Xây dựng chiến lược phát triển kinh doanh trường mầm non tư thục bông cải xanh​

But these are also families who arealways willing to invest in child care education, they always want their children to behappy, healthy and loved children; want children to develop natu

ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH

-NGUYỄN THANH LOAN

BUILDING THE BUSINESS DEVELOPMENT STRATEGY FOR BROCCOLI KINDERGARTEN

XÂY DỰNG CHIẾN LƯỢC PHÁT TRIỂN KINH DOANH TRƯỜNG MẦM NON TƯ THỤC BÔNG CẢI XANH

LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH

HÀ NỘI - 2020

ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH

-NGUYỄN THANH LOAN

BUILDING THE BUSINESS DEVELOPMENT

STRATEGY FOR BROCCOLI KINDERGARTEN

XÂY DỰNG CHIẾN LƯỢC PHÁT TRIỂN KINH DOANH TRƯỜNG MẦM NON TƯ THỤC BÔNG CẢI XANH

Chuyên ngành: Quản trị kinh doanh

Mã số: 60 34 01 02 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH

NGƯỜI HƯỚNG DẪN KHOA HỌC: PGS.TS HOÀNG ĐÌNH PHI

HÀ NỘI - 2020

The author confirms that the research outcome in the thesis is the result ofauthor’s independent work during study and research period and it is not yet published inother’s research and article

The other’s research result and documentation (extraction, table, figure, formula,and other document) used in the thesis are cited properly and the permission (if required) isgiven

The author is responsible in front of the Thesis Assessment Committee, HanoiSchool of Business, and the laws for above-mentioned declaration

Date: August 10, 2020

me to have time to study, learn and explore in researching my thesis topic.

I sincerely thank you!

Ha noi, August 10, 2020Nguyen Thanh Loan

TABLE OF CONTENTS

DECLARATION

ACKNOWLEDGEMENT

TABLE OF CONTENTS

LIST OF TABLES

INTRODUCTION

1 Rationale

2 Literature review

3 Research objectives

4 Research object

5 Research scope

6 Research methods

7 Thesis structure

CHAPTER 1 THEORETICAL BACKGROUND

1.1 New business development strategy

1.1.1 Enterprise concept

1.1.2 Definition of business strategy:

1.1.3 Features of business strategy:

1.1.4 Business strategy classification:

1.1.5 Basic strategic levels:

1.1.6 Building a new business strategy:

1.2 The concept of preschool education activities:

1.3 Waldorf Steiner educational method:

Conclusion of chapter 1:

CHAPTER 2 BUILDING A BUSINESS STRATEGY FOR BROCCOLI KINDERGARTEN

2.1 General socio-economic situation:

2.2 Market demand

2.3 Evaluation of strategic choice:

2.4 Introduce about the company

2.4.1 Business areas

2.4.2 Vision, mission, business philosophy of the company 22

2.4.3 Customers 22

2.4.4 Business type 23

2.4.5 Description of company activities 23

2.4.6 The school's educational method: 23

CHAPTER 3 DESCRIPTION OF PRODUCT - EDUCATION, CARE PROGRAM 28 3.1 Description of the educational program: 28

3.2 Description of the care program: 35

3.2.1 Children's daily rhythm: 35

3.2.2 Food 36

3.2.3 Clothing 37

3.2.4 Health 38

3.2.5 Festival: 39

3.2.6 Birthday party: 40

3.2.7 Pick up and drop off children 40

3.2.8 Morning pick up 40

3.2.9 Child pay time 40

3.2.10 Time and study 41

3.2.11 Evenings with parents 41

3.2.12 Interview teachers and parents 41

3.2.13 Electronic media and children 41

3.2.14 Discipline: 42

3.2.18 Before and after school care programs 43

3.2.16 Special events 43

3.2.17 Social activities and spring fair 43

3.2.18 Transport 44

3.2.19 Loan reference books or books / supplies 44

3.2.20 Community education 44

3.2.21 School Publications & Announcements 44

3.2.22 Communication 45

3.2.23 Complaint Handling and Complaint Procedures for Staff and Parents 45

3.2.24 School organization 45

3.2.25 The last Playgroup clubs for children under 3 years old: 46

CHAPTER 4: BUILDING BROCCOLI KINDERGARTEN’s FUNCTIONAL STRATEGY 47

4.1 Marketing strategy 47

4.1.1 Target customer characteristics 47

4.1.2 Solutions to meet customer expectations: 47

4.2 Product strategy: 51

4.2.1 Product strategy: 51

4.2.2 Business location: 52

4.2.3 Initial equipment: 53

4.2.4 Daily raw material costs: 54

4.3 Communication strategy: 54

4.4 Sale strategy: 57

4.4.1 Sales process: 57

4.4.2 Revenue allocation: 57

4.5 Human resource strategy: 58

4.5.1 HR policies: 58

4.5.2 Company recruitment plan: 61

4.5.3 Salary and bonus regime for employees: 64

4.6 Financial strategy: 67

4.6.1 Estimated initial cost 67

4.6.2 Operating Cost 68

4.6.3 Loans caculation 68

4.6.4 Straight-line depreciation calculation 68

4.6.5 Expected loss/profit 69

4.6.6 Cash flow statement and investment opinion: 69

4.6.7 Risk management: 70

4.6.8 Implementation schedule plan: 70

CONCLUSION, LIMITATION AND IMPLICATION 72

1 Conclusion 72

2 Limitations 73

3 Implications 73

REFERENCES 75 APPENDIX1

LIST OF TABLES

Table 1.1 Determining the gap of the market 12

Table 2.1 Business goals in the period of 2021 - 2025 27

Table 3.1 Main Subject 31

Table 4.1 Solutions to meet customer expectations 50

Table 4.2 Communication campaign implementation plan 54

Table 4.3 Price policy 57

Table 4.4 The calculation of monthly salary and bonus expenses 65

Table 4.5 Daily raw material costsay 66

Table 4.6 Initial investment costs 67

Table 4.7 Operating Cost 68

1 Rationale

We are living in an age of extremely strong material development, besides the conveniences brought about by these substances, there are more and more disadvantages to the spiritual life of families and children Children are "attacked" by too many things from the hasty lifestyle, the market A growing number of problems are occurring with children: difficulty eating, difficulty sleeping, aggression, irritability, paleness, weakness, inactivity, withdrawal from communication, slow speech, lack of concentration, hyperactivity, autism, depression, ….

