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... Trang 1Sales and Marketing: The New Power Couple white paper | 2008 Trang 2ou know the story It’s the end of the quarterand the sales numbers are below the target The sales team is pointing ... customer insight and best practices Together they focus on what customers need and when they need it They learn together and get smarter together over time Figure 3 above highlights the interaction ... solutions A unified understanding of the data that is driving the busi-ness ensures that there is a “single version of the truth” The ability to look at the data and then collaborate on opti-mal

Ngày tải lên: 15/03/2014, 22:20

... By doing so, the responses of othersbecame more predictable Although these social scientists and the “Culture at aDistance” method they innovated were very effective, after the war the achieve-ments ... Appendix 1: The Use and Abuse of Warfare and Sports Analogies 227 Appendix 2: The ‘‘Care and Feeding’’ of Humanists 231 Trang 10The purpose of this book is to consciously deal with the fact that, ... to expanding marketing research in more eclectic ways and in a manner thatacknowledges the value and legitimacy of qualitative research traditions.Over the years, I have gained the help and counsel

Ngày tải lên: 09/08/2014, 19:22

... organizations and circumstances The field and its products need to be evaluated accordingly Rigidness of Science The methods of science and quantitative methods are rigid and the quality of the research ... consciously model themselves after military commanders; as a result, their behavior and thought are largely inspired by military prototypes All of these tendencies point to the usefulness in the most ... spurred on by the computer revolution, the wealth of data available via the Internet, and the need for techniques that have been spe- cifically designed around the current situation Other technological

Ngày tải lên: 09/08/2014, 19:22

... motivates them and they do not realize the real mainsprings underlyingtheir behavior Researchers who embrace this paradigm seek clues regardingwhat lies beyond the level of consciousness and how these ... extrapolating the knowledge or strategic perspectives thatunderlie their action Where this is so, the analyst may be able to unravel theinsights of others and provide their insights to clients These ... with Another Qualitative Tradition 41as artifacts of the worldview held by the target market; and, as might be pected, as the worldview of the target market changed so did the plotlines theywould

Ngày tải lên: 09/08/2014, 19:22

... criteria by which they scan the marketplace and the competition. These organizations make decisions when the evidence they gather provides the perception of an opportunity. Perhaps the classic example ... training and an institutional bias against it (Walle 1999, 37–38) Reflecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the. ... value of the [intelligence] profession and [they do not recognize] that the information provided [by intelligence] is significant and unique These image problems and the way they trickle

Ngày tải lên: 09/08/2014, 19:22

... customers The success of theorganization, furthermore, is typically directly linked to the degree to whichthese customers or clients embrace the organization and/or the products andservices that the ... un-derstanding clients and customers so that the organization can more effectivelyrespond to them Given the vogue of TQM, many management theorists andpractitioners suggest that they are regaining the ... general, the focus shifts from the needs of the organization to the demandsand desires of those that it serves Marketers insists that the best way to achieveorganizational goals is to effectively and

Ngày tải lên: 09/08/2014, 19:22

... streams exist, the goals and strategies ofethnographic research are uniform: understanding people and their behavior byviewing them as they actually live their lives and/or pursue their professions ... a long wait (until these events occurred by chance);these long waits could make the use of the ethnographic method inefficient Onthe other hand, the ethnographer may control the social situation ... measuresinvolving the growth rate of the product and the strength of the organization inthe marketplace Although the analysis is based on quantitative measures, themodel tends to be used in intuitive and qualitative

Ngày tải lên: 09/08/2014, 19:22

... to better understand the analytic options that are available to them. These methods can concentrate either on the larger society or the plight and situation of the individual and/or circumscribed ... of people and why they think in the way they do. Since these The Humanities and Competitive Intelligence 149 methods use the written word as the primary empirical evidence examined, these tools ... the researcher can gain a better understanding of the culture and the social milieu in which decisions and responses take place Doing so closely parallels the interests and the.

Ngày tải lên: 09/08/2014, 19:22

... to their universities and the methods they had developed were abandoned by the intel- ligence community. Nonetheless, post–World War II humanists folded the es- sence of these techniques with their ... them with the concept of the corporate culture That is the current state- 188 Operationalizing the Social Sciences and the Humanities of -the- art of competitive intelligence The ... method (and its use of the social sciences and humanities), on the one hand, while the techniques... actionable information regarding the social and cultural context of the organizations

Ngày tải lên: 09/08/2014, 19:22

... tailored to the current situation faced by the organization can be designed torevolve around the resources and abilities of the organization (as they currentlyexist) The “marketing audit” and the “management ... equipped to profitfrom state-of-the-art qualitative theories and methods and enjoy the benefits theyprovide Trang 6200 Operationalizing the Social Sciences and the HumanitiesA key component of ... creativity and the machine.Initially, there was a tendency for artists to resist modern technology out of thefear that, by embracing it, a key part of their humanity would be lost and, inthe process, the

