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2019 CFA level 3 finquiz curriculum note, study session 3, reading 5

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2.3 Traditional versus Alternative Asset Managers Asset managers are categorized as either traditional or alternative: Focus on long-only equity, fixed-income and multi-asset investment

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Reading 5 Overview of the Asset Management Industry and Portfolio Management

–––––––––––––––––––––––––––––––––––––– Copyright © FinQuiz.com.All rights reserved ––––––––––––––––––––––––––––––––––––––

The asset management industry serves as a critical link

between providers and seeker of investment capital

across the globe The industry provides professional

investment services for a diverse client base with varying objectives and risk tolerances

2 The Asset Management Industry

North America and Europe manage the largest

proportion of global assets while the assets markets of

Asia and Latin America are the fastest growing

The estimated global investable capital market size has

grown The universe of firms in the industry is broad and

include:

• pure-play independent asset managers,

• diversified commercial banks,

• insurance companies, and

• brokerages

Clients are diverse in nature and include:

• large multinational corporations,

• sovereign wealth funds,

• public funds meeting employee pension

obligations, and

• individual investors planning for retirement

Asset managers offer a broad range of strategies

Specialist managers focus on a specific asset class or

style A multi-boutique firm owns several investment firms

each with their own specialized investment strategy

2.2 Active versus Passive Management

Asset managers offer either active management or

passive management or both Active management

exceeded passive management in terms of global

assets under management and industry revenue

Passive managers attempt to replicate the returns of the

market index The market share of passive management

has risen but its share of industry revenue remains small

given low management fees relative to active

management

Smart beta strategies: involve the use of simple,

transparent, rules-based strategies as a basis for

investment decisions They have higher management

fees and higher portfolio turnover compared to passive,

market-cap weighted strategies

2.3 Traditional versus Alternative Asset Managers

Asset managers are categorized as either traditional or alternative:

Focus on long-only equity, fixed-income and multi-asset investment strategies

Focus on private equity, hedge fund, and venture capital strategies Generate most revenue

from asset-based management fees

Generate revenue from asset-based

management fees Have a higher proportion

of global assets under management and generate a low total of industry revenue

have lower proportion of global assets under management and generate a high total of industry revenue Difference between the two categories is becoming blurred as traditional managers are offering higher-margin products to clients and alternative managers offer a retail version of their institutional alternative strategies or liquid alternatives and long-only investment strategies

• Liquid alternatives are offered through regulated pooled vehicles and feature less leverage, no performance fees, and more liquidity compared to alternative products

The majority of asset management firms are privately owned by individuals Privately owned companies are structured as limited liability companies or limited partnerships Private equity firms take a stake in privately owned asset management firms and engage in

management buyouts

Publicly traded asset managers are less common than privately owned managers but have more assets under management

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2.5 Asset Management Clients

Clients are divided among institutional and individual

(retail) Investment strategies are offered to individuals

via highly regulated pooled vehicles such as mutual

funds

Institutional-focused managers package investment

strategies in less regulated and more customizable

product structures such as separately managed

accounts and limited partnerships Products are directly

marketed to institutions or their investment consultants

2.5.1) Individual/Retail Investors

Asset managers distribute products directly to investors

through financial advisers and/or retirement plans

Distribution network for individual investors varies

globally:

• US: Financial advisers are independent or

employed by broker-dealers, banks and trust

companies Many asset managers distribute

investment strategies to investors through

major online brokerage and custodial firms

• UK: Products are sold to independent advisers

• Asian countries: Distribution is dominated by

large regional banks and global banks with

private banking divisions

• Global: High-net-worth individuals are

targeted

2.5.2) Institutional Investors

2.5.2.1) Pension Plans Pension plans are categorized as defined benefit (DB) or

defined contribution (DC) Plan sponsors favor DC plans

due to lower risk for the company DB plans are losing

market share to DC plans but remain sizeable sources of

funds for asset managers

Geographical distribution:

• US, UK and Japan comprise the largest

proportion of global pension assets

• US and Australia have a higher proportion of

assets in DC plans

• Canada, Japan, the Netherlands, and the UK

are weighted towards DB plans

2.5.2.2) Sovereign Wealth Funds (SWFs)

SWFs are state-owned investment funds or entities that

invest in financial or real assets SWFs do not manage a

specific liability obligation (s) and have varying

investment objective and constraints based on investor’s

goals

The largest SWFs are concentrated in Asia and in natural resource-rich countries

2.5.2.3) Banks Banks are financial intermediaries that accept deposits and lend money Banks’ excess reserves are often invested in conservative and short-duration fixed-income investments They seek to earn an excess return on investments > interest obligations due to depositors Liquidity is important for banks as they are required to meet depositor requests for withdrawals Large banks often have asset management divisions offering retail and institutional products to their clients

