Bài viết phân tích đặc điểm của các dạng văn bản giới thiệu quảng cáo, tuyển chọn trong giáo trình tiếng Pháp Le Francais du tourisme của Calmy Anne- Marie nhằm giúp sinh viên hiểu và nắm vững được phương pháp soạn thảo các văn bản giới thiệu quảng cáo bằng tiếng Pháp, để phục vụ tốt cho công việc của họ sau khi ra trường.
Trang 1DAc DIEM NGON NGf
THE CHARACTERISTICS OF ADVERTISING LTFERATURE
IN FRENCH FOR TOURISM
NGUYfiN THJ T H U T R A N G ( T h S ; D f i hpc Ngoyi ngfi-, D^i hfc Dft N i n g )
Abstract: Advertisuig has long been considered to be the key strategy of maricetmg to mtroduce and [iromote [iroducts and services to all new customers In tourism, advertising literature is also extensively employed to introduce visitors to tourist sites attractions It apjiears fiequently in French for tourism Mastering the characteristics of this type of language form not only helps students sjiecialized in French for Tourism of Department of French- University of Forei^is languages - University of Danang to understand the beauty and sophistication of language terms used in the art of communication in writing but also allow them to be more effective w4ien they are engaged m tourism services
Key words: advertising literature French for tourism, characteristics, language, written document form of communication
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Phdt triln du ljch Id mdt hirdng di quan
trpng trong dinh hudng phdt triln khdi t l Idu
ddi cda Vidt Nam Thyc bl cho tiiiy, cdng ngdy
cdng cd nhieu du khdch nude ngodi chpn Vidt
ndi chung dudi nhieu gde dd khdc nhau nhu ngdn ngtt, vfin hod, tdm ly, tfnh thdng tin v.v
Ddng chu y Id bdi vilt N^n ngfi qudng edo nhin tit gde dp tdm li ngudi tiiu dun^'' [4] M
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mdng cho ngdnh du ljch Vidt Nam ndi chung
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chuyen ngdnh Ngdn ngtt Phdp du ljch d& chuin
bj nhdn sy cho thj budng du ljch Phdp ngQ t^i
Vidt Nam
Vdi mong muon cd thl giup cho sinh vidn
hilu vd ndm vQng d u ^ phuong [didp so^n thdo
cdc vfin bdn gidi thidu qudng edo bdng tiing
P h ^ , d l phyc vy t6t cho cdng vipc cda sinh
vidn khi ra trudng sau ndy chdng toi di sdu
phan tfeh d ^ diem cua cdc dfmg vdn bdn gidi
thidu qudng edo, tuyIn chpn trong gido trinh
tiing Phdp "Le francais du tourisme" cda
Calmy Anne- Marie
2 Nhttng d$c diem ca bdn cua vdn bdn
gidi thi^u qudng edo
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n h ^ qudng edo, ndn ngdn ngQ qudng c^ tiiudng cd thih kfeh tiifch, thuylt phyc vd ddi khi mang thih c^nh tranh; 4/Thd tu, ngdn ngit qudng edo tiiudng r i t cd dpng, xde tfch, tiiudng
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dilu md chdng tdi mu6n di sdu tim hilu tffXi
Trang 2S6ll^l)-2015
ZZ Bpc mint ngdn ngit cdc vdn bdn
qudng edo du lich tiing Phdp
2.2.1 Vdn bdn qudng bd khuyen mdi mdt
sdn phdm du Ifch
Tdi lifu dikng d l khdo sdt Id qudng edo
khuyin mdi mdt sdn phim mdi (khi mua mdt
t§p vd gSm sdu vd tdu, khdch hdng sd dupc
gidm gid 20%) cua SNCF (Hidp hdi Dudng sdt
qu6c gja Phdp) d bdi t|ip 3- tiwig 90 gido tthih
« Le francais du tourisme" ( Phy lyc 1) d vfin
bdn ndy, tdc gjd dd sd dyng nhilu chiln lupc
ngdn ngQ khdc nhau d l thuylt phyc khdch
hdng
-Vl gde dO ng^ phdp: Diu chim than dupc
d$t d cudi cdu hdi tiiay cho dau chim hdi trong
cdu: Comment faire 20% d'iconomie en se
simplifiant la viel (JJaxt thl ndo d l tilt kipm
20% bing cdch ldm cho cudc s6ng don gjdn
