EXECUTIVE MASTER OF BUSINESS ADMINISTRATION (EMBA)

2.0 The UBI Executive Master of Business Administration Executive MBA 2.1 Learning Objectives UBI offers an Executive Master of Business Administration degree preparing students forbroad

1 Entry Requirements (Yêu cầu đầu vào)

Eligibility for the Executive MBA Program shall be based on the following:

Điều kiện tham dự khóa học cho các học viên khóa EMBA như sau:

 Bachelor degree from a recognized university or post graduate diploma holders/ Đã có

bằng Cử nhân hoặc bằng sau Đại học của trường đại học được công nhận.

 Diploma holders above 28 years of age with minimum 3-5 years working experience at

supervisory level/ Đã có bằng Cử nhân cao đẳng, trên 28 tuổi và có tối thiểu 3 năm

kinh nghiệm làm việc ở vị trí quản lý

 Mature students above 30 years of age with a minimum of 5 years working experience/

Nếu đang là sinh viên thì phải trên 30 tuổi và tối thiểu 5 năm kinh nghiệm làm việc ở vị trí quản lý.

 Prospective students who do not fulfill the above requirements may be accepted into the

program on a case-by-case basis/ Học viên không đáp ứng được những yêu cầu trên sẽ

được xem xét theo từng trường hợp cụ thể.

2 Application Procedure/Thủ tục đăng ký

All students wishing to apply must thoroughly complete an Application for Admissions form, failing which it will be returned The following documents are to accompany the Application for Admissions:

Học viên bắt buộc phải cung cấp đầy đủ thông tin trong Hồ sơ xin nhập học Trong trường hợp hồ sơ không hợp lệ sẽ bị gửi trả lại Hồ sơ bao gồm:

onwards/ Bản sao các bằng cấp, giải thưởng và bảng điểm có chứng thực (Đơn vị được

ủy quyền / Viện IFA Brainpower chịu trách nhiệm đối chiếu với bản chính)

• Current and/or former employer and/or referee testimonials/Thư giới thiệu của công ty

đã / đang làm

• 04 photos/04 tấm ảnh 4x6

• Relevant fees according to the latest fees schedule/Đóng các khoản phí liên quan theo

mức học phí mới nhất

3 Deadline for registration/Thời gian đăng ký

Thời gian nộp hồ sơ xét tuyển từ ngày 20/07/2010 đến hết ngày 21/08/2010

Deadline for registration: from 20th July, 2010 to 21stAugust, 2010.

4 Tuition Fees/học phí

Program/Chương trình Đóng 1 lầnOne time Three timesĐóng 3 lần The firstLần 1 The secondLần 2 The thirdLần 3

United Business Institutes

Brussels, Belgium

Executive Master of Business Administration

EMBA Program Handbook & Course Manual

in collaboration with

Institute of Finance and Administration, VietNam

TABLE OF CONTENTS

A Word from the Dean 3

PART I - PROGRAM OUTLINE 4

1.0 Introduction – IFA Brainpower 4

1.1 About United Business Institutes (UBI) 4

2.0 The UBI Executive Master of Business Administration (Executive MBA) 6

2.1 Learning Objectives 6

2.2 Program Structure 6

2.3 Learning Outcomes 7

2.4 Assessment Methods 7

2.5 Mode of Study: Teaching/Learning Strategy 7

Table 2.5a: Contact/Study Hours per Module 7

2.6 Entry Requirements 8

2.6.1 Application Procedure 8

2.7 Validating and Awarding Authority 8

2.8 Program Interruption 8

2.8.1 Withdrawal 8

2.8.2 Leave of Absence 8

2.9 Credit Exemption Policy 9

2.10 Grading Structure 10

Table 2.10a: Grading Scheme 10

2.11 CGPA Calculation 10

2.12 Graduation Requirements 10

2.13 Graduation with Honours (Executive MBA) 11

2.14 Cheating and Plagiarism 11

2.15 Benefits of the UBI Executive MBA in collaboration with IFA Brainpower 11

PART II – UBI Executive MBA MODULE SYLLABUS 13

MGT 501: CORPORATE FINANCE 13

MGT 502: MANAGEMENT ACCOUNTING 13

MGT 503: KNOWLEDGE MANAGEMENT 14

MGT 504: E-COMMERCE 15

MGT 505: HUMAN RESOURCE MANAGEMENT 16

MGT 506: STRATEGIC MANAGEMENT 17

MGT 507: COMPANY LAW 17

MGT 508: STRATEGIC MARKETING MANAGEMENT 18

MGT 509: ENTREPRENEURSHIP 19

MGT 51O: RESEARCH METHODOLOGIES 20

A Word from the Dean

Welcome, Dear Visitor and Prospective Student!

