La mpt qud'c gia mong mudn phat triln dua tren kinh te bie'n lam nen tang, Viet Nam khdng the khdng ehu trpng den viee xay dung thuang hieu biln d tam cd qudc td, Xay dung, quang ba[r]
Trang 1j i j o a t dong cua nganh - Imh vUc
Gan ket xay dung, quang ba thuang hieu bien v6i flay manh Itinh te boa tai nguyen va
moi truang de nang can sue canh tranh
cua nen l(inh te bien Viet Nam
Nhan dien mpt "Viet Nam
bien"
Bie'n va hai dao gan bd mat thiet
va anh hudng Idn de'n su phat trien
kinh te - xa hpi, dam bao qud'c phdng,
an ninh, bao ve mdi trudng Cae thd
he ngudi Viet da gan bd vdi biln va
cd eupe sdng phu thude vao biln ea,
dac bidt ddi vdi ngudi dan sdng d cae
huyen ven bien va hai dao (chiem
17% tdng dien tfeh va khoang tren
23% dan sd ca nude)
Thi ddng tu nhien - Ijch sd nhu vay tao cho nudc ta mpt vj t h i dia chinh trj va dia kinh t l cd tam quan trpng to Idn trong hinh t h i chiln luge phat triln toan cau va khu vue Qua trinh toan cau hda cang dugc day manh, Odng A cang bung nd phat trien thi vj t h i dd cang dugc eung ed
va nang cao Nhan dien mpt "Viet Nam bien" nhu vay eung chinh la
O PGS.TSKH NGUYEN VAN CLf
Tong Cue trudng Tong cue Bien va Hdi dao Viet Nam
each nhin mdi va day du ve chan dung kinh t l Viet Nam trong Thi ky
21 Vi vay, tiln ra bien la xu the ta't ylu eua nude ta de tim kilm va dam bao eae nhu cau v l nguyen lieu, nang lugng, thuc pham, cho thdi gian tdi Mpt trong sd eae phuang thdc khai thae tai nguyen da lam nen thanh edng va su phat trie'n ngoan muc, than ky cua nhieu qud'c gia trong nhung thap ky gan day, dd la xay dung, quang ba thuang hieu qud'c gia TU nhdng nudc cdng nghiep phat triln lau ddi nhu Anh, Phap, Ode, My, Nhat Ban den eac nude mdi nd'i trong khu vuc Chau A nhu Han Qudc, Singapore, diu ed chie'n lupc quang ba thuong hieu qudc gia Day
la nhdng nudc cd kinh t l bie'n phat triln La mpt qud'c gia mong mudn phat triln dua tren kinh te bie'n lam nen tang, Viet Nam khdng the khdng ehu trpng den viee xay dung thuang hieu biln d tam cd qudc td, Xay dung, quang ba thuong hieu biln Viet Nam
la van d l ed y nghia chien lugc, can dugc thue day bdi ngay td Chinh phij, eae bp, nganh din eac dja phuang va sir tham gia, hudng ung tich cue eua eac doanh nghiep va cae edng ddng
1 8 Tdi nguyen vd Mdi tradng | Ky 1 • Thang 4/2010
Trang 2nham tao ra mpt su nhan thdc sau
sac trong Idng moi ngudi dan cung
nhu trong con mat ban be qudc t l ve
nhdng "gia tri biln" cd mdi quan he
khang khit, khong t h i tach rdi da't
nudc va con ngudi Viet Nam, gdp
phan nang cao vj the qudc gia bien
cua Viet Nam trong qua trinh hpi nhap
kinh te qudc t l
Trong giai doan hien nay, ITnh
vifc tai nguyen va moi trudng la ITnh
virc khdng the ddng ngoai eac quy
luat dieu tilt eua nen kinh t l thi
trudng Tai nguyen biln, dao Viet
Nam, nlu cd dupe chiln luge tilp thj
thuong hieu dung dan se tao ra
nguon luc kinh t l vo cung to Idn ddng
gop cho cdng cupc phat trien kinh t l
- xa hpi cua dat nudc Tai nguyen
bien va hai dao cua nude ta tuy cd
nhieu tiem nang, t h i manh song eung
ngay cang trd nen khan hie'm n l u
khong dupc khai thac, sd dung mpt
each hieu qua va ben vdng Chi ed
nang cao dupc gia trj eae thuang hieu
bien ddi vdi san pham, djch vu td biln
thi mdi cd the hach toan dupc day du
va toan dien gia trj tai nguyen bie'n de
phat trien ben vdng dat nudc Xay
dung chien lupc quang ba thuang
hieu bien Viet Nam va quan ly cd hieu
qua viec sd dung thuang hieu cung
can dupe coi la mdt edng cu kinh te