honi) Rd rdng Id diu chim than dupc d$t d vj
tri ndy trong cdu Id mdt dilu bit thudng di
ngupc l^i vdi cdc apxy tdc ngtt p h ^ sd gdy ng^c
nhidn cho khdch hdng Tuy nhidn chhih sy phd
Id ndy l^i thu hdt dupc sy td md cda ngudi dpc
vk mang dyng ^ Id: vdi thdc mfic ndy chdng tdi
dd cd cdu tii ldi thda ddng cho quy khdch r6i
Vd edu trd Idi dd Id: Maintenant vous pouvez
acheter vos billets TER en camets I (Bdy gid
cdc b^n cd thl mua vd cda bfui theo t$p)
Tiong cfiu txk ldi ndy, tdc gid sd dyng d ^ td
xin^ hd d ngdi thd hai vousvd tfnh tii sd httu
vos mdt cdch tryc tiep nhu mu6n ndi r i n g :
chiing tdi t90 ra sdn phim mdi ndy Id chi d l
ddnh ridng cho quy khdch, nhihig ngudi d& rit
gin bd vdi hidp hdi dudng sit cda chdng tdi vd
chdng tdi th§t sy rit quan tdm din nhttng qu^
khdch
- v l m$t ngdn tii: Sd dyng cdc tiidnh ngtt
Idm tfing gid trj cda sdn phim nhu: Solution
idiale (gidi phdp II tudng), gagner du temps
(tilt kidm tiidi gian) faciliti (dl ddng),
iconomie (tilt kidm), simpliciti (don gidn) cd
tdc dyng kfeh thfch mong muon dupc hilu rd
ban v l fch lpi cda sdn phim mdi ndy
- Sd dyng cdc bipn phdp tu td: Dua ra cdc vi
dy so sdnh, nhin m^nh ve gid, vl tifn fch ciia
c4c sdn phim khuyin mdi vdi cdc sdn phim
chpn hon: A la difference de I'abonnement, les billets ne sont pas nominatifs (Khdc vdi vd tdu
mua cd nfim, cdc vd ndy khdng cin phdi ^
tsR',sans avoir a passer par les guichets, (^):ikX chd dpi); le camet de billets TER est en venle dans tattles les gares (vd dupc
bdn tfii tit cd cdc g a Nhu vdy chi trong mdt vfin bdn qudng edo
n ^ gpn vd cd dpng, dd cd nhilu chiln lupc
ngdn ngtt dupc sd dyng d l Idi kdo sy chd f cda
khdch hdng Cdc chiln lupc ndy, cd lo9i dd rit quen thudc vd dupc sd dyng rdng rdi, nhung cd lo^i lyi hodn todn mdi I9 vd mang d^m ndt sdng tf» gdy nen mdt sy ng^c nhidn thd vj cho khdch hdng (nhu cdch dimg diu chim than d cu6i mdt cdu hdi, thay cho diu chim hdi) Sy khdo Ido trong vide sd dyng ngdn ngQ tiudc bet
Id d l khdch hdng khi dd dpc vfin bdn qudng edo ndy sd khdng nd bd qua mdt l^dn vd sau dd sd bj cuon hdt bdi cdc gid trj th§t md sdn pham khuyin mdi mang l^i
2.2.2 Vdn bdn qudng edo cdc dia diim du Hch
Tdi lidu 1: Bdi t|ip 8 - tiang 123, gido tiinh
Le franfais du tourisme (Phg lgc 2) Ddy Id
vfin bdn gjdi thidu v l dit nude Tunisie Thofit diu, khi dpc vfin bdn ndy cd thl thay ddy Id mdt dfmg vfin bdn thdng tin thdng thudng Tuy nhidn, ddy Id mdt vdn bdn ehda
dyng khdng ft nhthig in -^ (connotations) cd tdc dyng khoi gpi sy swy ludn ciia cdc ddc gid
ldm eho bdi viet hip dan hon thu vj hon Vf dy:
Le taux de croissance dimoff-cphlque qity s'est itabli d 1,14% est parmi les plus faibles
du continent qfricain (Ti Ip gia tdng ddn s6 cda
nude ndy Id 1,14% Id mdt trong nhttng quoc
gia tdng ddn s6 tiiip nhit d chdu Phi)
Thoftt nhhi, tiidng tin ti^ chi Id mdt tiidng tin bhih thudng nhung th§t ra nd I^ mang in ^ ring Tunisie Id mdt nude khdng ddng ddn, chfnh vl vdy khi den du Ijch noi ddy du khdch
sd khdng phdi hda minh vdo ddng ngudi qud ddng ddc nhu d cdc quoc gia chdu Phi khdc
La Tunisie est un pays ouvert et hospitalier
(Tunisie Id mdt dit nude cdi md vd hilu
Trang 3populations et les civilisations de la
Mediterranee, d'Afrique et d'Europe se sont
rencontries et se sont confondues (Mdnh dit
ndy t h ^ sy Id noi ^ a o thoa cda cdc dan tpc, cdc
nln vfin ntinh Dja Trung Hdi, chdu Phi vd chdu
Au)
Ddc gjd cd the hilu rfing mpt khi den du
ljch t^i £Uy, hp sd tii^t sy dupc chdo ddn; gitta
ngudi ddn bdn xd vd khdch du Ijch sS khdng cd
