Destination brand experience dbe affects revisit intentions and word of mouth recommendations

Visitor satisfaction influences their behavioral intentions intention to return to a tourist destination and their willingness to share the travel destination with others around them.. K

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

GRADUATION PROJECT

Destination Brand Experience (DBE) affects Revisit intentions

and Word-of-mouth recommendations

Student: Nguyen Ha Trang

Hanoi-Year 2020

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

GRADUATION PROJECT

Destination Brand Experience (DBE) affects Revisit intentions

and Word-of-mouth recommendations

Supervisor: PhD Bui My Trinh Student: Nguyen Ha Trang

ID: 16071122 Class: IB2016C Major: International Business

Hanoi-Year 2020

Contents

ACKNOWLEDGEMENT 5

LETTER OF DECLARATION 6

Abstract 7

Table of notations and abbreviations 9

List of Tables .10

List of charts and figures 11

Introduction 12

Background of study 12

Aim of study 13

Significant of study 14

Chapter 1: Literature review 15

1 Marketing Concept in Tourism 15

2 Destination Branding Literature 17

Chapter 2: Theoretical Framework and Hypotheses 21

1: Theoretical framework 21

1.1 Destination Brand Experience concept 22

1.2 Satisfaction concept 24

1.3 Behavioral Intention 25

2 Hypotheses 25

Chapter 3 Methodology 31

3.1: Research Design 31

3.2: Sampling 32

3.3: Target audience to conduct the survey 33

Demographic 33

Psychographic Segmentation 33

Behavioral Segmentation 33

Geographic Segmentation 33

3.4 Methodology 34

3.5 Analytical Tools 38

Chapter 4 Results 40

4.1 Descriptive Analysis 40

4.2 Mean Comparison 41

4.3 Reliability Analysis 42

4.4 EPA analysis 43

4.5 Measurement Model 46

4.5 The latent variable correlation matrix: Discriminant validity 47

4.6 Model Fit Summary 48

4.7 Structural Equation Model .49

Chapter 5 Discussion and Recommendation 51

5.1 Discussion 51

5.2 Limitation and future researches 53

5.3 Recommendation 53

Appendix 55

References 70

ACKNOWLEDGEMENT

After four years studying at International School - Vietnam National University, I would like to recognize those individuals who have had an influence

on my research, my job and my life and have made it worth recalling

Above all, I would like to express my deep gratitude to my IS-VNU lecturers and assistants It is such a pleasure for me to have learned from them, to have appreciated their passion for international business and to have enjoyed their detailed guidance

I would like to deliver my faithfully thanks to PhD.Bui My Trinh as my great thesis instructor Her timely comments with great passion is the source of motivation I have always received in the research cycle on my thesis I sincerely hope to have prospects for future work with her

I would like to sincerely thank to my friends in the Class of IB2016C Thank you for having been with me through happiness and a student's life worries I wish them truly a daunting yet satisfying future

My deepest thanks go out to my family personally I cannot be completely motivated to finish this thesis particularly without their unconditional help

Hanoi, May 2020

Yours Sincerely,

Nguyen Ha Trang

in this project are clearly cited according to regulations

I take full responsibility for the fidelity of the number and data and other contents

of my graduation project

Hanoi, 2020

Abstract

Purpose: The purpose of this study is to examine the factors of Destination Brand

Experience (DBE) affect Revisit intentions and Word-of-mouth recommendations

Methodology: This study developed a comprehensive research framework that

focuses on the influence of consumer perception of factors of Destination Brand Experience affect Revisit intention and word-of-mouth recommendations through visitor's satisfaction This study collected data from a sample of more than 300 Vietnamese respondents The program SPSS and AMOS were used to analyze the data

Findings: The findings show that the perception of the order of impact of factors

on Satisfaction (Sat) in descending order includes: Sensory (Sen); Intellectual (Int) and finally Behavior (Beh) Visitor satisfaction influences their behavioral intentions (intention to return to a tourist destination and their willingness to share the travel destination with others around them) The covid-19 Epidemic has a negative effect on tourists' intention to return to tourist destinations When customers feel more and more concerned about the Covid- 19, their intention to return to travel destinations decreases

Implication:

Research implication: Additional research could be conduct to explore with one or

many particular types of Destination Brand Experience and help marketer to

enhance DBE

Practical implication: This study help marketers to enhance Destination Brand

Experience to attract and satisfy tourists and find out future tourism development

in general and after the covid-19 epidemic season in particular

Keywords: Destination Brand Experience, DBE, Revisit Intention, Word-of-mouth

recommendation, Sensory Destination Experience, Behavioral Destination Experience, Intellectual Destination Experience, Satisfaction,Covid-19 pandemic

Table of notations and abbreviations

Beh Behavioral Destination Experience

Int Intellectual Destination Experience

Table 12: The latent variable correlation matrix:

Discriminant validity

47

List of charts and figures

Introduction

Background of study

Tourism is growing in Vietnam In 2019, Vietnam's tourism industry achieved many very important results The whole sector has welcomed more than 18 million international visitors (an increase of 16.2% compared to 2018), serving 85 million domestic visitors, a total revenue of about VND 720,000 billion With this result, Vietnam is rated as one of the 10 countries with the fastest tourism growth in the world The year 2019 marks the competitiveness index of Vietnam's tourism which

is continuously improved in the rankings of the World Economic Forum (WEF) In

3 times of ranking (every 2 years), Vietnam's tourism increased by 12 places, from 75/141 economies (in 2015) to 63/140 in 2019 In recent years, many Tourist destinations have developed as a tourist brand, attracting many domestic and foreign tourists

Brand experience is a practical test that identifies what the brand says (promotes the brand) with what the brand offers We do not distinguish between visible or invisible sides; rationality or awakening of a brand The most important and most important thing is whether the brand can fulfill its commitments and bring positive values to improve the quality of life of people Destinations are amalgamations of tourism products which give consumers an integrated experience Destinations are historically seen as well-defined geographical areas, such as a region, an island or a

town (Davidson & Maitland, 1997; Hall, 2002)

Branding of destinations started to gain popularity in the late 90's (Oppermann,

2000) Being the core theme of the Annual Conference of the Travel & Tourism Research Association 1998 caused some of its exposure (Ritchie & Ritchie, 1998)

Many examples of destination branding were presented at this conference, such as

Canada, Oregon, New Orleans, Hawaii, among others (Ritchie & Ritchie, 1998)

development (Gnoth, 1998) the topic had previously been developed by researchers in the field of image study of destinations (Ritchie & Ritchie, 1998)

In short, Brand experience is the feeling of customers when directly contacting the brand or using the product The results of actual exposure to the brand can range from very disappointing to very enjoyable Such long-lasting brand impressions, which are stored in customer memory, can influence consumer satisfaction and

loyalty over time (Oliver, 2000; Reicheld, 1996)

Aim of study

The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions In particular, by using an experience model and a range of destinations, I would like to determine which elements of DBE impact on the visitor feeling

Significant of study

The intention to return to a customer's destination and the intention to introduce the destination to those around him play a significant role in the development of that place Recognizing the influence of customers' travel experience on the development of a tourist destination, there have been many studies on this topic in the past: (Almeyda-Ibáñez & George, 2017; Barnes, Mattsson, & Sørensen,

2014),… However, the results of these research have not been consistent This research will supplement experimental evidences about the effect of “Destination brand experience” to revisit intention and word- of- mouth intention and in the increasingly complex situation of the Covid-19 epidemic, I hope that this study will help us to assess the impact of the disease on tourist intentions From there, give suggestions and solutions to improve DBE in particular and tourism development in general

Chapter 1: Literature review

1 Marketing Concept in Tourism

Numerous conceptualizations have been applied in the emerging literature on tourism marketing to clarify and describe tourist behaviour, most of them adapted from the conventional marketing literature (J L Aaker, 1997; Keller, 1993) One main strand of literature within this changing literature base is that on destination branding Table 1 offers an overview of main branding principles relevant to marketing literature and adapted to the sense of tourism In each case the original concept name and early marketing references are given in the tourism research literature along with the name and a selected description of the adapted term

Name of Marketing concept in Tourism

Tourism Source

A general marketing concept which is important in tourism Context: „„ a set of associations the brand strategist seeks to create or

of a larger amount of connections and pieces of

information associated with a destination They are

a mind product attempting to process and select important details from enormous quantities of data about a location"

perception) and

&

Gartner,

brand awareness Brand value means a beneficial attitude but does not automatically lead to purchasing

