Khong chi dffng lai d chffc nang ddn gian ban dau giiip ngifdi tieu dung phan biet hang hoa cung loai cua cac nha san xuat khac nhau, nhan hieu ngay cang the hien ro sffc manh ciia mi[r]
Trang 1K H O A H O C V A C O N G N G H E | |
VINATABA, Petro Vietnam, banh
phong torn Sa Giang, keo difa Ben Tre,
vong xep Duy Ldi nhffng nhan hieu co ten tuoi
cua Viet Nam, ndi tieng trong ngoai nuoc deu da
bi vi pham, tranh chap
Xay dffng, bao ve mot thUdng hieu va nhat la
nhffng thUdng hieu da ndi tieng bang each nao?
Khong chi dffng lai d chffc nang ddn gian ban dau
giiip ngifdi tieu dung phan biet hang hoa cung loai
cua cac nha san xuat khac nhau, nhan hieu ngay
cang the hien ro sffc manh ciia minh va trd thanh
mot cong cu hffu hieu cua cac doanh nghiep tiep
can, phat trien, bao ve thi phan hang hoa va dich
vu Xay dffng thifdng hieu va bao ve no, doanh
nghiep can co mot chien lUdc lau dai nhat la trong
qua trinh Viet Nam dang hoi nhap quo'c te ngay
cang sau rong
Lam gia "thffdng hieu ndi tieng "
Vdi sff phat trien manh me ciia thi trUdng
ngay cang xuat hien nhieu nhan hieu hang hoa ndi
troi hdn nhifng nhan hieu khac nhd dUdc sff dung
lau dai tren thi trUdng, vdi chat lUdng, tinh chat
dac trUng va mang lai uy tin ldn trong khach hang
va tren thi trUdng
Nhffng nhan hieu do la sff ket tinh no lffc kinh
doanh ciia mot doanh nghiep ca ve vat chat lan tri
tue va la mot khdi tai san vo hinh co gia tri ldn
Cocacola dUdc thi trUdng toan the gidi biet den la
* NGUYEN T H I YEN LOAN - Sd KH&CN
mpt thUdng hieu ndi tieng vdi gia trj cao ngat ngUdng khoang 70 ty USD
Ca phe Trung Nguyen la mpt vi du ve sff thanh cong mang lai ciia mpt thUdng hieu noi tieng da dUdc xay dffng tren thi trUdng trong va ngoai nUdc Chi trong vong may nam, tff mpt xudng san xuat nho d Buon Ma Thupt, vdi mpt chien lUdc xay dffng va phat trien, Trung Nguyen
da co mat d khap moi mien dat nUdc, chiem thj phan ldn va trd thanh mpt thUdng hieu ca phe ndi tieng dUdc nhieu ngUdi trong va ngoai nUdc biet den
Khong chi Trung Nguyen, nhieu nhan hieu khac d Viet Nam va ca the' gidi da di vao long ngUdi, di vao thi trUdng va trd nen ndi tieng Tuy nhien, nhffng nhan hieu ndi tieng nhUvay lai luon luon la muc tieu ciia sff lam gia, sao chep, ldi dung uy tin ciia cac doi thii canh tranh cung nhU nhffng ke lam an bat chinh Da co rat nhieu trUdng hdp cac doanh nghiep nUdc ta bi mat thUdng hieu
ma Trung Nguyen cung la mpt vi du dien hinh, cung vdi do la banh phdng torn Sa Giang keo dffa Ben Tre, PetroVietnam, thudc la VINATABA Mat nhan hieu khong chi la mat di thi trUdng,
(Xem tiep trang 18)
Trang 2I I K H O A H O C V A C O N G N G H E
khdi va san lUdng trun
5 Tai lieu tham khao
[1] Do Minh ST & ctv, 2002 Mpt sd nghien
cifu ve trim que nham che bien thifc an cho gia
siic DH Khoa HpcTff Nhien
[2] Nguyen Van Bay, 2002 Nghien ciiu san
xuat va sii dung trun dat (loai Perionyx excavatus)
lam thifc an bd sung cho ga de gop phan nang cao
hieu qua nuoi ga tha vUdn d hp nong dan Luan an
tien si
[3] Borges.S., H Hubers and R Bayron,
1997 In Search for an Appropriate Species for
Vermicomposting in Puerto Rico Department of
Biology, University of Puerto Rico
[4] Edwards, C A., J Dominguez and E.F
Neuhauser, 1998 Growth and reproduction of
Perionyx excavatus (Perrier) (Megascolecidae) as
factors in organic waste management Volume 27,
number 2/june 1998
[5] Gautam Bhattacharjee and P.S
Chaudhuri, 2002 Cocoon production,
morphology, hatching pattern and fecundity in
seven tropical earthworm species - a
laboratory-based investigation
[6] Meena Khwairakpam, Renu Bhargava,
2007 Feasibility Studies on Consortium of
Earthworms for Vermicomposting, Chennai,
India, pp.282-288
[7] Piper Selden Michael DuPonte, Brent
Sipes and Kelly Dinges, 2003 Illustrations of the
earthworms occurring in and around Chennia
India
[8] Piper Selden Michael DuPonte, Brent
Sipes and Kelly Dinges 2005 Composting
Worms for Hawaii
[9] Shrawan K Gupta Richa Srivastava,
Neeraj Mathur and Prem N Saxena, 2006 The
Comparative Effects of Metals on the Hatching of
Earthworm Cocoons ATLA 34,491-498 India
(Tiep theo trang 11)
R H I T H T t f A G H I E U xYOI T I E X G B I L t f I D U N G -mat ban hang, -mat thUdng hieu ma se thiet hai, ton kem rat ldn cho cac doanh nghiep xuat khau khi phai doi lai va xd ly tranh chap Vong xe'p Duy Ldi da mat quyen xuat khau khi chi dang
ky bao hp quyen sd hffu cong nghiep va kieu dang cong nghiep trong nUdc ma khong dang
ky nhan hieu d nUdc ngoai
Doanh nghiep can dang ky de dffdc bao
hp Khong chi nhan hieu hang hoa, cac nhan hieu dich vu ndi tieng nhff: Vietnam Airlines, Vietnam Tourist cung dUdc nam trong ddi tUdng bao hp Dac biet, mpt nhan hieu trung hoac tUdng dUdng vdi nhan hieu ndi tieng co the
se bi coi la xam pham nhan hieu ke ca trUdng hdp hang hoa, dich vu dUdc sd dung khong trung vdi hang hoa, dich vu ciia nhan hieu noi tieng neu co nguy cd gay hieu lam
Nhan hieu, nhat la nhifng nhan hieu ndi tieng, can phai dUdc dang ky va bao hp Tao dUng, bao ve mpt thUdng hieu la dam bao mpt moi trUdng canh tranh lanh manh cho phat trien kinh te va xuat nhap khau ciing la bao ve quyen ldi ciia doanh nghiep
Biet each xay dffng thUdng hieu cho ndi tieng ddng thdi bao ve khai thac dUdc no co hieu qua cung nhUtranh vi pham nhan hieu noi tieng khac, cac doanh nghiep can cd mpt chien lUdc thUdng hieu lau dai va cu the trong qua trinh hpi nhap
(Tmng bdi nay cd sir dung thong tin tren website http://vneconomy.vn (Bdo dien tii - Thdi bdo Kinh te Viet Nam))