Family is still the biggest cradle in the formation of a child's personality Thecooperation between the family and the school will create a good effect in the care andfostering of the child's personality So we need to create children to live in a safe, happyenvironment and grow up healthy, confident, loving and trusting in the world around them

In today's busy life, creating a child such an environment is not easy to do

After implementing Resolution 15 / QH12 of the National Assembly andResolution 19 / NQ-CP of the Government, Ha Dong was an administrative unit directlyunder Hanoi from August 1, 2008 Up to now, the district has 17 administrative units of theward, the population of over 319 thousand people is distributed in 250 residential groupswith more than 86,114 households, population density is nearly 6,602 people / km2

Ha Dong is a district with rapid urbanization rate with roads, urban areas, high-riseapartment buildings, industrial clusters, points, commercial and service centers built tocontribute to promoting the county's economy and society are increasingly developed.Currently, Ha Dong District has 43 public kindergartens + 26 private kindergartens +private kindergartens

The need for really quality, child-oriented environments, taking care of andnurturing them to promote their imagination, thinking ability and love are always standing.Especially in Ha Dong where population growth rate, especially young population, younghouseholds with small children when projects are continuously handed over and land fundfor development in Ha Dong District is quite large

Young families with an average income or higher, they do not have much time tocare for and teach their children due to busy life But these are also families who arealways willing to invest in child care education, they always want their children to behappy, healthy and loved children; want children to develop naturally, love nature, plantsand animals; want children to know how to love, understand, share; want children to love

to explore and be discovered with interest; We want children to love art and be nurtured in

a rich spirit

As a mother of two young children, I sympathize with the wishes and expectations ofparents, I wish to be together with the parents - who always wish the best for their children,always wish want your children to live happily in any circumstances, to join hands in building

up the environments for the first years of life to create the foundation for their future life, fromunderstanding, courage resilient in the context of too much information, too much value,overwhelming trend I want to create a school with family, give children a peaceful, happy andmeaningful childhood so they have a solid foundation before stepping into the big andchallenging world out there We will teach children to love, share, be grateful for things forthemselves, live responsibly with themselves and with others, before teaching them to be smartand make good money, for the values of a child Kind people will make children know how tomake a happy life for themselves and everyone

Above are the reasons I have chosen to research and build the graduate thesis ofMBA business administration program of the Faculty of Business Administration - Hanoi

National University (HSB) with the topic: “Building the business development strategy

for Broccoli kindergarten”, in order to fully prepare theoretical basis and practical

research for the project's realization plan in the coming time

2 Literature review

The first private preschool was formed in the eighteenth century, in the context of aneed for preschools for the children of women working in factories and orphans, parentsworking all day, with the goal of giving these children a good moral education foundation

so that their parents can work smoothly

By the nineteenth century, realizing the important role of education in the earlyyears of a child's life, the establishment of private preschools became a trend throughoutEurope and quickly spread worldwide such as Canada, USA, Germany During this periodthere were many typical early childhood education programs: Elizabeth Harrison (1886)discussed early childhood education theory and educational standards for preschoolteachers

In general, research on preschools in countries around the world has affirmed therole of private preschools in the national education system and other countries also supportand orient for development Developing private kindergartens to promote their role in childcare and education

Waldorf education is an educational method based on the theory of child-rearing byAustrian philosopher Rudolf Steiner The study here uses many methods of thinking, or atleast it is the method of different disciplines combined with practice, art or cognitivefactors Waldorf education specifically emphasizes the role of imagination, thinkingdevelopment that includes elements of creativity as well as analysis The purpose of thiseducational method is to provide children with a basic foundation for moral development,

to become an integral individual and to contribute to fulfill its destiny The school as well

as the teacher has certain freedom in setting the curriculum The first Waldorf school wasestablished in 1919 for the children of the workers working in the Waldorf-Astoria tobaccofactory in Stuttgart (Germany) By 2009 there were about 994 Waldorf schools in 60different countries around the world and by 2001 there were about 1,400 kindergartens aswell as 120 institutes that research this special education mode There are also many publicand private schools based on the Waldorf school model, and Waldorf's ideas are more orless applicable in the expansion of American school models today

Although Waldorf education originated 100 years ago, many believe it will fulfillits promise in the twenty-first century, not in the twentieth century The fact that it hasexperienced rapid growth around the world since the 1970s and that growth is accelerating

in the 1990s, suggests that it could be an education suitable for growth social developmentbecause it fosters an age-appropriate mindset

At the same time, many other forms of education are being attacked more andmore American public schools, for example, are facing a crisis in thinking, and educatorseverywhere are trying to figure out why There are three main manifestations of the crisis,

as reported and discussed by the media at educational conferences: (1) At the preschoollevel, many children show signs of stress and do not do well in kindergartens Educationoriented education Educators are now recommending a return to the preschool play-oriented curriculum, instead of the one that has been in place for the past twenty years (2)

At the elementary level, one often hears about exhaustion among third and fourth graders.After the age of nine, many children simply do not want to learn any more In high school,educators say many students can't seem to think Ask them a defining question that requires

a correct / false answer or multiple choices, and they get it right But asking them to thinkthrough a problem thoroughly, evaluate and suggest suitable solutions seems to create agreat problem for them It seems that very few educators see a relationship between thesethree crises, but in Waldorf's view the problems of elementary and high school follow theconsequences of early childhood learning Therefore, preschool

education is the root of the problems of educational development at all levels and latersocial development.

