Thi online Nguyên Lý giao tiếp tiếng Anh thương mại

According to the quote, there are different communication channels such as email, instant message and cell phones and their fabulous role in our daily communication, but these channels c

TRƯỜNG ĐẠI HỌC THƯƠNG MẠI HỌC KỲ II NĂM HỌC 2020 – 2021

(Phần dành cho sinh viên)

Bài thi học phần: Nguyên lý giao tiếp

tiếng Anh thuơng mại

Mã số đề thi: 3

Ngày thi: 15/07/2021

Số trang: 05

Số báo danh: 52 Lớp: H2102ENTH3121

Họ và tên: Mai Thị Trang

Điểm kết luận:

GV chấm thi 1: …….

………

GV chấm thi 2: …….

………

ANSWERS Question 1:

a,

Communication is the process of sending and receiving information among people It is a way of reaching others by transmitting ideas and thought, feeling and values In our daily life, we can not refuse the importance of

communication either verbal or nonverbal communication According to the quote, there are different communication channels such as email, instant message and cell phones and their fabulous role in our daily communication, but these channels can also make our communication become mess up Most channels are either oral or written, but currently, visual channels are becoming more common

as technology expands The effectiveness of the various channels fluctuates depending on the characteristics of the communication For example, when we need to deliver the information to a small group of people, written channels are often more effective When immediate feedback is necessary, oral

communication channels are better because we can clearly explain to others A call by cell phone will be very easy for us to give immediate or instant feedback

It is convenient and quick also economical for everyone to contact each other by phone An email or instant message can be a relatively permanent record of the information, easy to store, retrieve and transmit, careful preparation and

response

On the other hand, people can also get into trouble when communicating via email, instant messaging, and cell phones as the author said “that

communication is totally disorganized” This means that, when people use these channels inappropriately, their message may not reach the right receivers Email can not be a substitute for such in-person communication times to convey certain instructions or ideas effectively While it is acceptable for people to voice

different ideas and positions via email it is also possible that certain key pieces of information in any email could be misunderstood The email is known for near-instantaneous transmission of a message, it can also result in a significant loss of time because most employees will have to spend a majority of their time sorting through emails from different branches Next, communicating via instant

message can be a distraction for us The instant message could cause distractions that interfere with work and lead to lowered productivity Also, the import of communication is lost People can't really get a very good emotional bead on someone through instant messenger Apart from this, communicating via cell phones is less personal There will be no record of vital information It could be inconveniently timed especially for the receivers because we might interrupt them during dinner time or sleeping time It can be hard to terminate There is a possibility of misunderstanding via cell phones because of noise and technical problems

Nowadays, digital technology has dramatically changed the kind of

communications we have with our friends, family and colleagues Not only does

it make the communication convenient, but also communication can take place through various mediums However, in my point of view, people should put more significance on face-to-face communication than others other types of

communication such as email, message or telephone call Face-to-face

communication is very effective for meetings When we have an issue that we need to make a decision, we are able to reach a consensus more quickly Merely

emails Face-to-face communication helps us express our emotions, feelings, and ideas much better In this communication, we often use eye contact, nonverbal gesture, or several facial expression which are very much effective in

communication that it is impossible in other kinds of communication like, emails, telephone calls, or letters To wrap up, nothing could replace the need for face-to-face communication It is a very handy tool to express opinions, feelings, and to reach a consensus

In conclusion, to have effective communication, we should use

communication channels in appropriate ways and conditions We should also take full advantage of these channels to express our ideas and feelings in our little worlds

b,

In my opinion, the most common communication barriers people need to take into consideration are: muddled messages, wrong channel, language barrier, physical barrier, interruptions

- Muddled messages are a barrier to communication because the sender leaves the receiver unclear about the intent of the sender The sender may be confused in his or her thinking The message may be little more than a vague idea For

example: Maria and her friend went go to the cinema tonight Maria told her friend “ Let’s be here about 6pm” Then her friend came there by 6:30pm and Maria was waiting for her for 30 minutes Then, they started arguing