Ngày tải lên: 09/08/2014, 19:22

... people act in the way they do Futhermore, humanists often pit themselves and their methods against the more formal methods of science and quantitative analysis, and they take pride ... good for people to maintain their interests throughout their lives, if they join the private sector, they... “mainstream” job candidates, they must be recruited with these differences clearly ... professionals do not live and work in isolation. What they do and how they do it will be closely tied to the orientations of their organizations and clients. INTERCONNECTEDNESS OF BOTH While the two measures

Ngày tải lên: 09/08/2014, 19:22

... this eGuide There are two other important toggles that help transforming the objects in the scene They can be found next to the previous buttons, and they are the following: With the first button, ... of the previous exercise and select the positioning tool Now, let's compare them, as follows: On the left, we can see the axis on the world frame, whereas on the right-hand side, we can see the ... an object to another one, where the first one is called child, and the second one is called parent. By moving the parent, all of its children (and the children of the children and so on) will

Ngày tải lên: 04/03/2019, 10:45

... those lands, lest the Indians who know how to read give themselvesover to them, abandoning books of good and healthy doctrine, and reading themlearn bad habits and vices and also lest, once they ... enemies, in the New World version they took on theIndians.In this fashion, the romance model accommodated also theSpaniards’figuration of the Conquista as a new version of the Recon-quista, the extended ... Luther, and lest they give other false meanings to the lettersand sciences they have learned.] The canon imagines an agonistic model in which Christianityfights it outwith other cultures where their

Ngày tải lên: 30/03/2020, 19:28

... start w ith the sense of gloom and doom that has influenced the New E ngland character and the character of New E ngland in the tw entieth century And, u n lik e President Trang 5Ice and granite: ... view of New England; and 3) the ethnic transform ation of the region Let me start w ith the first theme — the long econom ic decline of New E ngland — by taking you back one year to the fall ... New Englanders do not consider C onnecticut p art of New E ngland but an extension of New York But I have discovered that northern New E nglanders tend to view all of southern New E ngland as

Ngày tải lên: 30/10/2022, 21:11

... based on the hope the Volunteer and Counterpart will leave the workshop with common knowledge and skills they will carry back to their communities And, that they will work together with the community ... with their community and each other; the skills and knowledge they want to acquire or expand to be of better service to their community; the setting, including opportunities and obstacles the ... for their community, and learn a process they can replicate with their communities 4 Develop a plan for how they will apply the skills and knowledge learned in the workshop to their jobs and

Ngày tải lên: 07/03/2014, 02:20

... driving and use the score to offer premium discounts. As drivers become aware of the savings they can realize by limiting how much they drive and how they drive, they are likely to alter their ... insurers move to the next phase of UBI in the enterprise and adopt new business models, customer delight will be the focus, not the exception, as companies that embrace the changing landscape of ... insurers need to authenticate whether the mobile device was indeed in the vehicle at the time of driving. Many factors are beyond the insurer’s con- trol, including whether the driver is carrying

Ngày tải lên: 07/03/2014, 11:20

... away from the person  kiss the person on the cheek  offer the person something to drink  smile and say “Hi”  offer the person something to eat  stand very close  if sitting, stand up  Exchange ... someone your age for the first time. Check () the things you usually do. Write an  next to the things you never do.  shake hands  touch the person on the arm  bow  look at the person directly  hug  look ... the missing words? Now listen and check your guesses.B Listen C Join another pair Compare your answers. Then discuss these questions. Are you answer different if the person is older than you?...

Ngày tải lên: 30/06/2013, 01:26

... China. 4. 4. Add new features and improved quality. Add new features and improved quality. 5. 5. Strengthen the brand image. Strengthen the brand image. Baby dolls market Doll varieties New category To feel as ... coupons and samples Targeting coupons and samples  Pricing airline seats and hotel reservations Pricing airline seats and hotel reservations The New Marketing and Sales The New Marketing and Sales ... 4. Developing New Product Part 4. Developing New Product Ideas Ideas The New Marketplace The New Marketplace  Commoditization. Commoditization.  Competition of cheaper brands from China. Competition...

Ngày tải lên: 06/11/2013, 07:15

... talents. They are systems allowing individuals to interact in the creation of products and services and then selling and deliver- ing them to the marketplace. A talented CEO can rally the troops and ... pursuit of the company’s actual purpose: to produce goods and services and sell them in the market. Volcker: That’s right. The purpose of the company is really to provide goods and services at the best ... to the rise of labor unions, the New Deal legislation, the shortage of labor due to World War II, and the post-war release of controls placed on prices and wages. Another major influence on the...

Ngày tải lên: 21/12/2013, 01:19

... of the text and forget others. By and large, they can not fulfill the tasks if they focus on linguistic items rather than the message or the information. The top-down view of listening is the ... listening lessons. Nonetheless, just as other teachers do, listening teachers should create an interesting and motivating learning environment on one hand; and on the other hand, they must become ... vague about the objectives and approaches, or even the concepts of new communicative language teaching. Owing to the quality of teachers, the strengths of the new textbook are the least fully...

Ngày tải lên: 05/02/2014, 22:02