Group Assignment Analyze marketing mix 7P’s strategy of an existing service in Vietnam market.. Due date: 15th July 2021 Assessment Task: 60% of total assessment in subject Number of pa
Trang 1Group Assignment
Analyze marketing mix 7P’s strategy of an existing service in Vietnam market
Due date: 15th July 2021
Assessment Task: 60% of total assessment in subject
Number of pages limit: minimum 30 pages (exclude cover page, table of contents, references, appendices)
Assessment rationale
To enable students to apply marketing mix 7P’s concepts and prepare a written report which provides sound analysis matching theory to0020a real business operation
Task
1 Form a team (5 to 6 members per group)
2 The group is required to seek approval of the selected service and brand with the lecturer before starting the assignment
3 The entire project must be completed and turned in by 15th July,
2021 It is your responsibility in making sure the similarity index is
not more than 30% (excluding cover page, table of contents,
reference list and appendices) Marks will be allocated for the originality of your report
4 Assignment must be substantially your own work If you wish to report another author's point of view you should do so in your own words, and properly cite the reference in accordance with the departmental style Direct quotations should form a small part of your work, and must be placed in quotation marks and referenced Any material taken from other references are to be acknowledged
5 You should seek your Lecturer’s advice from time to time
Assessment Criteria (Tối 8h thứ 5)
Trang 2Section 1: Introduction (Giới
thiệu)
Hảo - Phương
Introduce the selected company and services that are available in Vietnam Your discussion should include the objective of
your study and report flow
- Giới thiệu về công ty của mình và dịch vụ của mình(Hảo)
- Mục tiêu nghiên cứu, đối tượng nghiên cứu(Phương)
- report flow CHUNG
Section 2: Market &
Competitors Analysis
Thị trường và phân tích đối thủ
cạnh tranh
Huy - Uyên
Analyze the current market situation for the service and identify the competitors with justification
- Phân tích tình hình thị trường hiện tại để biết dịch vụ (Huy)
- Xác định đối thủ cạnh tranh (trực tiếp và gián tiếp) (Uyên)
(Bằng chứng, số liệu thống kê)
Section 3: Target customers
analysis & Positioning Strategy
Phân tích khách hàng mục tiêu và
chiến lược định vị
Quốc – Tuyết
Identify the target customers of the company and describe some of target customers’ relevent behaviors All discussions must be justified
- Xác định khách hàng mục tiêu của của công ty (Tuyết)
- Mô tả một số khách hàng mục tiêu (số liệu thống kế, bằng chứng)
• Identify and discuss the chosen service positioning strategy using positioning theory (Quốc)
- Xác định và thảo luận về việc chọn chiến lược
Trang 3định vị (dựa trên lý thuyết đã hoc)
Section 4:
Analyzing the Marketing Mix
(7Ps) Strategies
Services Product strategy
Pricing strategy
Distribution strategy
Promotion strategy
Service processes
management
Physical evidences
management
People management
Determine and discuss the marketing mix 7P’s strategies for the service in Vietnam Justify your answers
Your discussion should include the theories, application of knowledge from the subject materials as well as the published
resources
Services Product characteristics
Pricing strategies (apply pricing theories)
Distribution strategy (apply distribution theories)
Promotional strategy (apply promotional theories)
Service processes management (apply service processes
management theories)
Physical evidence management (apply physical evidence
management theories)
People management (apply people management theories)
Section 5:
Evaluation & recommendation
Evaluate each 7P’s of the company and recommend for the improvement
Conclusion
Summarize your assignment in a concise yet comprehensive manner
List of
References &
Originality
In accordance with APA Referencing standards (refer
https://apastyle.apa.org/style-grammar- guidelines/references/examples/)
ALL references must be creditable, original and verified References based on opinion such as blogs, web resources which is not original and just sharing information and wiki etc
Trang 4shall be subject to mark reduction
Format
1 Your report must follow the proper format The project must be typed, line spacing of 1.5, on 8.27”
x 11.69” sheets of unruled paper (A4 paper), using Times New Roman (12 point) font and paragraphs must be justified
2 Each section of the project must be separated and clearly be identified
3 The cover page must list the following information:
1 Title of the Project
2 Name of University
3 Team Members’ Full Names and ID
4 Course Name and Code
4 Your report must include:
1 Cover Page
2 Table of Contents
3 Content
4 Conclusion
5 Reference List
Marking guide
1
Be able to apply the theories and knowledge from the subject
materials as well as the published resources to analyze and discuss the
strategies of the company
4
2 Be able to identify the company’s situation, resources and current
strategies’ strengths and weaknesses to recommend for improvement
in a logical way
3
3 The report includes all the required parts as described in the
assessment criteria
1
4 The report is supported with figures/numbers/graphs/data/facts, using
reliable sources and referenced in a proper APA style
1
5 The report is well structured with good flow and proper format 1
