1. Trang chủ
  2. » Luận Văn - Báo Cáo

Chính sách marketing dịch vụ du lịch lữ hành nội địa tại công ty cổ phần petec bình định

26 444 0

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Thông tin cơ bản

Tiêu đề Chính sách marketing dịch vụ du lịch lữ hành nội địa tại Công ty Cổ phần Petec Bình Định
Định dạng
Số trang 26
Dung lượng 463,09 KB

Các công cụ chuyển đổi và chỉnh sửa cho tài liệu này

Nội dung

luận văn

Trang 2

0a5 Hc8R d H;

ef6C235gc5812352e d9PiY YZ[$!

e E H Y ' HkiY YZ[$!

Trang 3

78 

 !"#$"%&'#"()*"!+,-"%./0"%10"234"%5*67

8989:;5"*<="%>"?@*"%&'#"()*"!+,-"%$A"%>"#$"2+>"%&B"()*"!+,-"25!CD*"%&'#"EF."-G."%H."&'*I"J+@#+"+<*I"J+."%$"#+K*I"2B"(7"+.>0"%&'#CLCCM6LC:NOP;CQR4B"E9ST;G*I"*+&"2+5"*<="%H."EF.U !"#VB"2BA

WTX2"!+@2"Y"*+Z*I"2*+"#+X2"\0B*"2G*I"E/"+=^2"%_*I"-B]J`2.*I

;;a."I.B*"%5*"2^."bc*I"2dA"I.K!"bc*I"2d"%&B"]B"#@#"#+[*+"(@#+:NOP;ef'!"EF."-c."]&a*I"J.*+"g=B*+"E9:h#"23TOUCVB"bc*I"2d"%i*I"2+a."%>^#+"%j*+"2H2"+k*"#@#CM6LC:NOP;

;^."#c*I"2d"E9lCCm;LCST)*"no"2]=*I"n4*+"Ep#"gj#+"Eh"g0

8#+A"%>"+=9; *"#c*I"2@#"\0)*"no"#+="#+[*+"-qr:TH*"%&B"#@#6)*"!+,-"gj#+"Eh"#VB"#c*I"2d"%5*"-G."%H."&'*I"J+@#+"+9CQTC10:9s)*"2+t*%uCG*"%/"29v/"wb+[*+"(@#+"xB]J`2.*I"gj#+"Eh"g0

8#+"nZ"+9_."%jB"2^."bc*I"2d"by"!+1*"z`2`#"{q|j*+}"n<-"%/"29

8TD*"E~*"2+^#"("#+0d39€T)*"2jJ.*+"g=B*+

‚81ƒ„…„†‡†ˆ‰Š ‹Œ

|/"0X2"*+Z*I"I.)."!+@!"+=9; *"#+[*+"(@#+"xB]J`2.*I"gj#+vh"g0"n#+"nZ"+9_."%jB"*+Ž-"!+h#"Eh"-h#"23TeL;N>*"gj#+"Eh

›œ†’ž‡Ÿ† Ÿ‡†ˆ¡„‹Œ

Trang 4

0124567  6798 898967

Trang 5

012346234786 41464161 91 1134!"6!#$ 1#41%&'()* 91618+41 ,-./01&'2)433$64164415 6417#4161341

184 9:;<=>91246146?9191 1#41%&@A43B

6C#DE4413F# GHI./01&@)5 61J 1K4L&MN&OPQL 691 1134 RSTUVW3341%&'XY&Z[O\&@] !K'&(^O\&@_&O2Y 8# 691 1134D`!a&'2Nb&@4D2J!AO&@4 66c411c4163 141 9416A  1416a&(e^&f)Y&ghO&2_Ni