Steiner (Waldorf) is a classic method but continues to develop strongly in manycountries, especially developed countries Steiner education focuses on the human valuesand competencies: Independent competence; The spirit of cooperation and support formutual development; Independent and autonomous thinking; Sharp intuition; Creativecapacity, rich imagination This is a very popular method of education in the world, helpingchildren to adapt to the living environment and develop their creativity, imagination,integrate into nature, and build a sustainable physical Learning at Steiner is fun, it'sarousing, remembering, not cramming Similar to the Montessori educational methods,instructional materials or programs are only suggestive At Steiner, teachers must be therole models of Truthfulness-Compassion-Beauty for children to follow It is the tenderness,lightness, personality and attitude of teachers that are the moral standards and behavior forchildren in a warm, loving environment

In Vietnam, preschool education is the first level of education in the nationaleducation system Preschool education includes kindergartens and kindergartens, nurturingand taking care of children aged 3 months to 6 years according to the preschool educationprogram issued by the Ministry of Education and Training The goal of preschool education

is to help children develop physically, emotionally, intellectually and aesthetically, formingthe first elements of personality, preparing children for grade 1; to form and develop inchildren the fundamental psycho-physiological functions, capacities and qualities, essentialand age-appropriate life skills, to promote and develop to the maximum potential abilities ,laying the foundations for learning at the next level of learning and for lifelong learning

As for the private preschool system, this is a private kindergarten education allowed

to be established and operated by the competent authority in accordance with theregulations of the Ministry of Education and Training and the law, to contribute share withthe state to take care of the cause of education and meet social requirements

Waldrof teaching has begun to develop in Vietnam in recent years, especially inHanoi and Ho Chi Minh City, mostly developed to include 2 levels of education, preschooland primary school

3 Research objectives

Systemize the basic theories about business strategy to develop a new business andthe basic theories about preschool activities;

4

Proposing to develop a business strategy to develop a private kindergarten

combining the US training program and the Steiner educational method;

Proposing the development of functional strategies for the development of private preschools based on the proposed overall business strategy for practical readiness

4 Research object

The object of the research is the business strategy planning to form and develop a

new preschool education enterprise in Ha Dong District - Hanoi

5 Research scope

Time: The study was conducted in the period of 2019-2020

Location: The study was conducted at Ha dong district – Hanoi city

6 Research methods

-Method of studying the needs, deficiencies, and expectations of families and children

in preschool age:

-Observe your own parenting and preschool practice of two children, as well as

expectations and shortages of yourself, your family, and the author's children

-Research and select appropriate educational methods to help fill the gaps, expectationsand contribute to creating happy, healthy, confident, loving and trusting children in theworld around them me

-Develop a practical, detailed business plan, based on experience and knowledge of allparts of the business to build and operate an effective private preschool business, toplan accurately and effectively Businesses come from choosing an appropriateeducational philosophy, building an effective environment and a cohesive community

7 Thesis structure

In addition to the introduction, conclusion, reference and appendix, the thesis was dividedinto four chapters:

-Chapter 1: Theoretical background

-Chapter 2: Determining the business model

-Chapter 3: Descriptions of Products provided - Education and Care Programs

-Chapter 4: Implementation plan for each department

CHAPTER 1 THEORETICAL BACKGROUND

1.1 New business development strategy

1.1.1 Enterprise concept

Enterprise means an organization with its own name, assets, transaction office, andregistered for establishment in accordance with law for business purposes (According tothe Enterprise Law 2014)

1.1.2 Definition of business strategy:

In terms of origin, strategy is a term used first in the military field, to refer to therole of commanders and leaders of generals, the way of commanding soldiers, soldiers,fighting to win competitor Today, the term strategy has been used quite widely in manyfields, especially in business, people often use the term business strategy, corporatestrategy, strategic management…

According to Alfred Chandler, strategy identifies the fundamental, long-term goals

of the business, chooses the mode or course of action and allocates the necessary resources

to achieve those goals The strategy to cope with competition is the combination of thegoals to be achieved and the means that businesses need to find to achieve those goals (M.Porter) Strategy is the sum of decisions and actions related to the choice of means and theallocation of resources to achieve a certain goal

Business strategy has an important meaning to the existence and development of anenterprise Well-built business strategy helps enterprises gain high profits, sustainablegrowth, and proactively adapt to the business environment Business strategy sets out greatgoals, in which both short and long term resources need to be mobilized to implementplans that do not deviate from development

Business strategy is a strategy to create a competitive advantage of the business industry in

a specific product market, on the basis of efficiently exploiting valuable resources and keycapabilities of the business, requiring business Enterprises combine a wide range ofbusiness activities, with a commitment to every effort in the business, thereby maintainingthe provision of products and services that better satisfy customers' needs in the market

It can be affirmed, business strategy is the way and mode of business competition,

it determines the type of products and services it provides, business scale, profitability,production resources as well as the growth prospects of the business

1.1.3 Features of business strategy:

Business strategy with a long-term orientation: setting goals, determining thedevelopment direction of the business in the long-term (3 years, 5 years) in order to orientbusiness operations in a variable business environment moving

Objective calculation: Business strategy often defines basic goals, businessdirections in each period, and policies to properly implement set objectives

Continuity: Business strategy needs to be reflected throughout the continuousprocess from formulating, implementing, verifying, and adjusting the strategy

Relevance: Building strategy requires businesses to properly assess the current state

of production and business activities, regularly review and adjust to suit changes in theenvironment

1.1.4 Business strategy classification:

According to Michael Porter, the business strategies that businesses often apply tocompete in the market include: (1) Product differentiation strategy; (2) The strategy oflowering the cost of creating a product; (3) Market concentration strategy

a Product differentiation strategy:

The product differentiation strategy is to make the company's products differentand more attractive than those of competitors (in terms of appearance, features, durability,service quality, brand image, ) and businesses can set prices higher and still attractcustomers

In order to successfully apply this strategy, enterprises need (i) a process ofresearch, development, and innovation of products; (ii) the ability to provide high qualityproducts; (iii) effective marketing and sales activities, in order to ensure that customers canfeel the difference and benefits that the business brings

b The strategy to lower the cost of creating a product:

Cost reduction strategy is the business maintaining the lowest cost in the industry or

in the market

Businesses pursuing this strategy need capital to invest in cost-cutting technologies,highly efficient operating processes, low-cost platforms (labor, raw materials,equipment, )

c Market concentration strategy:

Market concentration strategy is that businesses only focus on niche markets, whichare small market segments, with distinct characteristics Competitive advantage is created

from a deep understanding of market characteristics and the ability to provide products andservices suitable for those characteristics.