2.5.2.4) Insurance Companies Insurance companies include two types: life insurers and property and casualty (P&C) insurers

Insurance Company’s General Account:

• The account comprises of insurance premiums from policy holders

• The account is required to be invested conservatively in a diverse range of fixed-income securities

• Portfolio allocations of the account differ among life, P&C, and other specialty insurers because of the varying duration of liabilities and unique liquidity considerations

Insurance Company’s Surplus Account:

• Difference between assets and liabilities

• Typically targets a higher return than the general account

• Invests in less conservative asset classes such

as public and private equities, real estate, infrastructure and hedge funds

Many insurance companies have in-house portfolio management teams for managing general account assets Some insurance companies offer portfolio management services and products in addition to their insurance offerings Insurers increasingly outsource their portfolio management responsibilities to unaffiliated asset managers Insurers may also manage investments for third-party clients

2.5.2.5) Endowments and Foundations Endowments and foundations allocate a sizeable portion of their assets to alternative investments The large allocation to endowments and foundations reflects their long-term horizon

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2.6 Major Investment Products

2.6.1) Mutual Funds

Mutual funds are a primary investment product of

individual investors globally Advantages of mutual funds

include:

• low investment minimums

• diversified portfolios

• daily liquidity

• standardized performance and tax reporting

2.6.2) Separately Managed Accounts (SMAs)

SMAs are managed for the benefit of an institution or

individual Large institutional investors are the largest

users of SMAs

SMAs enable managers to implement strategies that

matches an investor’s specific objectives, portfolio

constraints and tax considerations

2.6.3) Exchange-traded Funds (ETFs)

ETFs are investment funds that:

• trade on exchanges and are structured as

open-end funds,

• enhance tactical decision-making as they

are priced intraday and can be sold short,

• represent the fastest growing investment

product in asset management industry, and

• are used by investors to build diversified

portfolios

2.6.4) Hedge Funds

Hedge funds are often used by investors for portfolio

diversification purposes Hedge fund strategies are

diverse Hedge fund characteristics include:

• Short-selling: Short positions are established

directly or synthetically using derivatives such

as options, futures, and credit default swaps

• Absolute return seeking: often seek positive

return in all market environments

• Leverage: Rely on financial leverage (bank

borrowing) or implicit leverage (using

derivatives) The use and amount of leverage

depends on the investment strategy

implemented

• Low correlation: Historically, some hedge

funds have demonstrated a low correlation

with equity and/or fixed-income asset classes

• Fee structures: Hedge funds charge the

following fees:

o Traditional

asset-management-based fee (AUM fee):

o Incentive (or performance) fee:

o Traditionally hedge funds have charged AUM fees of 2% and incentive fees of up to 20%

2.6.5) Private Equity and Venture Capital Funds

Private equity and venture capital funds seek to buy, optimize and later sell portfolio companies to generate profits They have a lifespan of 7-10 years approximately and take a hands-on approach to their portfolio companies

The majority of private equity and venture capital funds are structured as limited partnerships Limited partnership exist between the fund manager (or general partner) and fund’s investors (or limited partners) Revenue/fees

of funds include:

capital (or net asset value or invested capital) and range from 1-3% annually Fees may decrease some years after investment

to the fund for corporate and structuring services A percentage of the transaction fee

is shared with LPs offsetting the management fee

20%) on sale of portfolio companies which they usually don’t receive until LPs recover their initial investment

generated on capital contributed to the fund

by the GP

2.7 Asset Management Industry Trends

Three key trends in the asset management industry as discussed in this section

2.7.1) Growth of Passive Investing

The growth of passive investing is attributed to low cost for investors as management fees for index funds are only a fraction of those for active strategies as well as the fact that efficiently priced markets make it difficult for active asset managers to generate ex ante alpha

2.7.2) Big Data in the Investment Process

The digitization of data and exponential increase in computing power and data storage capacity have expanded additional information sources for asset managers Massive amount of data containing information of potential value to investors are created and captured daily which includes structured and unstructured data

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Asset managers are relying on advance statistical and

machine learning techniques to help process and

analyze new sources of data Third-party vendors also

supply a vast amount of new data for asset managers

New popular sources of data include:

• social media data: real-time media and

content outlets provide meaningful market

and company-specific announcements for

investors and asset managers

• and imagery and sensory data: satellite

imagery and geolocation devices provide

vast real-time data to investment

professionals

Asset managers and investment market participants are

participating in an information arms race and managers

must discover data with predictive potential and do so

faster than fellow market participants Substantial

investments are required to convert structured and

unstructured data into alpha generating and

security-level decisions

2.7.3) Robo-Advisers: An Emerging Wealth Management

Channel

Robo-advisers are technological solutions which provide

wealth management services such as investment

planning, asset allocation, tax loss harvesting and

investment strategy selection

Robo-adviser platforms range from exclusively digital investment platforms to hybrid platforms which offer digital investment advice and the services of a human financial adviser

