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Tài liệu HOW TO MEASURE THE IMPACT OF A CRM STRATEGY ON THE FIRM PERFORMANCE doc
... proposed by these authors are the following: customer knowledge, customer interaction, customer value, and customer satisfaction. An additional measurement criterion focusing on CRM initiatives ... extremely relevant to take into account the human factor, what Gummesson (2002) calls h-relationships. Much has been written about the importance of customer satisfaction, customer retention and ... performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era. Finally, challenges to face in CRM performance measurement...
Ngày tải lên: 20/12/2013, 17:15
ROI of Social Media: Myths, Truths and How To Measure
... come today to ride the Journey to Atlantis? 2) Where did you hear about the Journey to Atlantis? Using a formula that applies a value to each visitor to the park (per person), they were able to ... won’t show your company’s return on its investment. To get to ROI, you have to take the metrics and turn them into business benefits. To see the type of metrics we mean, see the Social Media Measurement ... 2012 / ROI of Social Media: Myths, Truths and How To Measure 9 Radian6 Community Ebook February 2012 / ROI of Social Media: Myths, Truths and How To Measure www.radian6.com / 1 888 6RADIAN 1...
Ngày tải lên: 27/05/2014, 12:52
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Ngày tải lên: 31/10/2014, 13:05
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_1 potx
... called profi t, shown in Table 2.4. How much is it? Well, it must be £10,000 to balance the books! This is an unusual way to demonstrate profi t but we’ve done it this way to show that profi t ... Business Cycle To ‘create value’ we need to sell something for more than it costs to supply. Let’s say we fi nd a customer who wants us to install fi ve alarm systems and they are prepared to pay £20,000. ... goes up to £33,000, as shown in Figure 2.6, money owed by customers goes to zero and this still adds up to £40,000. Of this, £30,000 came from owners’ funds and £10,000 from profi t, shown in...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_3 potx
... himself into a millionaire. You can even ‘sell’ your debtors (customers who owe you money) and turn money owed to you tomorrow into cash today. This is called factoring. You go to a factoring ... more precisely to individual customers. Businesses Table 3.2 Consequences of ‘spreading’ overheads evenly – Customer D Customer A Customer B Customer C Customer D Company total Gross profi ... customers, shown in Table 3.2: a profi t in total, but the ‘spreading’ of overheads indicates a loss-making customer – customer D. The decision is taken to cease doing business with that customer....
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_5 potx
... nance a) Working Capital: This is to fi nance stock/raw material purchases or to provide the fi nance to allow customers to take extended credit ie to fi nance debtors. It is a revolving short- term ... 7 How our investors see us – stock market ratios What accounts do our investors want to see? If you were going to invest money in a company, what accounts would you want to see? First, ... sometimes prudent to 92 How to Understand Business Finance Ratios relating to shares When a company is formed, the owners usually put some funds into the business to allow it to start trading....
Ngày tải lên: 21/06/2014, 07:20