Comfort jeremy effective presentations student 39 s book

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Aekno~ge~ Illustrations by Nigel Palge Photography by Pauls-eeeeoeCove r Illustr atio n by Adam Willis The publishers would like to thank the follow ing fOI cermrssion to reproduce photogra phs:

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Language focus Tim e ex pressions and t enses

Thepast simpleisusedtoindicat efinishedtime:

Sizejoined the company in 1994.

Regular verbs for m the pastsim plebyadd ing-edtothe verb stem

The -ed e nd ing canbepronounced in th reediffere nt ways:

It/announced /I /started I d ! ordered

Irregularvcrbs form the past sim pleinanumberof ways.It sometimes

helpstogro up thembysound:

b uy - bO llght o ucb- cau ght te, /Ch- t aught

Th e present perfe ct

Th presentperfectis used whenth time isunfi nished orn tstated

ltisformed with ' law/has+th past part iciple:

H e}lIlSre signed.

T hey have ret ired.

Theauxiiaryhave /haswusually contractedinspoken En lish:

' He's j ust s tarted:

'They'veulre ady l eft '

2 Completethese sente ces.Use thetime expressionto helpyo uc o seth

correctte seof the verb: past simple,presentper fect,or presentsimple

Checkyo uranswe rsinthe keyonpage 58

a Sometimeago,we (sell)thecompany

b Recently,we (invest) alot in new equipment

c Thec rrent head cou t (stand) at2 S0.

d Sincelast year,we (incre se)our PRbudget

e In 1 85,h ( etire) fro m thecompa ny

Outlin e /Main partsJ'vedi, ·idt,d my presentation into[o ur ptlrfs/seetio1lS They are

TI re s ubject can b e lo oked a t W Ider t ile fo l/owing hmdi ngs:

W e ca " bmll.;this drea d OM' it/ to the fol/owitlgfie/ds:

Firstly /first of111/

S ecotltlly /t1Jell/",'x t_

T hinlly/alld the n we come t o

Fi nally/lastly/last of all "

Questions

Fd be g/tld t o allSwer any questions at tile end of my talk.

If )'01/'1IH'£' tlllyquestions pft'tlse feel fn'e to interrupt.

Pleasein terrupttil t'i then's some tlli"g w1lich needs

cla rifying O ther wise there'Il be ti m e fil r discussio n a t

t he e nd.

t,lik

presentation

p aper (aca demic )

s pecch ( lIsllullyt clpllbli c a ll/ t iel/Cl.')

subject ofm y

focus

topk

Ti tle /S uhject

I'lllike to ttllk ( to YOIl ) today about .

I 'm goil/g to present t he recent

e x plain o llr pos ition 011

bri efyou 0 11 •

inform)'/lllll/mllt

describe

G reet ing , nam e , posi tion

Good morning.MyIIlI mc's (• ) I' m t he Flew F inance

Manag er.

Ladies a nd g entlemen, I t 's a ll hono ur t o hav erile

oppor tu nity to m lclress suchddistinguishe d audience.

Good morning Let me start by sayiflgjllsr a few words

about ",YOl\l/l background l starte d Ollt in

\fe/come toStandardE lectronics I know l've mersome

o f yOIl, bill j ust for theb m cfit o f thosc 1 haven't, m y

1IlT me's( ).

La nguage focus Introdu cing you rself and y our tal k

Length

I sha llonlyta ke( Jminutes af your time

T p lan tobe b rief This sho /lld 01l1y I,l st ( Jmi nutes.

I call SCt'"WIlyof }'OII arc

I know YOII"'e all t ravelled a IOllg "'ay.

rOila t/look a s "lO lIgll y ou'l't·/reani this b efore.

Th e pu rpose o f thi s ta lk i s to update y OIl011

Pllt Y OII ill the picture

about

gi\'e yOIl the baccground

to

This t alk isdesig nedfo Iac t a s11spr illgl"'llrdf or discuss ion.

sta rffht' /lIlll roll ing

a Yo uare goingto heartwelve ext racts fromthe introduct ion s totwo

presentations-oneinternal,one external As yo u listen ,decidewhich

presentation each extract comes fro m and complete thetabl e.The first one

has beendoneforyou.Checkyouranswersinthekeyon page 59

2 Complete thispresent atio nin trod uction wit h words fromthelist.Check

youranswers in the key onpage 59

talk abo ut loo at p intsofview

questio ns brief finally

hear act as goalo ng

Good afternoonan thankyo uformaking the effor tto be herewith us

today.My name'sRuche!RawlinsandI'mresponsible for publicaffairs

WhatI'dliketod to ayisa ourrecentcorporate

a springboardfordiscussio n.I'mgoing tod the

corporate campa ignfromthreee :firstly,the custo me rs;

secondly, thefinancial insti tutio ns;and f ,the

shareholders.If yo u have anyg jusrinterr upt me asI

h ,Your poi ntofviewmaywellbedifferent,and we'd like

Language knowledge

r

GFOFF MAXW E LL

' Am i that bring s m e to the fi nal part

of this short in troduction,

The items onthe leftare extracts fro mGeoff"s presen tation.Match each

one with a sentenceon the right whichmean sthe same The firs tone hasbeen done for you.Checkyou rans wersinthekey on page 59

a OK, let's sta rtwith the• • In passing.let metellrou abo uta

b Anyway.I'U leavethehistory pressrepor t

overviewof our main markets 3 To startwit hthe historythen

cl Bytheway, you mayhave seen

the story inthe news

e Anyway, letmeget back to what I

was sayingabout newmarket s

f And thatbringsmeto thefina l

part of thisshort introd uction

g So, beforeI go on,arethereanyquestion s?

