Like other market leaders, KRONE has to cope with ‘would be if they could be’ companies who cannot innovate and produce world-leading technology themselves so they copy successful produc
Trang 1NETWORK news
NEXT GENERATION
optical wireless
SOLUTIONS October/November 2001
Trang 2Since our company was established
in 1980, we have laid claim to being the market leader in Australia
Now, the June 2001 research report into the Australian structured cabling industry from UK-headquartered BSRIA, has well and truly confirmed that position
One of the many reasons we continue to dominate the cabling market in ‘end to end’ total solutions and mix-and-match categories, is our commitment to staying at the leading edge of product innovation and quality Products we made 20 years ago are still installed and performing effectively today
We continue to use the same LSA-PLUS core technology, the same mount frames, the difference is that our products have evolved to increase the bandwidth demanded by our customers
Other reasons for our success include surety of supply, product functionality, R&D, logistics, workplace safety and the environmental management systems we have in place
We’re also making great inroads into the fibre sector with our HIGHLIGHT range of products and are excited about the new markets opening
up to us with our Optical Access family of next-generation optical wireless solutions Trevor Kleinert details the comprehensive product line
we can offer for affordable IP over Optics
IT’S ALL PART OF THE SERVICE
Is your network operating to its maximum potential? How do you tell? Loss of communications can have disastrous results for a business On page 8 we outline the testing mechanisms in place for our PremisNET solutions
We have long participated in telecommunication industry bodies and endeavour to keep our partner installers, distributors and customers well informed about changes in legislation and industry trends via our annual HighTIME conference, Club KRONE, our websites and the pages of Network News In this issue, on page 10 Peter Meijer explains the ACA’s A-Tick legislation and what it means to you Like other market leaders, KRONE has to cope with ‘would be if they could be’ companies who cannot innovate and produce world-leading technology themselves so they copy successful products with look-alike products Peter Davis’ article on page 6 makes interesting reading Imitation is, after all, the highest form of compliment
Thank you for your support in helping us to outstrip our rivals and secure our market leadership
Sincerely
Craig Jones CEO
OUR COMMITMENT TO PARTNERS
RESULTS IN MARKET LEADERSHIP
Business Articles
Market Leader Down Under
Product News
Cabling
Customer Stories
City of Essen
KRONE News
Standards and Industry News
Website: www.krone.com.au Email: kronehlp@krone.com.au
CONTENTS networknews@krone.com.au
Copyright © 2001 KRONE Australia Holdings Pty Limited
Trang 3The June 2001 BSRIA Report into the
structured cabling market in Australia
confirms that KRONE Australia, has the lion’s
share of the market
According to BSRIA, we are the leading
supplier of Structured Cabling solutions to the
local market
KRONE dominates in the two major structured
cabling markets, the ‘end to end’ total solutions
market and the mix and match market
The high market acceptance of our superior
product range has ensured that the KRONE market
share is more than double our nearest rival
What’s more, BSRIA predicts that KRONE
Australia will maintain its market leadership in
2001 and beyond
Despite Australian Bureau of Statistics figures
reporting a decline in the income from Australian
manufacture of IT&T products, KRONE Australia
goes from strength to strength
Since our company was established in 1980,
we have laid claim to being the market leader in
Australia Now, with the data published in the
latest BSRIA Report, that position has been well
and truly confirmed
We have built our growth on the skills and
expertise of our local workforce Our R&D efforts
are locally managed, producing high quality
goods aimed at both the domestic and overseas
markets
In 2000 we introduced KRONE PremisNET LAN
copper cable, making us a one-stop shop for
end-to-end networking solutions Our
revolutionary PremisNET TrueNet™ solution also
leads the way for those enterprises that demand
the guarantee of zero bit error data throughput
performance It’s obvious from the BSRIA Report
that the industry has embraced this range to
such an extent that, on its own, KRONE
PremisNET now already has a double digit
market share
It is also great to see our recently introduced
fibre solution racing to within sight of a market
leader that has been active in this segment for
many years This indicates to us that you, our
customers, prefer to deal with the overall market
leader with the biggest commitment to
Australia
We believe surety of supply, product
functionality and quality, R&D and logistics have played a vital role in our success
In the 20 years since KRONE was established in this country, we have had no major disruption to our production Australian manufacture means short product supply lead time and shorter reaction time for fluctuations in product demand
We are also able to provide local support to our customers from sales offices in the major capital cities of Australia and via a network of distributors for our PremisNET range
The BSRIA Report adds its seal of approval in this 20th Anniversary year for KRONE Besides achieving record sales figures that have grown
by nearly 50 per cent over the previous year, we also received ISO14001 certification for our Environmental Management System and two Australian Electrical and Electronic Manufacturers’ Association AEEMA awards for
‘Excellence and Innovation through the Supply Chain’ and ‘Excellence in Developing Support of new Business Applications.’
