... be ruined and impact negatively on its brand Therefore, shelving is the most difficult and expensive issue to deal with concerning trade marketing 2.3.1 Merchandising Trang 7Merchandising is ... Merchandising consits of different instruments, techniques and types One important aspect of merchandising is visual merchandising, which means the display of the product in promotional spot and ... purchases happen at the main shelf and 12% consumers buy at promotional spot Another effective display is promotion island which is a big pile of one brand or many brands in the same category all
Ngày tải lên: 04/02/2020, 00:18
... all brands in leisure and personal goods specialist retailers industry, it can be seen that PNJ has the highest brand shares in 2020 Especially, PNJ main competitors, DOJI and SJC’s brand shares ... prominent factor Specifically, Sanden, Willems and Brengman (2020) claimed that the LCD screen should contain the product and price information, instead of the brand’s campaign Hence, PNJ should ... collab with unique brands like MLB because MLB is a middle high-end Korean brand and roughly viral in Vietnam Specifically, PNJ will provide their materials which is silver and diamonds to MLB,
Ngày tải lên: 25/04/2022, 08:37
Ebook Performance management in retail and the consumer goods industry: Best practices and case studies Part 2
... merchandise management,finances,and investments.2 compa-The components of merchandise planning can be classified in stock keeping unitsper product and location, price and supplier structure, brand ... plannedeasily and in a structured way Standardized investment types are defined and ideallybacked up by standardized numbers On the basis of these standardized numbers,planning can be adjusted and the ... acomparably simple and steady industry—complexity-increasing activities such asresearch and development (R&D) and production do not play important roles for thecore business Standardized purchase
Ngày tải lên: 11/01/2024, 02:07
Ebook Performance management in retail and the consumer goods industry: Best practices and case studies Part 1
... Agenda—Challenges and TrendsControllers Have to Cope With,” introduces the greatest trends and challenges for Trang 9the retail and consumer goods industry with Ralf Eberenz’s and MaximilianSchröer’s ... Risk Management in Retail and the Consumer Goods Industry 283Johannes Hofmeister and Björn Portner Corporate Controlling 2020: Trends and Challenges 297Ralf Eberenz and Stefan Behringer Trang ... products, services, andcustomer experiences and engagement; shorter, more frequent competitive and valuecreation cycles; and greater expectations and need for information and insight account-The
Ngày tải lên: 11/01/2024, 02:07
E-Commerce and Consumer Goods A Strategy for Omnichannel Success doc
... kenny.kurtzman@booz.com São Paulo Fernando Fernandes Partner +55-11-5501-6222 fernando.fernandes@booz.com Trang 3EXECUTIVE SUMMARY The rapid adoption of digital technologies and evolving shopping behaviors ... success in the consumer packaged goods (CPG) industry To win over digital shop-pers and enhance collaborative relationships with pure-play online and clicks-and-bricks retailers, CPG manufacturers ... assets of clicks-and-bricks and pure-play online retailers These assets are fertile new ground for enhancing collaboration between brands and retailers, targeted advertising, and the content integration
Ngày tải lên: 16/03/2014, 11:20
Consumer Choice Between Hedonic and Utilitarian Goods potx
... HEDONIC AND UTILITARIAN GOODS Experiments I and 2 created acquisition and forfeiture choices by manipulating actual ownership of a hedonic and a utilitarian good. Subjects either owned both and had ... product evalua- tions and attitudes and enable people to distinguish between goods according to their relative hedonic or utilitarian na- ture (Batra and Ahtola 1990; Mano and Oliver 1993). Broadly ... sensual pleasure, fantasy, and fun (Hirschman and Holbrook 1982). Utilitarian goods are ones whose con- sumption is more cognitively driven, instrumental, and goal oriented and accomplishes a functional
Ngày tải lên: 16/03/2014, 11:20
AVAILABLE AND EMERGING TECHNOLOGIES FOR REDUCING GREENHOUSE GAS EMISSIONS FROM THE PULP AND PAPER MANUFACTURING INDUSTRY doc
... the pulp and paper manufacturing industry at this time. Because the primary GHG emitted by the pulp and paper manufacturing industry include carbon dioxide (CO 2 ), methane (CH 4 ), and nitrous ... collected and burned for their energy content It is expected that landfill gas- to-energy projects would only be cost-effective for larger landfills in the pulp and paper industry ... pulp and paper manufacturing process, black liquor and hog fuel (i.e., wood and bark), meet over half of the industry s annual energy requirements The American Forest and Paper.
