Building social media content on facebook for cambridge english center

GRADLATE THESISTOPIC BUILDING SOCIAL MEDIA CONTENT ON FACEBOOK FOR CAMBRIDGE LANGƯAGE CENTER PRACTICE ƯNIT: CLC ENGLISH CENTER : Th.s Pham Hoang Cuong: Nguyên Tuan Huy : 5063106012: CLC6

GRADLATE THESIS

TOPIC BUILDING SOCIAL MEDIA CONTENT ON FACEBOOK

FOR CAMBRIDGE LANGƯAGE CENTER

PRACTICE ƯNIT: CLC ENGLISH CENTER

: Th.s Pham Hoang Cuong: Nguyên Tuan Huy

: 5063106012: CLC6.1: VI

HaNoi, June 2019

InstructorStudent’s full nameStudent code

ClassCourse

Nguyên Tuan Huy

DECLARATION

I swear that this graduation thesis is my own study under the guidance of theprofessors of the Academy of Policy and Development The data and results in thethesis are honest and have not been published in any previous research Table datafor analysis, comments, and evaluations collected from different sources areclearly labeled and sourced In addition, the subject also uses a number ofcomments, reviews as well as data from other authors and organizations and is alsoshown in the reference section

The results are completely honest I take full responsibilities for any invalidduplication that violates the rules of thesis writing

Hanoi, June 5, 2019

Student

Nguyên Tuan Huy

3

THANK YOU

First of all, I would like to thank CLC English Center and the Academy ofPolicy and Development for facilitating me during my intemship and reportinggraduation intemship

I would also like to express my gratitude to the Board of Directors,brothers and sisters who are working in Marketing Department - Personnel ofCLC English Center especially Ms Truông Thi Anh Tu for helpingenthusiastically in the internship and supply Provide necessary documents anddata for me to complete graduation thesis

In particular, I would like to express my deep gratitude to Mr PhamHoang Cuong - Lecturer, Marketing Manager of the Training ManagementDepartment, Academy of Policy and Development for guiding me sincerely tocomplete the intemship as well as writing this report

Finally, I would like to thank the teachers and triends in the Faculty ofForeign Economic Relations - Institute of Policy and Development for creatingfavorable conditions and support for me to complete my thematic intemship

Thank you very much!

Ha Noi, June 2019

Student

INTRODUCTION

1 The urgency of the subject

Internet era boom in recent times has contributed to bringing businessescloser to their potential customers Gone are annoying phone calls or tlyers throughthe door, modem businesses are interacting with customers through Online socialnetworks like Facebook, Youtube, Twitter or Linkedln

Currently, in the brilliant era of the internet, you can unleash Creativecontent such as blog, videos, websites to attract customers to you, instead oftraditional marketing methods Not only that, you can persuade customers to sharethose things with people around because of the power of the information network

Content is the power of dominance, which is an important factor to developthe company's social media With increasingly tĩerce competition betweencompanies, companies that create better and more Creative content will be moresuccessful Therefore, I chose the topic "Building socỉal media content on

Facebook for Cambridge English center" to study.

2 Objectives of the study

The thesis researches the theory of social networks, the theory of socialmedia used to develop social media for Cambridge language center Understandthe current situation of building and developing the center's fanpage and groupcontent and point out the limitations and reasons for affecting the effectiveness ofsocial media development for Cambridge English Language Center

Proposals and Solutions to promote the company's social mediaeffectiveness

3 Object and scope of the study

Object: Social media content on facebook for Cambridge language center

J Scope:

- Research period: from February to April 2019

- Cambridge language center fanpage and group (facebook)

4 Research methods

- Theoretical research method: Synthesis of the theory of Online market, socialnetworking, social media, content marketing in books, newspapers, magazines,theses, on the internet and some related sources this topic

- Statistical method by tables: Statistics of information and characteristics aboutpopular social networks

- Methods of data collection: collecting data from reports and documents ofworking agencies, newspapers, television, internet and previous studies

5 Subject structure

The thesis consists of 3 chapters:

Chapter 1: Rationale for social networking, social media and social media content Chapter 2: The situation of deploying social media content of Cambridge

language center

Chapter 3: Proposals and Solutions to promote social media effectiveness for the

Cambride language center

CHAPTER 1: RATIONALE OF SOCIAL NETWORKS, SOCIAL MEDIA

AND SOCIAL CONTENT 1.1 The theory of social networks

1.1.1 Concept of social network

Picture 1 1 Illustration of social network

Social network (social network) is a Service that connects the same hobby

members on the Internet together with many different purposes regardless of spaceand time People who participate in social networks are called netizens

