Oldera FILM PHOTOGRAPHY SERVICES APPLICATION

Define the Problem In the 4.0 era, film photographers need to quickly find service providers for a fast, reputable film photography experience without spending too much effort, as well a

FILM PHOTOGRAPHY SERVICES APPLICATION

Table of Contents

1 Project Proposal

1.1 PROBLEM DEFINITION 1.2 PROBLEM OVERVIEW

5 Simulation Function

OLDERA - FILM PHOTOGRAPHY SERVICES

Project Proposal

REPORT NO.1

1.1 PROBLEM DEFINITION

1.1.1 Name of this Capstone Project

Oldera - Film Photography Services

Our mobile app is a new way to help film photographers learn, buy, schedule and connect to make the film photography experienceeasier, more convenient and faster

At the same time, the application is also a tool to help serviceproviders have more professional management processes

1.1 PROBLEM DEFINITION

1.1.2 Problem Abstraction

In recent years, the hobby of film photography has gradually returned to young people who love "nostalgia", even encroaching on digital photography when compared to the artistry of a photo A movement of young people in film photography appeared.

The film photography market is quite diverse today, it is difficult for users to know what they need or want Although a lot of information is easy to find, it

is still confusing and takes time to find out where to use the service that is suitable for each purpose.

Besides, the management of services and customers of service providers is also an issue that needs to be concerned, because at present this stage is still done very manually and has not been thoroughly technologized, thus causing

unreasonable errors in the order processing service.

To solve this problem, the application acts as a connection, not only providing services to film photographers but also making it easier for service providers

to track and manage their services.

1.2 PROJECT OVERVIEW

1.2.1 Define the Problem

In the 4.0 era, film photographers need to

quickly find service providers for a fast, reputable film photography experience without spending too much effort, as well as a place to find information and share film photos easily.

For service providers, they want the best possible service management.

However, nowadays, film photographers still

struggle to book film developing, take time to

where to learn the basic instructions and

encounter many problems when sharing film photos In addition, service providers also take

a lot of time and effort to process their

These problems make film photographers feel uncomfortable and inconvenient during the process of photography and film

photography experience It even affects the user's maintenance

of film photographer With the provider's service not being treated thoroughly, it will lead to loss of reputation, customer and cost of error handling.

Therefore, our team wants to solve this problem by bringing

into mobile applications to help shorten service usage time for film photographer, simplifying handling for service providers and further developing the friendly, reputable, and ever-growing film photography community.

1.2.1.1 Problem Statement

Hypothesis Driven Validation

Our team used the Hypothesis Driven Validationmethod, assuming some hypotheses for the problemsthe group thinks film photographers and service

providers are facing

Then we will research from Market Research and

false or correct

1.2.2.4 Survey and Interview

1.2.2.1 MARKET RESEARCH

TLR:

This camera is also known as a duplexer The above lens system is used to view the composition, while the lower lens system works to create images on the film.

POINT AND SHOOT:

The camera is automatic, compact, the point is pressed, easy to shoot, with a flash attached.

a Research on Basic Knowledge about Film Camera

On the market have a wide variety of film cameras with different types, but typical and basic are the following film cameras:

1.2.2.1 MARKET RESEARCH

Also known as 24mm film, 24x16mm size.

a Research on Basic Knowledge about Film Camera

On the market have a wide variety of film cameras with different types, but typical and basic are the following film roll sizes:

1.2.2.1 MARKET RESEARCH

FILM NEGATIVE:

This is the most common type of film The film, when finished in color, light and dark, is reversed against the orange background of the film.

FILM POSITIVE:

Films with better colors, high contrast, strong and relatively high sharpeness are often used by professional photographers.

FILM BLACK AND WHITE:

This is a film that, after being taken, is developed with black and white negatives.

