Chu trpng cdng tac xue tie'n thffdng mai cho boat ddng du lich ciia eac lang nghe truyen thd'ng de tang cffdng kha nang tie'p can thj trffdng trong nffdc ya ngoai nffdc bang each thd[r]
Trang 1Thii'c trang phat trien du Ijch
lang nghe of huyen Phong Dien, ThiTa Thien Hue
HO THI THG HtfdNG*
LE TH! Lilu** Tom tat
Nghien cdu dieu tra, khdo sdt 100 ca sd sdn xudt tqi 06 ldng nghe truyen thd'ng d huyen Phong Dien (tinh Thda Thien Hue) td thdng 05-06/2018 ve thvtc trqng phdt trien du lich ldng nghe Ke't qud cho thdy, du lich ldng nghe truyen thd'ng d huyen Phong Dien nhin chung vdn chua thu hdt dugc ddng ddo lugng khdch de'n tham quan, doanh thu cdn thdp.^ Td do, bdi vie't cung
de xudt mgt sd gidi phdp nham gdp phdn thdc day du lich ldng nghe truyen thd'ng huyen Phong Dien phdt trien
Trf khoa.- Thda Thien Hue, du lich ldng nghe, huyen Phong Dien
Summary
The study conducts an investigation and survey of 100 production facilities in six traditional craft villages in Phong Dien district (Thua Thien Hue province) from May to June 2018 on the development situation of craft village tourism The outcome indicates that this type of tourism generally has not attracted a large number of visitors and turnover is low From those findings, solutions are offered to boost traditional craft village tourism in Phong Dien district
Keywords: Thua Thien Hue, craft village tourism, Phong Dien district
GlOfI THIEU
De giff chan du khach d lai vdi Thffa Thien Hue lau
hdn, ngoai nhffng diem du Ijch quen thudc gan vdi ten
tudi cua viing da't Cd'dd, nganh du Ijch tinh Thffa Thien
Hue dang cd' gang trien khai them nhieu san pham du
Ijch de du khach cd nhieu Iffa chpn khi de'n vdi Hue
Trong dd, phat trien du Ijch lang nghe truyen thdng
dang la hffdng di day trien vpng dd'i vdi mdt dja phffdng
cd be day ve van hda, Ijch sff va nhieu nganh nghe da
dang nhff Thffa Thien Hue Trong do, cae lang nghe
truyen thdng d huyen Phong Dien van dffdc nhieu du
khach biet de'n hdn ca
PHU'ONG PHAP NGHIEN CLfU
Nghien cffu sff dung sd lieu thff cap tff so' lieu ve
thffe trang phat trien du Ijch tai cac lang nghe cua
UBND huyen Phong Dien (tinh Thffa Thien Hue)
Nghien cffu ciing sff dung so' lieu sd cap tff dieu tra,
khao sat 100 cd sd san xua't tai 06 lang nghe truyen
thd'ng d huyen Phong Dien (tinh Thffa Thien Hue)
tff thang 05-06/2018 ve thffc trang boat ddng du Ijeh
lang nghe
THU'C TRANG PHAT TRIEN
Ve lugng khdch du lich vd doanh thu:
Qua nghien cffu, tim hieu 06 lang nghe truyen thdng tai huyen Phong Dien, thi Iffdng khach du lich chu ye'u tap trung d Lang nghe Phffdc Tich cd nghe gdm d xa Phong Hda Day cung la lang nghe thu hut mdt Iffdng khach du lieh rat ldn ttong so cac lang nghe truyen thdng cua tinh Thffa Thien Hue Theo UBND huyen Phong Dien, neu nhff nam 2013, so Iffdng khach
du lich de'n tham quan tai Lang nghe Phffdc Tich la 1.380 Iffdt ngffdi vdi doanh thu gan 150 trieu ddng, thi de'n nam 2017, con so nay tffdng ffng la 2.736 Iffdt ngffdi vdi doanh thu hdn 100 trieu ddng Con sd nay cho tha'y, so Iffdng khach du lich va doanh thu eua Lang nghe Phffdc Tich vin cdn kha ban che (Bieu do 1)
Tuy nhien, cung phai nhin nhan rang, doanh thu tff Iffdng khach du Ijeh den tham quan va trai nghiem cac loai hinh djch vu du Ijch tai Lang nghe Phffdc Tich
