention rates of clients who use the internet, compared with those who do not ... promotional material • Cost of acquiring a new customer • Cost of developing/supporting an existing customer relationship through time • Also some less tangible elements such as corporate image

Ngày tải lên: 15/01/2021, 17:47

... products Trang 7Informational Functions• Product information • Financial information • Company information • Educational information • Press releases • Recruitment information Trang 8Interactive ... a web site that brings together different electronic retailers at a single virtual (online) location • Destination store – a retail store which the merchandise, selection, presentation, pricing ... Internal inhibitors and facilitators – Appropriate products – Resource availability – Strategic vision – Assessment strategy • Environmental inhibitors and facilitators – Competitive pressures

Ngày tải lên: 15/01/2021, 17:47

... companies that have become exporters International enquiries to prototype web sites can highlight demand 2 Operational E-commerce facilities can simplify the handling of international transactions ... supply information on export issues 3 Organizational Overcomes lack of financial and staff resources for selling abroad Provides knowledge of international markets and cultures Creates networks ... similar techniques of EDI • There is more pressure on businesses to trade using e-commerce • Business-to-Business relationships are often long term, making it more worth while for businesses to

Ngày tải lên: 15/01/2021, 17:47

... how many in 2001? 4 What did the students do to help eradicate illiteracy? 5 What will happen if more people take part in the struggle against illiteracy? - 94% of the population - The campaign ... the relevant material for them. e provide evening classes f teach them spell then read and write Are there any illiterate people in your village? What should we do to help them read & write? ... Answer the questions1 What was the rate of literacy in Vietnam in 2000? 2 What campaign was started by the Vietnam Society of Learning Promotion? 3 How many students participated in the campaign

Ngày tải lên: 11/04/2021, 15:56

... 19Trang 3UNIT 2 : UNIT 2 : Getting started + Listen and Read Trang 4Decide where each person comes from and what he / she is wearing ( Matching) Trang 5Japan/Kimono Vietnam/Ao dai Scotland/Kilt ... worn over loose pants - inspiration (n): Nguồn cảm hứng To take inspiration from something : lấy cảm hứng - ethnic minorities (n): Ex: The designers have taken inspiration from Vietnam’s ethnic ... the majority of Vietnamese women prefer to wear modern clothing at work these days? Because it is more convenient. Trang 123 What have fashion designers done to modernize the ao dai ? They have

Ngày tải lên: 17/04/2021, 22:44

... placements thatoffer learners ‘‘continuous opportunities for communication in Swedishthat lead to language acquisition’’ (Public Administration of AdultEducation, 2007b) and that relate to the ... researchers also emphasizedthat problems related to segregation and other shortcomings of socialintegration policies can never be compensated for by basic languageeducation Studies like the ones ... already seated) The factthat Elisabeth turns her head and looks down at the bench is alsodirecting Merilinka’s attention to the bench, her gaze thus ‘‘acting as aguide’’ to Merilinka’s organization

Ngày tải lên: 22/10/2022, 17:38

... ANSWERS: 1mm rusticating; (2) importunate; (3) mulcted: (4) -ostracism; (5) vegetating; (6) deprecated; (7) expiation; (8) im puted; (9) imputation; (10) scintillating; (11) procrastination a V ... dominate (DOM-o-nate): (2 facilitat — -SH/-e-tale); (3) emulate ( EM-yerlate}: HH : for you Can you think of five verbs ending in ate? They — | Trang 30 Woe SIXTH DAY (4) gesticulate (jess-TIK’-yo-late); ... - 4 Thay “ingilode l1 slate), the wittier ones, at Sty procrastinate (0r8/KRAS-te-ate) and dien -_ wow tơ be more punctual in the future 9 They rusticate (RUSS’-to- kate) in tho aunimer ˆ time,

Ngày tải lên: 18/03/2013, 01:44

... information fades before it can be related to what follows Faster readersuse anticipatory scanning techniques looking ahead in the material to predict thenature of material they have not yet read ... matter what he or she isreading That is simply because he or she has no choice The faster reader has achoice and can be flexible, reading easy materials quickly and demanding materialrelatively ... Research shows that, when tested, 30% of people attending courses inreading improvement needed spectacles, at least for reading Of those who werealready wearing glasses, a further 30% needed new

Ngày tải lên: 10/12/2013, 07:15