Ngày tải lên: 01/04/2014, 18:42
... of this is how Barnes & Noble transformed itself to an international brand of great integrity. After Leonard Riggio 206 BUSINESS ACROSS CULTURES 212 BUSINESS ACROSS CULTURES Korean dilemmas Koreans ... to a foreign environ - ment without significantly reflecting on the research design. You will encounter differences in the nature of the market information, the methods of collecting that information, ... that information, etc. International market researchers need to go beyond their ethnocentric pre-conditioning by increasing the feedback channels. There is a need to look at formal and informal 217 MARKETING...
Ngày tải lên: 21/06/2014, 12:20