Social netvvorks have íeatures SLich as chat, e-mail, movies, voice chat, filesharing, blog and editorial The innovation netvvork is completely how netizenslink together and become an inevitable part of every day for hundreds of millions

of members around the world These Services have many ways for members to findíriends and partners: based on group, based on personal iníonnation, or based onpersonal interests, areas of interest: business, purchase

+ Basically, social networking is like an open website with many differentapplications Social netvvorks are different from regular vvebsites in the way ofiníormation transmission and application integration

Các tính nãng được dùng nhiều nhất theo tuần

Các tính năng được sừ dụng nhièu nhất trong một ngày

Picture 1 2 Statistics on the use of smartphones in Vietnam (according to

statistics in the second quarter of 2018)

Source: soha.vn

The meaning of social networks:

- Strong connection and sharing It breaks down geographical, language,gender and national separations Every member of the social network is connectedand each is a link to create a vast network of information

- Create an Intemet-based System that allows users to communicate andshare infonnation effectively, beyond the geographical and time limits

- Improving the quality and speed of newspapers and public Services: Due tothe fast updating and spreading features of social networks, press agencies andmass media are actively posting at the same time on paper , in your Onlinenewspaper and website to keep up with the trend of the times and keep yourreadership Legal agencies or public Services are also gradually "airing" socialnetworks to update their news and new regulations or listen to criticism of people'sopinions to help reduce bureaucracy complex or error in public Service, to movetoward a more intelligent and simplified public administration.

- Improving life skills and knowledge: Currently, on social networks, thereare more and more tồreign language, cooking, repair, communication,psychological and sports teaching sites for you to see, Self-study without going toclass or paying fees Thanks to participating in this Online community, we arebecoming more and more complete with the basic skills needed in modem life such

as using tồreign languages, civilized communication or having a healthy body

- As a business and advertising channel: The dream of owning a fashion,electronic or book shop is not too far away thanks to the speed of image andinformation transfer via Twitter, Zalo, Viber or Facebook

Risks and harms of social networks:

- Reduce interaction with people: When spending too much time on socialnetworks, attention to those present in real life is less, relationships graduallybecome distant

- Increasing the feeling of wanting to draw attention: Posting vague andconfusing States on Facebook to attract the attention of others is becoming anannoying habit of social network users The competitive battle likes and announcesthat there will be no end

- Risk of depression: According to recent studies, people who regularly usesocial networks often have more negative emotions, including depression Usingsocial networks is particularly harmfùl to people with pre-existing depression Ifyou start feeling sad, pessimistic, stop using social networks for a while

- Lack of privacy: Social networking sites are still silently saving (andselling) your personal information

- The risk of contacting with inaccurate and unhealthy information: Is achannel to receive information, but the information on social networks is notveritĩed, resulting in incorrect and incorrect information good content is simplyinformation like sentences Controlling quality and content of information posted

on social networks is a difficult problem, it is impossible to avoid encountering anunhealthy information while using social networks

- Spending too much time: Spending too much time on social networksmakes a tight time that is needed to rest, relax and reduce the quality of work andlife

1.1.2 Popular social networks

Table 1 1 Popular socỉal networks

1 0

Social network Characteristics

Facebook

n

- Facebook is where users can join networks organized by

city, workplace, school and region to link and communicatewith others People can also make triends and sendmessages to them, and update their protĩle page to informtheir triends about them

- This is the fastest growing social networking site,Facebook has grown from a network of college students sofar it has grown globally, a multi-ethnic and multi-agenetwork

- This is one of the best social networks with manyoutstanding features and huge benetĩts that it brings

Twitter - Twitter is a free social networking Service that allows

users to read, message and update small news items calledtweets - a type of microblogging Tweets that are limited to

a maximum of 140 characters are spread quickly within thegroup of íriends of the message or can be widely displayed

to everyone

- Established since 2006, Twitter has become a globalphenomenon Tweets can be just a personal stream of newsuntil timely news updates are quicker and more timely thanmainstream media