by Peter Davis Sales and Marketing Manager KRONE Australia
BSRIA CONFIRMS KRONE AS SCS
MARKET LEADER DOWN UNDER
Product quality, performance and availability pays off
ABOUT BSRIA
Founded over 40 years ago, BSRIA is the UK’s premier centre for building services technologies, information and consultancy Through its 120 staff, it offers independent and authoritative research, information, testing, consultancy, management and market intelligence
Among BSRIA’s clients are consulting engineers, contractors, manufacturers, building operators, government bodies and utilities
For more information, visit the website at www.bsria.com
According to BSRIA, we are the leading supplier of Structured Cabling solutions to the local market What’s more, BSRIA predicts that KRONE Australia will maintain its market leadership in 2001 and beyond.
Trang 4In the June/July issue of Network News we introduced our MASTERMINDER rack-mounted cable minder that will save installers over 80% of cable management looming time With the introduction of our new five-ring Patch Cord Minder, we have now extended our range of cable management products even further
KRONE Australia set out to develop a new Patch Cord Minder with an emphasis on speed and ease
of installation whilst maintaining KRONE’s strict criteria on quality and functionality With its unique patent-pending mounting feature the new Patch Cord Minder simply clips into the rack’s mounting holes – eliminating the need for cage
nuts – and a screw is inserted at each end to secure the product to the rack
Designed to fit all racks where cage nuts are normally utilised, the Patch Cord Minder is an entirely injected moulded product, yet is as strong and durable as metal
The Minder, which takes up 1RU, comfortably secures in excess of 32 Cat6 or Cat5e patch cords and the five jumper rings have a depth of 85mm Competitively priced, it is available in black to match the Keystone range or patch panels, or in dark grey to match the HIGHWAY range of patch panels
So to avoid your cabinets from becoming a tangle of spaghetti cabling, install KRONE’s new five ring Patch Cord Minder and start enjoying peace of mind cable management now
KRONE’s new five ring Patch Cord Minder boasts increased cable management capacity and a unique patent pending mounting feature that makes
installation a breeze.
SAY GOODBYE
TO SPAGHETTI CABLING
Ordering Information:
Dimensions:
483mm x 44mm x 100mm (length/height/depth)
Trang 5Now for the October and November specials!
In October, to cool off, buy six boxes of KRONE Bronze cable and we will give you
a free six-pack of Corona beer
In November, to cover your next job, buy 10 boxes of KRONE Bronze cable and
we will cover you with a FREE beach umbrella
This offer is available through participating Turks, Ideal, Rexel, and selected Hagemeyer outlets
Spring is here and it’s hotting up – so too are KRONE’s Spring super saver cable promotions.
have been tempted by our
September Bakers Dozen offer
where, for every 12 boxes of
KRONE Bronze cable you
purchased, you received a FREE
box of Bronze cable and an esky
for your morning tea
NOTE: This promotion will vary slightly depending on local state legislations
Trang 6Many would say copying is regarded as the highest form of compliment Consider how many of the works of the Old Masters -Rembrandt, Reubens, Van Gogh, Da Vinci, Monet and others - have been forged over the centuries
Like most market leaders, KRONE has to cope with ‘would be if they could be’ companies who cannot innovate and produce world-leading technology themselves so they copy successful products with look-alike products
Since 1928, we have invested in our intellectual property in the telecommunications industry and, for more than 25 years, we have set the international standard for connectivity in networks around the world
the standard in more than 100 countries around the world with over 100 million connections supporting the quality, reliability and performance our customers demand from their telecommunications infrastructure
Those are our credentials A look-alike is, as it sounds, a copy and cannot provide the combination of intellectual property, reputation, technical expertise, high quality components, support and service that continues to maintain our market leadership
If you are offered a KRONE copy module, we would like you to consider the following Q&A, ask the same questions of your supplier and match the responses with our own Ask for manufacturer’s specifications, proof of product history, compliance with local and international standards, and availability of warranties
Q How much do I pay for genuine KRONE products compared to the copies?
