Chapter 13 Retailing and Omnichannel Marketing

Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 13-02 Identify what types of retailers are available to distribute products.. Accessibility

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Retailing and Omnichannel Marketing

Multiple Choice Questions

1 A company that uses store, kiosk, and Internet as a selling channel is using:

C omnichannel strategy

Omnichannel strategy refers to selling in more than one channel (e.g store, catalogue, kiosk, and Internet)

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: Moderate

Learning Objective: 13-01 Outline the considerations associated with choosing retail partners.

Topic: 13-01 Choosing Retail Partners

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2 A set of business activities that add value to products and services sold to consumers for their personal use is called:

Blooms: Remember

Difficulty: Easy

3 Which of the following adds value to products by selling them to consumers for their personal use?

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Blooms: Remember

Difficulty: Easy

4 Which of the following is positioned at the end of the supply chain?

5 The key factor that distinguishes retailers from other members of the supply chain is that it sells products to:

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Blooms: Remember

Difficulty: Easy

6 Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called:

to retailers or industrial or business users

Blooms: Remember

Difficulty: Easy

7 Which of the following best determines the level of difficulty a manufacturer has in getting retailers to purchase its products?

C The relative power of the manufacturer and retailer

The level of difficulty a manufacturer has in getting retailers to purchase its products is determined by the degree to which the channel is vertically integrated; the degree to which themanufacturer has a strong brand or is otherwise desirable in the market; and the relative power of the manufacturer and retailer

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Topic: 13-02 Channel Structure

8 Which of the following is true in meeting customer expectations?

products

C Wholesalers must understand consumers' expectations in terms of product selection

(e.g electronic and sporting goods stores)

Wholesalers do not sell to end consumers By definition, they sell products to other business customers

Learning Objective: 13-02 Identify what types of retailers are available to distribute products.

Topic: 13-03 Customer Expectations

9 Which of the following offers limited sales of nonfood items and general merchandise in a self-service format?

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Blooms: Remember

Difficulty: Easy

Topic: 13-06 Food Retailers

10 A traditional grocery store continues to thrive in the competitive food market by:

E finding special products and services that are important to their customers.

Traditional grocery stores continue to thrive because they offer their target customers great value—they are conveniently located, make shopping easy, have fair prices, and find special products and services that are important to their customers

Blooms: Remember

Difficulty: Easy

11 Red Den is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise Red Den is an example of a:

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Blooms: Apply

12 A hypermarket is a type of:

A big-box food retailer.

Blooms: Remember

Difficulty: Easy

13 Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at low prices Which of the following types of retailers is best suited for Shannon?

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Blooms: Apply

Topic: 13-07 General Merchandise Retailers

14 Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

Blooms: Remember

Difficulty: Easy

15 Provigo has about 300 stores in Quebec and offers groceries, meat, and some nonfood items Provido is an example of:

A Conventional super market

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Blooms: Apply

16 Virgo Inc offers its products at relatively low prices to its customers Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an

inconsistent assortment of goods at its store Virgo is an example of a(n):

Blooms: Apply

17 The Brick is a Canadian retail store funded in 1971 It carries a deep assortment of home furniture and appliances The Brick is an example of

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Blooms: Apply

18 Ochre, a store situated in a low-income locality, offers its products at relatively low prices.The goods for sale at Ochre vary frequently due to its low-budget procurement strategy Ochre

Blooms: Apply

19 Neil's Mart has several outlets across Ontario and sells a limited number of items at accessible locations in small stores with speedy checkouts It also typically charges higher prices than most other types of food stores Neil's Mart is an example of a:

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Blooms: Apply

20 Which of the following offers a broad variety of merchandise, limited service, and low prices?

Blooms: Remember

21 Richway offers a wide variety of products, such as clothing, footwear, electronics, housewares, bedding, and beauty products, at prices lower than traditional retail outlets with limited service Richway is an example of a:

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Blooms: Apply

22 Which of the following general merchandise retailers concentrate on a limited number of complementary merchandise in relatively small stores?

Blooms: Remember

23 Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?

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Difficulty: Easy

24 Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature It sells books on philosophy, art, literature, travel, and architecture and has sales associate expertise to help customers Blossoms is an example of a:

Blooms: Apply

25 A category specialist is a type of retail store that offers a(n):

C narrow variety but a deep assortment of merchandise.

A category specialist offers a narrow variety but a deep assortment of merchandise

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Blooms: Remember

26 Which of the following offers a narrow variety but a deep assortment of merchandise?

A category specialist offers a narrow variety but a deep assortment of merchandise

Blooms: Remember

Difficulty: Easy

27 Draper is a clothing retail that offers a deep assortment but exclusively in menswear It uses a self-service approach Draper is an example of a:

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Blooms: Apply

28 Which of the following offers an extensive assortment in a particular segment

overwhelmingly that other retailers have difficulty competing?

Blooms: Remember

Difficulty: Easy

29 Toys For Us is a retail chain that specializes in children's toys It offers an extensive assortment of new toys and old favourites It also carries exclusive toys that cannot be found

in other toy stores Toys For Us is an example of a:

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Blooms: Apply

30 Retail stores that offer a broad variety and deep assortment of merchandise, provide some customer services, and are organized into separate departments to display their merchandise are referred to as:

Blooms: Remember

Difficulty: Easy

31 Woody's is a retail chain that offers a broad variety of products, organized into separate departments for the convenience of customers It also offers a wide variety in each category and employs sales associates to assist customers Woody's is an example of a:

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Blooms: Apply

32 Which of the following organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

organized into separate departments to display their merchandise

Blooms: Remember

33 Which of the following general merchandise retailers have lost market share to other retailers that provide better value at low prices and high-end store chains in the recent years?