- Advantages: The limit on the length of messages, 140characters, with compatibility with SMS (Short MessageService) gives the network community a remarkable fonn ofshorthand, which has been widely used for with SMS.Character limits also help to promote website addressreduction Services such as tinyurl, bit.ly, and tr.im, ordomain content Services such as: Twitpic and NotePub tocollect infonnation multimedia and sections longer than

1 1

140 characters

- Disadvantages: Characters are limited to 140 characters

Instagram - Instagram is a free photo sharing software that allows

(ộ) users to take photos on their phones, add image filters, and

then share on many different social networks, includingInstagram The photos taken will be in a square with a 4: 3aspect ratio that is commonly used in mobile devices

- Instagram was made by Kevin Systrom and Mike Kreigerofficially put into the community in October 2010 andquickly reached the milestone of 100 million users just twoyears later

- Like other social networks, Instagram provides a platfonn

to help you share with friends and followers, in profile youcan update your avatar, or cover picture, on your top profile

or any proíile You can see the usemame, how many photoshave been uploaded, how many people you follow or arefollowing you

- In April 2012, Facebook acquired Instagram for about $ 1billion at that thne Since then, Instagram has becomeFacebook's strong growth engine in terms of users andadvertising revenue

- On June 20, 2018, Instagram announced a social mediasharing site that has now surpassed more than 1 billionusers, becoming one of the most commonly used socialnetworking platforms Biggest planet festival Facebook.Known as the world's leading photo-sharing social network,Instagram has more than 300 million active members permonth and 75 million people use it every day

Zalo - Zalo, Vietnam domestic social network was launched in

2012 In August 2018, this social network announced the

1 2

milestone of 80 million users (according to Zalo Group).Based on the survey results of Vinaresearch, Zalo has thesecond level of awareness (94.3%) equal to Youtube andonly after Facebook On average for every 100 people, thereare about 87 people with Zalo accounts

- Users can easily shop for goods on Zalo Shop withattractive incentives, look up bus Service for travel, look upweather infonnation, buy air tickets, look up food hygieneand safety food Stores, health infonnation updates, scheduleappointments, pay utility bills,

- For businesses, Zalo is an effective channel to approachand interact with customers A series of big brands likeSunhouse, Asanzo, Juno from many different industriesare also deploying sales Services on Zalo platfonn

Youtube - YouTube is a video sharing site, where users can upload

or download to a Computer or phone and share video clips.YouTube was created by three íormer PayPal employees inmid-February 2005

- YouTube provides a forum for people to connect, shareinformation and inspire others around the world and act as adistribution platfonn for original content creators and largeadvertisers small

- Not only put photos or videos on youtube users can alsoregister as a companion with youtube by registering youtubepartner You upload videos and make money with youtube

1.1.3 Facebook

Picture 1 3 Facebook account registration interíace

Facebook is a free social networking website operated by facebook, Inc andprivately owned Users can join organized networks by city, workplace, school andregion to link and communicate with others People can also make triends and sendmessages to them, and update their proíile page to let íriends know about them.Name

The website mentions scrapbooks used to name campus communitymembers that some us colleges and universities give new students to the cainpus,departments and staff to become familiar with together at the campus

Mark Zuckerberg founded Facebook with triends of Computer Sciencestudents and roommate Eduardo saverin, Dustin Moskovitz and Chris Hugheswhen he was a student at Harvard University

1.1.3.1 Basic features and applications offacebook:

- Wall: A space on each member's protĩle page that allows their triends topost messages to members to view

- Poke : allows you to notify triends that they have been poked

- Photos / videos: where you can upload your favorite images and videoclips

- Status: allows you to notify your triends where you are and what to do, instatus, you can insert images, links or videos to share and discuss.

- Newfeed (most recently) it appears on your home page and highlightsinformation including changing protĩles, upcoming events, triends' birthdays, andbeing able to control the types of information automatically shared with triends.You can also prevent people on your triends list who don't want to see updates onsome types of activities including: changing protĩles, Wall posts, or new triendsadded

- Notes: allows you to write diaries and share with everyone optional

- Chat and group chat: allow you to chat with 1 person or a group of people

- Game server: provides users with numerous games with a variety of genresfor almost all different objects

- Prompt birthday: this is a small but very interesting and useful feature formost facebook users When it comes to the date or near the birthday of someone inyour triends list, Facebook will remind you and recommend you to celebrate thatperson's birthday This feature helps you maintain good relationships with peopleand also saves you a lot of time