Thank you for your interest in UBI and for your visit on

our site Let us wish you a most stimulating "discovery

tour" UBI is Belgium's leading, fastest growing

international Business School Our programs will not

only prepare you to manage in the broadest sense, but

will also help you learn from cultural differences, through

group work with fellow students from a growing number

of countries (over 72 to date!) We call this "Action

Learning"!

Our curriculum is constantly reviewed by our Faculty and

Advisory Council, which is your guarantee that our

programs integrate the most practical, up-to-date

material You can be sure that all you will be learning at

UBI can be put to use immediately and effectively in the

widest possible range of business environments

Another vital aspect of our programs is the networking and confrontation of experiences thathappen between students Our alumni (former students) keep telling us how much theybenefited, personally and professionally, from this interaction with their classmates, andhow they consider it to have been as important as the knowledge acquired on ourprograms

If you need additional information, please contact us via e-mail, telephone, fax or regularmail We will make sure that you hear from us at the soonest

PART I - PROGRAM OUTLINE

1.0 Introduction – IFA Brainpower

IFA Brainpower is dedicated to improving the way companies and individuals learn, use,

and master technology through educational solutions that empower customers with choice,allowing them to determine when, where, and how they want their business and ICTeducation programs to be designed and delivered To this end, we are committed tocontinuously harness the power of cutting-edge digital technologies for the dissemination ofknowledge

Armed with this simple mission, we strive to provide media rich e-learning and e-knowledgesolutions that help organizations retain knowledge, improve quality, become more efficientand cost-effective - using current and cutting edge digital technologies

IFA Brainpower is the first e-learning service provider offering the latest state-of-art

education for business and ICT education programmes, corporate training courses andeducation-related services Online training has become one of the important components intoday’s education Mastering technology skills, especially the Internet and web-basedapplications, is an ultimate requirement in delivering online classes thus giving teacherswith no option but to acquire these appropriate skills The Internet’s impact on thedevelopments and delivery education as well as training program is real By combininginnovative technology with World-Class Universities, IFA Brainpower delivers anytime,

anywhere learning It offers both companies and individuals a high value, quality andeffective online training solution

Over 100 courses are available, ranging from certificate, diploma, degree in business andinformation communication technology as well as language courses IFA Brainpower

epitomises the value of continuous lifelong learning and has provided students from all overthe world with access to internationally renowned courses without having to leave theircountries and without affecting their work schedules This flexible virtual learning vehicle iswell-supported by comprehensive online learning tools Students can access coursematerials conveniently through a Web browser, engage in synchronous chats with theircourse facilitators, post questions in the discussion rooms, make payments online, and reapthe benefits of collaborative learning through online discussions with facilitators and course-mates in other parts of the world In addition, it also provides services like monitoring andfeedback of students' progress and performance, private e-mail facilities as well as round-the-clock customer service

1.1 About United Business Institutes (UBI)

Location:

United Business Institutes is based in Brussels, Belgium It is housed in a cozy mansiondating back to the 19th century, with full modern conveniences Easy access, right indowntown Brussels, close to the Porte de Namur/Naamsepoort (Metro, bus, and train)

Recognition

United Business Institutes is facilitating the transfer of business academic credits, and isespecially encouraging international student exchange among top Institutions worldwide.Students from accredited and recognized Colleges, Business Schools and Universities arethus welcome to join without interrupting progress towards a degree UBI students comefrom more than 72 countries Among the top schools in the world that recognizes U.B.I

 London University (UK),

 Mercer University (Atlanta, Georgia, USA),

 AGSIM, Thunderbird (Glendale, Arizona, USA),

 SDA Bocconi (Milan, Italy),

 Webster University (Geneva, Switzerland),

 Tilburg University (The Netherlands),

 American University (Paris, France),

 Clark University (MA, USA),

 University of Wales (UK),

 University of Miami (Florida, USA),

 University of Westminster (UK), and many more

Besides recognition by the above international universities,

• UBI’s Bachelor degree programs have been designed to meet the European BolognaProcess expectations and standards