fXO&¦YNO&@AO&O¹&fJ &%N(º»'QO\&O2¬%&@¼'&@)5 &% &@¡ 2&@)N&­O

1%&Za 2&g&ZY&f 2&f½&2eO2&@AO&g*Q&O\)Q&QC#DE4®

jklk¾kq¿—<™³9˜<‘›°9›<±²‘›<;’“”•–—9˜<™š‘›<œ<™³<=‘›<=´<›-

ž$'& 2¡O2&­§ 2&%N(º»'QO\&0À011Á&'2)O\& _& § &O$Q&ZYO\

#Âÿ–<=41½O\&@§O2&\Q§&g7&%ÄQ&'()O\&%N(º»'Q 41½O\

 &'C#79Ÿ64 &' 41½O\&¦YbA'&@aO2&g7&'2a&()O\&% 

6C#Å,9<=41½O\&¸2)PO\&§O& 2YO\&'(^O\&'(©O&º2NQ&O¹&fJ 

79Ÿ64Å9:;<=>  Æ#+A'&@aO2&g7&@aO2&ga&Za 2&g&'C461a&()O\

 &'C#ÅGHI  Q&¸2§¸&g7&­O&¸2%&Za 2&gd&\Q§d&¸2ÇO&¸2£Qd

ÈB 6AOd&¦Yb6741  244)Q&g341 1ÉO\&g¨'& 28'ÅRÊ<=  Æ#+A'&@aO2&g7&'3 1411 &g& 2^& § 12¼'&@$O\&%N(º»'QO\

Trang 6

=?H:;<:?ZIX[NIUWUIJ[NIJ\:?<]^_<@`NOIUWUIUabNaIcWUaIPQKRSJTNOdIPeT

JLMNOIPQKRSJTNOIXLfUIaTghIij<klNOIafmIJnJIUoIUWUIp[hIJqdINarNOIi`U

iLfNOIst:<k89:;<uj<vt:<:;9j><@9A:?<:;?>wmIUVIoNaIaLxNOIJbUaIU`U

?9yUIJTtz<{`UIX[NIa|}JIXYN;<?9yUIKQIUWUI~hp[JIXNaIU€QIsYImaNGA8=‚k>:;<k9:;<@9A:?<:;?>wmƒ

„…†‡ˆ‰Š†‹ˆ†Ž†‘’“Š”†•–—˜—™š›œ

IžeTIKLMNOIŸ IPe¡<vA9<;¢PžeTIKLMNOINa£NIRa¤hIa¥UF<GH>

JLMNOIRTNaIJ[F<GeTIKLMNOIJ`INaTt:F<GeTIKLMNOIUeNOINOawIR¦IJahJFGeTIKLMNOIUabNaIJ<GH><8LMNOIŸ§NIa|W¨<]©<?YT

IžeTIKLMNOINOj:?ªvA9<;¢P«¬( ­®<=?oIN§NOIJaL¯NOIiLfNO{€QINaj<{z:;<{nm°±²³®<=?oIN§NOIJaL¯NOIiLfNOINOLMTIPhQ°µ²´®<¶`OQNaIXhQIOTrQINarNOIXqTIa€IU}NaIJQNa°µ·' ­®X‚<@¥QIJ¸IcoNIma¤P

@UaIŸ¹IJaQpIJa[°'º+ ­»IX‚<@¥QIJ¸INarNOI¼½¾7<k¿PIJj:;

•…†‡ˆ‰Š†‹ˆ†Ž†‘’“Š”†•–—˜ÀÁš—™ÂDj<{Ã{<_[hIJqIJahYU:YTIsYIÄ|QNaINOaTwmdIÄ|IÄ|QNaINOaTwmIUVIJagJWUIXYNOIŸj<Åz_[JIXNaỈÇA9<;¢Pª<ÈqTI~hQNIawIŸÉTIUWUINaj<{z:;ÊNOdIKhNOIOTQNIPQKRSJTNOdRaWUaIaËNOdI¼½¾½dIUeNOIUaÌNOIJ`UIJ[mÍỴ?>[NIiLfUIRTNa<@9A:?<uj{?Ï:?<¶Ã{?<GA8=‚k>:;<?>wNIJ}TIU€QIÄ|QNaINOaTwmÍIЧNOIi`UIU€QIÄ|QNa:;?>wmIĐj><{?Ï:?F<:?^:<¶`dIUeNOINOawdIlIUaÊUỊ

!"#"Ĩ" Ỡ* Ư×'% +Ø* (ÙÚÛ²ÜÝÞß³àá

ȹUIJtz<GA8=‚k>:;<kaLMNOINâPIJÉTIUWUIUẫITähINaLI¡C¿IP¹U

ktz<@9A:?<¶qIUåNIX}JIXLfU°<u¿IRaWU?<?j:;F<?IKLMNOIRaWUaIaj:;Fu¿hpIJNIJaL¯NOIaTwhIUåNIX}JIXLfU