*ThS., "ThS., Tru'dng Chinh trj Nguyin Chi Thanh (tinh Thffa Thien Hue)
Email: huonghothu.tct@gmail.com
Ngdy nhdn bdi: 03/11/2018; Ngdy phdn Men: 15/11/2018; Ngdy duyet ddng: 19/11/2018
Trang 2da ddng gop dang ke vao thu ngan sach
dja phffdng, tao ra cdng an viec lam cho
ngffdi dan, gdp phan xda ddi giam ngheo
Ve lUc lugng lao dgng cua ldng nghe
tham gia hoqt dgng du lich: Ndi dac thu
cua ho^t ddng du Ijch l^ng nghe, ngffdi
san xua't cung chinh la life Iffdng tham gia
hoat ddng du Ijeh Lao ddng cua cac lang
nghe truyen thd'ng huyen Phong Dien chu
yeu thdng qua truyen nghe, rat it lao ddng
dffdc dao tao qua trffdng Idp, phan ldn la
lao ddng phd thdng, hau nhff khdng cd ky
nang lam du lich Hang nam, chinh quyen
dja phffdng cung da td chffc nhffng Idp bdi
dffdng, tap hua'n eung cap eac kien thffc,
ky nang de ngffdi dan dan tie'p can, hpc
each vffa lam nghe vffa phue vu du khach
khi den tham quan Cae Idp tap hua'n, bdi
dffdng ngan ban tai chd thffdng dffdc td
chffc tff 3-5 ngay Qua cac Idp tap hua'n,
boi dffdng hang nam, can bd, chu cac cd sd
san xua't va ngffdi lao ddng da dffdc trang
bj nhffng kien thffc ed ban ve nghiep vu
chuyen mdn va van hda giao tie'p, ky nang
lam du Ijeh Ben canh dd, dia phffdng da
quan tam dao tao can bd va tuyen dung
life Iffdng lao ddng dffdc dao tao bai ban,
CO chuyen nganh ve kinh te du Ijch lam
I trong cac phdng, ban chuyen mdn
Ve hq tdng phue vu hoqt dgng du lich
lang nghe
He thd'ng ca sd Ivtu trd: Gan vdi du
Ijch Lang cd Phffdc Tich tim hieu nghe
gdm, homestay van la Iffa chpn ffu tien
hang dau cua du khach Vdi he thd'ng
nha rffdng cd dffdc bao tdn kha nguyen
ven cung vdi sff quan tam dau tff nang
cap cua chinh quyen dja phffdng cac cap,
CO the ndi, homestay tai cac nha rffdng
cd la diem dffng chan ly tffdng cua du
khach khi den day Nhin chung, djch vu
lffu tru da phan nao thda man dffdc nhu
eau cua cae dd'i tffdng khach tham quan
He thd'ng ca sd dn ud'ng, nhd hdng: Da
dffdc dau tff trong va xung quanh cac diem
du Ijch, phue vu tdt nhu cau cua du khach
Ngoai ra, hien nay cac lang nghe da tffng
bffdc quan tam den phat trien cac ddng
san pham hffdng den lam qua lffu niem
cho du khach dffdc thiet ke' tinh xao, gpn,
dac trffng cho san pham cua lang nghe
Ve hq tdng giao thdng: Ha tang giao
thdng tai cac lang nghe hien nay da dffdc
dau tff phat trien kha td't Tuy nhien, cd
mpt sd tuyen i'^^ ing lien xa, lien thdn da
xud'ng ca'p hoac chffa dffdc nhifa hda, be
tong hda gay khd khan, trd ngai trong
phat tnen du Ijch
BIEO D 6 1: SO LtfdNG K H A C H DU LICH v A DOANH THU
TAI L A N G NGHE PHtf6C TJCH
2013 201d 2015 2016 2017
• S - li/vng khach (ngin li/qrt) ^-Tong doanh thu (tri^u 36ng)
Mguon: GBND iiuyen Phong Dign
Ve hoqt dgng xdc tien, qudng bd vd lien ket hop tdc
du lich: Trong thdi gian qua, Sd Van hda, The thao va Du
lich tinh Thffa Thien Hue ciing UBND huyen Phong Dien
da cd nhieu boat ddng thuc day du hch ndi chung va du Ijch lang nghe truyen thd'ng d huyen Phong Dien ndi rieng Theo dd, cd quan chffc nang da chu ddng phd'i hdp vdi cac cd quan tuyen truyen, bao chi, cac phffdng tien thdng tin bao chi, cac td chffc du hch va cac nganh hen quan de tuyen truyen chffdng tiinh hanh ddng ke hoach cua nganh
