advanced data mining techniques pdf download

... What is Data Mining? 5 What is Needed to Do Data Mining 5 Business Data Mining 7 Data Mining Tools 8 Summary 8 2 Data Mining Process 9 CRISP-DM 9 Business Understanding 11 Data Understanding ... in mining the Trang 33com-Example Data Mining Process Application 23 The data mining process reported included goal definition, data processing, data modeling, and analysis of results Data mining ... reports Data understanding Sample Explore Looked at data in problem reports Data preparation Modify data Data pre-processing Data cleaning Data transformation Deployment Trang 3828 2 Data Mining

Ngày tải lên: 05/11/2019, 14:21

... decision trees being used in all of these ways Decision Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for picking the ... time-series data is a central preoccupation of statistical analysts, so you might expect there to be a large collection of ready-made techniques available to be applied to predictive data mining on ... Time-oriented data does require a lot of data preparation Time series data must be enhanced so that trends and sequential patterns are made visible Decision trees reveal so much about the data to which

Ngày tải lên: 21/06/2014, 21:20

... to which patients? These relationships are all visible in data, and they all contain a wealth of informa­tion that most data mining techniques are not able to take direct advantage of In our ... Learned Market basket data describes what customers purchase Analyzing this data is complex, and no single technique is powerful enough to provide all the answers The data itself typically describes ... amount of data from existing stores Here you might use a sample across all existing stores, or you might take all the data from stores in comparable locations Augment the transactions in this data

Ngày tải lên: 21/06/2014, 21:20

... we prefer to see data mining centered in the business units What to Look for in Data Mining Staff The best data mining groups are often eclectic mixes of people Because data mining has not existed ... of data mining by allowing new knowledge discovered through data mining to be fed directly to the systems that interact with customers Data Mining Software One of the ways that the data mining ... this requires a data mining group and the infrastructure to support it The Data Mining Group The data mining group is specifically responsible for building models and using data to learn about

Ngày tải lên: 21/06/2014, 21:20

... be eliminated from the model Many data mining tools allow the user to prune a decision tree manually This is a useful facility, but we look forward to data mining software that provides automatic ... decision trees being used in all of these ways Decision Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for picking the ... time-series data is a central preoccupation of statistical analysts, so you might expect there to be a large collection of ready-made techniques available to be applied to predictive data mining on

Ngày tải lên: 14/08/2014, 11:21

... domains, their ability to generalize and learn from data mimics, in some sense, our own ability to learn from experience This ability is useful for data mining, and it also makes neural networks an ... Networks Artificial neural networks are popular because they have a proven track record in many data mining and decision-support applications Neural networks— the “artificial” is usually dropped—are ... net­works as predictive modeling tools At the end, we see how they can be used for undirected data mining as well A good place to begin is, as always, at the beginning, with a bit of history A

Ngày tải lên: 21/06/2014, 04:20

... applied to data These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques Trang 4Automatic Cluster Detection The data mining techniques ... patterns, but the excess The data may contain so much complex structure that even the best data mining techniques are unable to coax out meaningful patterns When mining such a database for the answer ... characteristics that can be used for further mining Some data and data mining problems naturally involve links As the two case studies about telephone data show, link analysis is very useful for

Ngày tải lên: 21/06/2014, 04:20

... Automatic cluster detection is an undirected data mining technique that can be used to learn about the structure of complex databases. By breaking com- plex datasets into simpler clusters, automatic ... on extracting every last bit of information out of a few hundred data points. In data mining applications, the volumes of data are so large that statistical con- cerns about confidence and ... measurement of customer retention. Any reasonable database that purports to be about customers should have this data readily accessible. Of course, marketing databases are rarely simple. There are two

Ngày tải lên: 21/06/2014, 04:20

... of the production data mining environment ■■ A business case for investing in data mining and customer analytics Even when the decision has already been made to invest in data mining, the proof-of-concept ... pernicious data problem are the ones you don’t know All of these cases are examples where dirty data could be identified The biggest problems in data mining, though, are the unknown ones Sometimes, data ... idea to write code that is well documented and reusable Data Mining Tools Increasingly, data mining tools have the ability to transform data within the tool Most tools have the ability to extract

Ngày tải lên: 21/06/2014, 04:20

... However, it is peripheral to data mining itself To a large extent, the concern is more about companies sharing data with each other rather than about a single company using data mining on its own to ... Sometimes, they come from careful analysis and data mining Sometimes, from a combi­nation of the two This is an extension of the virtuous cycle of data mining Learning— whether accomplished through ... corporate databases One solution is to augment databases with purchased information Of course, such appended data elements are never available for every customer, and, although such appended data

Ngày tải lên: 21/06/2014, 21:20

... known Most of the directed data mining techniques discussed in this book can be used to build a classification model to assign people to segments based on available data All that is needed is ... test; some­ times these hitches make it impossible to read the results Data Is Censored and Truncated The data used for data mining is often incomplete, in one of two special ways Censored values ... observed sales—another example of censored data Truncated data poses another problem in terms of biasing samples Trun­ cated data is not included in databases, often because it is too old For

Ngày tải lên: 14/08/2014, 11:21

... Automatic cluster detection is an undirected data mining technique that can be used to learn about the structure of complex databases By breaking com­ plex datasets into simpler clusters, automatic ... focused on extracting every last bit of information out of a few hundred data points In data mining applications, the volumes of data are so large that statistical con­ cerns about confidence and accuracy ... measurement of customer retention Any reasonable database that purports to be about customers should have this data readily accessible Of course, marketing databases are rarely simple There are two

Ngày tải lên: 14/08/2014, 11:21

... c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can ... relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting...

Ngày tải lên: 21/06/2014, 04:20

... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin- uous. Discrete data shows up in ... can be useful for several data mining techniques, such as clustering and neural net- works. Other uses of the z-value are covered in Chapter 17, which discusses data transformations. -2 -1 ... known. Most of the directed data mining techniques discussed in this book can be used to build a classification model to assign people to segments based on available data. All that is needed is...

Ngày tải lên: 21/06/2014, 04:20