Trang 7

U~BC]Y^B17DGUSxB1:;tB1:l:1]Y^B144€41]u:1I89=Q

‚"+ƒƒ„…†‡ˆ‰Šˆ‹Žˆ‹‘’“"+#”-

•–—˜

5™š›œž› Ÿ ĂŸÊԕ5™š›œž›

3><15 ƯPeBĐ[8eB1ăâ:z1[8eB1ê<[ô17ơENGưđFDEFGUF>z

E¯ENGUF¯E°±UB;z1³`´9Bz1à`LBz1ảã±GáF@ABCạºằEGẳvẵGắãGFJ8 đS¿8gC8À81ÁB;z1;`1B;LKưmTGEFằEGÂDGFJôgBC;e

ENFP9Kz1?EF]J1;t:17wBz1WEFGU^BC1;ÃB1B;oBạ

đằÄGr 4;l81]Jz1]JBC1:ặz1:l1=B;z1v81_vBCz1;::52Ễ54::`ẫBạấDEFGÂPGPMS

=@ABCọ8ỗốdộGOẻÍGáF}1=YDEGOJ1=;>1?@ABC

1232ờ2 86ởỡ8ớ6ợố6ð ủũú8ốð ủừ

Trang 8

123462893 14493493

!"#$%&'"())*)+,-3./03-12-43/445/3463.'9 3473689:34.4:4;6<4"!&=

>?@>ABC>DACEFGHIJKGLMFNGOMGKPGQRFGSTUVW34-346Y493Z [\3]'^_ 34 a-62X Y4

cdKGQIeKGKfTGghEFGgijkAlmnoV151-4'p"q'p"r's3 ,-'&'a4t/3.u,93/vw2681))+

ẼÃằẳẵôẪ°êắôẬặầôẬẶẩêẶôẫấẬẶôẫđêôơẶưẨậÒá!"0 èẻ93

'3-ãẽ3.93 ]893 9</ X94Ă/9 a-4/{ịÝ3.343-9234+3[9ãẽ92344

9Þ4+ X53Ă/ a-Ý.44936Ís3ts34_-94{44'ò63.893 Y4€/3-44|3¾

ỏ™Ã›œžœÃăÁâœÃìõÁỄW%8&'"^&'òá^a4t/3.Ă/3

;3.84b34:49234.4:684b34:494</4ó34.4:¾

ọGcN‹FNGSdKNGLMFNGÀhdồ8€:9234 z.4:4Í246ạ6

"!&Ò&áổ2XãÞ3.+4244|3 ạ-ổỊÝ4ãẽ3.,:3-Ý49+t34-4/-Ý4t6xẽ434/73-4/9ãẽ9-.4:-2Y3343-¾

ọGcN‹FNGSdKNGLhỗUGKNốFNGÀhdVÒá!"0 :4z/34ãộW^_-.4:qờ3..4:+9234.4: ,4|-

Trang 9

#!0T%$V4)[I\SE)A]I)E+I^-)E_-:)/0T!$`A&#!0ab

c2456758915de1fhijkilm7nop%##Sq)E+J)?4

r)Bs$t4);4>*)*+_)K()E+J)EKFu-:)-+v-:)6V-)q+wA5)8J*+);9)E3E5)+xqy^-5):4.)*VGq)YZ5)BF()6V-)q+wA)E?4)z-)E(\)-:Fu4)40=y{%Us

|-)q+V4)[IV-:)*._T!=}S-)AD45)EI\0#=}~-5)*+&%)B`)*+_

!%$`I);#0=y{%V-)q+wAL

€lẢ 6.*+)*_-)-:Fu4)BFG*B.-+):4.)E+ˆ-:)[I()+OV-+)*‰()-:Fu4)-+]-);4H-)BŠ5)‹Œ#U~)[I4)K

E_-:)*+C-+)6.*+)*_-)-:Fu4)-Š)Ắ(_)+#xE)*V)-+v-:)E+IŽ*)E-+)Y0[I(-)BS-)*_-)-:Fu4));4>*)Ế-)A‘*5)P-:)675):4(_)ESq);!`)*V)EOBŽ

=}0p‰()A’4)-:Fu4)-+]-);40b

“456758915”•gf–—75˜4™š›œỚžŸ )BFG*)+4`I)Y

ŽE)*+I’4)*.*)[I.)EOBFG*)E+'*)+4>-)E_-:)/+4)+'*)+4>-)8J*+);9)E

¡MằE)B|I)BS-)Yẳ*)/SE)+ẳ*ŽE)[I.)EO=%xq)8J*+);9

ẫz-5

!ậđẻÉ

Trang 10

12456  !

