Mon Ky nang thuc hanh chuyen mon_ Professional Skills Exam_ english language

Unit 6: Products, Branding & PackagingEXAM OF BUSINESS–SKILLS PRACTICEACADEMIC YEAR: 2020-2021 TERM 3 INTERN’S FULL NAME: INTERN’S CODE: MAJOR: ENGLISH LANGUAGE INTERN’S SUPERVISOR: SIT

Unit 6: Products, Branding & PackagingEXAM OF BUSINESS–SKILLS PRACTICE

ACADEMIC YEAR: 2020-2021

TERM 3

INTERN’S FULL NAME:

INTERN’S CODE:

MAJOR: ENGLISH LANGUAGE

INTERN’S SUPERVISOR: SITUATION NO.7

EXAM DATE: 30

VENUE: ONLINE

& Packaging 1 COMPANY BACKGROUND

2 DISCUSS ANALYSE ACTION PLAN TEXAN CHICKEN

COMPANY BACKGROUND

- Texan Chicken was found by Eva and Roman Martnez

- The company has 40 outlets within 5 years, using a franchising

system.

- Texan Chicken went public, the share price rose by 12% within a week

- The companies’ share price has fallen recently by over 80%

TEXAN CHICKEN

DISCUSS AND ANALYSE

Persuade Eva and Ramon Martinez to resign Appoint a new

Chief Executive with extensive

no knowledge of

business, management

no professional team

in finance and accounting industry

Need a new CEO and new

HR system

DISCUSS AND ANALYSE

REASONS

- Great influence

- Best quality products

- Wide scale

- Customer trust

GAIN

- The prestige

- Inheriting previous achievements

- Shorten the path to profit

A prestigious partner has been recognized the world, you not bother to put

effort and time to buy the trust of customers.

Seek opportunities to merge with a large fast food company

which could offer management expertise and financial resources

DISCUSS AND ANALYSE

Improve profits by expanding in Europe through joint ventures A German supermarket chain has already shown interest in such a

venture

Market expansion Minimizing depend on local market

International markets may be less competitive with rapid growth

Needing cooperate with German

DISCUSS AND ANALYSE

Have more

company-owned

outlets This would

give greater control

over the

restaurants

Get the most profit possible

Make major changes in the business

DISCUSS AND ANALYSE

Offer special

promotion

(e.g huge

discounts on

certain

meals)

 Stimulating consumption

 Resolving inventory

 Improving revenue and

profit

Make major changes in the business

DISCUSS AND ANALYSE

Launch a

major

advertisin

g

campaign

 Reach many people

 Enhance the positive promotional image for the

brand

 Brand building

Make major changes in the business

Labor cost Premises Employee benefits

Equipment and maintenance

fees

Licences, taxes, insurance,…

Reduce operating costs

Action plan

Increase the average value of each order

- Adding product recommendations related to the product and payment pages

- Cross-sell or cross sell additional products

- Create more incentives for customers who order for the first time

- Create product packages or bundled combos

- Running ads and create promotions

Action plan

Build loyalty program

Sephora has more than 17 million members, who account for nearly

Action plan

Increase labor productivity

Innovating thinking about

machinery and equipment

Applying science and

technology and advanced

production technology

Raising the skill and sense of

responsibility of staff

Increase the average value of each order

Build loyalty program

Increase labor productivity

Improving profitability

THE END