sy khdc bidt ldn v l vdn hda; ngudi dan Tunisie
rlt cdi md vd dd quen thudc vdi sy cd m$t cda
nhttng ngudi nude ngodi Nhu v^y, khdch du
ljch sd t|ln hudng dupc cdm gidc thodi mdi hon,
trpn v ^ hon
Khdc hfin vdi cdc bdi gidi thidu ciia hudng
din vidn du ljch khi tdc nghidp t ^ cdc dilm di
tfch thudng khdi^ sd dyng cdc i n y d l trdnh sy
hilu nhim cho du khdch, cdc bdi gjdi thidu
d ^ g vdn bdn I^i sd dyng rit nhieu cdc y nglda
"hdm in" Vide sd dyng nghTa hdm i n cd tdc
dyng cung cip thdng t i n , bo trp mpt cdch khdo
ldo, nhung khdng mang tfnh dp d^t cho du
khdch, vi vdy cdc tiidng tin cd vd r i t khdch
quan, trung hda
Tdi lidu 2: Bdi tdp 9 - timg 123, gido
trinh Lefrangais du tourisme » ^ h y lyc 3) dd
cd ldi g j ^ thipu thdt hay thdt Idng m^n chfing
hfin nhttng hdn ddo dupc ngpi ca qua cdc cym
td Idm tfing gid trj nhu: Des kilomitres de sable
blanc (hdng kilomet cdt tirdng); les eaux tiides
et transparentes vous laisseront revew(Idn
nude trong xanh vd i m dp sd Idm cho b^n trd
ndn mo mdng); La nature exubirante est une
Jite pour les yeux, (thidn nhidn phong phd Id
mdt bu6i nhin tipc, ); Leparfum de I'arbre d
cannelle, des cocotiers et de la projitsion de
fleuves vous ravira a tout Jamais (huong thom
ciia qui, cda dua vd rit nhilu cdc ddng sdng sd
ldm cho bfm cd mdi cdm tiiiy vui sudn^
Cdch gidi thidu ndy Idm n6i rd nhftng ndt
d$c tiimg, nhQng ho^t dpng md du khdch cd thl
thyc hidn dupc khi di thdm ddo nhu boi Idi, I$n
biln tiiam gia cdc fid choi ddn gian, Gid trj
ciia hdn ddo cdn dupc tfing ISn thdm khi tdc gid
sd dyng hhdi thdc so sdnh c ^ dd sesfonds
mar ins quy sont les plus riches du monde ^ d y
till gidi)
Nhu vdy, d vfin bdn qudng edo ndy, ngodi cdc thdnh ngQ ldm tfing gid trj cda phong cdnh
nhu d& phdn tfch, hlnh thdc so sdnh cdu diing d
thl cdch mdnh ldnh, cdc ho^t ddng cy thl khi vieng thdm ddo cimg dd dupc sd dyng d l mdi gpi du khdch, tham gia vdo chuyin du thuy^ khdm phd vd dpp hdy cdn hoang so cda ddo 3.KltlD$n
Khdng gjdng nhu cdc vdn bdn thdng tin cd myc dfeh chd ylu Id cung c i p thdng tin cho ngudi dpc, cdc vfin bdn qudng edo trong du ljch deu cd chiln lupc ngdn ngtt rd rdng, vfin phong
m9ch I9C, trau chuot vd cd ciu tnic ngQ phdp
hodn chhdi Ngodi nhflng chiln lupc ngdn ngtt
dd r i t quen thudc, tdc ^ d cdn sd dyng cdc chiln lupc mang {dung cdch mdi I9 [did, nhfim
t ^ ndn nhQng hidu dng djic bidt cho ngudi dpc; nhit Id sd dyng nhieu cdc cym td Idm tfing gid trj, cdc edu hdm i n vd cfiu cdch mdnh Idnh -v6n thudng hay dupc diing trong vdn ndi - dl thu hdt dupc sy quan tdm cda nhflng vj khdch
du Ijch tilm nfing
Trong qud trhih hpc mdn tiing Phdp du Ijch, nlu nim r5 dupc cdch sd dyng cdc chiln lupc ngdn ngQ hidu qud, smh v i ^ sS ty tin hon khi Idm vide trong fihh vyc du Ijch vdi tu cdch Id ngudi thilt ke tour, ngudi qudng bd du Ijch nhdm gdp phin Idm d ^ hon h b h dnh ciia qufi
huong Vidt Nam trong mfit cda nguin nude
ngodi
T A I L I | : U THAM K H A O
1 Cahny Anne-Marie (2004), Le francais du tourisme, Hachette
2 D 5 Httu Chau (1998), Gido trinh gidn yk
vi ngfi dgng hgc, Nxb Gido dye
3 Mitterand Henri (1999) Initiation d la
linguistique avec travaux pratiques d'application et lettrs comgi,;, Nathan
4 Nguyin Kidn Trudng (2004) Qudng edo
vd ngdn ngfi qudng edo, Nxb Khoa hpc Xd
bdi-5 Nguyin Thj Thu Trang (2009), iVfeftig
chiin luge tuang tdc ngdn ngfi cua hudng ddn viin du lich tiing Phc^, Ditdi nghidn cdu khoa
hpc cip CO sd D^i hpc Dd Nfing
6 Truong Quang Dd (1999), Grammaire