Other Customer Collaboration Tools ◦ Online tools that people are constantly creating and sharing and tools that get marketing booming and tools that are useful in finding out marketing [r]
Trang 1Fusion Tomo Staff Training
Marketing
Trang 2Overview of Marketing
Marketing is the process by which companies create
customer interest in goods or services It generates the
strategy that underlies sales techniques, business
communication, and business developments
Marketing is used to identify the customer, to satisfy the
customer, and to keep the customer With the customer as
the focus of its activities, it can be concluded that marketing management is one of the major components of business
management
The Marketing term is a concept and it proposes that in order
to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
Trang 3New Media Elements for Direct Marketing
Media Elements 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Blogs Social Networks Online Video User Generated Content Virtual Worlds
Podcasts RSS Feeds Wikis
Other Customer Collabora-tion Tools
Trang 4Why is marketing towards these?
Blogs
◦ Why is blogging so big? Because it is a way to share potentially an online journal with others
Social Networks
◦ Facebook a social network that has boomed over the last few years
Online Video
◦ Youtube is where people go to get their video content and funny little clips
◦ Hulu where commercials are limited and you are able to catch up on shows
User Generated Content
◦ Content that people are generating to share with others on the Internet
Virtual Worlds
◦ World of Warcraft an online gaming community that millions play
Podcasts
◦ iTunes has podcasts that even we can release and share information through an audio file
RSS Feeds
◦ Being able to share the content on the site though a text, email and other methods so people are always up to date on their favorite things
Wikis
◦ Wikipedia an online source where information is updated and shared with the world and
information that can be useful
Other Customer Collaboration Tools
◦ Online tools that people are constantly creating and sharing and tools that get marketing booming and tools that are useful in finding out marketing information that can be useful in target marketing
Trang 5The Marketing Way
Promotion → Information
Marketing Mix C&C (Company & Customer)
Product → Consumer desire
Promotion → Communication
People → Customer approach