A Our Australian-made modules cost no more than the imported copy Ask your vendor why inferior copy products are the same price as a genuine original - the locally produced KRONE product
Q Does the copy comply with international and national standards?
A All our modules comply with the ACA compliance requirements and carry the ‘A-Tick’ mark (see separate story on page 10) Ask your vendor for proof of compliance
Q What is the plating specification?
A All KRONE modules have 5 microns of silver
on the contact for reliability and long life Ask your vendor for the manufacturer’s specification for the copy he is supplying to you
Q How many times can you re-terminate the module?
A All KRONE modules can be terminated in excess of 200 times, ensuring the longest product life possible This benefit is also an indicator to the high level of engineering built into the product Some copy products indicate
up to 50 re-terminations but, again, ask your vendor for the manufacturer’s specifications
Q To what standard does your proposed module comply?
A All KRONE modules are built to the stringent standards set by various bodies including the International Telecommunications Union (ITU) and the International Standards Organisation (ISO) Ask the supplier of the copy product about how they comply to standards
Q Will your module support Cat 5, broadband services like DSL or the emerging Voice Over IP (VoIP) telephone protocol?
specifically designed to support these emerging technologies Ask your vendor for the manufacturer’s specifications
It may be easy to make a module that looks just like the world renown KRONE one, but doing so and achieving the same levels of quality, reliability and performance is not.
BEWARE OF COPIES!
by Peter Davis
Sales and Marketing
Manager
KRONE Australia
Trang 7Q What is the termination force required
to terminate into the Insulation
Displacement Connection (IDC) slot wires?
A The high level of engineering into all KRONE
products ensures minimum termination force is
required This eliminates termination stress
which, over time, relaxes, creating an open
circuit The high termination force required on
copy products will create termination stress
leading to open circuits It also damages the
contact point making re-terminations
impossible
Q What are my installation options?
A All KRONE modules are capable of mounting
on our Profil™ or backmount frames Copies are
usually backmount only, thereby loosing the
flexibility offered by our Profil™ system
Q What advantage does the genuine
Profil™ system have over the copies?
A Profil™ is less expensive than copy
backmount frames and provides an easier and
safer method to mount modules Modules can
be removed without the use of a tool and hinge
providing easy access when installing cables The
distribution frame has been engineered to be
safer, eliminating the chance of injuries caused
by the sharp edges of mounting frames Copy
products cannot offer the advantages of Profil™
mounting
Q Where is your module manufactured?
A Nearly all KRONE module products and their
mounting systems are made in our Berkeley Vale
facility on the central coast of New South Wales,
providing surety of supply and ongoing service
and support to our customers
Q How can I be assured of a quality
product?
A We implement best practice procedures in
every facet of our product design, development,
testing, manufacturing and marketing In 2000
we received two of the inaugural Excellence
awards from Australian Electrical & Electronic Manufacturers’ Association (AEEMA) for Innovation through the Supply Chain and for In-house Laboratories Our manufacturing facility is accredited to ISO9001 ensuring that every product leaving the plant meets stringent Australian and International standards We are also certified to ISO14001 for our environmental management system Ask your copy vendor what quality standards they adhere to
Q What sort of Warranty am I entitled to with your module?
A All KRONE products attract the standard 12 months warranty In addition, extended warranties for up to 20 years can be offered Ask your copy vendor what extended warranties are available
Q What additional advantages are available if I use genuine KRONE products?
