• June 22th, 2012 • 820, Le Duc Tho, Go Vap District, HCMC • Duy Anh – Thuy Quynh – Tien Thinh Aim: Giving customers the most exquisite feeling of Chocolate and Cocoa and the sense of ph[r]
Trang 1ChoColife
Live life boldly
Trang 2Boldly delicious drinks made from
cookies, chocolate and cocoa
Trang 3• June 22th, 2012
• 820, Le Duc Tho, Go Vap District, HCMC
• Duy Anh – Thuy Quynh – Tien Thinh
Aim: Giving customers the most exquisite feeling of Chocolate and Cocoa and the sense of physical and spiritual values
Trang 4Invest 10% of estimated sales for marketing programs (6,890,000
VND)
Invest 10% of estimated sales for marketing programs (6,890,000
VND)
Attract
more
customers
by 3 times
Increase sales by 2 times
Expand the market in
Go Vap Dist.
Opening 1 more
branch for
2013-2014
Trang 5Sep Oct Nov Dec.
VND 0 VND 10,000,000
VND 20,000,000
VND 30,000,000
VND 40,000,000
VND 50,000,000
VND 60,000,000
VND 70,000,000
VND 80,000,000
VND 30,000,000 VND 36,300,000VND 39,250,000
VND 72,000,000
ChoColife’s Revenue
(From September to December 2012)
Trang 6Merry Christmas & Happy New Year
4Ps
Trang 7• 4 new products
• 4 special products for Christmas
• 5 Added flavors
Place
• Home delivery program:
• In a radius of 500m / free for orders of ≥2
• In a radius of 2000m / take 10 000 VND for orders of ≥2
Price
• Big Discount from 10% - 20%
Promotion
• 3 exciting contest in Christmas
• 4000 leaflets & same price (15,000 VND) for every drink
• 1000 loyalty cards for customers
• 200 small gifts in 6 days, 20 small gifts/day for first 20 customers
Trang 8Macadamia chocolate - Matcha ice blended - Mexican hot chocolate - Pretty – Nutty Cocoa.
Trang 10• Address: 820 Le Duc Tho St., Ward 15, Go Vap Dist., HCMC.
• Hotline: 0933257125
• Facebook: http://facebook.com/ChoColifeVN