iphone and ipad apps marketing

... of mundane design and into the realm of amazing user experiences! US $24.99 Shelve in Mobile Computing User level: iOS Wow Factor Apps and UX Design Techniques for iPhone and iPad Timothy Wood ... focus is centered on the leisure use-case Speed and efficiency have taken a back seat to engagement and entertainment And while the iPad and the iPhone share the same fundamental OS, the presenta-tion ... user demand, and this demand is in turn driven by the success of the App Store and the highly specialized nature of the apps themselves Apple may have expected people to download a lot of apps,

Ngày tải lên: 29/03/2014, 20:20

... the iPadIt happens all the time: a new device comes out and now your clients want to use it iPad and iPhone apps have lots of overlap iOS runs both devices, which are touch screen–based, and ... patterns, etc iPhone apps are much more about ease of use with your thumb, quick access to data, etc iPad apps are “bigger” than that People sit on couches and really soak in iPad apps Give ... the iPad iPhone apps are supposed to work too, right? Do this! Open up DrinkMixer in Xcode and run it in the iPad simulator Then you can see what we’re dealing with Yes, they do. Every iPhone

Ngày tải lên: 05/12/2016, 11:44

... Defining Marketing,” Marketing News, September 15, 1974, Trang 420 marketing, international marketing, commodity marketing, and physical distribution Though lengthy, this list of topics and issues ... [broadening the concept] of marketing” controversy and the “Is marketing a science?” debate Most marketing practitioners and some marketing academicians perceive the entire scope of marketing to be profit/micro/normative ... enormous scope and that marketing specialists could still render their services to nonmarketing causes Kotler and Levy then accused Luck of a ment of Marketing Philosophy,” soURNAL OF MARKETING,

Ngày tải lên: 18/02/2014, 02:20

... cereal in a bowl), (2) a product package, (3) a brand character (if any) and (4) the brand logo Identifiers such as these can be used to draw consumers’ attention, and help them to recognize and remember the brand on subsequent occasions ... These are tools used to try to proactively influence what is said about a firm’s brands, Trang 20“viral marketing,” and “diffusion marketing” to encourage con- 4 IT’S ChILD’S PLAY: ADvERgAMINg AND ThE ONLINE MARKETINg OF FOOD TO ChILDRENThese ... ADvERgAMINg AND ThE ONLINE MARKETINg OF FOOD TO ChILDRENbRanD eXPosURes beYonD tHe GaMes In addition, there are the basic brand identifiers or marks that may be used to help consumers remember a brand later

Ngày tải lên: 16/03/2014, 01:20

... determine when, where and how to best solicit the brand Secondly, brands and agencies must understand the platform utilities and how to leverage them both independently and through the integrated ... growth and rapid change Innovations in technology, understanding from measurement and analysis, and better digital product offerings are all encouraging and adding new revenue streams and profit ... shops, bars, and music venues to help them explore and express their newly found freedom They will be watching YouTube HD and Hulu and Vimeo when they aren’t on Twitter and Facebook and iTunes

Ngày tải lên: 16/03/2014, 01:20

... Business Value with Social Marketing:This eBook helps CMOs and social media strategists think about organizing and optimizing social marketing and lays out the steps and best practices to get ... variety of industries and levels of social marketing experience It brings to you insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your ... MEDIA MARKETINGForward Major Findings Corporate Investment in Social Marketing Company Social Marketing Resources Biggest Social Marketing Challenges in 2012 Social Media Montioring and Management

Ngày tải lên: 23/03/2014, 04:21

... Android, iPhone và iPad Trang 210 phần mềm chỉnh sửa video cho điện thoại Android, iPhone và iPad Sử dụng phần mềm phù hợp sẽ giúp việc chỉnh sửa video trên điện thoại Android hoặc iPhone, iPad ... cho phép dễ dàng chia sẻ video qua Facebook, Twitter, YouTube, SMS, email Trang 54 AndroMedia Video Editor AndroMedia Video Editor có giao diện trực quan nên rất dễ sử dụng, giúp bạn tạo ra một ... các đoạn phim ngắn (dưới 60 giây) và bị hạn chế một số tính năng 6 iMovie Trang 8Người dùng iPhone và iPad thực sự nên dùng thử iMore Đây là ứng dụng do chính Apple phát triển, cho phép người dùng