trong quan ly tai nguyen biln Ben
canh dd, can phai thay rd van de
thuong hieu bie'n ddi hdi su sang tao,
quyet tam rat cao eua eon ngudi Viet
Nam Ma day lai la "nhan td quylt
djnh" trong qua trinh xay dung, phat
trien nen kinh t l thj trudng dinh
hudng xa hpi chu nghTa
Vdi tinh than nhu vay, van de xay
difng, quang ba thuang hieu bie'n phai
la mpt npi dung dupe Idng ghep trong
chuong trinh hanh dpng thuc hien chu truang day manh kinh t l hoa nganh Tai nguydn v^ IVIdi trudng theo Nghj quylt sd 27/-NQ/BCSOTNMT cua Ban can su Odng Bd Tai nguyen va Mdi trudng Day la mpt chu truong Idn,
cd tac dung xuygn sudt trong thdi gian tdi nham thuc day ddi mdi co c h l quan ly tai nguyen va bao ve mdi trudng ddng bd vdi t h i chd kinh t l thj trudng dinh hudng xa hpi chu nghTa, chd dpng van dung cac quy luat khach quan, kha nang tu dieu tilt cua kinh t l thj trudng, tang cudng ap dung cac CO c h l chfnh sach, cdng cu kinh
t l trong quan ly tai nguyen va bao ve mdi tardng, nang cao nang lire tu duy, nghidn cdu va phan tfch kinh t l trong nganh Tai nguyen va Moi trudng
Giai phap day manh xay dung, quang ba thuong hieu bie'n trong thdi gian tdi
Trudc hit, d quy md qudc gia, can sdm dua ra mdt k l hoaeh hanh dpng chung xay dung Thuang hieu bien Viet Nam do Chfnh phu phat ddng vdi sir tham gia, hudng dng td phia cac doanh nghiep va cpng dpng
Oa d i n lue, Thuang hieu bien Viet Nam phai dugc nhan dien rd han ve mat tieu chf, dap dng dugc cac yeu cau v l gia trj van hda (ban sac Viet Nam rd net), gia tri kinh t l (kha nang tie'p thj, djnh hudng xuat khau ) va
cd sdc thu hut, Idi cudn, ed kha nang khoi day niim tu hao ddn tpc,
6 quy md dja phuang, cac tinh, thanh phd tn/c thupc trung uang ven bien can thuc thi cd hieu qua chie'n lugc thuang hidu cua cac dia phuang
*minh, theo cac nhdm thuang hieu phu hgp vdi dac trung vung, mien va t h i manh cua minh, bao gdm: Nhdm thuong hieu ve cac san vat tu nhien,
hoac san pham thu cdng truyen thd'ng gan vdi bie'n, hai dao ed gia tri tieu dung va uy tin, chat lupng tren thj trudng cd ten gpi, dja chi xuat xU hang hoa; Nhdm thuang hieu cho cac
CO sd kinh doanh djch vu nghi dudng, vui chai giai trf tai eac vung bien, hai dao; Nhdm thuang hieu cho diem va quan the tham quan, du Ijch bien, tren cae dao (dd thi biln, lang nghe truyen tho'ng, danh lam thang canh ) cd gia trj van hoa ljch sd va thuang mai, cac khu bao tdn biln, da't ngap nudc
Ben canh dd, cac bp, nganh trung uang can dua ra nhung ca che, chfnh sach uu dai dac thu de ho trg eho mpt sd dja phuang tao dung dupc hoac tiep tuc duy tri, phat trien eae thuang hieu dang cap qudc t l , dac biet la trong ITnh vue du Ijch nghi dudng tai eac bd bien, cae dao cd chat lupng sinh thai moi trudng cao nhu Ha Long, Hpi An, Nha Trang, Mui
Ne, Phu Qudc, Cdn Oao
Odi vdi cac doanh nghiep, hiep hpi kinh doanh theo nganh, nghe lien quan den bien, can trien khai cd hieu qua chiln lupc phat trien thuang hieu rieng eua minh d quy mo, tam vde phil hop vdi sir phat trien kinh te bie'n Viet Nam
Ve phfa cpng ddng, can phai tha'y eho dii eac ca quan chinh quyen
va eae doanh nghiep cd nhieu nd lue trong vide xay dung thuang hieu qudc gia bien cija Viet Nam, song khdng the thilu vang su tham gia, hudng dng td phia cpng dong Cpng ddng dan cu ven bien, tren cac dao va edng ddng ndi ehung phan da'u trd thanh "Oai sd tiep thj" cho thuang hieu biln Viet Nam trong viee tao dung va bao ve thuang hieu cua dia
phuang minh.B Tdi nguyen v d Mdi tradng | Ky 1 - Thang 4/2010 ^Q