A By using our product, contractors and end users are entitled to access to the KRONE countrywide technical support network You also receive a guarantee that our complete range
of accessories, mounting systems and tooling are fully compatible with each other Contractors, through their membership of Club KRONE, also receive support including product and industry information, news of special promotions, help desk assistance and access to our website product information Ask your copy vendor what additional advantages you can expect from the importer of imitation products
Trang 8Is your network operating to its maximum potential? How do you tell? Ensuring that you are constantly in communication with your trading partners, suppliers, government ministries - right down to the ‘person in the street’, has become a vital ingredient for successfully doing business in today’s marketplace Loss of that communication can have disastrous results
KRONE has in place testing mechanisms for our TrueNET (Platinum Cat6T and Silver Cat5eT) and other PremisNET solutions (Gold Cat 6, and Bronze Cat5e) to ensure you maximise the potential of your network
Hand held testers, used by KRONE endorsed installers, are appropriate for measuring the electrical parameters of the cabling solutions
These are called passive testing devices
To really test the data-carrying capability of the infrastructure, you need to generate data at one end and measure how much is successfully received at the other This is where KRONE provides the active testing expertise using our Vigilant Networks’ Big Tangerine and Netcom Smart bits active testing equipment
For TrueNet installations we provide a five-year warranty for the data throughput at zero bit error rate
To achieve this guarantee, the network must
be installed by KRONE endorsed installers who, using passive equipment, test the electrical parameters of the network
As part of our TrueNet service, KRONE conducts random audits during the course of the implementation using our active equipment These tests ensure the correct installation practices are in place and we can also assist the installer to identify the presence of any non-compliant devices or non-standard installations The most advanced active product on the market, Big T, uses a Time Domain Reflectometer
to generate pulses down the channel This unit analyses input impedance in both the Frequency and Time domains It is a diagnostic tool capable
of highlighting both existing and potential problems in the channel caused by poorly matched components and imperfections in the actual cabling
Smartbits has the ability to transmit Ethernet packets 10BaseT, 100BaseT or 1000BaseT -down to an installed link It can determine if errors are occurring as a result of the physical characteristics of the installation
Active testing provides the best indication of the performance of the cabling and its ability to carry data signals without any loss
When the installation is up and running, KRONE comes in again and conducts active
KRONE’s stringent on-site active testing of its TrueNet structured cabling systems ensures customers get optimised data throughput and network efficiency.
KRONE PUTS YOU TO THE TEST
by Gerard Pearson,
National Sales
Manager, PremisNET
PREMISNET RECRUITS IN NSW AND VIC/TAS
and Matthew Williams, Internal Sales Coordinator, have joined our Melbourne office with responsibilities for Victoria and Tasmania
In New South Wales, Alex Price, Sales Executive, and Richard Vasquez, Internal Sales Coordinator have come on board
Murray Dickson brings to us six years experience in the com-munications industry installing structured cabling and fibre optic
networks He also has experience as an instrumentation technician in the automotive industry
His role, as Sales Engineer, entails demonstrating our TrueNet technology to IT Managers and consultants and, as well, he will
be responsible for TrueNet audits, using our Big T and Smartbits active testing equipment, in Victoria, Tasmania and South Australia
Matthew Williams has a Purchasing and Planning Certificate with Casey College TAFE and
is currently study for an Associate Diploma of Business Marketing with the same college He has
a background in the automative industry as a Murray Dickson
Trang 9testing which, if successful, entitles the end user
to a 5-year zero bit error rate guarantee
To achieve their warranties, our PremisNET
Gold and Bronze installations are passively tested
by our endorsed installers to KRONE
specifications
ONGOING TRAINING A MUST
It is a requirement that a KRONE endorsed
installer should have 50 per cent of its data
cablers attend and pass our certification courses
For more than 20 years, KRONE has had a
presence on the various authorities and bodies
that regulate the telecommunication industry
standards
We are constantly updating our Master Cabler
and Designer courses to the highest standards to
ensure they meet the Telecommunications
Industry system of Cabling Provider Rules (CPR)
Certification is for two years and we
recommend that all endorsed installers enrol
new staff in our courses to ensure the company
quota of 50 per cent of KRONE endorsed data
cablers is maintained
Be warned! We must stringently adhere to
regulatory requirements to provide the best
result for our end user customers If an endorsed
installer falls behind its quota, or is found lacking
in some way - and if we can’t devise a mutually
satisfactory solution - unfortunately, we will have
to withdraw endorsement from that
organisation
sales manager for the southern Australian region
Alex Price began his career in the Army where
he spent 20 years working in New South Wales
and Queensland in radio, voice and data
communications He became a communications
sargent,moving on to become a Recruiting
sergeant in Northern NSW, finally working at
the North Head School of Artillery as a training
instructor After leaving the army he was a site
manager for a systems integration company
before joining KRONE Besides his Army
qualifications, Alex holds the ACA registration
licence for structured cabling and fibre
Richard Vasquez has dual qualifications He
comes to KRONE after a career in refrigeration and airconditioning supplies but, in tandem with that career, he also spent ten years working
as a telephone technician in a telecommunications installations company
Alex Price
This is to certify that
has been appointed a
KRONE PremisNETInstaller
and can offer KRONE PremisNET TM warranties in accordance with the terms and conditions of the warranty agreement.