- Invite everyone to attend the event: invite to an event that is a feature used

by many people on Facebook People can share event invitations with all theirtriends, which helps spread the event information quickly and widely Because ofthis, this feature is especially useful for large-scale events around the globe

- Friend poll: Facebook allows you to create polls with sentences

ask open questions or choose answers, to consult your triends about a problem.This is a little-used feature that is very useful and easy to use

1.1.3.2 Facebook applications in the field of e-commerce

- Public proíĩle on Facebook:

+ Public proíĩle is the ideal place for business to help you build the first step inthe social network System Business people can build public protĩles forthemselves without any cost.

+ Allow users to show their support for the business you are doing by addingthem to your followers list

+ One of the best reasons to build Public Protĩle is that this function can besearched through search engines

+ If the job appears on Google search pages or tools

Other search is an important part of Internet Marketing strategy, using PublicProtĩle will create a perfect impression

- Facebook group:

+ This function allows construction or participation in about 200 groups based

on geographic area or similar structure Each group can act as a communicationchannel to spread your presence on facebook, and each group can be used as a tool

to help you see future prospects and build relationships

- Facebook Ads:

+ Facebook Ads is like Google Adsense in which ads are merely

based on the words, but there are other points that facebook Ads allow to

small image.

+ You can choose to add Social Actions, which is

The stories of users’s triends see and display your ads Whenever a User has anactivity related to the advertisement, the avatar (avatar) and the name of the Userwill appear with the advertisement on their triends' personal information network.+ Difficulties in using advertising on Facebook Ads or any network

Other societies are rarely used by members to click on ads

- Facebook Apps:

+ Facebook offers a range of applications that can be used to advertise yourbusiness in facebook You can combine many business-oriented applications thatare available in application categories, such as business ads, networked blogs, andreferrals to advertise your business

+ For websites using this application, Facebook Connect means that you neverhave to create another Online protĩle You can use your identity information onFacebook and take it with you to log in to any website you visit.

1.1.3.3 Number and scale ofFacebook users in Vietnam

According to statistics, the number of social network users worldwideincreased by 8% in the past 3 months, as of Jan 2019, has reached nearly 3.5billion people, accounting for 45% of the world population India is the countrywith the highest number of Facebook users in the world, Vietnam ranked 7th

1

*

COUNTRY/TERRITORY REACH AQO Q

■31 COUNTRY/TERRITORY REACH AQOQ

Vietnam ranked 7th with 61 million users

Thus, in the top 10 countries with the largest number of Facebook users,there are 4 countries in Southeast Asia, including Indonesia, Philippines, Vietnamand Thailand

J A N 2 0 1 9

FACEBOOK REACH RANKINGS

BASED ON FACEBOOK'S ADDRESSABLE ADVERIISING AUD1ENCE

Picture 1 4 Countries and cities top the number of Facebook users

According to WeAreSocial, there are 64 million internet users in Vietnam inearly 2019 This is a very large number, bringing Vietnam to the number of 20countries with the highest number of Internet users in the world.

INTERNET USE: DEVICE PERSPECTIVE

BASED ON ACĨ1VE INTERNET USER DATA AND ACTÍVE USEOF INTERNET-POWERED MOBIIE SERVICES

Youtube is the most used social network in Vietnain, followed by Facebook,Instagram, Twitter,

The number of people using social networks in Vietnam, especially in theage of 18-34 years old, is very high compared to other ages

JAN 2019

TOTALNUMBER

OF ACTIVE INTERNET USERS

INTERNET USERSAS

A PERCENTAGE OF TOTAL POPULATION

TOTALNUMBER

OF ACTIVE MOBILE INTERNET USERS

MOBILE INTERNET USERS

AS APERCENTAGE

OF TOTAL POPULATION

í 00 Hootsuite ọíi social

Picture 1 5 Number of internet users in Vietnam according to We Are Social

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Picture 1 6 The social networks used in Vietnam follow WeAreSocial