Ngày tải lên: 18/03/2014, 02:20
The impact of and responses to HIV/AIDS in the private security and legal services industry in South Africa potx
... thorough understanding of the economic sectors, and their skills and demographic profiles, is fundamental to an understanding of the impact of HIV/AIDS on various sectors and the demand and supply ... African males and females reported significantly higher use of condoms (46.0% • and 49.8% respectively) than did white and coloured males (23.8% and 23.3% respectively) and white and coloured ... behavioural and social risk factors (classified as distal, proximal and person factors) and HIV/AIDS itself; other influences, which impact on the demand and supply of employees, the recruitment and
Ngày tải lên: 22/03/2014, 18:20
ISSUES AND SOLUTIONS FOR THE RETAIL AND CONSUMER GOODS INDUSTRIES doc
... 1Retail and ConsumerIssues and Solutions for the Retail and Consumer Goods Industries International Financial Reporting Standards / US GAAP Trang 3Issues and Solutions for the Retail and Consumer Goods ... 6Innovation, brand, R&D, licensing, marketing and advertising Trang 7Issues and Solutions for the Retail and Consumer Goods Industries Innovation, brand, R&D, licensing, marketing and advertising ... 9Issues and Solutions for the Retail and Consumer Goods Industries Innovation, brand, R&D, licensing, marketing and advertising 3 Point-of-sale advertising Background Advertising and promotional
Ngày tải lên: 30/03/2014, 06:20
0750 PUBLIC GOODS AND CLUB GOODS doc
... of non-excludability and non-rivalry in consumption Publicgoods contrast with private goods; public goods are non-excludable andnon-rivalrous in consumption while private goods are sold to those ... butexcludable The market is not the only mechanism through which goods andservices are provided in a modern economy (Coase, 1974); public goods andclub goods are characterised by their provision wholly through ... local publicgoods, ranging from the supply of decentralised regional public goods (localhealth boards) to community projects and neighbourhood schemes, such ascommunity sports clubs and residents
Ngày tải lên: 30/03/2014, 09:20
HAZOP AND HAZAN - Identifying and Assessing Process Industry Hazards doc
... cooling systems (normal and. .. 7 1) and that However, the cooling systems (normal and stand-by) and service lines on nuclear power stations would benefit from hazop and this is now recognised ... pioneered in the chemical industry (see Chapter 7) and soon spread controller and a high level trip to shut down the machine (Figure 2 7) The to the oil industry and later to food processing, ... Drain and N2 Purge Figure 2 2 Feed section of proposed olefin dimerisation plant To after-cooler HAZARD AND OPERABILITY STUDIES (HAZOP) HAZOP AND HAZAN TABLE 2 2 Results of hazard and
Ngày tải lên: 05/07/2014, 02:20
chapter 18 externalities and public goods
... incomplete information standard is 9 (12.5% decrease) ADE < ABC Trang 21Chapter 18 Slide 21 Summary: Fees vs Standards Standards are preferred when MSC is steep and MCA is flat Standards (incomplete ... E* the threshold price to enter the industry Trang 14Chapter 18 Slide 14Standards and Fees Level of Emissions Dollars per unit of Emissions MSC MCA 3 12 E* Standard Fee Trang 16Chapter 18 Slide ... summing the individual demand curves for the good. Efficient Public Good Provision Output 0 $1.50 + $4.00 or $5.50. Trang 46Chapter 18 Slide 46Public Goods Public Goods and Market Failure How
Ngày tải lên: 26/09/2015, 15:09
The effect of size and growth on leverage evidence in the fishery and real estate industry in vietnam
... and Zingales (1995), Wiwattanakantang (1999), and Hussain (1997) finds that size and leverage are strongly and positively related, but with regard current and future profitability is strong and ... between size and leverage and related to the correlation between growth and leverage in fishery and real estate industry Chapter 3 discusses the model used in this research and explains the relationship ... asymmetric information and Trang 2211 pecking order consideration would result in a negative relation between size and debt Titman and Wassels (1988), Rajan and Zingales (1995), and Wiwattanakantang
Ngày tải lên: 22/10/2015, 13:43
Risk management in the pharmaceuticals and life sciences industry
... Management in the Pharmaceuticals and Life Sciences Industry 5 3KPMG Disclosures Handbook 2008 – 2009, Volume 1 – Risk and Disclosure in the Pharmaceutical Industry, page 71. © 2009 KPMG International ... from Europe, Asia-Pacific, the Middle East and Africa, and Latin America as well. Preface Risk management in the pharmaceuticals and life sciences industry is a KPMG International report, written ... followed by controls and monitoring Yet in focusing on and then reacting to this obvious risk, they leave themselves less time and resources to scan the horizon for new and emerging threats