m 2 You aregoing to hearsixextracts from anotherpresentationabo utcutting

costs The speaker uses a variety ofwordsand phrases tolink the points he

ismaking.As )'oulisten, identifythelinkedideas Thefirstone has been

doneforyo u.Checkyouranswers in the key on page S9

a cutt ingCo st s ~ I raise salesin major outlets

b healthy margins 2 no change insales

e launch newpacket size 5 over-hastyreaction s

• LoS1

(U1 f l!l ~

MWIN"

3., 0 r M.

Language focus Linking i de a s

Se quenci ng/Orderin g

firstly secondly thirdly

iet's start with

let's move/go on to

now wecome to

that brings us to

let's leave that

t hat co vers

let 's get back to

Giving reasons /ca us es

Genera lizing

usually

generally

as a rule

3 Link the ideas in these sente ncesb add inganapp ropri atewordor phrase

Com pa reyour answerswith thekey onpage 60

a That was a good meeting.(By the way )

Did Itell youaboutthe match last night?

b Our competitorsare becomingstronger

Oneof them, Falcon, hasajointventurewithaJapanese firm

c I've divided thisinto two parts

The issue of profit-sharing

Theques tio nof shareoptio n schemes

d This rear wehave lost market share

We expecttorem ain No 1inthe market

e There aresome vitalfactorsto conside r

Theriskof ata ke-overbid

f Falconhasreduced itscosts byrelocati ng

\Ve must considercutti ngthecost ofour prem ises

g We've had a difficu ltyear

We've still made a healthy profit

h We expec ted tolose money intheFa r East

Thiswasourmostprofitablemarket

The yen droppedagainstthe dollar

\Vemade considerableprofitson the exchange rate

The re havebeen some failures on occasions

\Ve havebeen very successful

Language knowledge

DN lIN U EN [Versio n I]

'N ex t slide In th e American part of

th e s urveyit wa s [ound that '

UR L1l'1o' OES (Version2)

' Ho'e am sec in thi s /lext slidt ' the results

fr om t hv Ameri can par t o f t he s un'er.'

look at the differen cesbetweenwritt enandspo ken language.Then read theextractsfrom DrLind en's presenta tions,a-cl below,and decidewhicharewrittenlanguageand which are poken language.Findexamples ineach

ext racttosu ppo rtyo ur answers Checkyo ur answersinthekey on pageel

a Youcansee here,35%ofthegroup uf managersclassifiedasparticip ative

reach ed sen ior mana gem entposit ion s.On the other hand 74%ofthemore

indivi d ualist icmanagersachievedsenior man agem ent status

b An individualistic style appearsto beclosely associated with rapid career

path progression whereas a group orparticipat ive st yle, despiteits evidentattractiveness10all membersofstaff is correlated witharelativelyslow

careerprogre ssion

c Althoughlipserviceis paid1 the conceptof participativeman agement

theirrealperceptionsoflead ership qualit iescom pletelycontradictthis

view.11canbefurtherseenthatsuc hsurveys

d So, we findth ereis a massive contradiction Good managers arcsupposed to

be participative- to make sure theyconsult und discu ss.Good leadersar e

supposed to bestro ng individuals - able to makedecision son theirown

m 2 You arc go ing to heara point fromano ther presentation.delivered in three

different styles.As)'oulisten completethe table Checkyo ur answersinthekeyon pageet

Language focus P ersonal a nd imp ersonal s tyles

A ctive a nd pas sive fo rms

The passive is formed withthe verb to be+the past participle.Itis less personal than the active

I willrefer tothis later

Passive

i is thought

it is being discussed

" - -

-i has been said

a meeting was calledthis will be referred tolater

P er sonal pron ouns

I think

Wearework ing on

Be careful not to overuse 1 Weis a good alternative

We will launch theproductillJune.

Refe ren ce t o th e a udience

A s I'm su re you know

W e have al/ experienced

You may remember

As I'm surewe'd allagree

Ever ydaylanguage

im pact on the audience andadd drama:

H.'here 's the caring side ofemploymentgone? I'll tell you where It 's hiding behind a damned set oftargetsand objectives- that's whereitis.r

You need to know your audience very well to use thiskind of language

a The issue of restructuring was discussed

cl Ithas been found to be rather unreliable

e Itis reported that shares are due to rise

H U S IT FI V E

3 Make these sentences transitive Thefirst one hasbeen doneforyo u

Checkyou ranswersin the key onpage 62

a Our salaries haveremained constantforfive rears

The com pany salarieset the same level

b Thetemp er aturein thebuildinghas fallen

The caretaker the temperaturein the building

c Interest rateshave risen over the last two weeks

Banks theirinterest rates

d Product ion hasstayed the same for some time

e Theaverageage hasdecreasedin the company

4 Weoftenusenoun phrasesinsteadofverbs to describetrends.For

example:

Priceshaverisen considerabl y.