Ngày tải lên: 25/03/2014, 09:22

... Trang 3PROFESSIONAL IPHONE® AND IPAD™ DATABASE APPLICATION PROGRAMMING INTRODUCTION xxiii PART I MANIPULATING AND DISPLAYING DATA ON THE IPHONE AND IPAD CHAPTER 1 Introducing Data-Driven ... Troubleshooting Your Applications 343 INDEX 355


Trang 5iPhone® and iPad™ Database Application Programming Trang 7iPhone® and iPad™ Database Application Programming Patrick Alessi Trang 8Published ... Data-Driven Applications 3 CHAPTER 2 The iPhone and iPad Database: SQLite 19 CHAPTER 3 Displaying Your Data: The UITableView 57 CHAPTER 4 iPad Interface Elements 89 PART II MANAGING

Ngày tải lên: 04/07/2014, 21:20

... ActionScript programmer and has produced a popular Internet gaming environment called HigherGames He now enjoys developing games for the iPhone and iPad, and currently has three games in the AppStore (Wordigo, ... promise of mobility and developing connected applications for mobile devices such as the iPhone and iPad When he can back away from the computer, Patrick enjoys photography, traveling, and doing just ... ON THE IPHONE AND IPAD Protocols 12 Implementing the UITableViewDataSource Protocol 13 Delegates 15 Creating Records with the INSERT Command 26 Reading Your Rows with the SELECT Command 28 Trang

Ngày tải lên: 04/07/2014, 21:20

... 1PROFESSIONAL iPhone® and iPad™ Database Application Programming Trang 3PART IManipulating and Displaying Data on the iPhone and iPad CHAPTER 1: Introducing Data-Driven Applications CHAPTER 2: The iPhone ... Games, graphics editors, and spreadsheets alike all use and manipulate data in one form or another One of the most exciting things about the iPhone is that it enables you and your customers to take ... Introducing Data-Driven Applications CHAPTER 2: The iPhone and iPad Database: SQLite CHAPTER 3: Displaying Your Data: The UITableView CHAPTER 4: iPad Interface Elements



Trang 5Introducing Data

Ngày tải lên: 04/07/2014, 21:20

... interfaces, but the command line does have its advantages One feature that stands out is that you can create and populate a database using the command - line interface and scripts For example, ... directory and then copy it into the Xcode project that you will create later Start the command - line tool and create your new database by typing sqlite3 catalog.db at the command prompt This command ... Trang 1The iPhone and iPad Database: SQLite WHAT ’ S IN THIS CHAPTER? Creating an SQLite database Connecting your application to a database and displaying its data Running

Ngày tải lên: 04/07/2014, 21:20

... ❘ CHAPTER 2 THE IPHONE AND IPAD DATABASE: SQLITE A tree view that shows all tables, indexes, views, and triggers Interface to browse data from any table/view Ability to edit and delete records ... will have methods Trang 1038 ❘ CHAPTER 2 THE IPHONE AND IPAD DATABASE: SQLITEto initialize the database, close the database, and most important, build and return an array of Product objects Before ... interface items around or redesign the look and feel of a FIGURE 2 - 8: Browsing table data with SQLite Manager Trang 634 ❘ CHAPTER 2 THE IPHONE AND IPAD DATABASE: SQLITEmockup than it is to

Ngày tải lên: 04/07/2014, 21:20

... terminator, the statement handle that will be used to iterate over the results, and a pointer to the fi rst byte after the SQL statement, or NULL which you use here Like the other commands that you have ... application There is a handy class, NSBundle , for getting information about an application bundle The mainBundle method returns a reference to the main application bundle and the Trang 2pathForResource:ofType: ... catalog and the type as db , the method will return the path to catalog.db Next, you use the C function sqlite3_open to open a connection to the database You pass in the path to the database and