POLAROID

This type of film is taken by polaroid cameras, then takes a little

a Research on Basic Knowledge about Film Camera

On the market have a wide variety of film cameras with different types, but typical and basic are the following film roll colors:

1.2.2.1 MARKET RESEARCH

Kodak Nikomat Fujifilm

Pentax Leica Nikon

1.2.2.1 MARKET RESEARCH

Darkroom Hano Film

Nadar Lab Aeg Film

LLab Crop Lab

1.2.2.1 MARKET RESEARCH

b Research on Film Lab Business

According to Mr Huy Bui - Film Lab owner "X-Lab", the

average price of 2,500,000 VND/film camera) and 2,000 film rolls With film development service, there are 1,500 film developing.

1.2.2.1 MARKET RESEARCH

b Research on Film Lab Business

In order to turn the film into film photos, it is necessary to develop the film in a dark room (usually lit with a blue or red light so as not to affect the film quality) The process involves dipping the film into a chemical compound, turning the image made up of those tiny crystals of silver salt into a clear and viable image.

Now that the technology has evolved, the film can be developed in labs with a variety of electronic machines, completing all the processes

automatically They are like large scanners containing a few chemical compounds This color film developing process is called C-41.

The average film development time is 3 hours for color film and 3-4 days for the black and white film.

Group "Film Photo Club"

Created 8 years ago 159K members

+35 posts/day and +3,504 posts/month +454 members/week

Created 6 years ago 154,4K members +73 posts/day and +28,824 posts/month +3,884 members/week

Group "Human Of Film"

Group "Film Photo Club (lomography)"

Created 2 years ago 43,2K members

1.2.2.1 MARKET RESEARCH

c Research on Social Network

These are playgrounds for everyone who loves film photography, contributing to the development of the film photography community in Vietnam The Group encourages people to share film photos, socialize with friends, share experiences, activities, articles and videos related to film photography.

The frequency of article activity in groups is very high: average 40 posts/day and average 12,000 posts/month Membership also

members/week

Group "Chợ máy ảnh film"

Created 5 years ago 86,8K members

+149 posts/day and +16,708 posts/month +562 members/week

Created 6 years ago 53K members

+89 posts/day and +11,988 posts/month +198 members/week

Group "Chợ Máy Phim"

Group "Chợ Film"

Created 3 years ago 22,9K members

1.2.2.1 MARKET RESEARCH

c Research on Social Network

These are all non-commercial groups that only buy/sell/exchange related cameras and film accessories.

The amount of article activity to buy/sell/exchange during the day in

members/week).

COMPETITOR RESEARCH

Our team has researched 4 film photography service websites: LLab, Crop Lab, Darkroom and X-Lab to research current competitors that are present on market

in film photography.

Year Operation: 2020 Feature: Film Developing, Selling, Order Tracking, Film Camera Repair Address, Article

Year Operation: 2018 Feature: Film Developing, Selling, Order Tracking, Blog

Year Operation: n/a Feature: Film Developing, Selling, Order Tracking, News.

Year Operation: 2017 Feature: Film Developing, Selling, Gallery, Auction, Handbook.

- Feature useful film camera repair address suggestion

- Order tracking feature for customers to easily track

- Developing film services are available by post for customers outside the province

- Only services related to film, not services for cameras: Developing and Selling

- For film developing service, only provide price list without online transactions

- The article feature is not on the menu bar, so it is difficult to see

- There is no search bar

- Lab has remote film delivery service

- The second language is English

- Simple, harmonious color

- Website has many useful and convenient features for film photographers

- Website is still mainly about introducing brands and offfline services

- Blog to share with customers

- The website has many eye-catching film photos

- There is no online payment service

- Uncompleted website

- Basic website in both features and appearance

- Lab has the most branches in Vietnam and remote film delivery service

- Website is still sketchy and has incomplete information

- The design is simple and a bit boring

- Website is still mainly about introducing brands and offfline services

- Order tracking feature for customers to easily track

- Website looks the most professional compared

to other websites

- There is no online payment service

- Basic website in features

- There is no search bar

- This is a film lab with a film developing service, store and cafe ecosystem

- Website is still mainly about introducing brands and offfline services

- Simple, harmonious color

- Handbook is useful and convenient features for film photographers

- Gallery to share with customers

- Auction feature for old film rolls

- Not have order tracking feature for customers to easily track

- For film developing service, only provide price list without online transactions

- There is no search bar

- Uncompleted website, basic in design

- This is a film lab with a film developing/repair service, store and cafe ecosystem

- Website is still mainly about introducing brands and offfline services

- The design is simple and a bit boring

1.2.2.3 TECHNOLOGY RESEARCH

QR Code

QR codes are informative and easy to use will help a lot for users in all areas.