Benckendorff,

" " Set of human characteristics connected to place

Not yet applied None None

2 Destination Branding Literature

Much work in the field of destination branding has centered on destination image, although not necessarily on classic branding (Baloglu & Brinberg, 1997; Bigne,

Sanchez, & Sanchez, 2001), while more recently some researchers have tried to incorporate destination image with other branding principles (Hosany et al., 2006;

significantly over the past decade and a half, and has had important consequences for the management of travel destinations, evolving into a rich source of practical research (Boo et al., 2009; Buhalis, 2000).(Brakus et al., 2009) shows that the existing brand structure does not provide comprehensive, general concepts, not including the entire experience impacting on consumer behavior from which we have not fully stimulated the brand Brand experience helps us to evaluate a gestalt

of experiences fully and properly "Brand experience" is about what customers feel, feel and respond to a brand (Brakus et al., 2009)

have focused on the characteristics and attributes of products and goods They inspect philosophical, intellectual and marketing experience literature to expand the concept and measurement of brand experience From research of (Brakus et al.,

2009), previous work of (Pine, Pine, & Gilmore, 1999) in peddle environments and

key areas of consumer experience: sense, feel, think, act and relate

around the world are introducing and promoting in the same way They use images

of nature, people, general messages and emphasis: “escape and discovery” –

tourism with countries around the world, Canada must implement a good strategy

“Brand Canada” - Branding the destination experience instead of the physical characteristics of its travel, catching the attention of the user with a more compelling and urgent purpose to visit

(Wongpan & Khamwon, 2016) has been a study on "Destination Brand Experience, Satisfaction, and Behavioral Intention" of tourists The MICE industry's destination brand experience at Khon Kaen consisted of 4 dimensions: sensory, affective, behavioral, and intellectual experience These factors reflect research carried out in the context of tourist attractions in Denmark and Sweden (Barnes et al., 2014) Destination brand experience, through satisfaction, has explicitly and indirectly affected behavioral intent The brand experience model of destination has succeeded in explaining 73 per cent of the variance in behavioral intent, which includes word-of - mouth and revisit intentions It confirms that in a MICE tourism this marketing principle is a significant factor in conduct purpose The study's findings help increase knowledge and insight into the literature on tourism marketing

Brand experience arguably a very important tool to gain a competitive advantage

performance of destination brand experience (DBE) in determining the holistic view of tourism destinations Results also show that DBE affects all tourist behavioral results, namely trust in the destination and loyalty to the destination With regard to the relationship between brand recognition and loyalty, the results are consistent with previous research (D A Aaker & Joachimsthaler, 2004;

In the sense of tourism destinations, some researchers have also demonstrated support for this relationship (between identity and loyalty) (Stokburger-Sauer,

2011) Similarly, current literature also supports finding the relationship between DBE and Destination Trust, Satisfaction in both studies (So et al., 2013; Williams, 2001) Finally, the results indicate that destination trust has a positive and

important impact on destination loyalty, consistent with the findings in the current branding literature (Delgado‐ Ballester & Munuera‐ Alemán, 2001)

However, previous studies have not shown the Destination Brand Experience relationship with the satisfaction and intention to return of visitors in the field of tourism

Chapter 2: Theoretical Framework and Hypotheses

1: Theoretical framework

Brand experience refers to all forms of goods and services like nuanced experiential goods such as those used in tourism (Buhalis, 2000) There is a established literature that connects aspects of destination branding to satisfaction and brand loyalty including the scales mentioned above (Chi & Qu, 2008; Nam,

Similarly, (Brakus et al., 2009), building on the earlier work of(Pine et al., 1999), note that ' since experience offers meaning, we believe that the more experience the brand evokes, and thus the higher the overall score on the scale, the more satisfied the customer would be with the brand' (p 63) They argue that this would impact future-oriented decision-making because brand interactions produce pleasurable results: consumers are more likely to make repurchase and recommend

to others(Brakus et al., 2009) However, previous studies have not shown the Destination Brand Experience relationship with the satisfaction and intention to return of visitors in the field of tourism