- Wrong channel can be a barrier to communication when people use

inappropriately communication channel For example: “ Good morning” An oral channel for this message is highly appropriate Writing” Good morning” on a blackboard in the classroom is less effective than a warm oral greeting

- Language barriers may be linguistic barriers ( different languages or

vocabulary, variations in language- accent, dialect) or semantic barriers( we assign a meaning to a word often because of culture) For example: A

Vietnamese-speaking staff member can not understand what his Japanese

customer is saying

- Physical barriers are the physical things that get in the way of communication Examples of such things include the telephone, a pick-up truck door, a desk, an uncomfortable meeting place, and noise For example: Marry is discussing with her boss about company’s new policies Suddenly her network is unstable, she keep talking but her boss can not understand what she said

- Interruptions may be due to something more pressing, rudeness, lack of privacy for discussion, a drop- in visitor, an emergency or even the curiosity of someone else wanting to know what two other people are saying For example: Harley and his team was having a meeting for new project Harley was talking, suddenly another employee entered into the meeting room and asked him for his signature

He forgot where was he talking and he had to ask his team

Question 2:

a,

R&T Ltd

21 Mead Road

Swansea

West Glamorgan 3ST 1DR

July 15th 2021

Stepen Mathers

Sales Manager

Omega shop

Prince of Wales Road

Sheffield S94XE

UK

Dear Mr Mathers:

I am Director of suitcases company- R& T Ltd I think you may have overlooked invoice No 5A 1910 for £351.95 (see copy) which was due 1 week ago Would you please either let us have your cheque, or an explanation of why the invoice is still outstanding?

I see from our records that since we began trading you have cleared accounts regularly on the due dates That is why I wondered if any problems have arisen which I might be able to help you with? Please let me know if I can be of assistance

Sincerely,

Robert Huges

Robert Huges

Director

Enclosure: (1) receipt

b,

1, The communication error:

- Poor organization of the proposal and it is too long: The owner, somewhat

hastily put together a 120-page proposal to the three major aluminum

manufacturers

- Lack of effective communication between the owner and the three major

aluminum manufacturers

- The proposal had a lot of unnecessary information such as the mathematical

theory and engineering design This owner used muddled messages which cause negative effect in the communication

- The proposal has not been prepared well because it had a poorly drawn graph.

- The owner used a wrong channel to give a proposal.

2, The costs/ losses were incurred by this problem:

- The Acme Electric company didn’t get the contracts, despite having the best

product

- Six months later, the company filed for bankruptcy

- All hard work of employees has gone wasted

- The best product can not be taken full advantage

3, Possible solution or strategies:

- The owner of Acme Electricity company should give a good organization of the

information in the proposal She should give short brief description about the

new regulator and give its superior characteristics compared to other regulators

- The owner shouldn’t give too much mathematical theory and engineering

design She should draw a clear graph and put some photos needed

- The owner of the company should also have face- to- face communication with

the three major aluminum manufacturers because they are the potential customer

Creating an effective communication will help she to persuade these

manufacturers to buy their new regulator

- The company also can send the trial version of the new regulator to these

manufactures so that they can have full experience for it

-The

end -Nội dung chấm Giáo viên

chấm 1

Giáo viên chấm 2

Điểm bài thi Ghi chú

Question 1

(5 pts)

a (3 pt)

muộn (phải kèm biên bản xử lý)

Point 2 (1pt) Point 3 (1pt)

b (2 pts)

Point 1 (0.5pt) Point 2 (1pt) Point 3 (0.5pt) Question 2 Task F (1p)

(5 pts)

a (3 pts)

Organi (1p) Gram (0.5p) Vocab (0.5p)

b (2 pt)

1 – (0.5pt)

2 - (0.5pt)

3 – (1pt) Tổng điểm