• The evolution of strategic management • Corporate strategy and business strategy • Strategy making: Design or process.. • The role of strategy.[r]
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PRESENTATION SLIDES
To accompany:
Contemporary Strategy Analysis: Concepts, Techniques, Applications
(5th edition, Blackwell, 2004)
Robert M Grant
Assisted by Kate Grant
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The Concept of Strategy
• The role of strategy in success
• A framework for strategy analysis
• The evolution of strategic management
• Corporate strategy and business strategy
• Strategy making: Design or process?
• The role of strategy
OUTLINE
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Elements of Success
MADONNA GIAP & NORTH RICHARD WILLIAMS
VIETNAMESE MILITARY (VENUS & SERINA’S DAD)
GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition
stardom under Communist rule.
UNDERSTANDING Identified emerging trends Intimate knowledge of terrain Careful diagnosis of
THE in popular culture Understanding U.S political the physical and
ENVIRONMENT Recognized power of sex system Psychological determinants
Understood showbiz of success in women’s distribution channels professional tennis
RESOURSE Recognized limited raw Recognized economic and Systematic developed
APPRAISAL talent Relied on strengths military weaknesses and key skills and physical,
in self-promotion, image- political strengths mental and social creation, relationship attributes from an early age management
IMPLEMENT- Commitment to hard work Tight control Long-term Careful meshing of
ATION Disciplined, inspirational commitment Effective roles—father, coach &
Leadership Attention to propaganda Inspirational manager Sustained, detail leadership supportive leadership.
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Successful Strategy
Long-term,
simple and
agreed
objectives
Profound understanding of the competitive environment
Objective appraisal of resources
Common Elements in Successful Strategy
EFFECTIVE IMPLEMENTATION
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What is Strategy?
• Distinguishing strategy from tactics:
– Strategy is the overall plan for deploying
resources to establish a favorable position.
– Tactic is a scheme for a specific maneuver.
• Characteristics of strategic decisions:
– Important.
– Involve a significant commitment of
resources.
– Not easily reversible.
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The Evolution of Strategic Management
DOMINANT
THEME
— Knowledge Management—
& virtual
MAIN
ISSUES
KEY
CONCEPTS
&
TOOLS
MANAGE-MENT
IMPLIC-ATIONS
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Strategy: the Link between the
Firm and its Environment
Strategy: the Link between the
Firm and its Environment
THE FIRM
Goals &
Values
Resources &
Capabilities
Structure &
Systems
THE INDUSTRY ENVIRONMENT
Competitors Customers Suppliers STRATEGY
STRATEGY