PRICIPLES OF MARKETING FINAL EXAMINATION REPORT

iPhone can see everywhere you go because the very popular, there is a large number people at all aged who is this product’s consumer.. In this survey, there are about 88% of them owned a

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY SCHOOL OF INTERNATIONAL BUSINESS

FULL NAME:…………

FINAL EXAMINATION REPORT

COURSE: PRICIPLES OF MARKETING

1 Product Brand introduction

iPhone, the smartphone which was developed by Apple Inc iPhone can see everywhere you go because the very popular, there is a large number people at all aged who is this product’s consumer

2 Answer the question

2.1 Gen Z is the generation which human was born from 1997 to 2012 According

to the latest survey of Piper Sandler, Gen Z was interested in iPhone very much In this survey, there are about 88% of them owned an iPhone and 90% of them were willing to buy this product in the future The changes in Gen Z influencing

consumer behaviour is a good signal for iPhone because they have great influence with human, in spite of older people Besides, many economists insist that Gen Z will control the market in the future

2.2 iPhone address the problem of differentiation and positioning their product by: 2.2.1 iPhone is designed elegantly, it’s interface is easy to use, has private console (IOS), has more feature than other product

2.2.2 iPhone’s price is always higher than the other smartphone, of course that the price is proportional with product’s quality and the consumer is willing to buy 2.2.3 iPhone doesn’t be needed tumultuous PR plan like the others, they don’t want consumer know them through Influencer, they want consumer know them through the comment and rate of their other consumer

2.3 Elemental of IMC that iPhone use

2.3.1 Public Relation (PR)

iPhone don’t use PR too complex, their PR just from their consumer Consumer using their product, they also check the quality of iPhone, and when they satisfied with the product, they will talk to each other By this way, iPhone doesn’t pay too much money for PR, they also get more reliant from their consumer

2.3.2 Advertising

iPhone advertisement can be seen on YouTube and other social network Because

of their company marketing strategy (Apple Inc.), iPhone doesn’t be advertised much

2.4 Advantage and disadvantage of E-commerce to distribution of iPhone

2.4.1 Advantage

In the E-commerce, iPhone can be sold more, the consumer can be taken care more carefully, the revenue from selling iPhone will increase.Especially, when Vietnam is fighting with COVID19, the consumer can buy iPhone at home and don’t worry to go out for shopping

2.4.2 Disadvantage

When iPhone is sold in the website, the website might be attacked by hacker Transfer service might got problem, and the product is shipped lately, it will incommode the consumer

3 Summary of the report

With the wise marketing strategy, iPhone become one of the most popular smartphone in the world.iPhone became a symbol, a culture of consumer who really like technology

4.Reference

Đề tài chiến lược của Apple đối vản sản phẩm smartphone

https://www.slideshare.net/shareslide18/chien-luoc-cua-apple-doi-voi-san-pham-smartphone

Apple chiến lược khác biệt hóa sản phẩm đáng học hỏi

https://marketingai.admicro.vn/chien-luoc-khac-biet-hoa-san-pham

E-commerce là gì, ưu và nhược điểm của E-commerce

https://bizflycloud.vn/tin-tuc/e-commerce-la-gi-uu-va-nhuoc-diem-cua-e-commerce-20200710164240294.htm

IMC là gì, vai trò và truyền thông của marketing tích hợp

https://guru.edu.vn/imc-la-gi-va-vai-tro-cua-truyen-thong-marketing-tich-hop Thế hệ Z đang phát cuồng vì iPhone

https://quanapple.vn/the-he-genz-dang-phat-cuong-vi-iphone

7 đặc điểm khiến thế hệ Gen Z Việt Nam, dù chưa kiếm ra nhiều tiền, vẫn đủ sức mạnh thay đổi các ngành từ kinh doanh đến công nghệ, giải trí

https://cafebiz.vn/7-dac-diem-khien-the-he-gen-z-viet-nam-du-chua-kiem-ra- nhieu-tien-van-du-suc-manh-thay-doi-cac-nganh-tu-kinh-doanh-den-cong-nghe-giai-tri-20190304172707078.chn

5 Plagiarism result