• Its on-campus Bachelor of Arts in Business Studies is validated by the University ofWales, UK

Rankings

UBI and its business programs at various levels has been ranked consistently in the top 20positions by various organizations and is based on a combination of criteria such as;student/alumni satisfaction, academic feedback, international appeal and prestige incommunity, full time starting salaries, GMAT scores, work experience, male/female mix and

“quality of life” at school

• Ranked9 th in Top 10 European Business Schools by the International Education

Commission (I.E.C) Belgium, 2003 based onhttp://www.mbainfo.com/rankings.html

• Ranked16 thin theTop 20 European MBA byhttp://mba.pagina.nl/of the Netherlands.The combined recognition from the prestigious universities listed and the consistentrankings makes the UBI Executive MBA a truly internationally recognized one that is of ahigh calibre

Advisory Council

The role of the Advisory Council is to give regular feedback on present Managementtechniques and Business trends The Members of the Council all take a leading part intoday's international business environment, and devote both time and counseling to UBIstudents and Faculty, be it for curriculum requirements or in other instances KeepingEducation as close as possible to the Business World is our common concern This council

is led by the President, Claire de HEDERVARY, (B.A Philosophy, Louvain University;

graduate work Harvard University: Ph.D.(abd) in Economics and International Law,Columbia University.) He is also a member of The John F Kennedy School of GovernmentWomen's Leadership Board of Harvard University - Formerly Director in the Political AffairsDepartment of the UNITED NATIONS (New York) and Belgian Delegate to the UNITEDNATIONS

Although most of the professors are active in the Business World and doing Research, agreat deal of their time is devoted to teaching, counselling, and exchanging ideas withstudents inside and outside of the classroom Their attitude is much closer to coaching than

it is to just teaching The quality of teaching and contact with the students are alsomonitored by means of a Teaching Evaluation form that is handed to every student at theend of the semester or term

2.0 The UBI Executive Master of Business Administration (Executive MBA)

2.1 Learning Objectives

UBI offers an Executive Master of Business Administration degree preparing students forbroader management responsibilities and for more specific assignments in business Itsgoals are:

i) To develop understanding of the socio-cultural, economic and political environments

in order to reach a professional perspective beyond present responsibilities

ii) To foster the ability to identify problems, obtain relevant data, design and evaluate

alternative approaches, and implement the best choice

iii) To set up a basis for dealing effectively with others; to become aware of recent

developments in behavioral sciences

iv) To obtain an interdisciplinary understanding of fundamental concepts and principles

from the various business disciplines

v) To encourage students to think broadly and to bridge all gaps between the theories

and the actual practice of effective Management

2.2 Program Structure

The Executive Master of Business Administration (Executive MBA) degree program

prepares individuals for careers in management It is conducted and offered by the UnitedBusiness Institutes, Belgium More specifically, its aim is to provide an opportunity for menand women to develop knowledge, abilities, attitudes, and understanding that will constitute

a foundation for growth into competent business management professionals, qualifyinggraduates to seek employment in major industries including computer-related services,investment banking/securities and consulting in the areas of marketing, research, analysis,and/or finance with emphasis on application in today’s fast-changing and ICT dominated economy The program shall consist of the following ten (10) modules:

i) MGT501 Corporate Finance

ii) MGT502 Management Accounting

iii) MGT503 Knowledge Management

iv) MGT504 E-Commerce

v) MGT505 Human Resource Management

vi) MGT506 Strategic Management

viii) MGT508 Strategic Marketing Management

ix) MGT509 Entrepreneurship

x) MGT510 Research Methodologies

2.3 Learning Outcomes

At the end of this Executive MBA programme, students in essence will acquire:

i) A high level of communication and interpersonal skills, the capacity for professional development and be able to effectively respond to changes in the business environment.ii) The ability to identify and analyse business problems, collect relevant data so that plansand policies can be formulated, implemented and control in a strategic manner

The assessment for the UBI Executive MBA program is 100% by coursework for each of

the ten modules described In general the coursework shall consist of a 3,500 (+/- 10%) words written assignment which is to be submitted in a professional consultative report

format Further details of each module assignment will be provided by the modulefacilitator

2.5 Mode of Study: Teaching/Learning Strategy

The program is delivered modularly, i.e one module over a 6-week period at a time

throughdistance learning with face-to-face and web-based support The entire program

can be completed in15 – 18 months Contact hours and study hours shall be broken down

as follows:

Table 2.5a: Contact/Study Hours per Module

Face-to-face tutorials with facilitators 12

In the spirit of blended and flexible e-learning, the onus of study rests with the student butwill be comprehensively supported by:

 Electronic resources such as e-library, on-line tutorials and chats

 Over 200 audio-visual files on various management titles compiled byIFA Brainpower

 LatestAction Learning Seminar series materials by Harvard Business Publishing

 Hard and soft copies of course materials, study guides, CD-ROM handouts

2.6 Entry Requirements

Eligibility for the Executive MBA Program shall be based on the following:

 An undergraduate degree (Bachelor degree) or post graduate diploma holders

 Diploma holders above 28 years of age with minimum 3-5 years working experience atsupervisory level

 Mature students above 30 years of age with a minimum of 5 years working experience

 Prospective students who do not fulfill the above requirements may be accepted into the program on a case-by-case basis.

2.6.1 Application Procedure

All students wishing to apply must thoroughly complete an Application for Admissions form,failing which it will be returned The following documents are to accompany the Applicationfor Admissions:

• Curriculum Vitae/Resume

• Certified true copies (commissioner of oaths / IFA Brainpower who must sight originals)

of award scrolls & transcripts of previous qualifications from ‘O’ Level equivalentonwards

• Current and/or former employer and/or referee testimonials

• Relevant fees according to the latest fees schedule

2.7 Validating and Awarding Authority

The Executive MBA program will be conducted, validated and awarded based on the

stringent academic standards by UBI Belgium

2.8 Program Interruption

2.8.1 Withdrawal

Students who wish to withdraw from the program must abide by the following:

i) Students must complete a Program Withdrawal Form available from the IFA

Brainpower Office

ii) Withdrawals will not be processed without written notification described above and

the student(s) will still beliable for any outstanding fees owing.

iii) Any fee(s) paid up to the point of withdrawal isnot refundable.

iv) Students who wish to re-register later are subject to the new fees schedule and

cannot use any of their fees paid up to the point of withdrawal to offset the programfees at the point of re-registration

2.8.2 Leave of Absence

In cases of emergency where students may have to interrupt / postpone their studies,

i) Medical reasons: The student must provide an original medical certificate from an

authorised clinic stating the reasons and the time the student needs to be away fromhis/her studies

ii) Work reasons: The student must provide an original letter from his/her immediate

supervisor on company letterhead stating the reasons to support the student’sapplication for a LOA

iii) The student must submit a written letter accompanied by either documents stated in

either of the case above and stating clearly:

• the reason for the request of the LOA

• the date of the request

• the anticipated date of return

• Signing the letter

iv) The Academic Advisor may then grant the LOA if sufficient reason and evidence is

provided When a student is granted a LOA consequences may include:

• Receiving a “F” grade for any course not completed at point of LOA approval

• Repeating the failed courses upon return

• Extending the graduation date

2.9 Credit Exemption Policy

Students who seek exemption for credits obtained in prior study to be recognised ortransferred into the UBI Executive MBA program must fulfil the following criteria:

i) The course module sought for exemption must not be concurrently completed at

another school / institution with the UBI Executive MBA program enrolment

ii) The course descriptions of transferred or exempted coursework must be

substantially (at least two-thirds) the same as the equivalent UBI Executive MBA

course modules which will be verified by UBI’s academic faculty

iii) Validation of Credits: Credits will only be accepted for exemption or transfer from

other schools / institutions only upon receipt of official transcripts provided to IFABrainpower and forwarded to UBI for processing

iv) For any course module exemption sought, students must have received a “B” grade

(GP of 3.00) or better (according to UBI’s grading structure)

v) Maximum credit exemption / transfer into the UBI Executive MBA programme is25%

of the course load or two (3) out of ten (10) course modules.

vi) All credit exemptions / transfers to UBI’s Executive MBA program from other schools

/ institutions must be from courses taken within the past ten (10) years unless a

request for special exemption is made to the Dean

vii) Requests for credit exemptions / transfer are normally submitted during the

application and admissions process and must be filed with UBI’s Admissions Officethrough IFA Brainpower accompanied by thelatest exemption fees schedule.

