pick a viable position on the efficiency frontier, configure internal operations to support that position, have the right organization structure in place to execute the strategy.. How [r]
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By Charles W.L Hill
McGrawHill/Irwin Copyright © 2013 by The McGrawHill Companies, Inc. All rights reserved.
Trang 2The Strategy of International
Business
Trang 3What Is Strategy?
A firm’s strategy refers to the actions that
managers take to attain the goals of the firm
Firms need to pursue strategies that increase
Firms can
add value
lower costs
sell more in existing markets
expand internationally
Trang 4Determinants of Enterprise Value
Trang 5How Is Value Created?
The firm’s value creation is the difference between V and
C
a firm has high profits when it creates more value for
its customers and does so at a lower cost
Profits can be increased by
1.Using a differentiation strategy
2.Using a low cost strategy
To maximize long run return on invested capital firms
pick a viable position on the efficiency frontier, configure internal operations to support that position, have the right organization structure in place to execute the strategy
Trang 6Value Creation
Trang 7Operations Configured?
A firm’s operations are like a value chain
composed of distinct value creation activities
R&D
production
marketing and sales
customer service
information systems
logistics
human resources