insights from a computational approach

... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... She added another value: that many women care about social issues and will patronize a company that cares.19 Greg Carpenter and Kent Nakamoto have challenged a core assumption of marketers that ... notion that a company wins by building a relevant and sustainable competitive advantage.17 Having a competitive advantage is like having a gun in a knife fight This is true, but today most advantages...

Ngày tải lên: 21/09/2012, 17:33

... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest customers Account ... the sale What’s worse, many ads are not particularly creative Most are not memorable Take auto ads The typical one shows a new car racing 100 miles an hour around mountain bends But we don’t have...

Ngày tải lên: 24/10/2013, 08:20

... salesperson can convince you about the virtues of a product as persuasively as can a friend, acquaintance, past customer, or independent expert Suppose you are planning to buy a PDA (personal digital assistant) ... companies believe they can make a greater return • From operating in the marketplace to operating in cyberspace Smart companies are developing a presence online as well as off-line They are using ... individuals who are early adopters, vocal and curious, and with a large network of acquaintances When a company brings its new product to the attention of such influentials, the influentials carry...

Ngày tải lên: 24/10/2013, 08:20

... believe that they win customer loyalty by offering a loyalty award program A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes ... now have and more anagement Management is the task of making trade-offs and juggling contradictions Harvard’s Rosabeth Moss Kanter observed: “The ultimate corporate balancing act: Cut back and ... Are the goals reasonable and reachable in the light of the situational analysis? • Does the strategy seem adequate to deliver the stated goals? 114 Marketing Insights from A to Z • Are the tactics...

Ngày tải lên: 24/10/2013, 08:20

... to manage outsourcers.” Essentially I was proposing that they become a virtual organization Yet a company may go too far in outsourcing What makes a great company is that it has created a set ... than any paid-for ads 126 New Product Development 127 Ingvard Kamprad, who founded IKEA, added another consideration: A new idea without an affordable price tag is never acceptable.” Space Adventures ... changes and maintain marketing practices that have lost their edge The marketing practices of many companies today are obsolete edia A company must use media If your company doesn’t use media,...

Ngày tải lên: 24/10/2013, 08:20

... shift toward relationship marketing does not mean that companies abandon transaction marketing altogether Most companies need to operate with a mixture of the transactional and Relationship Marketing ... retailer was a chihuahua nipping at the Retailers and Vendors 155 manufacturer’s heels a nuisance, yes, but only a minor irritant; you fed it and it went away Today it’s a pit bull and it wants ... About 50 percent of companies use contract sales forces: manufacturers’ reps, sales agents, and so on Many companies hire outside salespeople to handle more marginal geographical areas and market...

Ngày tải lên: 24/10/2013, 08:20

... and value Some individuals are gifted salespeople They can sell refrigerators to Eskimos, fur coats to Hawaiians, sand to Arabs, all at a profit, and then repurchase them at a discount Good salespeople ... cause that many people believe in, the company can enhance its corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase favorable press coverage.55 Companies ... into a social community that rides together, has races, and shares the Harley Davidson lifestyle with its HD leather jackets and clothing, watches, pens, watches, and restaurants Companies have a...

Ngày tải lên: 24/10/2013, 08:20

... Computational Aesthetics Approach A classic treatise on psychological theories for understanding human perception can be found in [2] Here, we take the first step in using a computational approach ... approach to understand what aspects of a photograph appeal to people, from a population and statistical standpoint For this purpose, we aim to build (1) a classifier that can qualitatively distinguish ... the group averages are within the same range and hence are treated fairly when posed as a classification problem On the other hand, the ‘ideal’ case is when a machine can replicate the task of robustly...

Ngày tải lên: 07/03/2014, 17:20

... pronominal anaphora, but the information they used was simply the patterns obtained from the previous analysis of the text To be able to compare our approach to that of Dagan and Itai, and to be able ... 36th Annual Meeting of the Association for th Computational Linguistics and 17 International Conference on Computational Linguistics, COLING - ACL (Montreal, Canada) pp 869-875 Hiromi Nakaiwa and ... propose an algorithm for anaphora resolution that is actually a modified and extended version of the one developed by Lappin and Leass (1994) It works from a POS tagger output and achieves an accuracy...

Ngày tải lên: 17/03/2014, 07:20

... sunglasses restaurant warm elegant friendly original italian tasty cozy modern eatalian pastarant peatza italian, eat restaurant, pasta pizza, eat dusta hometess pasta, dust hostess, home shampoo smooth ... eating), pizza and pasta (which are found AtLocation restaurant) to generate an appropriate name The three “palatable” neologisms generated are eatalian (from the combination of eat and Italian), ... Italian), pastarant (pasta + restaurant) and peatza (pizza + eat) These three suggestions are amusing and have a nice ring to them As a matter of fact, it turns out that the name Eatalian is actually...

Ngày tải lên: 23/03/2014, 14:20