"#$ %&'(!)*+,(*- !%-.#/012345267(8 !' (9:;!-(!!<01

=>?@A(BCD&'(!)(9:(-(*B &E( %()FGE(!&HIJ!<0#K

LMNMOMPQRSTUVWXYUVZ[\P]^_`^P]^RP]^_`^Pab]^Pcdefgh\`i

j&k(-(!lm*n %<o2"#p0#2"#q2r !&7(:t;u %!@ %

!+v %w(@ %x(yn$(-FGH %;!-( !:*:C*>-FGH %z7:&<q2#{0#2.#$((| ($&<q2zq50#2.#42"9: |+k(*y&<2.}I~<

ợMLMLMPỲXTUV³ÍVUÌ`^Ph^[`^Pộ[PỈ^bhPe\ĨY

ợMLMợMPÓửVữÒỎVZ¾VTUựTV‡ầYÁVZỎVT¾VÂUấYVỡẩZẩTVŨÌ`^ặXYU

Žeẫ`iPhậc đẻVU[`^Pờghg]PÓ\É\]RÊẹkỉ!Dtn %(-(

rqm!{0#2ễo0#2zq50#K2ị/012.ỹ2ịƯF!Ủ ồuu(ố{0#jE !*Ô*Ủ+

ễo0#2zq50#2rqm!{0#2ỏk*yI<2ễo0#2zq50#2ơẹơÈÈừ20n*E:Ả!- %ứÚũưứÝÝK2=kH(Ẻ42€#.2ßà Ô012rJ!<0#20n*E:AC:;!*90n7(Cá; !Gl: !.#Ẻỏ2ỏÔ012rJ!<0#234( !â*:Gm %!l-.q012r !&7(; !Gl: !AF!-tà Ả; !Gl: !!+B %mC: %

ễo0#2zq50#2zE(!&HA %l<oß5"ã02ễo0#2zq50#2ỏÔ0120#<2#<01|  %

*à(yC7!Ư,?:ImmlI,!(m !: !;!; !Gl: !IJ!<0#†

ợMLMNMPảạZVăçèVUéSZVWửYÁVêẽYUVìéèYUVTçèV‡ầYÁVZ

ắoẺ012.ßq012ễo0#2zq50#2zE(!&HIJ!<0#2.4ỹ2ỏk*2=<q2#qm

*n %l % |îĩðð !+ %*Ô2"Đ20#J %G)!~;!8?: %(H!à

=>Gl: !! |îĩððòó8 %îôõö

Trang 11

012346787  3433 !""

#$%&'())

*+,-./* *+01&234&536 784&039:0 ; 7<=/*

>?0@ABC@DDD EF?@0CD@DDD BGE@AFC@DDD B>@0

HIJKLM01&KN&K3O01&P&0$%&'())&K3Q&RST01&2U01&03S&2O2&23603VWXY.Z[&\]0&53^%_&23603&\O23&%`RabK401&23S`&3cd0&23e03&03S01&fg4hIi,Y.jYk.XU01&03S&%l2&m84&039:0&%d&no01&Kp&LJK&LS82&md&KSq01&Lr4sY]&t9`0_&fg4&%l2&m84&039:0&)uvwxyPw(((&fz.j{&m|&m84&039:0&KR},

~c`03&K39&LJK&€,Y.k‚,.B>@0; Vƒ&mz.,Y„01&K39:0&m84&23c&no01&Kp…YWj.†ˆ0&KrK&%‰,-.s‡,Y.hIi,Y/Š7H&Kc01&0$%&'()'w

jYˆ&f[&K,Y.Y€,Y.jYQ&RST01&2U01&03S&2O2ÕƯnƯ&LˆjN&LÐ&LO03&14O&\q

×M&%d&LS`&R`&2O2&%Ỵ2&K}k.Íi†sĨj‡,-.…Ỳ.Y85&fg4&no01&Kpw

‹Œ‹Œ‹ŒŽỈÙ¸’¹ÚÉÈے¹ÜݒÚÞßÈےàáÂỈݒÚÞßÈےⷸ’¹»¼

7ãäåỉçèéêéë*YQ&KRST01&~9&mQ23&ìƯƯíỵï&KJ4ð€,ỸQ03&KRc01&03„01&0$%&1đ0&Lịp&L‰.Xĩ.,Y‡[9&a3ơ4&\õ2ưmS801sYWXY.hk.Ị2Y&K$01&€,Y.k‚,.Y÷01&0$%&''_)ø_hIi,Y.jYk.hk.Ị23&K$01