du hch tinh Thffa Thien Hue Dong thdi, td chffc trffng bay bien quang cao, in va phat hanh td quang cao cac diem du Ijch, homestay sff dung cac phffdng tien thdng tin bao chi phat sdng cae chuyen muc gidi thieu ve van hda, truyen thdng, phong tuc, tap quan cua cac lang nghe
Ben canh ke't qua dat dffdc, sff phat trien cua du Ijch lang nghe d huyen Phong Dien cung dang gap phai mdt sd'khd khan, ban che' Cu the nhff sau:
(i) Sii khd khan cua cac lang nghe Theo ket qua dieu tra, khao sat 100 cd sd san xua't tai 06 lang nghe truyen thdng d huyen Phong Dien, cd tdi 66,30% y kie'n cho biet, hien nay, cd sd san xua't dang gap khd khan ve nguyen lieu, chu yeu la gd (cd doanh nghiep phai nhap gd tff nffdc ngoai, gd quy hiem ngay cang it), la ndn, cd bang
Cd 54,35% y kien cac cd sd san xua't cho biet hp dang gap khd khan ve thj trffdng Cd 64,13% y kien cho biet hp gap khd khan ve cd che chinh sach, cac y kien cho rang,
cd che chinh sach danh cho lang nghe chffa thffc sii dffdc quan tam, hoac cd quan tam nhffng chffa hieu qua Mffe sd'ng cua ngffdi dan cung nhff boat ddng san xua't nghe sau khi dffdc cdng nhan lang nghe truyen thdng so vdi trffdc day gan nhff khdng cd sff thay ddi, tien trien hdn Ddi vdi lang nghe dieu khac gd, viec truy xua't ngudn gdc
gd cdn chdng cheo giffa cac cd quan chffc nang phan nao gay khd khan, trd ngai cho cac cd sd san xuat, khd khan trong tiep can ngudn vd'n ffu dai (Bieu dd 2)
(ii) Chffa hinh thanh dffdc cac chudi san pham du Ijch ke't nd'i cac lang nghe truyen thd'ng vdi nhau, chffa thu hut dffdc nhieu khach du Ijch, nha't la khach qudc
te, chffa keo dai dffdc ngay lffu tru du khach
(iii) Thj trffdng du Ijch cdn nhd hep, thieu cac tour du Ijch hap din du khach Trong td chffc thiic hien, thie'u sff gan ke't boat ddng kinh doanh du Ijch vdi cac 16 hdi, boat ddng van lida, van nghe, the thao, vui chdi, giai tri lam tang tinh hap din ciia du Ijch lang nghe truyen thd'ng (iv) Dau tff xay dffng cd sd vat chat ha tang nhffng nam qua vin qua it so vdi yeu cau xay dffng, nha't la cd
sd vat cha't ha tang nham muc dich phue vu du Ijeh lang
Trang 3BIEU DO 2: MOfC DO KHO K H A N CUA cAC L A N G NGHE
TRUYEN THONG HUYEN PHONG DIEN
t l l l l l l l l l N|uv«n M i l C(70t< coaina Tni«u Trknn iM Moi K1CN i»c m u M i u m l Th|
li^u bltW clu'itfi t i n « tlwnc IlnncuvA LOir./dnc d h4u nh4p c h d Trutfw.|
SXKD sich nhtfm Wifp lii^ncSP
Nguon: Di^u tra, l<liao sat ciia tac gia
nghe Thffc te mdi chi tap trung dau tff vao hai loai hinh
djch vu lffu tru va an ud'ng, chffa chu trpng dau tff md
rdng va phat trien cac san pham du Ijeh khac
(v) Chat Iffdng cac san pham du Ijch tai lang nghe
truyen thd'ng cdn tha'p, san pham du Ijch lang nghe kha
ddn dieu, chffa tao ra dffdc san pham du Ijch ndi trdi,
chffa cd chien Iffdc dau tff ddng bd va hieu qua Cae cd
sd lffu tru ldn hien nay chffa nhieu, cac cd sd an udng d
ben ngoai va dja diem vui chdi giai tri cham phat trien
Cac cffa hang ban dd lffu niem it, chffa cd nha trffng bay
san pham cua cac lang nghe truyen thd'ng, san pham
cdn kha ddn dieu, gia thanh kha cao
(vi) Dpi ngu can bd quan ly, dpi ngu lao ddng lam du
hch, djch vu phan ldn chffa qua dao tao chuyen nganh, nen
chat Iffdng phue vu cd phan ban che, chffa chuyen nghiep
MOT SO DE XUAT
Nham gdp phan thuc day du Ijch lang nghe truyen
thd'ng huyen Phong Dien phat trien, theo tac gia, can