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Blooms: Remember

Difficulty: Easy

34 Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

Drugstores are specialty stores that concentrates on health and personal grooming

merchandise, though pharmaceuticals may represent more than 60 percent of its sales

Blooms: Remember

Difficulty: Easy

35 Wellcome is a retail store that sells personal grooming items, cosmetics, and medicines It also sells some snacks Wellcome is an example of a:

Drugstores are specialty stores that concentrates on health and personal grooming

merchandise, though pharmaceuticals may represent more than 60 percent of its sales

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Blooms: Apply

Difficulty: Easy

36 Which of the following offers an inconsistent assortment of merchandise at relatively low prices?

Blooms: Remember

Difficulty: Easy

37 Crimson Corp is a retail chain that sells a variety of products such as food, clothing, furniture, appliances, and other accessories Since the store buys merchandise directly from vendors at very low prices, it is able to offer products at lower prices than traditional discount retailers Crimson is an example of a(n):

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Blooms: Apply

38 A general merchandise discount store located in a lower-income urban or rural area is known as a(n):

E extreme value retailer.

Extreme value retailers are a subset of off-price retailers and one of the fastest growing retailing segments Extreme value retailers, such as Dollarama, are general merchandise discount stores found in lower-income urban or rural areas

Blooms: Remember

Difficulty: Easy

39 The Small Store is a retail chain with small stores that offer a limited variety of products

at lower prices It targets customers in rural and lower-income urban areas The Small Store is

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Blooms: Apply

40 Retailers provide value to both manufacturers and customers by providing:

Manufacturers don't like to store inventory because their factories and warehouses are

typically not available to customers Consumers don't want to store more than they need because it takes up too much space Neither group likes to store inventory that isn't being usedbecause doing so ties up money that could be used for something else Retailers thus provide value to both manufacturers and customers by performing the storage function

Blooms: Remember

Difficulty: Easy

Learning Objective: 13-03 Describe the components of a retail strategy building on the four Ps to create value for consumers.

Topic: 13-09 Product (Merchandise Assortment)

41 Which one of the following is NOT an element of retailing mix?

The elements of retailing mix are: product (merchandise), pricing, promotion, place,

personnel, and presentation (store design and display)

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Topic: 13-08 Developing a Retail Strategy

42 Peach Inc., a retailer of food products, promotes olive oil packaged with its own brand name Customers find the olive oil sold at Peach cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers Which of the following elements of the marketing mix is being used by the retailer in this scenario?

Retailers that try to be all things to all people often end up not being able to serve any

particular segment appropriately and soon find themselves in serious trouble Once the target market is selected, retailers must develop the retail mix: product (merchandise assortment), pricing, promotion, place, personnel, and presentation (store design and display) strategies

Blooms: Apply

43 Style Icon, a clothes retailer, adds a new summer collection to its stores, keeping in mind the approaching summer season As a keen market observer, Style Icon understands fashion trends and maintains inventory appropriately Which of the four Ps is Style Icon using here to create value for consumers?

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Blooms: Apply

44 Retailers can distinguish themselves from their competitors by developing and marketing which brands?

It is difficult for retailers to distinguish themselves from their competitors through the

merchandise they carry because competitors can purchase and sell many of the same popular brands So many retailers have developed private-label brands (also called store brands), which are products developed and marketed by a retailer and available only from that retailer

Blooms: Remember

Difficulty: Easy

Topic: 13-12 Presentation (Store Design and Display)

45 Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper Which of the following elements of the marketing mix is Leo using to create its retail strategy?

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in which the manufacturer agrees to defray some advertising costs

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Blooms: Apply

Topic: 13-11 Promotion

51 An adventure sports products retailer tries a new sales strategy by installing a rock

climbing facility within the retail outlet, giving customers an opportunity to try out ropes and grips before buying them Which of the following elements of the marketing mix is being used by the retailer in this scenario?

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53 The concept of "entertailing" refer to which element of retail mix?

The concept is used by body shop and refers to entertaining retail environment

54 Which of the following refers to the percentage of a customer's purchases made from a particular retailer?

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C share of wallet.

Share of wallet refers to the percentage of the customer's purchases made from a particular retailer

Blooms: Apply

Topic: 13-13 Personnel

E Increase their share of wallet

Information collected from customer can be used in CRM to modify product, price and/or promotion in an attempt to increase the share of wallet

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important things in retailing are "location, location, location." Many customers choose stores

on the basis of where they are located, which makes great locations a competitive advantage that few rivals can duplicate

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important things in retailing are "location, location, location." Many customers choose stores

on the basis of where they are located, which makes great locations a competitive advantage that few rivals can duplicate

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Difficulty: Easy

61 Which of the following is NOT a benefit offered to customers by the store channel?

E Access to gift registries

Access to gift registries often is a benefit offered to consumers by kiosk

Difficulty: Easy

Learning Objective: 13-04 Identify the benefits and challenges of omnichannel retailing.

Topic: 13-16 Benefit of Stores for Consumers

62 Which of the following is the best example for omnichennel strategy?

D McDonald using its application and in store kiosk and offer consistent shopping experience

to customers

Omnichannel is to create a consistent experience across all channels

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Topic: 13-15 Managing Omnichannel Options

63 The benefit of touching and feeling merchandise when examining products is provided by which channel?

Topic: 13-16 Benefit of Stores for Consumers

64 Risk reduction and social interaction are benefits associated with the:

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