2.10 Grading Structure

All modules are graded out of 100% with a minimum of 70% to pass a module The

academic performance of a student is based on the grades obtained and the accompanyinggrade point average as indicated below:

Table 2.10a: Grading Scheme

Marks

(%) Grade

Grade Point (4.0 scale) Description Status

GOOD: Above average

performance with knowledge of subject matter generally

No Credit

Refer Status: Students have to

resubmit their assignments which will be capped at a “B” Grade

Defer: Students will have to register

again for the module with the latest

accompanying fees at the next

offering and submit a new assignment (no cap on grades)

Note: Any late submission of assignment will be subjected to a late processing fee.

2.11 CGPA Calculation

Since this is a modular program, there is no sessional GPA only a cumulative one and giventhat all modules carry the equal number of contact hours and credits (3), the cumulativeGPA will be calculated based on the following:

Σ of all numeric values of 10 grades obtained

10 modules attempted =Cumulative Grade Point

Average (CGPA) 2.12 Graduation Requirements

For students to be eligible for graduation, the following shall apply:

i) An overallGPA of 3.00 on a 4.00 scale must be maintained throughout the program

and for all ten modules attempted

ii) Fulfilment of all financial obligations to IFA Brainpower and UBI

2.13 Graduation with Honours (Executive MBA)

Candidates for graduation who have demonstrated superior quality work will be recognised

as indicated below

Summa Cum Laude (Highest Honors) 3.85 to 4.00

Magna Cum Laude (High Honors) 3.75 to 3.84

2.14 Cheating and Plagiarism

The choice of action taken by the faculty member is guided by the extent to which thefaculty member considers the cheating or plagiarism reflects the student’s lack ofscholarship or lack of academic performance in the course and may include any of:

i) Review – no action

ii) Oral reprimand with emphasis on advising to prevent further occurrence

iii) Requirement that the work be repeated

iv) Assignment of “Failure” for specific work in question

v) Assignment of “Failure” for the course as a result of (iv) above

vi) Referral to the Dean of the University or Academic Council, as appropriate

Students accused of cheating or plagiarisms are entitled to and may petition for process byreview of the appropriate forum

2.15 Benefits of the UBI Executive MBA in collaboration with IFA Brainpower.

The program is conducted by United Business Institutes, Belgium in collaboration with IFABrainpower, Vietnam who shall act as an approved recruitment and academic resourcecentre in Vietnam This smart partnership between UBI’s many years of academicexperience and IFA Brainpower’s academic resources and e-learning platform is a marriage

of many mutual benefits that students will enjoy Among them are:

 A highly sought-after degree by business, government and private industries worldwidewho are seeking effective and up to-date professionals and leaders

 Allows students to better understand the most critical asset of an organization - it'sknowledge and data as well as its people

 To distinguish themselves in the job market with the inclusion of Knowledge Management and Harvard Business Publishing materials that other general MBA

programs do not offer

 To enhance the student's knowledge base, critical analysis, thinking, and problemsolving skills needed in the real world context.

 Using the most current business management technology and academic coursematerials available

~ End of Part I ~

PART II – UBI Executive MBA MODULE SYLLABUS

MGT 501: CORPORATE FINANCE

Module Description & Learning Objectives

This module is designed to allow students to gain a fundamental and sound understanding ofthe primary sources of finance and the workings of the capital market and the implications ofvarious funding and investment appraisal techniques in managerial decision-making This will

in turn allow students to demonstrate the various techniques of financial analysis and foreignexchange management

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Describe both long and short-term sources of finance

 Describe the workings of the capital market

 Apply utility and portfolio theory and the capital asset pricing model

 Recognise and apply financial ratios in credit and risk management

 Describe and apply the effects of gearing on the capital structure of companies usingarguments of Modigliani and Miller

 Describe possible conflicts of interests between shareholders and bond holders

 Describe how the use of cross-section analysis of accounting data, inter-firm andinter-industry comparisons and the management of foreign exchange

 Describe the strategic importance of forensic accounting and good corporategovernance

Reference Text:

Text: Modern Corporate Finance

Author: Alan C Shapiro / Sheldon D Balbirer

Publisher: Prentice Hall

MGT 502: MANAGEMENT ACCOUNTING

Module Description & Learning Objectives

This module provides students with the understanding of the nature of cost and its behaviour inchanging circumstances Students will be able to consider and appreciate the type of costs forshort-term decision-making and prepare budgets for planning and control They will also beable to calculate and analyse variances from set standards and understand the major aspects

of working capital management

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Demonstrate the link between cost and financial accounts

 Analyse data in their various cost classifications and the volume effect on costs.

