find out new way to reach the higher (better) purpose, bigger interest,….. END[r]
Trang 1GREEN TEA 0O RELEASE THE HEAT OF LIVE
Trang 2The Purpose
To communicate to all of customer
To make customer satisfied in payment
To have a big target audience
To have a big interest
To be the best in Vietnam
Trang 3To do Research and analysis Marketing strategies
Schedule
Tracking and evaluation
Trang 4Research and analysis
The target audience
The strengths and weaknesses
The opportunities and threats
Marketing goals
Trang 5Marketing strategies
Positioning
Pricing
Distribution
Communicating strategies
Trang 6Communicating strategies
Media plans for all of advertising ways
Networking connects directly to customer
Promotional events
Trang 7Print advertising, advertising outdoor, cable TV/Radio advertising,…
Direct mail, website, e-mail,…
Magnetic marketing, gifts and gadgets,
…
Press releases, community events,
philanthropic activities, seasonal
Trang 8Tracking and evaluation
Reports of the effecting: the budget, the replying from customers, the
present position in the market,…
Compare the result with the purpose, find out new way to reach the higher (better) purpose, bigger interest,…
Trang 9END Thank you for listening