an analysis on metaphor in banks slogans

... economy 8) Human Relationship, Human relationships include such concepts asfriendship, love, and marriage These and similar concept are metaphorically viewed as plants, machines, and buildings ... for making things and so on When we use the conceptmetaphorically, the author’s distinguish various parts of plants; we are awareof the many actions we perform in relation to plants; and we ... Literature can defined in some various attempts Literature can define as ‘imaginative’ writing in the sense of fiction and writing, which is notliterally true Literature is a kind of writing that, in

Ngày tải lên: 25/04/2022, 21:30

... studies……… 21 CHAPTER 2 – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development……… 23 2.2 The exploitation of metaphor in banks’ slogans……… 25 2.3 Procedures……… ... title: “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification based on Lakoff and Johnson‟s theory and its application to some banks‟ slogans ... advertising slogans This chapter also reflects some previous researches on advertising and advertisements Chapter 2 is named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance

Ngày tải lên: 23/09/2020, 22:12

... named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS”focusing on the importance of slogans to advertising as well as banks‟ development.Besides, in this chapter, an analysis of 20 banks‟ slogans is ... title: “An investigation on metaphor used in some banks‟ slogans in theworld.” It focuses on metaphor classification based on Lakoff and Johnson‟s theoryand its application to some banks‟ slogans ... studies……… 21 CHAPTER 2 – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development……… 23 2.2 The exploitation of metaphor in banks’ slogans……… 25 2.3 Procedures………

Ngày tải lên: 08/11/2020, 14:39

... studies……… 21 CHAPTER 2 – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development……… 23 2.2 The exploitation of metaphor in banks’ slogans……… 25 2.3 Procedures……… ... title: “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification based on Lakoff and Johnson‟s theory and its application to some banks‟ slogans ... advertising slogans This chapter also reflects some previous researches on advertising and advertisements Chapter 2 is named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance

Ngày tải lên: 05/12/2020, 08:11

... studies……… 21 CHAPTER 2 – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development……… 23 2.2 The exploitation of metaphor in banks’ slogans……… 25 2.3 Procedures……… ... title: “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification based on Lakoff and Johnson‟s theory and its application to some banks‟ slogans ... advertising slogans This chapter also reflects some previous researches on advertising and advertisements Chapter 2 is named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance

Ngày tải lên: 28/06/2022, 10:20

... identify existing research gaps in the field.AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANSSlogans – an integral part for banks’ developmentAdvertising plays a crucial role in shaping a brand's personality, ... Analysis on Metaphor in Banks’ Slogans,” emphasizes the significance of slogans in advertising and their role in the growth of banks This chapter conducts a thorough analysis of 20 bank slogans to ... precise, clearly conveying the brand's intentions; vague or confusing slogans hinder consumer understanding and perception of the message.The exploitation of metaphor in banks’ slogansRecent theories

Ngày tải lên: 17/12/2023, 02:56

... FINDINGS AND DISCUSSION 3.1 Major findings 3.2 Suggestions for translating commercial slogans under the views of culture PART III: CONCLUSION ……… REFERENCES……… Trang 11PART I: INTRODUCTION ... from one language to another It is the act of transferring the linguistic entities from one language in to their equivalents in to another language Translation is an act through which the content ... translating some English commercial slogans into Vietnamese under the views of culture The last chapter provides major findings and suggestions for translating other slogans Part III: Conclusion

Ngày tải lên: 23/04/2021, 12:20

... definition: Commentary is the writer’s opinion or comment aboutsomething Synonyms include opinion, insight, analysis, interpretation,inference, personal response 2.2 General Information of Analyzed ... structural meaning,representational meaning, interpersonal meaning and textual meaning 1.3.1 Definition of Modality Discourse analyses have demonstrated that modality is fundamental inthe creation of ... its interpretation facilityconstrained by their co-text In short, both context and co-text are important in discourseinterpretation, but they clearly differ from one another Context is concernedwith

Ngày tải lên: 18/12/2013, 10:07

... share An equilibrium relationship was approximated by estimating a stationary linear combination(s) using the Johansen co-integration test The long run association through the co- integration analysis ... of intermediaries in the channel and high cost of transportation, both producers and consumers are not benefited Market integration is defined as a situation in which arbitrage causes prices in ... Diamond Harbour-I Trang 10Table.5 Johansson’s co-integration regressions for Tomato (2018) Bhangore-II Falta Budge Budge-II Diamond Harbour-I Trang 11Table.6 Johansson’s co-integration regressions

Ngày tải lên: 28/09/2020, 17:31

... 1.2.4 Conceptual metaphoric domains and mapping Lackoff and Johnson (1980:5) point out that in the studies of conceptualmetaphor, one concept domain can be understood by another concept domain.Trần ... and many-to-one) that applies to a pair of source and target domain one-1.2.4.1 One-to-one domain mapping One-to-one domain mapping is the relationship when a single source domain ismapped onto ... mainly focuses on cognitive semantics because it concernswith the model of meaning In summary, cognitive linguistics in general andcognitive semantics in particular plays an important role in analyzing