1.1.5 Basic strategic levels:

Strategy can be managed at many different levels within an enterprise but usually there are 3 basic levels of strategy

a Company strategy

The Enterprise level strategy covers the general corporate orientation ofmanagement growth in member units, the allocation of financial resources and otherresources among these member units; Define a desirable structure of products, services, ofthe business areas in which the enterprise is engaged in business; identify the industry (orindustries) in which the business is or will have to conduct each industry that needs to betraded (eg, affiliated with other company branches or independent businesses )

For example, Eaton corporation's company-level strategy must determine which ofthe 57 domestic and foreign branches of the company to keep, which branch needs to closewhich new industry and master contracts What weakness (or what kind of contract) topursue

b Business unit strategy:

A business unit-level strategy focuses on improving the competitive position of itsproducts and services within the business industry or a combination of market products inwhich it is engaged Business unit-level strategy covers the competition topics businesseschoose to emphasize, the ways it positions itself to market to gain competitive advantage,and the different positioning strategies it can use in different contexts of each industry

c Functional strategy

Focus on managing and using most effectively the resources of the business andeach member unit Functional strategies are developed in order to successfully implementthe business unit-level strategy and thereby successfully implement the enterprise-levelstrategy

Functional strategies include: research and development, production, marketing,human resources, finance

1.1.6 Building a new business strategy:

a Defining strategic goals:

-Determining strategic goals is the first step that is also the foundation for buildingstrategy The strategic goal is the direction to strive for the business to implement andachieve the desired results Therefore, in order for the strategy to be highly practical

and specific, the objectives set should be consistent with the reality of the businessenvironment and in accordance with the specific conditions of the business Forbusinesses, the goal should ensure the following factors:

-Specificity: what is the goal to be clarified in relation to? Implementation progresslike? What are the results to be achieved? The more specific the goal, the easier it is toplan a strategy to achieve it Specificity includes the quantification of goals in terms ofspecific indicators

-Feasibility: A set goal must be achievable If the goal is too high then it will be

difficult to accomplish and the goal is too low then it will not work

-Consistency: The set objectives need to be consistent with each other so that theprocess of implementing one goal does not hinder the achievement of another Theopposite goals often cause internal conflicts in the enterprise, so it is necessary toclassify the priorities for the goals, there should be reconciled solutions in theimplementation of the set objectives

-Flexibility: The set goals must be adjustable to suit the changing businessenvironment, in order to avoid risks and take advantage of opportunities However,when changing goals, it is necessary to carefully consider the corresponding changes inrelated strategies and action plans

b Analysis of the external environment:

-The external environmental analysis including the macro environment and the microenvironment are considered as the objective factors affecting the strategic planning ofthe business These are the necessary bases for building a business strategy, a strategythat follows all environmental changes Any change can change the operating status of

an enterprise and can change the performance results against the set goals

-Analysis of the macro environment includes: economic factors, political - legal

factors, cultural - social factors, technological - technical factors, natural factors

-Micro environmental analysis includes: The level of competition in the market,

alternative products, customers, input suppliers, barriers to entry

-Important contents in the analysis of the external environment:

+ Market analysis:

o Overall market analysis:

+ Understanding the overall market helps businesses determine their scope ofactivities Careful analysis of the market or industry may lead to a business opportunity

or expansion of a market or product This can be done by aggregating trends or changes that are occurring in the market but that affect the

o Market segmentation

+ When a customer buys a product or service, they often have the same basicneeds However, their buying behavior may be different If analyzed carefully, it ispossible to divide into smaller groups of customers according to the criteria Thesecriteria will help identify similar buying behavior among customers within the samegroup and show differences between one group and another Such segmentation ofcustomer groups is called segmentation and each group is called a segment Inaddition to the common characteristics, the identification of the segments and theunique characteristics of each segment will help the business to have more effectivemarketing measures, and at the same time, satisfying the needs of customers in eachsmall group will also better

+ To segment the market, it can be based on geographical characteristics,purpose or circumstances of use, occupation, age, gender, income level,education, The implementation of market segmentation It is considered goodwhen it meets the following requirements:

+ Measure the size or purchasing power of each segment

 Create a meaningful difference in marketing for the characteristics of each segment

 Identifiable and accessible to serve

 The segment must be large enough for profitable operation.

 Can meet the specific needs of the segment.

o Target market

+ Identify and describe the target market segment that the business is targeting(who, where, shopping habits, own tastes, .) Pay attention to characteristicsrelevant to featured marketing activities Describe their buying decision-makingprocess, including the steps and progression (both rational and psychological) that abuyer goes through when making a buying decision All parties involved in orinfluencing decision-making should be identified If the company does not have aclear idea of the target market, this can be done after the market analysis iscompleted

+ Many business plans have missed this part or incorporated into the needs ofcustomers However, we need to clarify the difference between the basic buyingneeds and the actual buying process If you have a clear understanding of the

buyer's decision-making process, you can know how to influence, influence, and change buying decisions.

+ After analyzing the segments, deciding to choose one, some or all of thesegments to target is called choosing the segment serving strategy Enterprises canchoose a segmentation strategy depending on the characteristics of the market, thedegree of difference between the customer segments, the level of competition, thestage in the product cycle and the company's resources

+ Deciding which customer segments to target is a strategic decision that has along-term impact on the positioning image and performance of the business in thefuture Building a strong foothold for a business in a certain segment takes a lot oftime and resources Therefore, when choosing a business segment, it is necessary toconsider the suitability with the long-term strategic goals and motto of the business

+ Competitive analysis

o First we need to identify the main competitors, then identify the gaps in the market

- the needs of the customers have not been met by competitors

o Competitors are businesses operating with the same product or service, on thesame market and targeting the same focus group of customers that businesses arepursuing or preparing to pursue

o When analyzing main competitors, it is necessary to describe their productbrands, market share estimates, customer focus segments and business strategycharacteristics

o We should focus on analyzing the direct competitors with the business.Therefore, it is necessary to survey which enterprises are the main competitors Inparticular, focus on the business that is leading the market, trying to figure out whythis business is successful Determine how competitors have positioned theirproducts,

and what market segments they are targeting

o The classification and ranking of competitors should be according to the level

of competition, or just list 2 or 3 competitors that businesses think should be mostconcerned with In addition to listing the basic characteristics of a competing firm,the planner should emphasize the features that are relevant to the business Find thestrengths and weaknesses of each competing business, key points for predictingtheir future plans, or describe how they respond to competitive behaviors Try toconcisely define and summarize each competitor's strategy

o There is fierce competition between businesses trading similar products orservices, so the planner needs to identify, develop and exploit the advantages of thebusiness compared to competitor To do this, we need to identify competitors'weaknesses in meeting the needs of customers as well as market gaps, possibly interms of product quality, price, and support services to focus on exploit.

