Tài liệu Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh) pptx

Some key points to successful marketing.. Marketing mixFactors influence to the success of a product Source: Economic Times brand name quality marketing 70% 20% 10%... 1.1 Product- Sati

What is the marketing mix?

Some key points to successful marketing.

Student: Nguyen Thi Toan Class: TAN202.24_LT Instructor: Ms.Ngoc Ha

I Marketing mix

Factors influence to the success of a product

Source: Economic Times

brand name quality marketing

70%

20%

10%

I Marketing mix

1.1 Product

- Satisfy the need and demand of customers

- Design and produce depend on:

- aims of product

- benefit that the company expect

- position that they plan within the market

- the differential advantages that the product offer over competitors’

• Cost to : produce, design, distribute, promote product

factors: a fixed and variable cost,

competition, company objectives, proposes positioning…

1.2 Price

1.3 Place

• - Located where products are offered to the end customers

• Distribute the product to the user at the

right time in right place

1.4 Promotion

• - Push up offering and selling, makes

revenue increase, the business undertaking more efficient

• - Consists of advertising, personal selling, direct mail and Internet marketing

• Marketing mix of Manchester United

II Key points to successful

marketing

• Who will buy this

product, Why they want to buy it?

• How much are the

customers willing to pay for this product

• How can business

persuade the customer buy their product?

II Key points to successful

marketing

• 1 Research market

carefully

• - Understand deeply

about customers’

needs and behaviors

• - Offer suitable

product or service to customers

II Keys points to successful

marketing

2.2 Create a suitable price

2.3 Distribute your prestige

company

COMUNICATE

EXCHANGE CREATE

DELIVER