Picture 1 7 The age of using Facebook in Vietnam is according to

WeAreSocial 1.2 Social media

1.2.1 Concept, socỉal media characterỉstỉcs

1.2.1.1 Concept

Many internet experiences are one-way: when you go to a website like anews website, a shopping website or a funny website and get infonnation Socialmedia is two-way Tliis is a website to communicate with others, be it triends,relatives, co-workers, or just people with similar interests Usually, it's not justabout dovvnloading information - it's about sharing and communicating Thanks tosocial networking sites like Facebook and Twitter, you can know what's going on

in your triends' lives and you can tell them what's happening in your life YouTiibe

™ video community and Flickr® photo server Service let you share videos andphotos with them (and the world) and Skype ™ software tells you when someone

is on the Internet and says Chat with them instantly - and for free

Another concept according to Professor Robert s Kaplan - HardvardUniversity of Business, social media is a group of Internet-based applications built

on the idea and technology tồundation of web 2.0, allowing Create and exchangecontent created by Iisers

- According to Cambridge University's detĩnition: Social media are websites

or programs that allow users to communicate and share infonnation on the internetusing technology devices

- According to Dr Tracy L Tulen, author of the book Social MediaMarketing: Social media is an Online tool for communication, sharing andconnection between individuals, communities and organizations interrelationships

or interdependencies with technology and mobile platfonns

+ Conversation: Wliile traditional traditional means of "broadcasting" (content

is transmitted or distributed to the audience), social media is considered a goodtwo-way conversation than

+ Community (community): social media allows communities to quickly formand communicate effectively Wlien a community shares interests, such as love forphotography, a political issue or a favorite show

+ Connectedness: most types of social media thrive based on their connection,using links to websites, resources and people

- Social media has the following characteristics:

+ Including various fonns of content, such as: text, video, audio, hnages,

+ Allowing interaction in many different fields through social sharing, email,

+ Attract many participants to use at different levels.

+ Allow multi-dimensional communication

+ Allow real-time or asynchronous communication

+ Simplify the increase in speed and expand the scope of informationdissemination

+ Can be used with many different devices such as computers, tablets,electricity mobile phone,

1.2.2 The main components of social media

Based on the famous model studied and built by Dr Tracy L Tulen, socialmedia is divided into 4 groups (the model is also used in the book Social MediaMarketing: A Practitioner Guide by Dr Marc Opresnik, co-author with PhilipKotler and Svend Hollensen):

Social Medía Marketing, Tracy L Tulen and Mictiael fl Solomon, 2015

Picture 1 8 Model Zones of Social media

- Group 1: Social Community: Highlights are social networks, which focus

on developing relationships and connecting users with similar interests andinterests Therefore, social communities feature multi-dimensional interaction,allowing users to chat, connect and share infonnation

ZONES 0F SOCIAL MEDIA

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- Hoích Bookmii con onl™ íMik consôlẹ

unartphonc apps PiìkonKin

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- Group 2: Social Publishing: pages that help disseminate content on thenetwork Includes: Blog, microsite, pages for uploading images/ videos/ audio/documents, bookmarking sites and news sites.

- Group 3: Social Entertainment: are sites or Online tools that allow users tohave fun and entertainment Featured include social games, Online gamingwebsites

- Group 4: Social Commerce: forms of taking advantage of Online tools tosupport buying and selling, which are part of e-commerce, where buyers andsellers can be more tlexible in interaction, feedback and knowledge sharing

1.3 Media content on Facebook socỉal network

Among the social media channels, fanpage is one of the most popularchannels According to Facebook's 2018 statistics, 2/3 of all Facebook userssurveyed across all countries say they access a local business fanpage at least once

a week Posting with content on the fanpage of a business is a favorite way forcurrent and potential customers to know what businesses are doing This is alsoseen as a way to keep customers interested and involved with industry information,product updates, event announcements and more

Content on Facebook fanpage

Types of content on facebook fanpage:

+ Status: is a State that is purely text This type of content is a brief exchange ofinformation with fans, suitable for mobile, especially older operating Systemmachines that can view all of this content

0 Giáo sư Xoay

6 tháng 7 thông qua di động 0

Hôm nay mình gặp mãy bác hàng xóm với nhà mình từ khi mình

còn bé, nhắc lại chuyên xưa, các bác hay hỏi minh sau này lớn

lên làm gì, mình trã lời là lớn lên sẽ đi nước ngoài Các bác lại

hòĩ đĩ nưóc ngoài làm gì, mình trà lời là sẽ mua quần satin vê

biếu các bác, lần nào cũng vậy Thời đó đi nước ngoài và quần

satin là những điều mơ ước

30 nằm sau, việc đi nưởc ngoài không còn khó khăn nữa Mình

đi vèo vèo, nhưng món quà biếu các bác bây giờ không phái là

quần satin nữa, mà là thuốc nhuộm tóc loại tốt

Các bác nhuộm những mái đầu bạc phơ đen lại như thời còn mơ

ước những chiếc quần satìn

Thích Binh luân chia sè

lô 9.629 người thích điỀu này.