- Use the following table to perform competitive advantage analysis

Table 1.1 Determining the gap of the market

No Factor to consider

13 Personnel status, management

14 Other factors

c.

c Evaluation of strategic choice:

-On the basis of the selected strategic objectives and using the SWOT matrix tool to select the strategy by period

-Conditions to apply: must fully analyze relevant aspects including strengths,

weaknesses, threats, threats, based on actual factors of the business

-The proposed strategy must clearly show the characteristics of the business, strategic vision, dare to take risks to catch opportunities

-After each strategy, it is required to clearly note the basis of combining elements of the matrix.

-Sample SWOT matrix:

d Build a business plan

-Business plans can be set up for a variety of purposes, businesses and audiences.However, most business plans deal mainly with similar content The difference is theadjustment of the detail level of each item according to their importance to the reader

-Business planning is important to all companies For startups, the business plan plays

a role in the company's success Business planning not only helps a company focus onideas and assess the feasibility of a startup, but also helps the company check thereality of its business goals mine Market analysis, competition analysis to determinethe target market is a must-do of the business plan for the company when preparing tostart a business

-The content of the business plan includes main sections such as: introduction,description of business activities, market analysis, new product / service development,sales and marketing, management organization and development development ofhuman and financial resources

(i) Introduction

-Outline of the content in the plan so that readers can see the full contents of the plan presented, including 06 core values of the business: vision, mission,

(ii) Description of the business activity

-A description of the business industry and the business, clearly stating the products or services that the business is selling or intending to sell

(iii)Market analysis

-Actual figures presented in this section are very important in proving that the industry

or product that the business will do business will be well received by the market Thissection looks at the size and trend of the market so that businesses can see the marketpie they will be divided as well as how the piece of cake will change in the future.Potential customers of a product are determined based on their interest and need for thenature of the product that the business is about to launch Enterprises must have a plan

to penetrate the market, find a foothold for their products alongside other competitors.Briefly analyze key competitors and their strengths and weaknesses

(iv) Research and development

-Describe specifically the production target, process, plan and budget for production.Yield targets specify the quantity and quality of the product to be achieved within aspecific time period In addition, the enterprise must also summarize the requirements

to make an estimate of all types of production costs and capital required for this part

(v) Production

- Enterprises need to design production plans based on lots of informationfrom market analysis, product research, general technical issues Enterprisesneed to forecast the change of products and the demand for products in themarket Depending on the situation of the business, the strategy will beappropriately designed, businesses may want low cost, moderate quality orgood quality to be able to plan investment in machinery and equipment.equipment and factory The results of product research, production processes aswell as scientific and technical applications also affect the production strategy

of the business because it determines the type of product that can be produced

(vi) Sales and marketing

-Sales strategies and tactics will be detailed in this section The sales method is animportant part related to the cash flow plan of the business as well as a means ofattracting customers The advertising and promotion programs that businesses willapply should also be stated

(vii)Human resource management and development organization

-This section should outline the staffing policies, salary and bonus regulations andbenefits for employees In addition, the recruitment plan as well as the budget for thissection should be specified

-In this section it is necessary to specify the amount of capital required This is also the stage of making necessary adjustments for the other contents mentioned above.

-In this section it is necessary to specify the resources used to achieve the forecastedrevenue These resources include: demand for equipment, utilities, inventory, initialcosts, required working capital… the plan should also anticipate when those resourcesare needed The information to write this section is gathered from the above sections ofthe business plan and is denominated in value for money

(ix) Risk management

-Risk analysis helps the business planner to consider how changes in input informationaffect expected results, thereby providing a basis for developing preventive measures

or making Necessary and timely decisions in case there are changes compared to theplan

(x) Plan time

- The timing plan should highlight key milestones in the business plan As a result, the business plan is easier to implement and more effective in implementation

1.2 The concept of preschool education activities:

Preschool is a form of educational service for children in a concentrated locationwhere there is a certain campus, with teachers or nannies, and is often designed with lots ofcute toys or objects , funny music is in a transition from home to more formal learning forchildren, this is the first time for a toddler to get used to social life, the collectiveenvironment In kindergarten, children are taught to develop basic skills and knowledgethrough creative play and social interactions between groups of friends, as well as a first-hand lesson

In any country, too, preschool education always goes with the goal of helping children

to perfect and develop comprehensively ethically, physically, mentally, aesthetically, Quality of learning at schools Preschool greatly affects the development and completion ofchildren That is the basis for forming personality and thinking to have enough luggage toenter the next ranks Therefore, in the current integration and modernization period, manyparents want to find their children a good learning environment with high quality, therebycreating conditions for the school model private sector has great potential for growth.There are many educational philosophies, in which the educational philosophy ofWaldorf Steiner is one of the outstanding educational philosophies, respecting the simple,clear man, the free and the human person, creating a solid foundation for adults

1.3 Waldorf Steiner educational method:

The basis of Steiner's education is a study of people and developmental psychologypresented by Rudolf Steiner (1861 - 1925) in his set of lectures entitled Research onpeople Since then, the differentiated work has expanded to the fields of physiology andpsychology, methodology and method of teaching, as well as the number of new subjects,all of which belong to the foundations of education Steiner It is a child-derived pedagogyand the goal is to develop each child's individual potential It examines cultural diversityand the shared commitment, human ethical principles (see UN General Agreement onHuman Rights, 10 December 1948, UN Convention on the Rights of the Child, 20 May.November 1989, UN Convention on the Rights of Persons with Disabilities, December 13,2008) Educators and teachers require teacher training in Steiner education and are obliged

to undertake a form of self-education consistent with Steiner education, as well as continueprofessional development

The structure of Waldorf's educational approach is based on Steiner's teaching theory

of child development This theory describes 3 main developmental processes of children,each of which requires its own educational methods:

Childhood learning is mainly based on experiences, imitation and feelings Theeducation of this period especially emphasizes learning through practical activities ofchildren

Learning (young age 7-14 years old) is compared to an art and creativity During theseyears, education emphasizes the development of a child's emotional and artistic lifethrough different expressions and visuals of art

During adulthood, the importance in the development of intellectual understanding andmoral ideals (e.g social responsibility) has a special role in the development of the ability

to think outside the box , and concepts Waldorf School has the same principles as manyother schools, but besides that it also has its own methods of teaching In particular,government-sponsored Waldorf-style schools may be required to follow an integratedcurriculum of instruction

