... to create that path for them ASIDE: What about Search Engine Optimization? You can have as many entrances to your site as you want I call these pages “landingpages.” A landing page is the place ... to create that path for them ASIDE: What about Search Engine Optimization? You can have as many entrances to your site as you want I call these pages “landingpages.” A landing page is the place ... entrances to your site as you want I call these pages “landingpages.” A landing page is the place you link your ads to If you’ve got a music store and your ad says, “The Complete Carole King Catalog
Ngày tải lên: 27/05/2014, 12:52
... they move to a new location, and the creator neglects to leave a forwarding address. There are as many scenarios as there are web pages that have disappeared. This is a problem for web users ... text-only Web, to text plus images, to streaming media (audio, video, and multimedia environments created in Flash, Shockwave, and Java). From static pages, to dynamically generated pages, to sites to ... ways to make web pages look as good as other professional publications Today, web standards such as Cascading Style Sheets (CSS) allow us to do just that But in 1994 and 1995, these standards
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx
... designers and developers to create HTML that way—and later, it was easier to control that way Because it was easier to program, a. .. worse than any other menu placement But for several years, ... which reads the way people talk, also can go a long way toward bring- ing warmth and humanity to the onscreen experience. These approaches enable anyone to create a site that feels like a living ... be a cold, detached, clinical object. There are many tools to help you bring humanity and warmth to the Web. Appropriate Graphic Design Interactivity can go a long way toward simulating the effect
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot
... causing perturbation Navigation can exist in a horizontal strip at the top or bottom of the site It can live in a navigation bar on the left or right side of the page It also can float in a JavaScript ... (not an antacid) Sneeze, and you reach for Kleenex (not a disposable paper tissue) 103 Taking Your Talent to the Web Figure 3.19 What’s the “best” place for navigational menus? That’s up to the web ... gaming It may mean building the interface in Macromedia Flash A movie studio’s interface should not resemble that of a bank A company that sells active wear should encourage active participation,
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx
... Intranets” at www.alistapart.com/stories/inout/. JavaScript, ECMAScript, CSS, XML, XHTML, DOM In English: Additional languages of the Web. Briefly: JavaScript is a programming language that enables ... alone how those who talk that way manage to avoid being beaten with large polo mallets on a daily basis Our theory is that such phrases make the speakers feel important As you can probably ... expect you to have more than rudimentary awareness of most of this stuff. Web page As explained in Chapter 1, “Splash Screen,” a web page is a type of elec- tronic document, just as a Microsoft
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps
... (www.zope.org) or Allaire Spectra (www.allaire.com) Some of these tools use standard web languages such as HTML and XML; many use custom markup and are part of larger proprietary product families Some are ... Forget a Phase Trang 7The updating gameIn the early days, clients viewed the web designer as a species of magician They knew they had to have a web presence, whatever that meant, and they felt that ... are several ways to manage the transition In one of the better scenarios, you’ve designed a database-generated site for a large client with much money and created a custom publishing tool enabling
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pptx
... Boersma’s Web Work (www.ECNet.Net/ users/gallery/webwork/www.html) can teach anyone, even your Uncle Phil, how to apply basic HTML tags to create simple web pages A more detailed tutorial, Ian S ... You are actually navigating your hard drive to locate your web editor of choice Select it, and the File type and File cre-ator areas will be filled in automatically You’re not done yet Under Handling, ... can I announce my site?” and the ever-popular “How can I make a frame with a vertical scrollbar but without a horizontal scrollbar?” After you’ve gotten a handle on these basics, you’ll be able
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P13 doc
... by an ugly light green halo. That is improper anti-aliasing. What have we learned? Always anti-alias against the color you expect to use in the finished web page. How do you anti-alias a transparent ... beyond using tables and text images We harnessed invisible powers to our task As you know, in Photoshop any layer may be fully or partially transparent... to appear against a black background ... improve the appearance of small, bitmapped type displayed at low resolution. Anti-Aliasing As all designers know, anti-aliasing enables you create the appearance of smooth-edged type by partially filling
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P16 pps
... usually in the <HEAD>of your document A preload ensures that swapped images will be downloaded to the user’s cache before the page displays In that way, those preloaded images are ready to ... stay the exact size we’ve spec-ified (resize=no), and so on We have also, without even realizing it, declared a JavaScript variable—that is, an element that can be replaced, as in the swapemexample ... to their actions Rollovers emulate this behavior, and they indicate that an image is more than an image—it is a dynamic trigger to an action the user can perform Users dig that stuff A Rollover
Ngày tải lên: 03/07/2014, 08:20
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P17 ppt
... side, as a downloadable applet But it also performs many server-side jobs You’ll hear developers and systems administrators talk about Java servlets, which are miniature Java applications that ... the pages that follow, we’ll look at additional and powerful ways of making the Web more interactive. Dynamic sites enable web users to locate information, store phone num- bers in a shared ... all that, we’ll examine emerging “multimedia” web standards that are almost ready for prime time and take a peek and a poke at plug-in tech- nologies that can radically enhance your sites—if
Ngày tải lên: 03/07/2014, 08:20
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