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Topic 82 Can advertising tell about a country?
Advertising plays an important role in modern society Advertisements
covering every aspect of social life can tell a lot about a country by the
marriage of substantial information and colorful expressive forms Although
many disagree with the title statement, I believe that we can learn a lot about a
country's economy, culture and beauty spots simply by advertising
Advertising offers a great amount of economic information about a country
Take commercial advertisements for example, they unveil many direct and
useful economic messages: major commodities, service level, living conditions,
and so on Undoubtedly, politicians, businessmen and citizens will all take
advantage of these helpful advertisements
Advertising also reveals greatly distinctive traditional culture about a country
It can easily be attained by observing advertisements associated to art, literature,
custom, and social ritual, which have been deeply rooted in a country's unique
history For example, advertisements for some articles used in a Chinese
wedding reflect their way of thinking, an appreciation of harmony, and a
peculiar taste for wedding clothes Advertisements of those kinds can thus
show plenty of cultural heritages boasted in a country
Furthermore, advertising helps people learn more about a country's beautiful
scenery Advertisements about travel serve this purpose perfectly Information
and knowledge about various resorts might be obtained by happening to see a
photo advertisement posted on a wall by some travel agency Advertisements
on television, on the contrary, frequently provide us many opportunities to
watch all kinds of unusual beautiful places we may never have thought of
before
All the above evidence supports the undeniable fact that advertising can tell a
lot about a country I must admit, however, some advertisements become more
or less homogenous around the world due to the tendency of globalization
Some even fail to signify any special characteristics that are essential for a
country when they need to do so But all in all, no one can ignore the abundant
and useful information about a country afforded by advertising
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Answers to All TOEFL Essay Questions
Topic 83 Is modern technology creating a single world culture?
I strongly agree with the statement that modern technology is creating a single
world culture Modern technology like computers and the Internet is bringing
people together, and making the world smaller
First of all, with the development of modern technologies such as computers,
English is becoming the most important language in the world, and the
importance of other languages is getting weaker and weaker Admit or not, the
most common language used today on the Internet is English, and this makes
English becomes the one and only most important language in the world On
the other hand, computers can cross the barriers of human language No matter
where people are, and no matter which language people speak, they always use
computers the same way, and basically they are using the same kind of software
packages, like the Windows Operating Systems and word processing software
packages The computer language is also a universal language Programmers
from different part of the world can work in the Silicon Valley together
Although they might have difficulties in communicating in English, they have
no problem at all writing programs with Java, or C++
Besides, the development of the Internet is unifying people's life style Internet
is being used in almost every corner of the world People are doing almost
everything with the Internet, like getting all sorts of information, shopping
online, paying for their bills and checking their balances in the online bank
Over 90 per cent of people in the world use the same kind of Internet browser -
the Internet Explorer, and the interfaces of almost every Internet page looks like
the same, although they use different language and design People from all over
the world are doing the same thing each day on the Internet, and their living
habit is becoming closer and closer with each passing day
In addition, modern technology has facilitated the communications among
people from all over the world, and therefore has resulted a single world culture
For instance, people can chat with a friend or a stranger who lives abroad over
the phone, or the Internet, and they can also see and listen to him/her through a
camera and a microphone attached to the computer The ease of communication
helps one culture learns from other culture, and brings the world together
Before people can see each other through TV, they used to wear their local
costumes; nowadays T-shirt and blue jeans have become a universal custom for
people This is a concrete example that modern development is creating a
single world culture
Based on the points discussed above, we can see why I agree with that modern
technology is creating a single world culture
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Topic 83 Is modern technology creating a single world culture?
When we look back to the history of human being in recent 200 years, we will
be surprising what a huge change modern technology has brought us Trains
and planes connect people everywhere Radios and televisions enable us to
keep with every news happened around the world More and more chances of
communication influence different cultures deeply
To discuss the impact that modern technology has given on different cultures,
most people would agree that nowhere in history has the issue been more
visible that people in different countries are getting more and more alike Most
of the time, you cannot tell which country a person is from only by his/her
clothes Young people all over the world can enjoy McDonald's and other
western food the same way as Americans enjoy A pop music singer can have
her fans in every corner of our planet People around the world share news
from newspapers and TV and express concerns on the same topic
"The world is getting smaller!." How often we hear such words! But that is
only part of the truth Not everything in a country's culture can be changed
Something developed from thousands of years ago and has already been a part
of a nation's spirit cannot be wiped off easily For example, the family concept
of our country has never changed We still prefer a big family that all
generations live together That 1s the definition of happiness in our value
system We still appreciate the thinking of Confucius and take it as guideline of
our daily life At the same time, many countries make great efforts to preserve
their culture heritages People around the world take more and more pride in
their own cultures, and try to cherish them
Certainly, modern technology make possible for cultures to communicate with
each other But I don't think it is creating a single world culture
Communication brought by modern technology can be an instrument for
improving and learning, but not a tool for erasing individualities And it is the
cultural diversity that makes our world more beautiful and interesting
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Topic 84 Has the Internet provided a lot of valuable information?