Therefore, I believe that this study will bring an objective and meaningful result to understanding and examining the relationship of Destination Brand Experience with Behavioral Intention (Through tourists' satisfaction) because visitor loyalty is often measured through two main structures: the visitor's intention to review the destination and their willingness to recommend the place to others It is important

to note that the model of brand experience structures can vary depending on the context

1.1 Destination Brand Experience concept

Brand is a term that is mentioned frequently in both academic and practical terms The definition of brand is very diverse; however, they can be classified into two main points: traditional and integrated (Tho & Trang, 2008) According to the traditional view, "A trademark is a name, a word, a sign, a symbol, a drawing or a combination of the above factors in order to identify a product or service of a seller and differentiate products (services) from competitors ” From a general point of view, a brand is not just a name, a symbol (tangible aspects) but it is much more complex: A brand is a collection of expectations and associations from the experience of customers with a product (company) (Davis, 2002) From this perspective, the brand is considered to be a broad element in which the product is

an integral part of the mission of satisfying the needs of its customers

Destination is a complex concept and is perceived by different goals From a traditional point of view, a destination is considered a well-defined geographic area; such as a country, an island or a town (Hall, 2002) As a result, destinations are often divided by geographical and political barriers However, many researchers have considered the destination to be a perceptual concept, which can

be subjectively perceived by tourists, depending on the travel itinerary, culture, and purpose of visit, educational level

Brand experience is conceptualized as sensations, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications High brand experience influence satisfaction, and loyalty

Destination brand experiences also combine intellectual experiences that challenge people to think about a branded place These brand experiences can result from behavioral experiences that involve a tourist‟s performing actions such as fly the kite, and dancing (Brakus et al., 2009) Destination brand experiences (DBE) may also become affective by having time with loved ones and participating in activities(Brakus et al., 2009; Kim, Ritchie, & Tung, 2010) For example, Quang Nam develops tourism in Hoi An in the image of an "ancient city imbued with the traditional culture of the nation" Tourists coming to Hoi An experience as in the years "very ancient", very "peaceful" and friendly with nature

1) Sensory brand perception refers to body perceptions focused on visual, aural, gustatory and tactile sensations, such as the sound of outdoor market activity, the taste of food, the feeling of sand underneath one's feet, the beauty of the skyline of the area, or the scent of the forest

2) Behavioral brand experience refers to physical actions, physical experiences, such as being encouraged to dance in the ocean's nightclub or windsurf 3) Eventually, intellectual brand experience refers to thinking, curiosity enhancement and problem-solving, e.g a thought-provoking museum display or purchase of economic souvenirs

1.2 Satisfaction concept

Traveler satisfaction is regarded as the satisfaction of the tourist destination It includes satisfaction on many sides (restaurants, hotels, the environment, people, ) Customer satisfaction is an important factor that decides the intention to return

to travel and introduce tourist destinations to everyone

In order to compete with other famous destinations, the tourist destination must put customer satisfaction first, making customers feel they are more important than anything (Confente, 2015; Oh, Fiore, & Jeoung, 2007) developed a measurement called SERVQUAL to assess the quality of services and products SERVQUAL is widely applied in the fields of service with five important elements:

 Tangibility: Quality of equipment, physical facilities, personnel, and communication materials

 Reliability: The ability of provider‟s to deliver the promised service in a dependable and accurate manner

 Responsiveness: The willingness of the provider and employees to help customers and provide service quickly

 Assurance: The knowledge and kindness of employees as well as their ability to convey trust

 Empathy: Ability to provide care and attention to customers

Customer satisfaction brings benefits related with destination performance Much research (Chea & Luo, 2008; Gounaris, Dimitriadis, & Stathakopoulos, 2010;

• Consumers‟ complaining behavior

• Loyalty towards brand

• Recommendation

• Intention to repurchase / repeat visits

that the higher the level of satisfaction, the higher the intention to return to that tourist destination Tourists introduce destinations to relatives and friends to make the destination more popular and arouse the desire to explore the word "potential tourists" Satisfaction also brings financial benefits when reducing marketing costs while still attracting new potential customers

1.3 Behavioral Intention

Behavioral intention comes from Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB), emphasize that the actual behavior can be predicted from intention which is directly related to the behavior (Fishbein & Ajzen, 1980) Behavioral intention includes “Revisit Intention” and “Word of mouth Intention” Behavioral Intention comes from the love, beliefs of tourists to the destination that left them impressed