 Describe basic differences between marginal and absorption costing

 Use limiting factors, opportunity costs, sunk and differential costs in short term making

decision- Define budgetary control and its purpose and to construct planning and control budgets

 Explain the purpose of standard costing, calculate and analyze variances for materials,labour, overheads and sales, and produce operating statements

 Describe the use of IT for costing purposes

Reference Text:

Text: Introduction to Management Accounting, 12th edition

Author: Charles T Horngreen / Gary L Sundem / William O Stratton

Publisher: Prentice Hall

MGT 503: KNOWLEDGE MANAGEMENT

Module Description & Learning Objectives

This module is designed to allow students to have a basic understanding of the currentstate of practice, techniques and technology used by organisations to extract more valuefrom their knowledge assets It will outline the difference between data, information,knowledge and wisdom and its intricate inter-relationships Knowledge capture andcreation will be portrayed as a dynamic feedback system in its life-cycle to improveorganisational performance Techniques of capturing tacit knowledge and a system ofcodification will be explored Systems testing and development will be analysed to alignwith techniques used in knowledge transfer and sharing in the e-world Knowledgemanagement opportunities through data mining and data warehousing will be exploredtogether with the mechanics of knowledge management tools and knowledge portals Themapping of knowledge assets with knowledge workers, critical to its implementation will bestudied Ethical and legal issues in this dynamic field of study will be considered togetherwith what the future holds for this field of study

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Describe the difference, hierarchy and use of data, information, knowledge and wisdom

 Describe the process of learning and the process of enquiry towards attainingknowledge and wisdom

 Apply the knowledge life-cycle and the process of capturing, creating, storing anddissemination of knowledge using technology

 Apply knowledge-mapping on workers to align with knowledge needs of an organisation

 Use various techniques to capture and codify knowledge

 Use knowledge management tools and knowledge portals in decision-making

 Use discretion in the ethical aspect of applying knowledge management

 Stay vigilant concerning emerging trends in technology and knowledge management

Reference Text:

Author: Elias M Awad & Hassan M Ghaziri

Publisher: Pearson Education

MGT 504: E-COMMERCE

Module Description & Learning Objectives

This module gives a complete introduction to the world of electronic commerce as part ofthe bigger notion of electronic business It will encompass a balanced coverage of technicaland business topics Differences between traditional and e-commerce will be explored.The benefits and drawbacks of using e-commerce will be highlighted in conducting thebusiness The international nature of e-commerce due to the evolution and growth of theInternet and the World Wide Web will be studied Changing economic and otherenvironmental forces that have stimulated the emergence of e-commerce and how theycontinue to influence and shape business transactions will be analysed A basicunderstanding of the technical infrastructure especially in the architecture and language ofnetworking and its protocols will be included Various networking alternatives will bepresented for connecting to the Internet together with their costs and bandwidth tradeoffs

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Describe the comprehensive overview of building and managing an e-commerce site inparticular and an e-business in general

 Describe the decisions involved in bringing business transactions online

 Apply a suitable model for different business circumstances in accepting payment,deploying marketing strategies, procuring raw materials and other resources as well assupply chain management

 Uncover and use various Web resources to assist in developing a Web-basedstorefront

 Demonstrate basic use of application programming aimed at non-programmingaudiences

 Apply the use of electronic mail, internet utility programs to trace, locate and verifystatus of Internet host sites

 Demonstrate basic understanding of Telnet and File Transfer protocols

 Understand the history and the use of Web Markup languages including, SGML, HTML,and XML

 Demonstrate and understanding of the differences between internets, intranets andextranets and web client and server architecture and explore the cost and bandwidthtrade-offs in its use

Reference Text:

Text: Electronic Commerce, 2nd edition

Author: Elias M Awad

ISBN: 0-13-140265-X

Publisher: Pearson Education

MGT 505: HUMAN RESOURCE MANAGEMENT

Module Description & Learning Objectives

This module allows students to gain an understanding of the dynamic role of human capitalmanagement and development Human resource policies and practices in contemporaryorganisations as a competitive advantage will be covered in understanding their contributiontowards achievement of organizational goals Major philosophies, policies, procedures andpractices related to the increasing internationalisation of human resource management will bedefined and examined critically The knowledge of human behaviour in an organizationalcontext under the influence of environmental factors will be explored in how it should beapplied in analysing, diagnosing and providing solutions to changing managerial situationsand problems