Waldorf School sets the problem of learning from childhood through imitation andexample Children are taught in a home-like classroom environment, where all the learningtools are made from nature Such an environment according to Waldorf's educationaltheory is good for the child's physical, emotional, as well as intellectual development.Outdoor games are also widely used in schools with the aim of providing children withexperiences of nature, weather and seasons of the year In Waldorf schools, the

development of children's language skills is through songs, poems or movement games.These include the teacher's daily storytelling time Toy tools made from natural sources can

be modified for different purposes Waldorf's dolls are often made in a simple way thatchildren can use and reinforce their creativity and imagination Waldorf School does notencourage kindergartens and elementary school students to use electronic devices such astelevisions, computers or music tapes because they believe these are not conducive to thechild's development in these early years Education also emphasizes early experiences forchildren through daily activities in life including festivals

A study of Waldorf's children's ability to draw pictures between children at Waldorf andother schools has shown that: Art teaching at Waldorf not only gives children a morecreative capacity in drawing as well as color usage, but the drawings are even moredetailed and accurate Other research has also shown that Waldorf students score higher onCreative Thinking Ability tests than students in public schools Another example of thesuccess of Waldorf's education is the T.E school Mathews Community in Yuba Counti,California is for students who don't This school switched to the Steiner method in the 90s

In 1999 research showed that students here became more advanced in lectures, and thushad better results in learning and relationships the social system gets better This study alsodemonstrates the effective combination of lessons as well as other activities, which is thebest way for students to develop their abilities Research has also shown students' progress

in math learning, in community Professor Robert Peterkin sees Waldorf education as aneducational method that is applicable to all students Thomas Nielsen considers Waldorf'sapproaches to creative teaching (storytelling, art, discussion and empathy) that havestimulating effects on aesthetic, spiritual development , physical and mental and it issuggested that these disciplines should be used in mainstream training Some of Waldorf'seducational methods have also been adopted by teachers from both private and publicschools

Conclusion of chapter 1:

Formulating new business development strategies, especially those operating in the privatepreschool sector, requires strategic makers to have an understanding of early childhoodeducation and decide to choose the educational method create the core values of thebusiness, to apply in appropriate strategic planning With the choice of the Steinereducational method as the core value, a private preschool development strategy must bothensure the full content of strategic planning and ensure compliance with the Steinereducational method

CHAPTER 2 BUILDING A BUSINESS STRATEGY FOR BROCCOLI

KINDERGARTEN

2.1 General socio-economic situation:

-After implementing Resolution 15 / QH12 of the National Assembly and Resolution

19 / NQ-CP of the Government, Ha Dong was an administrative unit directly underHanoi from August 1, 2008 Up to now, the district has 17 administrative units of theward, the population of over 319 thousand people is distributed in 250 residentialgroups with more than 86,114 households, population density is nearly 6,602 people /km2

-Ha Dong is a district with rapid urbanization rate with roads, urban areas, high-riseapartment buildings, industrial clusters, points, commercial and service centers built tocontribute to promoting the county's economy and society are increasingly developed

-Industry and handicraft production continued to grow The non-state industrialproduction value in 2008 reached over 2,374 billion VND and by 2018 was estimated

at over 22,365 billion VND; the average annual growth rate reaches 25.14%.Production and business activities were maintained stably, ensuring employment andincome for employees; trade - service - tourism grew well and made up a largeproportion in the economic structure; the total value in 2008 was only over 4,357billion VND by 2017 reaching 54,443 billion VND; average annual increase of33.02%

-With preferential policies and favorable environment to attract investment, from 2008

to the end of 2017, there were 156 projects licensed by the People's Committee of HaTay province and the People's Committee of Hanoi city in the district with a totalinvestment license investment capital is over 56,499 billion Dong, area is over 629hectares

2.2 Market demand

-With about 86,114 households living in Ha Dong area and many households coming tolive in Ha Dong after the next 1.2 years when a series of apartment / urban projectscome into operation Most of the households are young families, the need to send theirchildren to high-quality kindergartens and apply advanced and high-quality trainingmethods is quite great

-With 69 preschools currently, it is not enough to meet the needs of young households

in Ha Dong

Market supply

-On the market of Ha Dong District, there are currently 43 public preschools + 26 private kindergartens + private preschool establishments.

-Private schools and high-quality kindergartens have initially applied advanced trainingprograms to bring value to children, but the supply of really quality schools is still quitescarce

-Choose high-end middle-class market segment, bring quality training environment, focus on language, imagination, love and physical development for children

-Recruiting and cooperating with reputable teachers with good skills and love for

children.

Research marketing and marketing promotion

Bringing new kindergartens to the people requires effective marketing strategies:

-Direct marketing through ceremony events, free experience activities, seminar

activities / child care guidance, education;

-Online marketing: through social networks, running ads on Facebook, building a freeYoutube channel to guide how to play with children, make toys for children, teach

children

Consider the competitiveness of the product

-In Ha Dong area, many kindergartens have been established, which are thecompetitors of this project But it is important that we have the advantages, thehighlights for them to choose our kindergarten with peace of mind

-Target customers: young families with average income, with an income of more than

20 million VND / month They are willing to spend 20% of their income so that theirchildren can be educated and cared for in a quality environment high quality forcomprehensive development, is loved

In terms of competitive location: the project is built on a villa / adjoining lot withgarden, meticulously designed to educate children in learning and playing activities atschool This area is a densely populated area with convenient roads to move

2.3 Evaluation of strategic choice:

-The elements of the SWOT model of the enterprise:

+ S - Strengths: is a young enterprise, the leader has knowledge of management,practical application marketing, loves children, and loves activities with children.Clearly oriented educational method pursues to have a direction to make a difference toattract customers

+ W- Weakness: no business experience in the field of preschool education Capital potential is still limited.

+ O - Opportunities: The potential market, the need for childcare in high-qualityeducational environments is increasingly developing Young families are ready towelcome new and progressive educational methods and ideas, directing their attention

to the child's natural development potential, in order to praise and promote the child'spotentials and qualities

+ T - Challenge: Fierce competition in the field of preschool education

in the fields, to create strong children, have knowledge, find deep feelings, and then take advantage of the opportunity to attract parents' interest and grow in scale.