Ngày tải lên: 06/12/2015, 23:11
EXAMINATION OF THE MARKETING ACTIVITY OF HUNGARIAN SMEs WORKING IN THE DAIRY AND MEAT PROCESSING INDUSTRY
... enterprises in the two branches of industry, and by analyzing the factors affecting it – to contribute to the formation of the entrepreneurs’ attitude and to meet and understand marketing as an effective ... industrial branches (dairy industry and meat industry), the future prospects based on our present knowledge can obviously be outlined at first sight: the position of the small and medium size enterprises ... tools it is necessary to understand their role and importance, and to come clear with the benefits offered by them This is why we have tried hard in the dissertation and during its preparation to
Ngày tải lên: 19/12/2016, 12:12
Trade in counterfeit and pirated goods
... counterfeit and pirated goods 51 Figure 4.2 Seizures of counterfeit and pirated goods: Top industries by Harmonised System (HS) codes (2011, 2012 and 2013) 52 Figure 4.3 Seizures of counterfeit and ... Trang 22THE ECONOMIC AND POLICY LANDSCAPE ±21Section 2. The economic and policy landscape This chapter outlines how markets for counterfeit and pirated products operate and sheds light on some ... clothing and accessories Agricultural products and services Scientific research, information and communication technology Trang 3130± THE ECONOMIC AND POLICY LANDSCAPE TRADE IN COUNTERFEIT AND PIRATED
Ngày tải lên: 30/12/2019, 09:22
Research and development in industry 1976 1997 expenditure and researchers, scientists and engineersrecherche et development
... RESEARCH AND DEVELOPMENT IN INDUSTRY 1976-1997 RECHERCHE ET DÉVELOPPEMENT DANS L’INDUSTRIE RESEARCH AND DEVELOPMENT IN INDUSTRY S T O E C D T I S T A I EXPENDITURE AND RESEARCHERS, SCIENTISTS AND ... and ANRSE an invaluable tool for economic research and analysis ALSO AVAILABLE ON DISKETTE To access the comprehensive ANBERD and ANRSE databases, please consult Research and Development in Industry ... Denmark, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Turkey, the United Kingdom and the United States The following
Ngày tải lên: 20/01/2020, 07:51
Tài liệu CONSERVATION OF LEATHER and related materials docx
... their leathery handle and when dried retain their softness and flexibility to a signifi- cant extent. In addition, if a wet oil-tanned leather is heated above its shrinkage temperature and then immersed ... corium fibre bundles and the grain surface is extremely fine. This makes the leather ideally suited to fashion footwear, handbag, bookbinding and fine case leathers. Calf leather is unsuitable ... Procter’s View and Now. J. Soc. Leather Technologists and Chemists, 68, 57. Haines, B.M. (1999) Parchment. Northampton: The Leather Conservation Centre. Tancous, J.J. (1986) Skin, Hide and Leather Defects. Cincinnati:...
Ngày tải lên: 17/02/2014, 17:20
Tài liệu THE IMPACT OF THE RECESSION ON VALUE AND PREMIUM GOODS doc
... Improve packaging and quality of own-brand goods to encourage consumers to view them as a viable alternative to national brands • Continually monitor consumer shopping behaviour and adapt store ... the same level as private label, and to try and prevent a trend of down-trading. However, in certain categories, value goods, and especially private label goods, are still not wholly accepted ... manufacturers and retailers protect and grow their market share, and put them in good shape for when the economic recovery finally begins. For Manufacturers: While promotions and price cuts...
Ngày tải lên: 19/02/2014, 03:20
ANNUAL REPORT EXPORTS OF DEFENCE AND STRATEGIC GOODS FROM AUSTRALIA 1999/2000 potx
... defence and related and dual-use goods and technology but recognises that there needs to be appropriate controls over the export of such goods, to protect and promote Australia’s strategic and foreign ... defence and strategic goods comprises the Customs Act 1901 and the Customs (Prohibited Exports) Regulations. Regulation 13E requires that military and non-military lethal goods, nuclear industry goods ... should seek approval from the STPO section for export of defence and related goods, nuclear industry goods and for dual-use goods and technology. Exporters should also acquaint themselves with...
Ngày tải lên: 07/03/2014, 10:20
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