Vietnamese Banking Environment - Overview• Vietnam economy grew 8.4% in 2005 • State’s 10-year Development Plan for the Banking Industry – Adopt international banking and business best p
Trang 1Overcoming the Challenges of Modernizing Core Banking
Systems
Banking Vietnam, an IDG event
Anselm De Souza
Vice-President, Asia Pacific Sales
System Access Limited, Singapore
17-19 th May 2006, Melia, Hanoi, Vietnam
Trang 2• Overcoming the challenges
– Key Success Factors
– Case Study – the Vietnam International Bank
Trang 3Introduction
Trang 4Key Questions
• Why were Vietnamese banks taking
extended period to roll-out their core
systems
• What were/are the challenges Vietnamese Banks faced when modernizing core
systems?
• Is this situation specific to Vietnam?
• How can we do it better?
Trang 5Questions to ask
• Should we change? Why?
• How do we choose? What are the criteria?
• How do we prepare for change?
Trang 6Should we change? Why?
Trang 7Vietnam Banking
Environment Overview
Trang 8Vietnamese Banking Environment - Overview
• Vietnam economy grew 8.4% in 2005
• State’s 10-year Development Plan for the Banking Industry
– Adopt international banking and business best practices
– Better corporate governance
– Market-based monetary management
– Modernization of common systems
– Promote Public Trust in the banking system
Trang 9Vietnamese Banking Environment -
Trang 10Rationale for Acquiring
New Core Banking
Systems
Trang 11Rationale for Replacement of Legacy
CBS
• Entry of foreign competition
• Increase Customer Sophistication
• Adoption of international best practices
• Delivery of international banking products
• Faster go to market
• More stringent regulatory requirements
Trang 12 Time is of the Essence!
Rationale for Replacement of Legacy CBS
Opportunities for growth in the banking sector are so big
that “local speculation in banking shares is running hot and
heavy here on expectations that big foreign banks will buy into smaller local state-owned commercial banks toward the end of the year.”
Asia Times Online, April 19, 2006
Trang 13Project implementation fees Software license fees Maintenance and support fees System Integration fees Infrastructure costs
Project implementation risk Significant process change Short-term customer service level degradation
Trang 14Revenue from enhanced products & services Quicker time to market for
new products Lower business operation costs Improved customer retention Reduced manual exception handling Reduced errors
Entry to new market segment Better positioned to
grow Better customer service
Trang 15Project implementation fees Software license fees Maintenance and support fees System Integration fees Infrastructure costs
Revenue from enhanced products & services Quicker time to market for
new products Lower business operation costs Improved customer retention Reduced manual exception handling Reduced errors
Project implementation risk Significant process change Short-term customer service level degradation
Entry to new market segment Better positioned to
grow Better customer service
Trang 16How do we choose?
Criteria for Selection of Core Banking
Solutions
Trang 17Selection Criteria
• Product Functionalities
• Technology & Architecture
• Implementation Track Records
• Local Support & Vendor’s Commitment
• Price
Trang 18Selection Criteria
• Product Functionalities
– Sufficient Functionality Coverage
• Technology & Architecture
Trang 19Selection Criteria
• Implementation Track Record
– Global expertise and domain knowledge– Local project implementation experience
Trang 20Selection Criteria
• Local Support & Vendor’s Commitment
– Tried and tested post-implementation support strategy
– Local Product Support
– Local Office
Trang 22Multi-dimensional criteria for SW
package evaluation & selection
Functionality
Technology
Architecture
Vendor viability Implementation and support
Total Cost of ownership
Maturity
Reliability
Scalability
Integration with other systems
Support for multiple languages
Interface with desktop tools
Trang 23…evaluation and summary of findings
2 4
10
2 4 6 8 10
2 4 6 8 10
10
8 10
Functionality
Technology
Architecture Implementation
and support
Total Cost of ownership
Trang 24How to over come these challenges?
Trang 26Note on Pricing
“Project delays are very costly The opportunity
costs of any delays usually erode any
benefits of the initially competitive financial
Mr Trinh Van Tuan, VIB Chairman
Trang 27Key success factors
1 Internal Commitment
– Top down support
– Adequate Resourcing
• 20-30 staff typically involved in project implementation
whilst managing day to day activities
– Strategic HR changes
• Talent spotting
• Redesigning jobs & roles
– Business Process Re-engineering
Trang 28Key success factors
– Management commitment
– Adequate resourcing & project management– Partner strategy (one team, one goal)
• Bank staff & Vendor integration
• Culture and language
Trang 29Case Study:
Vietnam International Bank
Trang 30About VIB
Vietnam International Bank (VIB)
Started in September 18, 1996 with an initial
paid-up capital of 50 billion VNDs
At the beginning of 2005, chartered capital had
amounted to 325 billion VNDs
5 th Largest Joint Stock Bank in Vietnam
Goal to achieve very challenging growth targets for
the next 10 years
“Our bank has set out a plan to expand the current branch network of 34 branches, grow total assets, grow the number of customers, and widen range of products and services This plan will ensure VIB attains a balanced portfolio of assets to strengthen the banks financial stability, a diversified sources of income as it achieves its growth targets”
Trang 31The Major Objectives
• Rigid & Short Implementation Time Frame
• “Big Bang”, simultaneous Live sites
Trang 32VIB Selection Criteria
• Legacy Core Banking System
– Aging technology that cannot sustain growth
• VIB’s Stringent Selection Criteria
– Rich Functionality and Flexibility
– Robust Technical Specifications
– Operational Compatibility
– Technical Scalability
– Professional Service Standards and Management Support
Trang 33Other Key Issues Faced
Trang 34How the eventual vendor was chosen
• Selected from among several international banking vendors including the Top 5
global solution providers
• Track record of successful project delivery On-Time and On-Budget.
• Domain Knowledge and Understanding of VIB’s business
Trang 35What VIB looked for in a partner
“We are a bank, and project delays are very
costly The opportunity costs of any delays
usually erode any benefits of the initially
competitive financial proposition and more We want a partner who will deliver on their promise.
After thorough reference checks and site visits, the VIB team found that customers of System Access spoke highly of the company’s immense desire to work closely with the bank and deliver
in the given timeline.”
Trang 36
– Introduction of Factory Acceptance Test– Full onsite support
Trang 37How Partner rose to the occasion
• Domain knowledge and Expertise to
provide a Localized International CBS
product
– Flexibility of the product that is a readily
customizable international product suitable for Vietnam banks
– Complete understanding of the issues and
challenges that arose– Hurdled the cultural and language barriers
– Solid Project management
Trang 38Successful Live Operations!
• On 14th April 2006, SYMBOLS went LIVE at VIB
• In only 10 months10 months, VIB is now serving
– More than 70,000 customers
– Network of 34 branches, and
– Covering more than 2000 KM throughout Vietnam
using SYMBOLS CBS.
• VIB is now set to Expand and Acquire an even
Bigger Domestic Customer Market share
• VIB is now ready to compete aggressively against bigger foreign banks when they enter Vietnam
Trang 39About Speaker
Trang 40Anselm de Souza
• Vice President, Sales Asia Pacific
– 22 working experience in Financial Services Industry
– Senior Regional Positions in:
• Callatay & Wouters (Core & Private banking)
• CashTech (Cash management)
Trang 41System Access At A Glance
Development & Implementation
Beijing, Shanghai, Hanoi, Tokyo, Kuala
Lumpur(x2), Bangladesh, Bratislava, Dubai,
Manila, Prague, and Karachi
Pacific, Middle East, Africa and Europe
Pincus & Private Investors