introduce vinamilk compnay introducing company marketing plan company analysis customer analysis competitor collaborators marketing mix conclusion introduce vinamilk compnay vinamilk is the biggest da

price doesn’t change, delivery take place with the number of multiple... CONCLUSION[r]

INTRODUCING COMPANY MARKETING PLAN

• COMPANY ANALYSIS

• CUSTOMER ANALYSIS

• COMPETITOR

• COLLABORATORS

• MARKETING MIX

• CONCLUSION

INTRODUCE VINAMILK

COMPNAY

• Vinamilk is the biggest dairy company in

Viet Nam Based on the UNDP 2007

report, it is also the 15th largest company

in Vietnam.

• Type state-owned company

• Found 1976

• Headquarters Ho Chi Minh city, Viet Nam.

• Area served Viet Nam, Iraq

• Key people Mai Kieu Lien General

director.

• Industry Dairy products

• Services: Dairy products, general

clinic, beer, juice, investing.

• Revenue: 3.735 bil VND

• Operating income: 627 bil VND

• Website: http://www.vinamilk.com.vn

COMPANY ANALYSIS

• STRENGH

• WEAKNESS

• MARKET SHARE

• the brand name "Vinamilk“most

powerful brand was voted as a

"famous brand" and a group of 100.

• Strong domestic distribution

• Materials accounting for percentage of 60%

- 70% product price should the price

increase.

• Currently, buying fresh milk from

households provided about 25% of raw

materials for the company left most is

imported.

• Risks associated with raw materials, the

company may face risks of exchange rate.

MARKET SHARE

• 75% of the milk market

share in Vietnam.

CUSTOMERS ANALYSIS

• Anybody has demands.

• The rate of malnutrition.

COMPETITOR ANALYSIS

• Having many Competitors of the

company.

• Market share of these company is

less than Vinamilk company.

• Dairy farms are the strategic

partners.

• Some of companys which are

Vinamilk company.

• Name of Supplier Product(s) Supplied

• Fonterra (SEA) Pte

Ltd

Milk powder

• Hoogwegt

International BV Milk powder

• Perstima Binh

Duong, Tins

• Tetra Pak Indochina Carton packaging and

packaging machines

MARKETING MIX

1 PRODUCT

2 PRICE

3 PLACE

4 PROMOTION

• Including people with diseases.

• Pay by cash, by bank, with card

3500VND/CASK

4000VND/CASK

3750VND/CASK

16500 VND/cask

• domestic distribution with a network

of 183 agencies throughout all 64 of

64 provinces

• Dilivery products to agents,stores,…if

they have demands(+fee).

• Advertise on

TV,Internet,newspaper,magazine,han dout,…

• Discount, capacity-increasing but

price doesn’t change, delivery take place with the number of multiple.

• Vinamilk constantly diversify their

product lines, expanded distribution territory

• maximize the value of the

shareholders to pursue strategic

business development based on the main elements.

THE END !

THANK YOU FOR LISTENING.