Rapid growth in robo-advisory assets is driven by:

• Growing demand from mass affluent and younger investors: The efficiency of robo-advisory and scalability of technology means that customized but standardized investment advice can be offered to a wide range and size of investors

• Lower fees: Robo-advisors charge lower fees compared to traditional investment advisors In addition, robo-advisors use low fee underlying portfolio investment options such as ETFs or index funds when constructing client portfolios

• New entrants: Due to low entry barriers, large wealth management firms have introduced robo-adviser solutions to service certain customer segments and appeal to a new generation of investors Insurance companies and asset managers are also developing robo-adviser solutions

3 The Portfolio Management Process

The portfolio management process includes the

construction and monitoring of an asset owner’s or asset

manager’s portfolio The process:

• applies regardless of whether the asset

manager relies on an external party to make

the investment decision or otherwise makes

decisions internally;

• the process rests on a foundation of good

investment governance and includes

assignment of decision-making responsibility

to qualified individuals

• portfolio management process must

reconcile asset owner objectives with

possibilities offered by the investment

opportunity set

• begins understanding asset owner’s

(individual or institution) entire circumstances,

objectives, constraints, and other

preferences

• combines client circumstances with capital

market inputs to construct portfolios This

further aids in making passive and active

investment decisions

Portfolio managers need to consider the following:

• The financial goals of clients

• The client’s financial resources (income and assets)

• The client’s financial obligations (expenses and liabilities)

• The client’s entire economic balance sheet including conventional and

non-conventional assets and liabilities

• How client assets are invested – clients manage a portion of assets themselves or rely on more than one advisor

• Client-specific constraints such as taxes and liquidity

• Risk tolerance of clients The IPS is then created which represents a summation of circumstances, constraints, objectives, and policies that govern the relationship between the portfolio manager and the client

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To determine the strategic asset allocation for a client’s

portfolio, managers must consider capital market

expectations (CME) for proper structuring of the

portfolio CME represent the macro expectations

concerning risk and return of asset classes Insights from

CME can help form micro expectations in security

selection and valuation

One the asset portfolio is structured it must be monitored regularly and rebalanced as appropriate Regular reporting of portfolio performance and risk evaluation to the client should be made

4 Fundamentals of Investment Governance

Investment governance represents the organization of

decision-making responsibilities and oversight activities

Governance ensures that:

• assets are invested to achieve the asset

owner’s investment objectives within the

asset owner’s risk tolerance and constraints

and in compliance with all applicable laws

and regulations

• decisions are made by individuals or groups

with the required skills and capacity

Research has found a link between good governance

and good investment performance Sound governance

aims to align asset allocation and its implementation to

achieve the asset owner’s stated goals

The reading focuses on investment governance

structures relevant to the pension plan as these tend to

be commonly formalized and articulated in detail

4.1 Governance Structures

Governance focuses on clarifying the mission, creating a

plan, and reviewing progress towards achieving long-

and short-term objectives Management, on the other

hand, focuses on the execution of the plan to achieve

the agreed upon objectives and goals

The three levels of a governance hierarchy for an

institutional investor include:

• Governing investing committee: may

comprise a subset of the board of directors or

an internal committee of staff members

• Investment staff: staff may comprise of

individuals which have full asset

management capabilities or a few individuals

who are responsible for overseeing external

investment managers and consultants

• Third party resources: refers to a range of

required professional services that may not

be available in-house such as investment

managers, investment consultants and so

forth

The six common elements of effective governance models are discussed in the sections 4.2 – 4.6

4.2 Articulating Investment Objectives

Articulating long- and short-term objectives for an investor requires an understanding of purpose For example, the investment objective statement of a pension plan would be to ensure that plan assets are sufficient to meet current and future pension liabilities

A manager needs to understand the following factors when developing the IPS:

• client’s return requirement

• the obligations the assets are required to fund

• nature of cash flows into and out of the portfolio

• asset owner’s willingness and ability to withstand interim declines in portfolio value

The manager needs to find the best risk/return tradeoff that is consistent with the client’s resource constraints and tolerance for risk Both long- and short-term objectives need to be understood

The status of the pension plan (active or frozen) and funded ratio (plan assets/plan liabilities) has a bearing

on future contributions and benefit payments A plan sponsor operating in a cyclical industry may prefer conservative asset allocation to minimize volatility of pension contributions

The nature of inflows and outflows differs across investor types Endowments have some control over outflows but little control over timing and amount of inflows

When determining risk tolerance, multiple risk dimensions should be considered such as liquidity risk, volatility, and the risk of abandoning a course of action at the wrong time