2 Hypotheses

H0: Different gender influences the decision to return to your destination

exploring the effect of gender and age on perceived interest, in order to better understand the decision-making process for online consumers to buy back Based

on a survey of 651 online shoppers, the empirical evidence shows that both age and sex can affect the intention to buy back online Applied to tourism, I want to examine the relationship between gender and my intention to return to the tourist destination

H1 A positive Sensory Destination Brand will boost visitor satisfaction with the

destination.(Agapito, Valle, & Mendes, 2014) found that sensory dimensions of destinations have become the subject in the cycle of promoting meaningful tourism encounters as an important element This research explores a systematic approach

to the five external human senses, with the goal of collecting concrete informed themes that are suitable for segmenting rural visitors 181 visitors in Portugal have compiled a self-administered survey in four languages An analysis

sensory-of various communication reveals four sensory-informed patterns, tentatively referred to as common beach-related experience, experience focused on nature, calm experience, and rural experience The concepts introduced lead to a four-solution tourist cluster that offers various profiles The largest section corresponds

to the rural experience, to which tourists relate mainly to the taste of local food and the smell of fresh air (Agapito, Mendes, & Valle, 2013) discussed the theoretical underpinnings of the sensory dimension of tourist experiences, and to examine the methodologies and managerial findings of the empirical research, following a holistic approach to the human senses in terms of the destination overall experience In this study it is argued that the analysis of the sensory dimension of tourist experiences is relevant, since: (a) human senses are crucial to the individual‟s perception of the world; (b) sensory stimuli influence consumer behavior; and (c) places and environments, such as destinations, are multi-sensorial, providing multi-sensorial encounters Therefore, multi-sensory

information regarding tourist experiences seem to be important in destination marketing and management

H2 A positive: Behavioral Destination Experience will boost visitor satisfaction

island of Oahu in 2013 Satisfaction with attributes like transportation, health, shore activities or sightseeing tours and prices have a strong impact on destination satisfaction The findings delineate the variables that planners and managers will concentrate on in their attempts to improve customer satisfaction with a destination and thereby increase the probability of return visits and positive word of mouth

on-H3 A positive: Intellectual Destination Experience will increase visitor

satisfaction Other work has shown a positive relationship between intellectual destination brand experience and satisfaction (Chinomona, 2013; Sahin, Zehir, &

also found by , and by Barnes et al ( 2014)

H4 Visitor intention to revisit the destination is influenced by higher visitor

satisfaction (Raza, Siddiquei, Awan, & Bukhari, 2012) has found a connection between quality of service, perceived interest, loyalty and desire to revisit in the hotel industry First of all the relation between the dimensions of service quality and the dimensions of perceived value was important But only one dimension (consistency in service) has a positive relation

There is a strong body of literature related to tourist satisfaction, commonly seen as

a post-purchase assessment (Oliver, 2000) , and destination loyalty in the tourism context (Alexandris, Kouthouris, & Meligdis, 2006; del Bosque & San Martín,

2008) In marketing studies it has been shown that, when customers are satisfied with the product they buy and use, they will intend to return to buy and continue using the product Moreover, customers are willing to share and introduce good products to those around them to become new customers (Reicheld, 1996; Van den

customer satisfaction and the intention to introduce their products also has a positive relationship This has been proven in many previous studies (Assaker,

H5 Visitor intention to recommend the destination is influenced by visitor

satisfaction

Satisfaction mostly takes a mediating role between branding constructs and loyalty For example, (Chi & Qu, 2008) shown that satisfaction mediated the relationship between destination image and destination loyalty Similarly, (Osman & Sentosa,

2013)found an important mediating effect for satisfaction between product or service quality and customer loyalty (Brakus et al., 2009)state that: „„brand experience is also likely to result in further processing and thus affect satisfaction and loyalty indirectly‟‟ (p 63) and demonstrate experimental evidences for equal direct and indirect effects of brand experience on loyalty (is shown through satisfaction) However, as yet, the role of satisfaction in mediated relationships between individual brand experience components and loyalty is not been analyzed

We therefore intend to explore the mediating role of satisfaction between a model

of individual Destination Brand Experience constructs and brand loyalty components