Picture 1 9 Photo of a status

Source: Internet

+ Photo: is an article including pictures and descriptions for images In addition

to uploading an image we can select multiple photos at once onto the timeline orupload as albums

Picture 1 10 A photo with description

+ Video: An article with uploaded video is stored on facebook with description.

It appears on News feed that will have a Play button image, clicking on the videowill play as a pop-up Facebook photo viewer

Xu fiươn 9 Digital Martcetmg Ban bát đâu kinh doanh báng Marketmg truyèn thống hay Online

Marketing?

Cúng xem video Ihú vi dưới đây đẻ phán brèt cac loai hình trong Markeimg

huyên thống và Online marketíng

+ Link: is a status post post with a link to another website

https 7/www.isocms.com/ /5-cloudy-tieavens-for-trekkers-in-v.

5 cloudy heavens for trekkers in Vietnam Enjoying vast oceans ữf clouds stretched out at your feet is for many a once in a litetime experience.

|Ể Thích 9 Binh luận Chia sẻ

+ Social content can be shared many times, can be reused with different images,different copies and for many time zones.

+ Comments left on Facebook with questions can be answered directly by anymember in the organization / business This allows direct brand interaction withconsumers

+ Social messages can be targeted for different subjects

+ Social content can be shared from consumers to consumers and organicallydeveloped from this trusted triend to another trusted triend, thereby creating theimpact of the social message wanted Transmission

Disadvantages:

+ Additional access costs, with the need to expand access to customers, costswill have to increase, thus losing the advantage of social media on facebookcompared to other communication channels

+ Being able to be supervised and encountering protests from the audience /customers themselves with any social content campaign because of concems aboutinformation security

+ Social content marketing only works if there is a foundation and developstrong content, and coordinate from different social channels towards customers

2 6

CHAPTER 2: SITUATION OF THE IMPLEMENTATION OF THE

SOCIAL CONTENT OF CAMBRIDGE LANGUAGE CENTER

2.1 Introduction of the company

Qwner: Branch of Pham Gia Global Company Limited

- Head office address: số nhà 399, khu 3, Nguyễn Bình Street, ĐôngTriều ward, Đông Triều town, Quảng Ninh province, Vietnam

- Branch address: No 6b, Lane 187, Mai Dich Street, Mai Dich ward,Cau Giay district, Hanoi

Cambridge Language Center:

- Full name in Vietnamese: CAMBRIDGE LANGUAGE CENTER

- Name in English: CAMBRIDGE LANGUAGE CENTER

- Center director: Mr Pham Hoang Cuong

- Central address: No 6b, Lane 187, Mai Dich Street, Mai Dich ward,Cau Giay district, Hanoi

-Phone: 0358617248

- Email: english@clc.vn

- Facebook: https://www.facebook.com/langcentre/

Staff

- Center Director: Pham Hoang Cuong

- Trainee administrator: Tran Quang Huy

- Official teacher: Tran Khanh Ly

- Official tutor: Ngo Thu Quynh

2 7

- Academic management: Pham Hoang Cuong

The process of íồrmation and development

- According to QD-GD No 05 / CN PHAM GIA GLOBAL co., LTD

in HN, the decision on the establishment of Cambridge Language Center onOctober 15, 2018 with total investment Capital: VND 409,000,000 (Fourhundred ripe spirits) million dong)

- On October 22, 2018, the City Department of Education and TrainingHanoi has issued Certiíĩcate of Training and retraining activities toCambridge Language Center

Oriented development

- With the philosophy of "The spirit of dedication and developmentorientation for education", CLC has been and will always look forward tocooperating with partners as well as serving students with collective spirit andclear objectives clear and high sense of self-responsibility as well as long-term commitment to the educational path that CLC always keeps

Mission Vision

- Construct CLC collective into a unified, strong block, make CLC stepfirmly into a prestigious and reliable educational organization, contribute torevive Vietnamese education

