growing and sustaining brand equity
Keller strategic brand management
... Customer-Based Brand Equity Brand Equity as a Bridge 70 68 Making a Brand Strong: Brand Knowledge 71 THE SCIENCE OF BRANDING 2-1: Brand Critics Sources of Brand Equity 73 72 Brand Awareness 73 Brand Image ... currency • Brand extension scorecard • Brand flashbacks • Brand communities • Brand characters • Brand makeovers • Person branding • Brand potential • Culture and branding • Future brand priorities ... CONTENTS Establishing a Brand Equity Management System 305 BRANDING BRIEF 8-2: Understanding and Managing the Mayo Clinic Brand Brand Charter 307 Brand Equity Report 308 Brand Equity Responsibilities...
Ngày tải lên: 24/09/2015, 23:21
tài liệu tiếng anh brand extension
... agree and employees are on-board and can support launch efforts and ongoing brand management Your brand s equities will affected based on how your brand extension fairs – if it is a success, brand ... awareness and preference for their data warehousing unit by effectively branding and positioning it to compete with strong big brand competitors so they created the ‘Teradata’ brand Brand Relevance ... New Brand Relevance Proprietary and confidential property of Prophet Do not distribute Examples of Successful Brand Extensions Brand Existing Category Association New Category Extending a brand...
Ngày tải lên: 23/06/2014, 08:32
2009 Utah Sentinel Events Data Report: Identifying Opportunities for Improvement doc
... heart failure and pneumonia CheckPoint is designed to help Utah citizens learn more about health care and makes evidence-based health information publicly available and understandable Additionally, ... consensus on standard colors for patient wristbands in our state This standardization will alleviate confusion for staff working at multiple facilities The color “red” has been standardized to ... Practices—In 2006 UHA convened a workgroup to review and develop state standards for the transport and lifting of patients The workgroup explored various options and after several months of work developed...
Ngày tải lên: 07/03/2014, 17:20
Brand Identity System Design
... chân Vi t Brand Identity System | 46 QUY CÁCH S P T SLOGAN Brand Identity System | 47 QUY CÁCH S P T SLOGAN Brand Identity System | 48 simple Brand Identity System | 49 trang trí Brand Identity ... Năng ng Nhí nh nh,… Brand Identity System | 18 Ý NGHĨA C A LOGO JUMBO Brand Identity System | 19 PHÁT TRI N LOGO JUMBO Brand Identity System | 20 PHÁT TRI N LOGO LENCII Brand Identity System ... thi u n Quý v , nh ng ngư i yêu thích am mê xây d ng phát tri n thương hi u Brand Identity System | Design Brand Brand Identity System | Tiêu chu n BMG B tài li u BrainMark...
Ngày tải lên: 27/08/2012, 09:00
A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
... consumer’s basedbrand equity namely brand awareness, brand image, perceived quality and brand loyalty Among the three dimensions, brand loyalty appears to have the least brand equity rating by ... such a way to include consumer behavior, brand, brand equity, Conceptualization of brand equity, brand equity in service industry and the dimensions of brand equity Chapter three presents the method ... dimensions of customer based -brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating? • Does customer based -brand equity differ between the...
Ngày tải lên: 24/09/2012, 17:19
Brand Architecture: Kiến trúc thương hiệu
... 1- Danh mục thương hiệu (brand portfolio) 2- Vai trò cụ thể thương hiệu danh mục 3- Vai trò thương hiệu bối cảnh thị trường-sản...
Ngày tải lên: 22/10/2012, 17:04
Global brand communities
... between global brand, brand community, subcultures and cultures Holt (2002, 2005) argues for the need to understand brands at a societal level (e.g cultural branding), while O'Guinn and Muniz (2005, ... The polit -brand (a brand community that has at its centre the particularly politicised brand) The abandoned tribe (a brand community in which the marketer has abandoned the brand, but the community ... the brand? , i.e who is a true believer and brand community member?) Desired marginality (brand community members actively try to keep the community small and marginal) • • • • The polit-brand...
Ngày tải lên: 23/10/2012, 15:16
Brand value.
... khác có chất lượng tốt Acura khó Nguyễn Thanh Hồng Đức - – Công ty thương hiệu LANTA, www.lantabrand.com ...
Ngày tải lên: 25/10/2012, 10:16
Báo cáo y học: "Extension of the PNA world by functionalized PNA monomers eligible candidates for inverse Diels Alder Click Chemistyr"
... polymers through PNA pentamers Both, the proper and rapid DARinv mediated ligation and the easy design of PNA polymers can meet demands on modern drugs and diagnostic molecules Chemical Procedures ... steps and results in high yields and quality Also in future pharmacological applications, as yet impracticable, this example could establish a platform for expanded use in the PNA, the DNA and ... for molecular diagnosis, chromosomal investigations, molecular genetics and cytogenetics, antisense and antigenic agents, and for transfer of genetic material into target cells as reversible coupling...
Ngày tải lên: 26/10/2012, 08:57
Testing a model of customer-based brand equity in the Vietnamese banking servic
... model, brand equity is derived from the customer’s perception of the quality and thereby the brand value Other components of their brand equity construct are hedonic brand attitude, utilitarian brand ... called brand identity and totally a brand (Keller, 1993) But is it all about the brand? Of course not “Today's understanding of brand takes it far beyond the somewhat simplistic view of brand that ... are driven by brand 11 identity: the brand as a product, the brand as an organization, the brand as a person and the band as a symbol) The fifth component is other proprietary brand assets such...
Ngày tải lên: 06/11/2012, 15:52