H6 A negative: Perceived Risk will decrease visitor revisit intention

Despite the importance of perceived travel risk and destination image, relatively few studies address the impact of perceived travel risk on destination image creation and the role of destination image mediation That study (Chew & Jahari, 2014) draws new insights by analyzing (1) the impact

of perceived risks on the destination image, and (2) the mediating role of destination image between perceived risks and the revisiting intention of repeat tourists to a risky destination The study found substantial linkages between two perceived travel risks and the picture of the destination In re-forming cognitive and affective perceptions of the destination, Malaysian repeat visitors are likely to be affected both by socio-psychological risk and financial risk

Figure 2: Research model

A questionnaire was built and modified to match Vietnam context Online questionnaire was chosen as a main method to conduct the research for the following reasons First, questionnaires are one of the most affordable means of collecting quantitative data (Debois, 2016) In order to collect a suitable number of respond in a short period of time across Vietnam, online survey is a must The questionnaire was created and sent to potential participants at no cost thanks to the online Google form Another reason is the questionnaire is used because of confidentiality for the respondents It allows complete invisibility, which maximizes the comfort of those who respond This confidentiality keeps respondents at ease and encourages them to answer (Debois, 2016)

3.2: Sampling

When researchers conduct research about a group of people, it‟s rarely possible to collect data from every person in that group Instead, researchers select a sample The sample is the group of individuals who will actually participate in the research There are two types of sampling methods: Probability sampling involves random selection, allowing you to make statistical inferences about the whole group Non-probability sampling involves non-random selection based on convenience or other criteria, allowing you to easily collect initial data Results of 300 questionnaires sent, the author collected 289 responses (96.3% rate) After that, removing the next

43 votes (ratio 14.9%) did not meet the demand because tourists lacked information in the investigating factors The results obtained 246 satisfactory questionnaires for official analysis The number of collected samples is classified and aggregated; Valid samples are processed and analyzed via SPSS 22.0 software

I use the frequency analysis table to scan all observed variables to find the variables with missing or missing information using SPSS 22.0 software The results showed that no variables were found to have false information As such, the data has been cleansed and analyzed

3.3: Target audience to conduct the survey

Table 2: Target audience

Demographic

1 Age: > 15 years old

2 Gender: Male/ Female/ Bisexual

3 Income: people who have income and

no income

4 Family Situation: Married and unmarried

5 Education: All levels of education

6 Ethnicity: All Ethnicities

Psychographic

Segmentation

1 Personality trait: open

2 Positive attitude, frankly

2 Country: VietNam

3.4 Methodology

In order to ensure the accuracy and generalization, the data in this study will be implemented by the "quantitative" method Specifically, a questionnaire will be designed to send to the subjects for them to conduct the survey The survey consists of 22 multiple choice questions, of which 16 questions the recipient will have to answer on a scale from 1 to 7 respectively:

6 Des What is the name of the place you went to?

Part 2: Information Extraction

Using a scale of 1 to 7 to help the respondent rate a score

7 Sen1 The destination brings a good impression on the emotions, makes

you feel very attractive

(For example, during a tour, you discover the scenery of the Night

Market, the river)

1 2 3 4 5 6 7

8 Aff1 The location does not inspire emotions in me

1 2 3 4 5 6 7

9 Sen2 In that place, you have new feelings from: You get welcome from

the hotel, friendly city, unique architecture

1 2 3 4 5 6 7

10 Aff2 You have no emotions, vibes there

1 2 3 4 5 6 7

11 Sen3 The people at the tourist site are very friendly with the visitors,

making you feel welcome

1 2 3 4 5 6 7

12 Beh1 You have participated in tourism activities here such as boating,

pottery making,

1 2 3 4 5 6 7

13 Beh2 The tourist destination has given you unique experiences about

local tourism activities

1 2 3 4 5 6 7

14 Beh3 Tourist places with exhibitions, or local tourism products arouse

your curiosity and interest

1 2 3 4 5 6 7

15 Int1 Tourism products, folk games or street festivals remind you of

many of the culture and local people

1 2 3 4 5 6 7

16 Int2 Destination is an ideal place and fascinated you

22 Wom2 If friends or relatives are looking for a place to travel, You would

definitely recommend them to that place

1 2 3 4 5 6 7