The curriculum of the center

- English level 1, 2, 3

- English communication

- Academic English

2 8

2.2 Business situation of the center

The Cambridge Language Center was established in October 2018, hasgone through a year of hard and challenging efforts to gain the trust of fellowpractitioners to the center From the early days of establishment, toddlers,with the philosophy of "The spirit of dedication and the developmentorientation for education", the center always puts the quality of educationfirst, continuously studying and applying methods Modem leaming methodshelp students achieve their desired goals As of October 2018, after 1 year ofcontinuous efforts, Cambridge Language Center is training 65 students, thenumber of students ending the course is 20 students Although only modestnumbers, however, the Cambridge language center has been receiving a lot ofattention and trust from many customers who are interested in the center'scourses The future is not far away, believing that the number of students willincrease even more

Currently the center períorms communication through:

- Fanpage facebook: híỊps: www.facebook.com lanịỉcenlre

- Sharing information, knowledge, exchanges andleaming

- Consulting, answering questions

Table 2 1 Communication tools of CLC center

2 9

2.3 Buỉldỉng the social medỉa content of the center

2.3.1 On the Cambrỉdge Language Center - CLC fanpage

> Live stream content

- Post 7.2 livestream

littps://www.facebook.com/langcentre/videos/2074326282635947/

+ Purpose: sharing 1 lesson about brainstorming ideas

+ 20 emotions, 40 comments and 2.400 views

Picture 2 1 The 7.2 class livestream

- Post live stream week 3 of young students

littps://www.facebook.com/langcentre/videos/412812432623637/

+ Purpose: Help followers to leam more about how to solve writing task 2+ 15 emotions, 53 comments, 750 views

3 0

Picture 2 1 Livestream solving writing task 2

> Photo:

- Post multiple images to fanpage about study IELTS:

12 THÀNH NGỮ

KHÔNG THỂ Bỏ QUA VỚI "CỜ -HÓ"

+be raining cats and dogs

mưa thối đẩt, thối cát

+to be dresses I ĩke a dog's dinner

ăn mặc diêm dúa, loè loẹt

~ttt LSy nhan s& tui

+help a lame dog over stile

gúp đỡ qua cơn hoạn nạn

+every dog has his/its day

Ai rổ i cũng có vận may trong đời

+love me, love my dog

yêu ai yêu cả đường đi lối về

+go to the dogs +not even a d °9’ s chance

Sa cớ lỡ van không có chút may măn nào

+let sleeping dogs lle

Đừng nhắc chuyện không vui dã qua

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3 1

Picture 2 2 The post introduces some idioms

Source: Post a picture and description for the image:

hnps: www.íaceh()()k.coiìì lanịỉcenlre pholos a.4~Ị8~62698~~2~9 ~3Ị

11892 7286344/? type=3&theater

+Purpose: Introduce to IELTS leamer about some idioms

+ 14 emotions, 4 share

3 2

—• PageLiked Pedruary 19 â

Ị?NÊN HỌC IELTS - TOEIC - GIAO TIẾP Ị?

Tạl Viẽí Nam hiện nay, TOEIC và IELTS lá hai chứng chỉ tỉéng Anh quốc té phó biến nhát Nhưng

sư thưc là nhiẻu ban chì nghe mang máng biết

TOEIC và IELTS là thi đánh glá tiếng Anh má không biêt bàn chát của hai kỳ thi náy cũng như nên lựa

chon thỉ chửng chì nào

♦ 1 IELTS LẢ GÌ? See More

(Ồ L*« Q3 Crxnment (5 Sh«<e

Picture 2.3 Post introduce about IELTS and TOEIC

Source: Post a picture and description for the image:

hups: wwwdaceh()()k.CQỊÌÌ lanịỉcenlre pholos a.506169929781246/725 167021214868/?tvpe=3&theater

+ 140 emotions, 4 comments, 1 share

> Text:

- A post summarizing word have on the listening test

littps://www.facebook.com/langcentre/pliotos/a.506169929781246/754178211647082/?tvpe=3&tlieater

+25 emotions, 8 shares

QQ T4O

3 3

—•“ Page Liked ApriHO <3

• Các bạn lưu ý từ Wednesday nhé vì từ này có thể

đễ viết sai

- Các tháng trong năm như: January February.