thffc hien cd hieu qua mdt sd' giai phap nhff sau:
Mgt la, cdn tuyen truyen ndng cao nhdn thdc cda cdc
cdp, cdc ngdnh vd cdng dong ve phdt trien ben viing du
lich ldng nghe truyen thd'ng Long ghep viec nang cao
nhan thffc cho cdng ddng ve phat trien ben vffng du Ijch
lang nghe truyen thd'ng trong cac chffdng trinh, dff an
Tuyen truyen, quang ba rdng rai cac san pham de'n tff cac
lang nghe truyen thdng thdng qua cac cuoc thi trffng bay
san pham thu cdng, hdi chd lang nghe, thi thao diln tay
nghe, trao giai san pham lang nghe an tffdng hang nam
Hai Id, quan tdm phdt trien thi trudng sdn phdm du
lich cda ldng nghe truyen thd'ng Cu the la:
Nang cao chat Iffdng san pham thu cdng my nghe
cua lang nghe truyen thd'ng Da dang hda mlu ma, ngoai
phat trien cac san pham phue vu san xua't, sinh boat, can
md rdng hffdng tdi san xua't mdt sd san pham phue vu du
Ijch lam qua lffu niem Ddng thdi, thuc day nhanh viec
xay diing thffdng hieu san pham cho lang nghe truyen
thdng va tim kiem thj trffdng cho lang nghe truyen thd'ng thdng qua cac ky hdi chd, trien lam, cac boat ddng van hda, van nghe Id hdi truyen thd'ng trong cac djp ll, Tet nham thu hut eac doan khach du Ijch de'n tham quan tai dja phffdng
Chu trpng cdng tac xue tie'n thffdng mai cho boat ddng du lich ciia eac lang nghe truyen thd'ng de tang cffdng kha nang tie'p can thj trffdng trong nffdc ya ngoai nffdc bang each thdng^ qua nhieu hinh thffc, nhff: quang cao, td chffc trien lam, hpi chd trong nffdc va qud'c te Tao mdi quan he chat che giffa cac lang nghe truyen thdng vdi nhau nham tao kenh phan phd'i san pham cho lang nghe truyen thd'ng thdng qua cac tour du Ijch tham quan va trai nghiem tai lang nghe truyen thdng Khuye'n khich va phat trien cac quan he hen ke't giffa cae ed sd san xua't cua lang nghe truyen thdng vdi doanh nghiep kinh doanh du lich
Phat trien cac loai hinh djch vu du hch, nang cao chat Iffdng phue vu tai eac lang nghe truyen thdng vdi cac loai hinh sau: dich
vu lffu trii, djch vu am diifc, djch vu hang lifli niem, djch vu hffdng din, djch vu giai tri Can quan tam dau tff cd sd vat chat
ha tang thie't ye'u cho phat trien du lich, djch vu, hinh thanh cac dja diem mua sam, giai tri tai lang nghe truyen thd'ng
Ba Id, ddo tqo ngudn nhdn lytc cho phdt trien ben vUng du lich ldng nghe truyen thd'ng Theo do, can td chffc trien khai dao
tao tai dja phffdng cho nhffng ngffdi ndng dan tnic tie'p lam du lich vdi hai ndi dung chinh dffdc dao tao la: ky nang td chffc quan ly va nghiep vu du Ijch Do hpc vien
la ndng dan nen nhffng bai hpc dffdc tnnh giang phai rat cu the, de hieu
Bd'n Id, tdng cudng quan he hgp tdc giiia ldng nghe truyen thd'ng vdi cdc doanh nghiep kinh doanh du lich Tiep tuc tie'n
hanh day manh xa hpi hda, da dang hda cac thanh phan kinh tetham gia vao quan
he hdp tac nay, nhff: hd gia dinh, loai hinh hdp tac xa va td hdp tac, phat trien manh cac loai hinh san xua't cua thanh phan kinh te'tff nhan, nhff: cdng ty trach nhiem hffu ban, cdng ty cd phan Q
TATTJEU THAM KHAO
1 UBND tinh Thffa Thien Hue (2015) Quye't dinh so 111/QD-UBND, ngdy 17/01/2015 phe duyet Quy hoqch phdt trien nghe truyen thd'ng vd ldng nghe tren dia bdn tinh Thda Thien Hue de'n ndm 2020, dinh hudng de'n ndm 2025
2 UBND huyen Phong Dien (2013-2017) Bdo cdo dnh hinh hoqt dong du lich cdc nam 2013-2017