2.4 Introduce about the company

2.4.1 Business areas

-Preschool education services including teaching, caring and nurturing for children from 12 months to 6 years old, counseling services to support and care for students' parents

2.4.2 Vision, mission, business philosophy of the company

-Vision: Our highest effort is to provide a purposeful education that inspires students tomobilize their best, work creatively and perceive themselves as an independentindividual in the community, will actively contribute to the global social development

-Mission: Working together with a community of confident and creative childdevelopment of all ages, able to change whatever path they choose in life We develop

a stimulating, beautiful and thoughtful environment that gives children the bestenvironment for growth

-Business philosophy: Seeing giving children and families an inspirational, safe,sustainable and professional environment to nurture, support and develop children tobecome confident people Being creative, innovative, progressive, becoming a globalcitizen, is the main goal and driving force to build and develop, while sharingcommunity cohesion, contributing to building sub-communities like-minded brothers,understand the importance of spending time with their children, join the school, build ahouse with dedicated, child-loving, versatile and innovative staff with optimal welfare

-Strategic Objectives: (1) Promote your child's love of lifelong learning; (2) Respectchildren and their stages of development; (3) Provide a supportive environment forspiritual growth; (4) Balance between academic education, art and practical experience;

(5) Promote understanding of people; (6) Nurturing confidence in children; (7)

Fostering healthy respect and responsibility toward self, others and the environment

2.4.3 Customers

-As parents, whose children are from 12 months to 6 years old, understand and agreewith the school's educational point of view, commit to accompany the school inparenting

2.4.4 Business type

-The company was established in the form of one member limited liability company byhaving only one founder and for simplicity in administrative and accountingprocedures

2.4.5 Description of company activities

-We build a classroom environment so that every child, every teacher is happy at ourschool and we want to inspire creative thinking and flexibility, resilience andthoughtfulness lice participate in children's lives

-At our school play is recognized as a serious and important activity through which promoting children's creativity, imagination and initiative

-Young children learn through play, approaching it in completely separate ways andfrom their unique experiences of the world in which they live The environment isorganized, clean, natural and organic, and set up in a way that protects healthygameplay

-Using open-ended play materials allows children to confidently and immersethemselves in activities, freely find play paths arising from imitations and intrinsicmotivation, and exercised by their own will and their participation with others

-Kid's self-directed game balanced by teacher-led art activities such as Circle Time(movements and gestures via eurhythmy, rhythm games, poems, songs, stories andwords) , storytelling time (storytelling and puppetry), beeswax modeling, crafting,drawing and painting These activities occur in a meaningful and authentic setting,where children are asked to focus on tasks in hand and they reflect their interests andstage of development

-Teachers aim to enrich children's spoken language and create opportunities for them todevelop social awareness through encouraging respectful interactions They also helpchildren develop their senses and motor toward autonomy and independence in all theydo

-Children are involved in daily household activities such as cooking and baking,gardening, laundry and cleaning, creating and taking care of the materials in the room.These activities are tailored to the needs and abilities of the children

2.4.6 The school's educational method:

-Broccoli School's Preschool program strives to lay the foundations for physical healthand vitality, surprise and excitement with the world, ready to learn and explore theworld through fish experiences for the ability to have good relationships, and for both

physical, emotional, intellectual and mental development Teachers agree with equalvalue to develop each child's cognitive, social, emotional and physical abilities, withthe aim of supporting each child's healthy development.

-The early years of childhood focus on a child's healthy development nurtured by awarm, trustworthy atmosphere and guided by safety, confidence, gratitude, goodness,and joy looks, amazed and revered Moving from home or day care to school careBroccoli is strived to be done with love and care by providing a home-like atmosphere.Teachers believe in the importance of healthy cooperation with parents and caregiversand acknowledge that parents are their child's first educators

-Each child is received with respect and respect for his or her personality, andencouraged through positive models and examples, to respect themselves and others.Parental support for Steiner's philosophy, program, and honest and respectfulcommunication between parents and teachers are vital to building children thestrengths, skills, and knowledge to learn ask Teachers engage themselves in continualself-education to bring an inner attitude worthy of the presence of young children This

is founded on the belief that in the end, one of the most profound influences on thechild, the teacher is who the teacher is, and who and how we are becoming Thisphilosophy provides an insight into the mission of early childhood education andprovides a foundation from which we embrace and link our daily practices with earlylearning

-In our program, each child is recognized as being three parts of body, soul and spirit,

on an evolutionary path of development This recognition provides the foundation foreveryday activities in the room and for relationships between adults and children Adeeper understanding of people in human development and anthropology, as well as thepractice of teaching reflexes and observing children, all of which help to support ateacher's need for imagination and inspiration and intuition, and establish an ethical andethical tone in class

-Teachers bring gratitude, respect, and wonder to the world young children see and thisallows them to develop the ability to love, devote and contribute to the world in theyears to come

-The children are encouraged to learn by imitation and routine and through many timesperforming tasks that were intentionally placed in front of them

-In practice, the teaching is guided by examples and the curriculum is integrated andcomprehensive rather than subject-based Learning is experienced through play and thearts and it doesn't need to be conceptualized or verbal to be understood.

-Therefore, teachers observe what children do and make plans without bringing themout of their experience into concept This nature of experiential learning encourageschildren to be self-motivated and allows them to understand the world in an age-appropriate way: through positive imitation, exploring and feeling, touching and doing

-The environment is organized, clean, natural, and organic, and set up in a way thatprotects healthy gameplay It is imbued with love, beauty and goodness, wherechildren's senses (touch, warmth, balance, wellness, movement, taste, smell, sight andhearing) are fed Nursing and where children play imaginatively and creatively, develop

in their own world of play

-The focus of the program is to create an authentic environment that encourages directexperiential learning and promotes children's physical, social and emotionaldevelopment, language and speech development, and mental ability and attitudetowards learning The virtual world of information and communication technology wasnot formally introduced in the early years, however children can showcase aspects ofthis form of technology in their activities and play

-Play is recognized as a serious and important activity through which children'screativity, imagination and initiative are promoted Young children learn through play,approaching it in completely separate ways and from their unique experience of theworld in which they live

-Therefore, the teacher's role is to prepare the environment, both physically andsocially, and to preserve the space and time to play in her active presence, rather thaninstructing or directing children By holding healthy thoughts, intentions andimaginations and creating an environment that supports healthy play, includingsurroundings, open play furniture and materials, children are allowed confidence andsafety in operations, where they can explore their world and freely find their way intothe game arising from imitation and an intrinsic motivation This is then done by theirown will and joined with others This type of play is often called self-directed play, orcreative free-play

-Daily routines are rhythmic and harmonious and an emphasis on creating safetythrough regular patterns of activity throughout the day and through each week, therebysupporting the child's physical and emotional development is healthy and lays thefoundation for resilience Familiar rhythms and daily activities provide a context in

which the need for verbal instruction is reduced and children can internalize activitieswithout explanation A cyclical pattern is reflected in topics or work related to theseasons and festivals, and they reflect children's interest and developmental stages.

