Tài liệu BEFORE You Start Your Social Media Marketing pdf

BEFORE You Start Your Social Media Marketing Overview http://digiworldhanoi.vn... eee eee0 e®@@® ® Don't just jump into social Plan ® Form ‘old-school’ marketing planning to max

BEFORE You Start Your

Social Media Marketing

Overview

http://digiworldhanoi.vn

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® Don't just jump into social

Plan

® Form ‘old-school’ marketing

planning to maximize

communication and influence

to your target market

Your Customers

“Fail to plan, plan to fail.”

04/07/24 Confidential - NOT TO BE DISTRIBUTED wit 2

hout written consent

Triple Jump - Hop, Step, Jump

® Hop — Understanding who you are

° Step — Determine campaign objectives

° Jump — Communication plan — including

Understanding Who You Are

® Define what you offer

® Target Market

© Value proposition

© Position in Market

Before you even think of communicating

04/07/24 Confidential - NOT TO BE DISTRIBUTED wit 4

hout written consent

Know The Market leader

® Who is the Market Leader

°® And other competition

® Ready to be the leader for a target market?

Benefits of Market Leadership

Public recognition ;

Premium price margins Cwitter

shorter sales cycles, lower cost of sales

Free 3rd party support

Lots of free publicity Te Cea ai Company

Long product life cycles

Easy recruiting

Access to decision-makers

Customer loyalty and retention

Previews of new technology, customer plans

Most favorable distribution terms

04/07/24 Confidential - NOT TO BE DISTRIBUTED wit 6

hout written consent

Next — The campaign

® Communication/Campaign Goal

° Target Audience

° Target Audience Perceptions

® Defined Offering

® Call to Action http://digiworldhanoi.vn

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° Promote aval 2= =

° Measure —

° To So =a ve,

® Increase website traffic eee eee Met ge Benckenstain

® Invoke positive user behavior (external and internal tracking)

® Increase page views

® Grow mindshare and brand awareness

® Create a positive brand association and keep it sticky

® Increase customer interaction and ultimately advocacy

® Long term - conversion and sales

hout written consent

Notes

® Excerpts from the Social Media Marketing

Plan

° Steve Goldner

® stevegoldner@optonline.net

® www.linkedin.com/in/stevengoldner

° www.twitter.com/SocialSteve