a voyage to arcturus ebook

Ngày tải lên: 06/03/2014, 14:20

Ngày tải lên: 17/02/2014, 09:20

... thought that it had a substantial share of the banking market but realized that it had only a small share of the total financial market, which includes much more than banking. • AT&T stopped ... Andy Grove of Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines ... shift toward relationship marketing does not mean that companies abandon transaction marketing altogether. Most companies need to operate with a mixture of the transactional and 152 Marketing...

Ngày tải lên: 21/09/2012, 17:33

... and global accounts. Today’s companies increasingly assign na- tional and global account managers to manage their largest customers. Account management systems will grow in the future as more ... votes. Great brands are the only route to sustained, above-average profitability. And great brands present emotional benefits, not just rational benefits. Too many brand managers focus on rational incentives ... company’s name and trademark are by far our most valuable assets.” Companies must work hard to build brands. David Ogilvy in- sisted: “Any damn fool can put on a deal, but it takes genius, faith...

Ngày tải lên: 24/10/2013, 08:20

... persuasively as can a friend, acquaintance, past customer, or inde- pendent expert. Suppose you are planning to buy a PDA (personal digital assistant) and you have seen all the ads for Palm, HP, and Sony. ... software, 81 marketing process automation, 82 marketing strategy simulators, 114 partner relationship management (PRM), 55 real-time inventory management, 81 real-time selling, 81–82 sales automation ... marketing. The mass market is splintering into mini-markets and your company now has the capability of marketing to one customer at a time. • From owning assets to owning brands. Many companies are be- ginning...

Ngày tải lên: 24/10/2013, 08:20

... loyalty award program. A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes do not create loyalty. They appeal to the cus- tomer’s ... to evaluate a company or competitor’s marketing effectiveness rather than to under- stand customers’ needs or wants. • Data mining. Companies with large customer databases can use statisticians ... in a company has a different agenda. The advertising manager sees the company’s salvation as being in more advertising; the sales manager wants more salespeople; the sales promotion manager wants...

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 18/04/2014, 12:10

... and customer service was good”. In total, MacDonald achieved a higher overall mean value than Max hamburger. In terms of standard deviation, we found out that MacDonald had a larger standard ... can be said to have a larger degree of dispersion of data around the mean than Max hamburger in those attributes. Max hamburger had a larger standard deviation than MacDonald in these attributes“serving ... attachment that a customer has to a brand”. It can also be seen as consumer’s preference to purchase a particular brand in a product class and this could be as a result of the consumer awareness about...

Ngày tải lên: 24/09/2012, 17:19

Ngày tải lên: 04/10/2012, 10:24

Ngày tải lên: 04/10/2012, 10:24

... an intestinal virus change to that of a respiratory airborne-virus that is adapted to the mammalian lung? Second, the viruses must adapt to environmental changes, able to withstand temperate, ... mammalian hosts. These animals, usually pigs, act as a transformer or converters; creating a strain that can more readily infect humans. Pigs can be infected with both avian and human influenza A ... infects mammalian hosts. These animals, usually pigs, act as a transformer or converters; creating a strain that can more readily infect humans. Therefore swine can be infected with both avian and...

Ngày tải lên: 02/11/2012, 11:12