?E.;@*YĨI.Vr&m4|9&K3r01&aÏ_&0$%&'())_&ù€,ỸQ03&LÐ0B@BFE@GDD

j‡|9&mS8K&a3O23_&~c`03&K39&xvx&Ke&Lú01_&K$01&')ø&\c&fg4&0$%&'()(

ìRc01&LÐ&a3O23&~9&m23&t9r2&KĐSg2&LJK&ûPw)xü&mS8K&$01&)ûø&\c&fg40$%.?DBDư.sYWXY.,M4&LQ`Sg2&LJK&)w(ü'wxv'&mS8K&K$01&')&ø&\c&fg40$%&'()(ïw

Trang 12

235679  !"#$%&'()*+,-./0123!%)*5.6%7$%896%89%:5;9%<$%!4=>

?@&'A!% B!%%=#.C/;DDED3F7 !"@&'GDH%I3J

JM&3'NJ'O/PPQP9F7,-./7..R*4O%$S56%T6%UH989AP,P9T%=.%$V56%894W.9X&Y(Z% I9+&M&%=#.DDED3F7,-./[7."W<%!4=>."#$"\99<%7%]

_`_`‚`bƒ„…g†‡klgfnˆbˆd‰Šdb‹ŒˆdbŽ‘’“Š”b•„g–q—k

˜3™6š›6œž6  ¡¢£7¡¤

¥¦wV9*%84§*%¨[x*%z"9F7,-./W.%>$.$7©57ª

«#$*%¨[x*%z"7.9T,-./9%=7<W=9[I6%89¬$V{$ #$989 !6%896$%:W7%W.9X&Y(% I9+7[{*%¨[xy'z"

=9%@&'J'&'JH6$%.%$V"$W549F7%=#.:­ $M&®¯'t&Y3°

±I6%7$%899895/K$§""#$<W47%².*%¨[x*%z""#$^Q

±{[x*%z"%$V9T9F7,-./%=³}x*%z":5;!9% S´@&'A!%µ}x*%z":5;9% S"[{P¶%*%]7·7"¸

¥¦wV3&¹&Y3uN3'O=.[x*%z"³,-./ ­9º&&'wS5'<9%K+989%3»&Y\.:!9% ¼;#$½9%=79T%>$.$79|[83¾.%=9%=74¿%B%{$89%C%$KM&3¾.*%ÀNx%

%=¿.K9%O=.[x*%z"9F7,-./^

ÁgÂÅgrągr…Åfg–qnhghi…ÆŠb‹Çkg–qÈÉgÉąghj…gÊmklghËÌ ±xy'z""#$9F7,-./T;JN»LR¬$§.Í"[7%- B=98<$

·%ÎÏ®%=.T0(±x*%z"9¾9F7" B$ !;²%&'

Trang 13

I JC 8"   KL= MN98 O " 7P9 MC RS A 8"  K" C  T: " 6  %

 <98  [{98 9d "Gt45G Kz 

1u#  9 1#9 G8 1>3@41A N  Y9

98 9: € M9 b44b4#4 TP :98 5 l98 :E

‚ƒ„…†‡r†„ˆ‰Š†„Š‹r„rŒŽ`272345GZ4UG st451G4u 7 j 7:V :98 XC $ ‘98 g= 9

4b414”9 C :E B   b4uS ME Y= Gfb445# ;<98  Td T C

E98 k9 7–d 8#?31F

Ngày đăng: 27/11/2013, 22:53

TỪ KHÓA LIÊN QUAN

TÀI LIỆU CÙNG NGƯỜI DÙNG

TÀI LIỆU LIÊN QUAN

🧩 Sản phẩm bạn có thể quan tâm

w