The Internet is it a boon or a curse? This is a very debatable topic We would
need to look at the pros and cons of it and then draw conclusions Even then it
would not be possible to totally answer yes or no to the question It would
depend upon individual personalities as well as the situation that we are in In
my opinion, the Internet 1s definitely a valuable source of information, but as
with all forms of technology one must know how to make the best use of it
Let's step back a few years from now We were totally dependent on books, the
experience of other people or data stored in other forms for getting information
of any sort The problems with those kind of information sources 1s that it is
time consuming, inconvenient and often times even misleading The concept of
weeding out data from old reports and books was a time consuming and painful
process and would itself deter people from trying to get new information
But today with a touch of a button we can get any information available, sitting
in the comfort of our homes We are more knowledgeable and aware of things
happening around us Technology has given us the greatest power at our
fingertips the power of knowledge!
Lets take an example Suppose someone wants to start off a business venture
He can get all information regarding other companies in the same line of
business, he can do a cost benefit analysis, gather corroborating data, make new
contacts, and so on, thanks to the internet He is now well informed If he has to
discuss this with other potential partners he is armed with a wealth of
information
On the other hand the Internet does supply an overload of information Hence if
you give a topic in a search engine such as Google, you will get a number of
sites that would cater to the information required Now if one were unable to
decide what information to cull out and what to leave, it would be a painful
experience rather than an enjoyment
So in conclusion, it really depends on how you use a particular technology -
used in moderation and in an intelligent manner it could be the greatest tool
Otherwise an enemy that steals time and waylays and deters a person from
achieving his ultimate goal
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Topic 84 The Internet
Nowadays, no one can deny the importance of the Internet Sitting in front of a
computer, clicking a mouse three times, you can get access to the information
highway, which provides you numerous valuable sources of information
Thanks to the Internet, people can quickly sell, advertise and share knowledge,
idea, and personal feelings
Because we are easy to access to so much information, it can create some
problems to us Children are easily suffering from inappropriate information on
the Internet, since it is very hard to control information from the Internet More
and more porn pages are quickly emerging and continuously sending emails to
children's account With their curiosity, children click on these links that lead to
these pages, and see things that they should not have seen They do not realize
that they are unconsciously affected because their parents cannot examine all
the content they view
Consequently, children are now becoming the number one victims of sex abuse
and criminals in America where it is very easy to access bad websites such as
porn sites and sex forums It is the Internet that probably causes problems to
children if parents do not pay much attention to them
Although the Internet offers us large amount of information, its reliability is
dubious because many untrue news stories can be posted to it and cause
confusions to many people It is very difficult for us to find out what websites
are reliable and what are not My teacher, for example, is advocating her
students to use books to study, research, or write a report instead of using the
information on the Internet
In conclusion, the Internet causes trouble to people, especially young people
and children Although people can get access to up-to-date knowledge and
information, problems caused by using information from the Internet are
inevitable Therefore, while the Internet can provide a lot of useful information,
its hard cannot be underestimated
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Topic 85 A one-day-visit to your country
If you attend a conference in China, and would like to take a one-day-visit on
site seeing and shopping, there are three factors you might consider: this place
must have special tourist features which can represent China, and this place
must be close to the place where the meeting is held, therefore you do not have
to spend too much time on traveling
If you are in northern part of China, the best place that you should visit is the
city of Beijing, although spending one day in Beijing is too short of a period to
fully explore the splendors of the city Nevertheless, for those of you without
the luxury of time, make sure you don't miss a few key points of interest the
Summer Palace, the Forbidden Palace, the Forbidden City, and the Great Wall
of China
The Summer Palace is a royal retreat located on the bank of a large lake
Visitors can walk along a waterfront promenade that leads to a concrete ship
docked at the far end of the walk At the concrete ship, you can take a ferry
back to the entrance of the palace Something you may want to do while at the
Summer Palace is going into the gift shop, get dressed 1n traditional Chinese
clothing, and pose for a souvenir photograph
The Forbidden Palace is absolutely breathtaking There are a series of gates that
lead to the main palace grounds Pay particular attention to the stairwells in the
palace courtyards There are slabs carved with intricate dragon designs, which
the emperor was suspended over in a caravan whenever he left the palace
grounds It would be a good idea to get a local guide to lead you around the
palace and explain the significance of various buildings
Finally, don't miss the Great Wall It's located outside of the city and it takes up
most of the day, but it's well worth it When you ascend the Great Wall, there
are two paths one veering to the left and the one veering to the right The path
on the right is less steep and an easier climb However, if you take the path to
the left, you can see the remains of the original wall, and there is a cable car
you can take down to the parking area
Shopping in Beijing is becoming more convenient by the day The Silk Market
at Xiushui Street is favorites among tourists, experts and locals alike There you
can bargain with the shop owners and buy good quality clothes with a very low
price, you can even see plenty of pirated software- ironically, within sight of
the US Embassy
So, there you have it I encourage anyone to spend at least a few days in Beijing,
because there is so much to see