Effective governance requires considering the liquidity needs of the fund and liquidity characteristics of the fund

High risk/high expected return allocations is likely to lead

to wide swings in interim valuations and should be considered in the asset allocation decision

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4.3 Allocation of Rights and Responsibilities

Rights and responsibilities needed to execute the

investment program are decided at the highest

governance level Decisions should be delegated to the

most qualified individuals to make them Allocation of

rights and responsibilities depends on the following

factors:

• size of the investment program

• knowledge, skills and abilities of the internal

staff

• amount of time staff can devote to the

investment program especially with

competing responsibilities

The resources available to an organization will affect the

scope and complexity of the investment program and

allocation of rights and responsibilities For example:

• A small asset size for the investment program

will make diversification difficult across asset

classes and investment managers

• Complex strategies may not be feasible

when an entity:

o lacks developed internal investment

expertise or

o has an oversight committee which

lacks individuals with sufficient investment understanding Organization willing to invest in attracting, developing,

and retaining staff resources and developing internal

controls are better able to adopt complex investment

programs

For large investors, their size may limit their ability to carry

out effective oversight of many investment managers or

otherwise create other governance issues

When allocating rights and responsibilities across the

governance hierarchy, effective governance requires

that decision-making should be delegated to those with

the required knowledge to thoroughly evaluate

alternative courses of action, the capacity to assume

ongoing responsibility of these decisions, and the ability

to timely execute those decisions

Refer to Exhibit 13 of the reading for a systematic way of

allocating duties and responsibilities of running the

investment program

Note: The allocation of rights and responsibilities is

influenced by:

• available knowledge and expertise at each

level of the hierarchy,

• resource capacity of decision makers, and

• ability to act on a timely basis

4.4 Investment Policy Statement

The investment policy statement (IPS) is the foundation of

an effective investment program, serves as the foundation for ongoing fund management and assures stakeholders program assets are managed with care and diligence Features of an IPS:

• Introduction: describes purpose and scope of the document itself and describes the asset owner The purpose and scope section should provide a link between goals and objectives of the asset owner and execution

of the investment program The description of the asset owner should address the:

o context in which the investment program exists,

o business environment of the asset owner, and the

o sources and uses of program assets

• Investment objectives statement: described the asset owner’s philosophy with respect to pursuing returns and the willingness to endure volatility in achieving these objectives

• A statement of duties and responsibilities: outlines allocation of decision rights and responsibilities among investment committee, investment staff and third-party service providers

• Explanation of investment guidelines to be followed and any assets excluded from investments

• A section specifying frequency and nature of reporting to the investment committee and

to the board of directors

IPS will also provide direction for the risk management of investment funds

The IPS is revised slowly over time but variable aspects of the program such as the asset allocation policy and investment manager guidelines will be contained in a more easily modifiable index

4.5 Asset Allocation and Rebalancing Policy

Strategic asset allocation is generally approved by the investment committee Proposals for the strategic asset allocation consider obligations, objectives, and

constraints; simulates possible investment outcomes over

an agreed upon horizon and evaluates risk and return characteristics of the possible allocation strategies Good governance also considers rebalancing decisions IPS should consider general information relevant to rebalancing Specifying rebalancing responsibilities is good governance

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4.6 Reporting Framework

The reporting framework should allow individuals to

evaluate how quickly and objectively the investment

program is progressing towards agreed-upon goals and

objectives The reporting should answer the following

questions:

• Where are we now?

• Where are we relative to goals and

objectives?

• What value has been added?

Key elements of a reporting framework should address

performance evaluation, compliance with investment

guidelines, and progress toward achieving stated goals

and objectives

• Benchmarking – necessary for performance

measurement, attribution, and evaluation

Effective benchmarking allows the

investment committee to evaluate staff and

external managers

• Management reporting – indicates which

parts of the portfolio are performing ahead of

the others and whether assets are managed

in accordance with investment guidelines

• Governance reporting – addresses strengths

and weaknesses in program execution

through regular committee meetings which

can address any concerns

The purpose of the governance audit is to ensure that

established policies, procedures, and governance

structures are effective Governance audits should be

performed by an independent third party

The governance auditor:

• examines the fund’s governing documents,

• assesses the capacity of the organization to

execute effectively within the confines of

those documents, and

• evaluates the existing portfolio for efficiency

given the governance constraints

Effective investment governance:

• Ensures the durability of the investment

program

• Avoid decision-reversal risk: the risk of

reversing a chosen course of action at the

wrong time – the point of maximum loss

• Considers the effect of investment committee

and staff turnover on the durability of the

investment program

• Prevents key person risk: overreliance on one person or long-term illiquid investments dependent on a staff member

• Assures responsibility and prevent the avoidance of personal responsibility

Practice: Example 1 & 2, CFA Curriculum, Volume 1, Reading 5

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