Signature on behalf of KRONE
Date of Expiry Registration Number
2KR
ON E TrueNet Ins
ta
lle r2
KR
ONE Tru eN
st
This is to certify that
has been appointed a
KRONE TrueNet
Installer
Part of the PremisNET Solution Program
and can offer KRONE TrueNet TM
warranties in accordance with the terms and conditions of the warranty.
Signature on behalf of KRONE
Date of Expiry Registration Number
O
ZERO BIT ERROR RATE
G U A R A N T E E D
Trang 10The A-Tick is a compliance mark developed by the Australian Communications Authority (ACA) for telecommunications equipment It has been introduced to give consumers confidence that a telecommunications product meets the safety and technical standards set by the ACA
The A-Tick mark indicates that a product can legally be connected to an Australian telecom-munications network The A-Tick label appears
on a range of products including structured cabling infrastructure products, fixed and mobile phones, answering machines, facsimile machines and modems
The A-Tick is a protected symbol and can only
be used in accordance with the conditions laid down by the ACA
WHO ADMINISTERS THE A-TICK?
The ACA regulates the Australian com-munications industry, protects consumers and promotes fair competition, efficiency and technical excellence
An important part of the ACA’s role is to ensure that consumers are provided with a diverse range of telecommunications equipment
that meets the safety and technical standards set
by the authority
The ACA works closely with telecom-munications suppliers and the community to establish policies, procedures and regulations suited to the diverse and constantly evolving telecommunications industry and its consumers
WHAT PRODUCTS REQUIRE THE A-TICK?
Telecommunications products must have an A-Tick or display the labels of previous labelling schemes such as the Telecom Authorisation or AUSTEL permit Products without an A-Tick or the previously accepted labels may be unsafe and cause damage when connected to the network
It is a condition of the Cabling Licence and, for Registered Cablers under the Cabling Provider Rules (CPR), that all cable, cabling product and customer equipment such as customer switching systems, phones, external and internal modems and answering machines must meet the ACA’s Labelling Notice requirements The A-Tick is part
of those requirements
The A-Tick compliance label consists of two parts: the A-Tick logo and other information that identifies the manufacturer/importer This latter identifier is usually the Australian Compliance Number, such as KRONE’s N355, or it can be the organisation’s business name or trademark on the product
Customer Cabling is a separate issue and, under the ACA’s Labelling Notice, at least every
2 metres on the sheath, the company identifier and the product identifier must be shown KRONE’s customer cabling and related customer equipment including cables, patch cords, plugs, sockets, modules and connectors fall under Category A22 of the ACA Labelling Notice and therefore comply with technical standard ACA-TS008-1997 (or AS/ACIF S008 as
it will become) at compliance level 2
Rest assured, our Asia-Pacific R&D Test Laboratory located at our regional headquarters
at Berkeley Vale on the New South Wales central coast conducts the necessary tests to ensure our products exceed TS008 requirements The KRONE Lab is certified and audited by the independent international Underwriters
The ACA warns consumers that using telecommunications products that don’t carry the A-Tick label is not only unsafe and potentially damaging to the network, but may also meet with penalties.
UNDERSTANDING THE A-TICK
By Peter Meijer
JP BE MSc
Technical Training
Manager
Industry Liaison
Apply A-Tick
Telecommunications Act 1997
Austel Permit CCL
List
Australian Communications Authority (ACA)
Labelling Notice (Federal Govt.Gazellal)
Item Category
Eg A22
Test Standard
Eg TS008
KRONE Quality Assurance ISO 9001 Prevents Variation
Compliance Folder
• Declaration of Conformity
• Test Results
Updates Closed 1998 Old Records still valid.
Updates Closed 1998 Old Records still valid.
Regulations Applying to Telecommunications Cabling Products Sold in Australia
The following chart tracks the
regulatory process that
KRONE follows to achieve
certification of its products.
Every manufacturer and every
importer should be following
the same path with the
exception of the section
relating to our own R&D
Laboratory’s Quality
Assurance testing - that is
unique to KRONE Australia.
REGULATIONS APPLYING TO TELECOMMUNICATIONS
CABLING PRODUCTS SOLD IN AUSTRALIA