Google Maps & GPS

To use Google Maps the most accurately, GPS is required - a global positioning system that helps us to know our current position and through GPS, people can easily determine the direction and path as quickly as possible.

AI (Artificial Intelligence)

Oftentimes, the term "artificial intelligence" is often used to describe machines (or

computers) that mimic

"cognitive" functions that humans associate with the human mind, like "learning

"and" problem-solving ".

QR Code

To quickly solve service provider management problems, QR Code technology is applied in the customer information and management unit This helps to shorten the inspection time for goods and information products and speed up the work of service providers.

The artistic QR code is used in the receipt, processing, and fulfillment of orders In addition, users can use QR Code to conveniently identify orders.

Google Maps & GPS

To solve the problem of film photographers finding the fastest reputable service providers, the Google Maps & GPS technology application gives users the freedom to choose the places they want to go to and quickly go to access to services at those locations.

Google Maps & GPS technology is applied in the process of film photographers finding the exact

Online survey form (Google survey)

The survey aimed to assess demand for Film Photography Services At the same time, to get people's opinions about problems encountered in the process of using film cameras, to develop the project.

- Questions about demographics

- Question about the status of film photographers

- Question about the need to use the service for film

21

Questions

52

Answers

Male 69.2%

Female 26.9%

Others 3.9%

College student 48.1%

Worker 26.9%

Working while studying

21.2%

Students 3.8%

18 - 22 57.7%

23 - 30 40.4%

Under 18 1.9%

< 6 months 34.6%

1 - 2 years 26.9%

6 months - 1 year 21.2%

> 2 years 17.3%

1 time/month 80.8%

> 1 time/month 19.2%

Yes 76.9%

Used 23.1%

The status of film photographers

4 Are you currently film photography?

5 How long have you been film photography?

6 Your time of film photography?

76,9%

Film photographer 34,6%

< 6 months 80,8%

1 time/month

0 25 50 75 100

Direct purchase Social network Online store Acquaintance

Broken camera Color film is not satisfied

Buy at bad prices

Never

Service needs for film photographers

7 How do you usually buy a camera or film accessory?

8 Have you ever encountered a situation where you have to buy an item that is not satisfied?

0 25 50 75

Write orders manually

Lost ticket Wrong information

50/50 Yes

No

Service needs for film photographers

9 Have you ever come across a status form to book a manual film development schedule at Film Lab uncomfortable?

10 How do you know the status of your film application?

11 Are you ready to wait for the shipping process and pay extra to receive the photoss in person?

71,2%

Have no time go directly 59,6%

Ask before expected time 71,2%

Depending on the case

0 25 50 75 100

Saved offline: Phone/Coputer,

Saved online: Drive, Dropbox

Service needs for film photographers

12 How often do you store "File Scan" film photos?

13 How often do you share film photos on social networks?

> 1 time/week 9.6%

Never 1.9%

Service needs for film photographers

14 You use the media any information as below to share the film photo?

15 Have you ever felt uncomfortable sharing film photos on social networks?

Instagram Facebook Flickr Behance

0 25 50 75 100

From film lab Acquaintances Social networks

Google Tutorial book Self learning Mostly affected63.5%

Normal 17.3%

Take a decisive role

9.6%

A little 5%

Interest 78.8%

A little 15.4%

Normal 5.8%

Other issues during the experience

16 When you started film photography, where did you get instructions on how to film photography?

17 Do you feel that being taught how to film photography has a lot to do with your film photography process?

18 If the software helps you find basic tutorials for beginners, would you be interested?

90,4%

feel influential 78,8%

Excited

INTERVIEW

Interviewee: Film camera player and film camera

service provider.

Interview form: One one interview - face to face

interview and through other means of communication.

Method: Interview behavior and behavior.

Target:

- Collect some basic information about the interviewee.