There hasbeena c onsiderablerisein prices

Cha nge thefollowing sen tences to includea noun phrase Compare your

answers with the key on page 63

a Themarkethas expa ndedslightly

b Prices are goingto fall drama tically

c Ourexport salescollapsedsuddenly

d Sales areincreasing steadily

e Salaries have droppedgrad ually

f Profits willcertainlyrisesignifican tly

' Oure xport s ale s ollapsed sl/ ddenly '

Presentation practice

1 Designand present someeffect ive visualson the information below

NikeInco rp ora ted

Foundation:1972

Em ployees:45(1972); 6,500 (199 2)

Sales: $3 2million(19 72) ; $3.4billion(19 92)

Share price: $5.50 (1980);$fi5.00 a share(1992 )

1991:pro fitincrease~ 1 %, salesin crease - 13°/(1

Total world-widerevenue

footwear:$2.62billion(77(¥o)

appa rel:$628 millio n(18%)

other: $162 million(5%)

2 Design and present visual s to communicate the followingmessages

a An employer'sdesiretointroduce TQM (Total QualityManagement)

b Adecisio nto bansmoking thro ug houtthebuild ing

c An anno unce mentof a competitio n forthe mostsuccessfulsales person

Language know ledge

JOAN~A BROOKES

' So, before wemoveon todiscuss

these matters, let me just sum marize

the main issues Firstly secondly

t!lirdly So, I suggest we take things

in that order Befo re west art , are there allY questions you 'd liketo ask? '

EEl Youare goingto hear the fina l part offour different presentations.As you

listen , decide which presen tation eachextractcomes from, andcomple te

the table Checkyouranswers in thekey onpage 65.

Presen tati on

The SalesPresentation

(bya salesmanto a group of prospectivecustomers)

The Welcome Presen ta tion(to a groupof visitors to a plant)

The New IdeaPresen tation(to a groupof manager s)

The Mot ivationPresentation

(bya PersonnelDirector to a group of newemployees)

Ext r a ct

Signalling the end

That brings me t o the end of my presentation.

Thatcompletes my presen tation.

Before I stop/finisll let m ej ust say

Tuat covers all1wantedto s ay today.

Summarizin g

Letme just r un overthe k ey poin ts ag ain.

I'll b riefly summ arize the mai n issues.

50, 1 wouldsuggest that we

I'dlike topropose (m ore formal)

In my opinion, theorlly wayforward is.

C losing

Thank y oufor y o rattention.

Thank y oufor listening.

I hope you willhavegained a n insight into

Inviting que stions

I'd begladto try a nd answer any questions.

So let's throw it open to questions.

AllY questions?

Language focus Aski ng a nd a nswering quest ions

Polite q ue s ti ons a nd ans wer s

Dir e t q uest ions

Doy ou have an y plans fora flew p roduction plant ?

Where do you plan to locate it?

Co uld/Ca n y ou te ll m e

I'm interested to know

I' d like to kno w

AI'>:SWERS

Go ahead /Please do /Certainty.

That' s a ood q uestion.

I wasn 't a succ ess? Not much ofone

We aren't going t o makeiton time, a re w e ? I'm afraid not

lf thcanswercontradictsthesta teme nt,the word

actuallyisoften used:

Th e plant' s going to close, isn't it?Well, a ctually, I've j ust heard the companyisemploying more st aff.

C l arify i ng a q uest ion

If I understand you correctly, you are sayitlg/a sking

I didn't quite ca tch tha t.

Could you go over that a gain?

I'm not sure what you 're getting at

if/whether .

what /where/elc about .

All the sp ace was bo oked for a n Octobe r launch ?

(questionin tonat ion)

It worries me that w e d on't hav e allY replacemen ts in the

pi peline {)nc sn'r it w ()fry y ou lOO ?

AN SWER S

Apositive state ment questio nislooking for the

answeryes':

It 'sg oing to b e l ate, isn 't it?I'm afraidso.

Yl HI've g ot proble ms w ith th e assem bly? Y es, a few

The s uppliers have done th eir jo b / s that right ? Yes , asfar

a s I kno w.

Avoi d ing givi ng a n answ er

Perhaps we could deal with that lat er.

Can we talk about that on another occasion ?

I'm afraid that 's not my field.

I don't hav e the figures with me

I'm s ure Mr ( )could answer that que stion.

T hat' 5i nteresti n g, but I'd pre fer not t o answ er t ha t toda y.

C h ec k ing the q uest ioner i s s at isfied

Does that a nswer your question?

I s that clear?

Ma y we go on?

EiiI 2 You are going to hear six questions.Listen andchoosethe bestresponseto

eachquestion.Checkyour answers inthekey on page65