-Good behavioral and life skills habits cultivated in the early years become the

foundation for learning in elementary years and beyond

-Creative, self-expanding gameplay balanced by rich teacher-participatory art activitiessuch as Circle Time (movement and speaking through singing, rhythm games, poetry,poetry and stories), Story Time (storytelling and puppetry), crafting, drawing andpainting

-Teachers also participate in meaningful family activities that provide models forchildren to imitate, such as cooking and baking, washing, polishing, cleaning andgardening, washing and tidying up, creating and take care of the materials in the room.These activities are integral to the program, reflecting children's interests, needs andpreferences, and they take place every day in meaningful and authentic contexts wherechildren are asked to Focus on the tasks in hand

-Activities are adjusted according to children's abilities and skills and tailored to thechild's natural innate needs Through imitation they provide opportunities for children

to experience the inner attitudes of teachers' dedication, care, sense of purpose,participation and creativity

-Daily, seasonal and through special occasions such as festivals, magical experiences for the world and joy and enthusiasm for simple tasks are cultivated

-The program also aims to enrich children's spoken language and provide opportunitiesfor them to develop social awareness through encouraging respectful daily interactionswith each other In addition, developing children The senses and motivations to becomeself-controlled and independent are both considered very important for children to beeffective communicators It is recognized that only after children master these skillsand begin to form visual memory will they be ready to accept abstract and intellectualconcepts If children do not have a chance between the ages of 5 and 6 years to applytheir imagined will to social tasks and help others in an unaffected and intuitive way,then social ability and their active communication skills may be limited

-In a rich oral language environment, prepared reading and writing skills are activelysupported, building a solid foundation for more formal reading and writing learning inthe elementary years

-Broccoli School's Childhood Program combines the Steiner teaching philosophy, the National Curriculum Framework and the American Curriculum.

Table 2.1 Business goals in the period of 2021 - 2025

CHAPTER 3 DESCRIPTION OF PRODUCT - EDUCATION, CARE PROGRAM

3.1 Description of the educational program:

-The school's educational program is designed to support comprehensive development

of children, with 9 main subjects, corresponding to 90 skills The subjects areintegrated in the daily rhythms of the child

-The main contents of the program:

1 Children learn "social emotional development" is the foundation to form socialawareness, self-awareness, sympathy, care and creativity, develop relationships, work

in groups, become You are small, emotional, and deeply aware of your self-worth

2 Schools help children promote language skills: is an essential tool forcognitive development, overall academic achievement, as well as social relationships.Learning to use language effectively is an important life skill, aimed at communicatingwith others, using language types appropriate to the situation Develop a desire to readand tell about what has been heard and seen

3 English will be an application subject in all activities of children at school tobring children the most natural English environment for children to immersethemselves and absorb and love English language, children calm down hear teachersspeak English along with non-verbal strategies to understand and be motivated toreflect in English

4 Children are focused on developing logical thinking in Mathematics:mathematics is not far away, as hard as we often think, math is a natural part of thepreschool environment, children are actively building knowledge mathematics(including: perception of numbers, sorting abilities, prototyping, measuring,geometrical perception, space, and practical math applications) through everydayinteractions with the environment, through art activities, movement, language

5 Children are immersed in art space in activities of drawing, making beeswax,melodious singing, moving to music, acting in drama Art is a common language forall Art education provides opportunities to improve, enhance effective communication,are motivating and engaging for all learners The art experience for preschoolers isabout processes rather than products For art, for many children, the only sense ofsuccess in the creative process, which often leads to the pursuit of artistic experiences.Art success is often not measured by a tangible product or predetermined outcome, butthrough experience and process Early success leads to future success and can create asense of competence and confidence in children Art is a means of discovering, taking

risks, communicating, and defining personal opinions and preferences regardless of culture, development status or ability.

6 The physical enhancement of students is an important part of the school'seducational philosophy Active physical activity supports preschoolers to develop theirbrain and to explore their world Acquisition of supportive physical skills enhances allaspects of cognitive, social, and emotional development by increasing children'sconfidence and willingness to try new activities Promoting active lifestyles during thepreschool years will benefit children throughout their lives Enhance physical skillsincluding fine motor skills, movement, manipulation, active participation, increasedmyocardial endurance, strength, endurance, and flexibility of muscle groups

7 The habit of enhancing health from childhood will affect the living habits of aperson, so nurturing a healthy lifestyle should be done from childhood Children willlearn healthy living habits through practical and repeated experiences in school,describing knowledge about health, attitudes, and healthy habits, including: hygienehabits basic, oral health protection, sun protection, injury prevention skills, knowledgeabout healthy nutrition and diet

8 Respect for children is one of the principles in education at school, respect forchildren is prominent in giving priority to developing historical and social skills forchildren, considering children as an independent in the commune festival Youngchildren are natural historians when they talk about their experiences and love to hearfamily stories from before These are visual geographers as they recognize the route tothe grocery store and create a map of the preschool Children are simple ecologistswhen they are worried about a withered plant or bird's eggs on the natural walkway.Children learn about democracy through participating in joint decision-making andtaking turns on the playground Children's interactions with other children becomefamiliar with cultural, linguistic, background and ability diversity in society Youngchildren are also everyday economists when they begin to understand how to makemoney, trade and exchange team work

9 Promoting your child's discovery instinct will help him succeed in the future.Children always have a natural sense of wonder and curiosity about objects and events

in their environment Like scientists, they seek information and actively investigate andinvestigate the world around them, try things out to see what happens, and confirm orcorrect their expectations Children's exploration of water, sand, blocks and otherobjects and materials in the preschool environment gives them an opportunity to

explore the physical properties of objects, to explore concepts such as balance, force,movement and how solid objects differ from liquids Observing and investigatingplants and animals, both indoors and outdoors, allows children to discover whatdifferent living organisms look like, how they behave, their habitats and their needs.What, and how they evolve and change over time Reflecting on nocturnal experiences,rain, wind, and other changes in weather and environment raises interesting questionsabout the nature of the earth's phenomenon and provides opportunities for children toexplore.

Table 3.1 Main Subject

Developsocial feelings

1

Develop yourlanguageskills

2

Develop your