Ngày tải lên: 04/07/2014, 21:20

... need to make an editable copy On the iPhone, this editable copy should be placed in the documents directory Each application on the iPhone is “ sandboxed ” and has access only to its own documents ... several good books on building user interfaces for the iPhone including iPhone SDK Programming: Developing Mobile Applications for Apple iPhone and iPod Touch by Maher Ali (Wiley, 2009) You will ... and display it in the TableView In the header, RootViewController.h , add import statements for the Product and DBAccess classes: #import “Product.h” #import “DBAccess.h” Add a property and

Ngày tải lên: 04/07/2014, 21:20

... on an embedded device such as the iPhone or iPad. It is ineffi cient to create all of the cells and have them hanging around using memory while off - screen and not viewable. Conversely, because ... an indication of where the product was made, and the price. You could use a fl ag icon to represent the country of origin on the right - hand side and add a label to display the price, as shown ... customized cell, you will hand - code the layout of the cell. Because you will be modifying the cell you display in the table, you will be working in the RootViewController.m fi le and modifying the

Ngày tải lên: 04/07/2014, 21:20

... build, and run You should get something that looks just like the previous example and Figure 3 - 4 Trang 472 ❘ CHAPTER 3 DISPLAYING YOUR DATA: THE UITABLEVIEW IMPLEMENTING SECTIONS AND AN INDEX ... headers, and provide the user the ability to navigate them using an index If you have ever used the Contacts application on the iPhone, you should be familiar with section headers and the index ... sectionForSectionIndexTitleAtIndex:index]; } RootViewController.m If you build and run the application, it should run and the table should be displayed with sections and an index However, if you select a row, the application

Ngày tải lên: 04/07/2014, 21:20

... are now ready to build and run the application You should be able to add new surveys and see them appear in the left hand pane in portrait mode Select an item in the list and you will see the display ... application ’ s UIApplication object UIApplication is the core object at the root of all iPhone and iPad applications UIApplication is a singleton class to which you can obtain a reference by ... will see the display in the right - hand pane change to the item you selected Rotate the device to see how the UISplitViewController behaves in both landscape and portrait modes DISPLAYING DATA

Ngày tải lên: 04/07/2014, 21:20

... fine for most iPhone apps. iPad apps, on the other hand, are often expected to work in both portrait and landscape modes. Because UIViewController provides autorotation behavior for free and PRPSplashScreen ... portability of the iPhone, iPod touch, and iPad means that we take them everywhere with us, and their reasonable battery life means that we use them constantly. Quite sim- ply and with apologies ... erratum • discuss Add a Basic Splash Screen Transition • 8 iOS Recipes Tips and Tricks for Awesome iPhone and iPad Apps Matt Drance Paul Warren The Pragmatic Bookshelf Dallas, Texas • Raleigh,...

Ngày tải lên: 06/03/2014, 08:21

... build using a single command, which supplies values for those pa- rameters. We’ll be using this handy macro through the rest of the book, and you’ll see how much copy -and- paste it saves. With ... the command line will give you the information in detail. Integrating xcodebuild into an Ant Script The next step is to take the xcodebuild command that worked so well on the command line, and make ... to be finicky on random characters in the file and can be a bit arcane to understand, Ant uses XML files that can be edited and validated in any standard XML editor. It will also make all your...

Ngày tải lên: 24/04/2014, 10:02

... menu with the options iPhone, iPad, and iPhone/ iPad. ese choices might initially seem a bit confusing — aer all, if you design an iPhone app won’t it work just ne on an iPad, too? Yes, it will. ... & Files and Detail views) and as listed in the .plist file (Editor view). From <www.wowebook.com> ptg The Web Designer’s Guide to iOS Apps: Create iPhone, iPod touch, and iPad Apps with ... arranger, and stained glass artist elevated my ability to see paerns and beauty, and inspired my own creativity and desire to make things. My lovely wife and daughters, who gave me the time and...

Ngày tải lên: 12/02/2014, 20:20