- Get a share of issues from people who have been playing film cameras/owners of film camera stores.

- Take into account the future wishes of the interviewee.

- Ask the interviewee for suggestions on possible workarounds that the Oldera app might do.

Nguyen Quyet (Hano Film) Bui Huy (X-Lab)

- Film camera in Vietnam is quite easy and cheap

- Join the Humans of Film group on Facebook

- When I first taked film camera, I found film photography quite difficult and difficult to find fixes

- It found manual film developing time consuming and unhelpful.

- Finding work when going to developing and take back the film is sometimes inconvenient

- The film photography system in Vietnam is not professional, not long term

- Films currently have hundreds of millions of film camera serving all of Asia

- Stop the film camera repair service at Hano Film because of difficulty in finding the link and the repair process

- It is difficult to prove it to the customer right away when buying a camera

- Seeing it taking time to write the film developing application at the counter

- Seeing many people following the movie did not last long due to a lack

of motivation

- There are many people who have been using film cameras for a long time but still do

not know how to install a film reel

- Has deployed the form of registration of film development schedule and online product auction at X-Lab's website

- Building an app for X-Lab

- Quantity sold/month: approximate 20 cameras, washed 1500 rolls, sold 2000 rolls

- Opened a class to teach direct film camera at X-Lab

Service Provider

1.2.2.4 PERSONA

After collecting a huge amount of information from desk research and survey/interview, we used the Affinity Mapping Method toprocess the data and Empathy Mapping to provide a glance into who a user is as a whole and are not chronological or sequential There by creating 2 personas for 2 main groups of users: the service provider and the film photographer

FILM PHOTOGRAPHER SERVICE PROVIDER

FILM PHOTOGRAPHER

- Age: 21

- Sex: Male

- Occupation: College student

- Story: Just 6 months and learn from friends Sometimes 1 time/month Do not often share photos on social networks.

PAIN POINTS:

- Buying online has encountered a camera malfunction in some places.

- When you want to develop a film, you usually do not have time to go to the lab film and have to ask before the expected time of the lab to pick up the film.

- Don't know where to find a basic movie playing information.

- Uncomfortable when sharing photos when faced with the dilute group, the image

is easily washed out.

CURRENT SOLUTIONS:

- Try to fix it yourself or have to bring it to another lab to fix it.

- Estimate the time it takes to get to the film lab to get the photos.

- Find basic movie playing information on channels Facebook, Google,

- Search for keywords in the search bar to find posts that share your own film.

GOALS:

- Purchasing with verified prestige, quality in advance, and able to feedback right after finishing the order.

- Book online filmmaking schedule and can track application status.

- Find basic gaming information from a reputable source.

- Customers often wonder about the color of the film rolls.

- It seems time consuming and ineffective to record manual film development.

- Seeing that many people could not follow for long due to lack of motivation to shoot.

- Sharing photos on existing social networks (Facebook; Instagram ) has to wait for approval or less interaction, causing emotional loss and less motivation to film photography.

- Seeing that many of you still do not know how to install the film and ask Lab even though it can be played for a while.

CURRENT SOLUTIONS:

- Create X-Lab's own website with functions such as Purchase, sale, product auction; Sign up for a one-time on-site wash schedule; Gallery for customers to visualize the film image country; Tutorials for the basic film machine manuals and common issues.

- Open a class to teach new students to take pictures.

GOALS:

- Make a basic film manual tutorial

- Create a commercial site to sell film cameras and accessories with a detailed description of product status.

- Create an online filmmaking registration system with 2-way negative film reel shipping (optional).

1.2.3 SPECIFY REQUIREMENT

Film Photographer: help them to learn, buy, schedule and connect to make the film

photography experience easier, more convenient and faster.

Service Provider: help them have more professional management process.

OLDERA application includes 2 main user groups:

Build intuitive, easy-to-use applications for users Help the film photographer to learn, buy,

schedule and connect to make the film photography experience easier, more convenient and faster.

Help the service provider have more professional management process.

Developing a safe and growing film community

Goals of Oldera application:

Design Proposal

REPORT NO.2

2.1 Building first User Flow