• Social media allows each person to connect with others, which means most of the messaging a person receives is from his or her network. It’s essential for companies to learn to netw[r]
Trang 1Prof Dr Mohammad Majid Mahmood
Art of Leadership & Motivation
HRM – 760 Lecture 31
Trang 2‘Step into Social Media’
2
Trang 3• Social Media is about building a
conversation with your clients and consumers
3
Trang 44
Trang 51970
TV Radio
5
Trang 66
Trang 7• Quick bit about you
• Your experience of social media?
7
Trang 8The old communication model
8
Trang 9The average person is exposed
to
advertising messages/day
9
Trang 10The new communication model
is a dialogue.
10
Trang 11What is Social Media?
People using tools
(like blogs and video)
& sites
(like Facebook and Flickr)
to share content and have conversations online.
11
Trang 12reasons why
1 #1 online activity surpassing email
2 Two-thirds of the global internet visit social networks
3 Social networks is growing 3x faster than the internet
rate
4 Social media is the most influential source in consumer purchase decisions
5 Millions are creating content for the social network web
6 The next 3 Billion consumers will access the internet
from a Mobile device
7 Facebook has over 1 Billion active users that spend and average of 55 min day
8 Social Media is FREE 12
Trang 13Three key areas
1 Social Media is User-Generated
2 Social Media is Highly accessible
3 Social Media is online
13
Trang 14SOCIAL MEDIA IS A DIALOGUE
At one time, companies had a monologue with it’s
customers Companies put out television commercials or
print ads about its products and then waited to see whether the sales rolled in to determine success rates
Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it
creates the message
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Trang 15A Way to build relationships by
sharing
• Humans are interesting in a way they build relationships through sharing
• It may be sharing something that happened in their
personal lives, or it may be sharing something funny on
TV
15
Trang 16Social media is people
connecting
• Social media allows each person to connect with others, which means most of the messaging a person receives
is from his or her network It’s essential for companies to learn to network with its customers in order to promote the company message
16
Trang 17It’s content readers become
publishers
17
Trang 18Why is social media presence
important
• A good reputation can be used to build
relationship with others, even from people
we have never met
18
Trang 19Social Media
Why should we
care
19
Trang 20BECAUSE 2/3 OF THE GLOBAL INTERNET
POPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
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