... likely to reflect a true relationship between the psychosocial predictors from the TIB and physician inten- tion to use HTA recommendations. A short vignette was used to bring physicians into a ... example, to what extent do you agree with the following affirmation – "It would be easy for me to use CAHTAR's recommendations to support my decision in this case." 1) Totally disagree; ... was used to verify the internal consistency of theoretical con- structs. As shown in Table 1, all constructs showed satis- factory internal consistency, with Cronbach α higher than 0.70 [40]. Finally,...
Ngày tải lên: 11/08/2014, 05:22
... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... do not want you to have anything from L. L. Bean that is not completely satisfactory.” There are always some companies, however, that are more ready to proclaim guarantees than to honor them. ... Inc., moved from oor cover- ings to ceilings to total interior surface decoration. ã Citicorp thought that it had a substantial share of the banking market but realized that it had only a small...
Ngày tải lên: 14/08/2014, 05:20
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 5 doc
... unless the customer flies within two months. Companies should reward their loyal customers. Too often, however, companies give a better deal to new customers than to their old customers. Thus a ... unprof- itable customers. No company can be expected to pay the same at- tention to an unprofitable customer as to a profitable customer. Smart companies define the types of customers they are seeking ... loyal to a brand? Tony O’Reilly, former CEO of H. J. Heinz, proposed this test of brand loyalty: My acid test . . . is whether a housewife, intending to buy Heinz tomato ketchup in a store,...
Ngày tải lên: 14/08/2014, 05:20
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 7 ppt
... went to Wall Street to find out why. The analysts told him that his bottom line had improved but not his top line—they didn’t see any revenue growth. So the CEO decided to cut product prices to ... Drucker admonished: “Customers do not see it as their job to ensure manufacturers a profit.” Companies have to figure out not only how to increase sales but how to earn customers’ repeat business. ... worth. 138 Marketing Insights from A to Z uality 147 It continues to amaze me how many Americans accepted bad quality in the past. When I took my newly purchased Buick to the dealer one week after...
Ngày tải lên: 14/08/2014, 05:20