March, April, May, June, July August, September October, November December

• Chú ý từ February có thể dễ nhắm thành Febuary nhé

- Hinh dáng: square (vuông), triangie (tam giác), circle (trôn), rectangle (hình chữ nhật)

• Cac bạn chú ý square ờ đây khác với Times

Square là danh từ riêng nhé

- Phương tiên giao thõng: automobile (xe hơi), truck

Wrìte a comment © íoì @ ©

> Video

- Video introducing Halloween activities of CLC center

littDs://www.facebook.com/langcentre/videos/l 813054888812970/

+ Purpose: introduce Halloween activities of CLC center

+ 206 views, 1 comment, 11 times expressed emotions, 4 shares

Cambridge Language Centre - CLC

30 Tháng 10 lúc 14:13 d

Tạĩ CLC ngoài những giờ học căng thẳng, các bạn học sinh cùng Thấy Có

giáo của mĩnh luôn được tham gia các hoạt động ngoại khóa hết sức vui vẻ.

Ngoài việc học kiến thức - ngôn ngữ, làm quen, hiểu thêm về văn hóa các

nước us UK gĩúp các bạn yêu thêm ngôn ngữ minh đang học, cố thêm

động lực đề nhanh chóng hoàn thiên mục tiêu IE 6.5 - 7.0 của minh

Cùng #CLC hòa chung không khí #Halloween_2018 nhé!

Picture 2 3 Video introducing halloween events

3 4

- A post video team 8.2:

+ Purpose: to introduce the competition of the team 8.2

+ 826 views, 74 times expressing emotions, 34 comments and 26shares

Picture 2 4 Submissions of the team 8.2

- Video post about 9B.1 team:

littps://www.facebook.com/langcentre/videos/2181531082088527/

+ Purpose: introduce the exam of 9B.1 team

+ 2.7K views, 109 feelings of expression, 2 comments and 79 shares

Udmuriuge Ldngudge uemre -

un-5^5^ 24 Tháng 10 lúc 21 02

Hoạt động đàu tiên chào mừng tuần lễ HLW ‘THÂY BỦP BỂ" đáp lạĩ công ơn dạy dỗ cùa các thầy giáo tại CLC đã diên ra tiềt sức lôi cuón

và

hấp dãn MỖI dõi đỀu thẻ hiên tinh câm theo cách riêng cùa minh vởi những mán hóa trang đây ki Ihú và hết sức sáng tao Và đầy đầy

chính lá thành quà hóa trang thầy giảo đến từ các bạn học viên của trung tâm CLC.

Mọi ngươi hãy nhanh chỏng bám nút LIKE hay thé hiện càm xúc cùa minh ờ bức ảnh hoặc video đư< • Trò Chuyện (6) K Ạ €

ơn dạy dỗ cùa các thầy giáo tại CLC dã diễn ra hết sức lói cuón và háp dãn Mỗi đội đều thế hiên tình cảm theo cách riêng cùa mình với những màn hóa trang đầy ki thủ và hềt sức sáng tạo Và đây đây chính là thành quả hóa trang thầy giáo đến từ các ban học viên của trung tâm CLC Mọi người hãy nhanh chóng bám nút LIKE hay thé Xem thêm

00* 109

Picture 2 5 Submissions of 9B.1 team

2 binh luận 79 lượt chia sẻ 2,7Klươtxem

- Post a video about the team 7.2

https://www.facebook.com/langcentre/videos/981117415423786/

+ Purpose: introduce contest of team 7.2

+ 3,4K views, 46 comments, 198 emotions, 145 shares

24 Tháng 10 lúc 20:36 Q

TEAM7.2_STEVE_VALAK

Hoat động đầu tiên chào mừng tuần lễ HLW -THẲY BÚP BÊ ” đáp lai công

ơn dạy dỏ của các thầy giáo tại CLC đã diễn ra hết sức lỗi cuốn và hấp dẫn Mỗi đội đều thẻ hiện tình cảm theo cách riêng của mình với những màn hóa trang đầy ki thú và hết sức sáng tao Và đây, đây chính là thanh quà hóa

trang thày giáo đến từ các ban học vĩén của trung tâm CLC.

Mọi người hãy nhanh chóng bám nút LIKE hay thê Xem thêm

Picture 2 6 Submissions of team 7.2

Source: Pacebookfanpage Home ofIELTS

many people are interested and will attend that event If you are

able to