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Explain the nature of the human resource management process is influenced by internaland external factors

 Identify the needs and methods of organizational change and recognise resistance tochange and methods to overcome them

 Demonstrate an understanding of the purpose, stages, techniques and sources ofinformation in human resource planning

 Identify the main factors of labour market issues such as supply and demand, jobanalysis, training-needs analysis, recruitment techniques, selection and transfer,termination, turnover, absenteeism

 Explore the growing importance of utilisation of human resources towards efficiency andproductivity and how motivate, organise, and measure performance

 Explain the causes of changing working patterns and forms of employment such as,shift work, part-time work, flexible working hours, distance working and job sharing

 Explain the importance of a systematic, progressive, transparent and equitable humanresource development policy in an increasingly competitive labour market in connectionwith mapping of knowledge workers

 Compare and contrast different employee compensation structures in light ofperformance based reward systems

 Understand the increasing strategic role of human resource management in counselling,public relations and corporate communications towards organisational objectives

 Understand the fundamental importance in managing industrial relations

Reference Text:

Text: Human Resource Management, 9th edition

MGT 506: STRATEGIC MANAGEMENT

Module Description & Learning Objectives

This module allows students to gain a deeper understanding of the strategic managementprocess It allows the student to develop and apply concepts and theories that framecontemporary strategic management and planning It looks into the need for criticalawareness and analysis using various strategic management portfolio analysis tools.Traditional strategic models will be criticized for its decreasing validity in light of thecontraction of time in an increasingly turbulent business and management environmentfraught with challenges of globalization, liberalization and technology as drivers of change.This is intended so that knowledge gained may be transferred to the student’s own workenvironment to create the awareness and receptivity to changing trends that affect currentstrategic management decisions

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Formulate and structure complex strategic problems and provide reasoned and logicalsolutions

 Use the full range of strategic management techniques and concepts

 Understand and demonstrate benefits and limitations of strategic management tools andframeworks

 Demonstrate the ability to justify choice of strategic alternatives

 Challenge the validity of traditional strategic management models

 Inculcate a sense of open-mindedness and receptivity to new and emerging trends andtherefore changing methods of strategy analysis, formulation, implementation and

control in a constantly turbulent environment

Reference Text:

Text: Strategic Management, 9th edition

Author: Fred R David

Publisher: Pearson Education

MGT 507: COMPANY LAW

Module Description & Learning Objectives

This module is designed to provide students an understanding of the principle of of businessand company Law as applied in the Vietnamn context Students will be exposed to theintroduction of company law, the registration and formation of companies, Memorandum andArticles of Association, the capital structure requirement of companies, public issuance ofshares, the management and control of companies, the requirement of meetings, the

enforcement of corporate rights, the reconstruction and arrangement of companies and thedissolution of companies.

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Distinguish three major business entities; sole-proprietorship, partnership and company

 Distinguish the classification of companies such as private limited, public limited, limitations

by shares, guarantee, and foreign companies

 Understand the basic procedures to register and incorporate a company

 Understand the importance and significance, of the Articles and Memorandum ofAssociation and its effect and alteration

 Understand the law that governs share capital, loan capital, liabilities, floatation exercise,scriptless and insider trading

 Appreciate the laws governing the appointment, removal, qualification, powers, duties, andresponsibilities of Directors, Company Secretaries and Auditors, the fiduciary duties ofdirectors and rights of shareholders and protection of minority shareholders

 Understand the importance of meetings and the enforcement of corporate rights

 Understand the types of reconstruction and arrangements; takeovers, merges,amalgamation and the governing bodies in question and the effects on the creditors,shareholders and members of the company

 Understand the procedures in different types of dissolutions and winding ups

The statutes referred will include:

 Companies Act, 1965 (Act 125)  Securities Industry Act, 1983

 Companies Regulation, 1966  Securities Commission Act, 1993

 Companies (Winding Up) Rules, 1972

Reference Text:

Author: Aiman Nariman Mohd Sulaiman / Aisah Bidin / Pamela Hanrahan / Ian

Ramsay / Geof Stapledon

Publisher: CCH Asia Pte Ltd

MGT 508: STRATEGIC MARKETING MANAGEMENT

Module Description & Learning Objectives

This module ensures that students are aware of the major aspects of the strategic

management It will introduce students to all stages of the planning process and itsapplication to the marketing function Students will be exposed to the use of analytical tools

in the marketing mix for decision-making and planning tailored to specific needs/wants ofidentified market segments to achieve strategic objectives To this end, an understanding

of what constitutes a market segment as well as consumer behavior will also be explored.This will allow a student a broad understanding of issues concerned with the effectiveimplementation and control of marketing plans In light of the pervasiveness of internationalmarketing efforts, elements involved in and that may influence international marketingefforts will also be covered This module will also look into the necessary understanding ofand use of the combination of qualitative and quantitative analysis of marketing situations tohelp students develop the power of diagnosis as a concrete basis for marketing decision-making

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Conduct a comprehensive analysis of complex marketing situations

 Critically assess both qualitative and quantitative marketing data for decision-making

 Understand the complex nature and intimate inter-play between internal and externalfactors influencing marketing functions and activities

 Apply the accumulated marketing knowledge and techniques to advance alternatesolutions for a variety of marketing problems in real-world circumstances

 Formulate marketing plans based on appropriate marketing objectives and strategiesjustified by costs and timelines

 Provide appropriate control mechanisms and contingencies to proposed marketingplans

Reference Text:

Text: Marketing Management, 11th edition

Author: Philip Kotler

Publisher: Pearson Education

MGT 509: ENTREPRENEURSHIP

Module Description & Learning Objectives

This module allows students to understand the process of turning an idea into a businessreality It will focus on the execution of the entrepreneurial process Students will learn toexplore ideas and the value of picking a practical winning idea and how to make effectivepresentations to capture investor interests The process will include building partners,employees and investors and how to manage the growth of the business Product andservice development through operations and marketing efforts will be examined.Techniques to manage the budget to allow for this process will be covered as well Thismodule will highlight practical applications in the context of today’s dynamic and turbulentbusiness world Focus will be on how new business ideas are developed and

implemented, stimulated by the opportunities and challenges brought about byglobalization, liberalization and technology The understanding of the entrepreneurialprocess requires a change in paradigm that looks into the changing rules of competitiongiving rise to new and contemporary business models Discussions will include relatedethical, international and legal issues on how to fundamentally start a viable business.

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Understand, organize and use elements of an effective business plan

 Incorporate the use of effective format, style for investor presentations

 Recognize for use, the different sources of venture capital and financial assistance

 Establishing business goals and objectives to incorporate into the business plan

 Formulate a sales and marketing start up effort

 Establish the variety of different needs of starting up operations

 Consider the environmental forces that influence the launching of the business

Reference Text:

Text: Entrepreneurship

Author: Kuratko and Hodgetts

ISBN:

Publisher: Southern Western

MGT 51O: RESEARCH METHODOLOGIES

Module Description & Learning Objectives

This module begins with a philosophical approach by revisiting the notion of the process oflearning through enquiry It will familiarize the student with the variety of research methods

to allow the student to compile a professional consultative report relevant to their work or adissertation for the purpose of academic pursuit Students will learn the concepts andresearch terms of social sciences, the fundamentals of data collection, analysis andmeasurement They will also study the different approaches in framing research questionsand design a research study Application of theoretical concepts, methodologicalperspectives and empirical approaches will also be covered The overall objective is forstudents to conduct valid and independent research, produce and interpret data and makerecommendations for effective organisational change by advancing reasoned and logical

\arguments concretely justified by research findings

Learning Outcomes

Upon successful completion of this module, students will be able to:

 Build on theories by using variables, hypotheses to challenge the validity of theories.

 Use research methodology tools such as methodology diaries to overcome

methodological problems

 Use discretion in balancing the combined use of qualitative and quantitative data underdifferent circumstances of study and research

 Use different methods for qualitative and quantitative methods of data collection,

sampling and sampling frames, determining population sizes that accurately representsurvey designs and test for its randomness, reliability and validity

 Distinguish common statistical fallacies and their flawed assumptions

 Handle statistical techniques in data analysis and interpretation through the use ofSPSS towards decision making

Reference Text:

Text: Research Methods in Business

Author: Uma Sekaran

ISBN:

Publisher: John Wileys & Sons

~ End of Part II ~