Ngày tải lên: 08/11/2020, 12:10

... deals come and go at a dizzying pace Blink, and a hat stand is sold for $15, an antique mahogany sewing stand and sewing machine for $30, a mahogany music box for $75) can be used in an attributive ... a slight change of pronunciation or spelling The most important kinds of alteration are (1) voicing of final consonants, and (2) shift of stress (1) Voicing of final consonants (noun-verb) Advice ... word, in the course of changing its grammatical function, may undergo a slight change of pronunciation or spelling The most important kinds of alteration are (1) voicing of final consonants, and

Ngày tải lên: 08/04/2021, 08:12

... consonants and final consonants: articulation consonants: p, ng p, ng, - No medial sound - two medial consonants - Two interdental - consonants (as in ð,θ) - tr includes Interdental consonants(ð,θ) don‟t ... alveopalatal in tr/j) hard Three consonants - hard palate consonant (trong palate c/nh) consonant (as in j) - consonants - alveopalatal consonants (as consonants (as in ch/j) - interdental ( ... plosive consonants (as in - Six nasal consonants (as in m/n/ng) Three nasal m/n/ng/l ) (as in -Nine fricactive consonants (as - One trill consonant in f/v/s/z/sh/j/h/gh/k) (r) - Nine consonants fricative...

Ngày tải lên: 20/03/2014, 01:26

... named AN ANALYSIS ON METAPHOR IN BANKS SLOGANS focusing on the importance of slogans to advertising as well as banks development Besides, in this chapter, an analysis of 20 banks slogans is ... CHAPTER 2: AN ANALYSIS ON METAPHOR IN BANKS SLOGANS This chapter centers on the slogans significance to advertising and to producers‟ reputation An analysis of 20 selected banks slogans is also ... studies…………………………………………………… 21 CHAPTER – AN ANALYSIS ON METAPHOR IN BANKS SLOGANS 2.1 Slogans – an integral part for banks development…………………………… 23 2.2 The exploitation of metaphor in banks slogans …………………………… 25...

Ngày tải lên: 02/03/2015, 14:25

... language and a native language, there are some problems in translation in general and in translating English slogans in particular In daily life, I often meet a lot of slogans in many fields and ... complex terrain, long-standing agriculture, and long magnanimous fight against invaders and in monsoon tropical region, which is considered as main character of Vietnam, reflected in names, means of ... translation, we can retain the originality of the source slogans By literal translation, we can directly switch between the target slogan and the source slogan to maintain the original style and...

Ngày tải lên: 18/03/2014, 10:15

... deals come and go at a dizzying pace Blink, and a hat stand is sold for $15, an antique mahogany sewing stand and sewing machine for $30, a mahogany music box for $75) can be used in an attributive ... a slight change of pronunciation or spelling The most important kinds of alteration are (1) voicing of final consonants, and (2) shift of stress (1) Voicing of final consonants (noun-verb) Advice ... conversion is the type of conversion commonly and traditionally used by the public E.g.: hand (v) Yellow (v) B Occasional conversion Occasional conversion is the individual use of conversion in special...

Ngày tải lên: 18/03/2014, 00:20

... Second Language Acquisition London: Longman 26 Richards, J.C (1984) Error Analysis London: Longman 27 Richards, J.C(1992) Error Analysis Perspective on Second Language Acquisition London: Longman ... Dictionary of Language Teaching and Applied Linguistics London: Longman Group Limited 29 Trinh Phan Thi Phong Lan( 2005) A Study on Some Most Common Errors Made by Pre-intermediate Students of Non-major ... options arranged in boxes and it will take no longer than 10 minutes to complete the questionnaire Your answers and the information you provide in the questionnaire will remain confidential Thank...

Ngày tải lên: 28/03/2015, 09:25

... UBERPOP IN NETHERLANDS Introduction about Uber : Uber Technologies Inc is an American multinational online transportation network company The company is located in San Francisco, California in the ... or end-user and to add the final components to the concept As conclusion, financial business analysis and a plan of actions are the final reports which should be prepared before going to the stage ... For instance, in April 2014, Uber was banned by the government in Berlin, although the company remains active in other German cities On June 11th, 2014, taxi drivers in London, Berlin, Paris and...

Ngày tải lên: 11/10/2016, 17:32

... in Netherlands Case of UberPOP in Netherlands • UberPOP - First launched in Netherlands - Function as “carpool” service Scoping Building Business Case Preliminary market assessment Analysis on ... user’s needs and wants Preliminary technical assessment Competitive advantage Preliminary financial and business assessment Technical assessment Case of UberPOP in Netherlands Dutch market analysis: ... applied for tangible products - Focus on product design - Functional - oriented Figure 1.1: Key activities and responsibilities of different functions within organization (Ulrich and Eppinger 2012)...

Ngày tải lên: 17/10/2016, 21:22

... is considered as the key factor in translating one language into another one The equivalence here is both in structure and meaning Therefore, in translation, translators must have much time consuming ... combination of two nouns “lip”- “môi” and “service”- “dịch vụ” We can not understand the meaning of the compound basing on the componential meanings In fact, the meaning is not related to any ... can not understand the meaning of the compound basing on the componential meanings In fact, the meaning is not related to any “service” In Vietnamese; it means “trường ngoại trú” Another example...

Ngày tải lên: 18/03/2014, 00:20